Kendall Jenner's 818 Tequila brand is taking eco-initiatives with its agave waste. The brand is committing to sustainable practices by transforming agave pulp into functional bricks. Every liter of tequila generates roughly 11 pounds of agave pulp during fermentation. The brand partnered with Mexican nonprofit SACRED to start the 818 Bricks Program to mitigate the company's footprint.
The program uses post-production agave fibers to create adobe bricks, which will be used to build a school library and a tasting room for the distillery. Both the buildings and bricks were designed by Eric Gomez Ibarra, a local architect whose firm specializes in bioclimatic architecture. According to the architect, agave has been used in brick-making for thousands of years, including in some ancient pyramids.
Celebrity-Backed Agave Bricks
Kendall Jenner's 818 Tequila is Turning Agave Waste Into Bricks
Trend Themes
1. Eco-initiatives in Alcohol Industry - There is an opportunity for targeted marketing towards ethically and environmentally conscious consumers through eco-initiatives similar to Kendall Jenner's 818 tequila brand's agave brick program.
2. Agave Waste Upcycling - The practice of converting agave pulp waste into functional products such as bricks can be expanded to other industries to increase profit and sustainability in manufacturing.
3. Bioclimatic Architecture - The use of agave bricks in bioclimatic architecture can be a way to push the boundaries of sustainable building while reducing waste.
Industry Implications
1. Alcohol Industry - Other alcohol brands can replicate Kendall Jenner's 818 tequila brand's eco-initiatives through agave waste management and sustainable manufacturing to attract ethically and environmentally conscious consumers.
2. Construction Industry - With the use of agave bricks in bioclimatic architecture, the construction industry can explore alternative, eco-friendly building materials to replace traditional bricks and reduce waste.
3. Agriculture Industry - The agriculture industry can implement upcycling methods similar to the 818 Bricks Program, where waste from farm production can be transformed into functional products in other industries.