Carmelo Zappulla's design studio External Reference was tapped to create a display for La Manso store located in Barcelona. Experimental jewelry designer Adriana Manso tapped the studio to create an unusual interior design concept for her first physical storefront. As a result, the studio creates 3D-printed shelving units that are inspired by Catalan-modern buildings to function as shelving in the store.
Zappulla explains to Dezeen, "Our design concept revolved around bringing the exterior facade inside, creating a melted and fluid background that would serve as an artistic canvas for showcasing the jewelry. By blending the expressive elements of Catalan modernism with the organic forms inspired by La Manso's design, our goal was to craft a visually captivating environment that elevates the overall shopping experience."
Dynamic Organic Store Displays
External Reference Decorates the La Manso Store in Barcelona
Trend Themes
1. 3d-printed Store Displays - The use of 3D-printed shelving units in La Manso store showcases the potential for creating visually captivating environments in retail spaces.
2. Catalan-modern Inspired Design - The fusion of Catalan modernism and organic forms in La Manso store's interior design creates a melted and fluid background that elevates the overall shopping experience.
3. Exterior-inspired Interior Design - Bringing the exterior facade inside the store creates an artistic canvas for showcasing jewelry, introducing a new way to merge architecture and retail spaces.
Industry Implications
1. Retail - The use of dynamic organic store displays in La Manso store demonstrates the potential to create visually captivating environments that enhance the retail experience.
2. Interior Design - The fusion of Catalan modernism and organic forms in La Manso store's interior design invites innovative approaches to creating visually captivating retail spaces.
3. Jewelry - The use of 3D-printed shelving units inspired by Catalan-modern buildings in La Manso store presents disruptive opportunities for showcasing jewelry in unique and artistic ways.