The Nescafé Gold Blend Winter Design Edition jar is being launched by the brand just for the holidays to offer consumers with an interactive experience that will liven up their morning routine. The packaging features a QR code on the label that consumers can scan to get access to some festive coffee recipes to try at home, while also offering an augmented reality (AR) experience. The packaging is being rolled out this week in the UK and Ireland at retailers.
Assistant Brand Manager for Nescafé Gold Blend at Nestlé UK and Ireland Tiffany Wigger commented on the new Winter Design Edition jar saying, "We are very excited to introduce our first ever limited-edition winter design jars to Nescafé Gold Blend to help consumers bring the festive coffee shop experience home. This season, our coffee lovers will not only be able to enjoy the rich and smooth taste of Nescafé Gold Blend in a winter design jar but also will have the opportunity to unwrap three delicious festive coffee recipes to try at home."
Seasonal AR Coffee Packaging
The Nescafé Gold Blend Winter Design Edition Jar is Interactive
Trend Themes
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Industry Implications
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