28 World Cup Marketing Campaigns
From Illegal Babe Advertising to Soccer Strategy Commercials:
Katherinev123 — Jun 23, 2010 — Marketing
The 2010 World Cup is well underway, and like any major sporting event, the advertising and marketing schemes from big brands are receiving much attention. The World Cup marketing campaigns range in tactic, finesse and cleverness, but there is no doubt that consumers are paying attention both to the sport and the products that are being marketed to them as they enjoy each game. From Bavaria's illegal babe advertising stunt to the Adida's football cathedral, here are some of World Cup marketing campaigns from the past and present.
26
Illegal Babe Advertising
The World Cup Bavaria Beer Girls Were Tossed Out
25
Bottomless Soccer Shoots
The Girls of AdiCup Catalog Features Adidas World Cup Fashions
24
FIFA Fashion Mags
Sepp Magazine is Dedicated to the World Cup
23
The Adidas Football Cathedral
22
Statuesque Soccer Ads
The Nike ‘Write the Future' Campaign is Stirring
21
McDonalds Launching World Cup Burger
20
Soccerific Sedans
Hyundai Football-Themed Cars Are Ready for the FIFA 2010 World Cup
19
Bridgevertising
Giant Oliver Kahn
18
Simpsonized Soccer Shirts
The Nike 'Write the Future' Campaign Continues with Ronal-doh Tees
17
World Cup Crayon Carvings
Diem Chau's World Cup Crayons are Stunning Sports Sculptures
16
Soccer Distraction Ads
Budweiser ‘Kick' FIFA World Cup Commercial Makes a Play
15
Momentous Soccer Moment Ads
The Nike 'Write The Future' Commercial is of Epic Proportions
14
Soccer Star Models
Samsung Ads Blend Risque With Talent
13
Graphic Novel Advergames
Adidas Teamgeist Campaign Makes You Part of the Game
12
World Cup Marketing Mania
from Voodoo to Vibrators
11
Heroic Footballer Ads
The Adidas 'The Quest' Ad Turns Players into Legendary Figures
10
Soccer Star Drinks
The FIFA Coca-Cola Box Set Celebrates the Beautiful Game
9
Star-Studded Foosball Ads
The Louis Vuitton Monogram Canvas Bag Captivates the Soccer Gods
8
Shocking Soccer Tees
An Inappropriate Spain World Cup T-Shirt From Target
7
Shirtless Football Ads
Jillz Soccer Commercial Seeks Votes to End No-Shirt Regulation
6
Celebrity Parody Ads
Argentina Mocks David Beckham
5
Soccer Ball Statues
The Nike World Cup Sculpture is Entirely Created out of Soccer Balls
4
Sport Specific Energy Drinks
Christiano Ronaldo Promotes the New Soccerade Sports Drink
3
Cinematic Football Campaigns
Norway "The Godfather" Soccer Ads Channel Infamous Mob Movie
2
Soccer Strategy Commercials
Australian World Cup Qualifier Ads Showcase Japan's Training
1
Singing Celeb Endorsements
Australia is the Team John Travolta Wants for World Cup Victory
Related Ideas
Nationalist Nails
Wah Nails Offers Sassy World Cup Manicures
Illegal Babe Advertising
The World Cup Bavaria Beer Girls Were Tossed Out
Clever World Cup Posters
The ESPN & Wieden + Kennedy World Cup Posters are Hilariously Creative
Naughty Soccer Shoots
Tiago Lima's 'Cerveja, Bunda e Futebol' is Ready for World Cup Action
80 Authentic Adidas Innovations
From Bad Boy Boarder Kicks to Soccer Net Fashions
Getting Fat for Publicity?
Was The Jessica Simpson Weight Gain Scandal A PR Stunt?
41 Viral Soccer Innovations
From Cristiano Ronaldo in Vanity Fair to Soccer Contact Lenses
21 FIFA Fan Products
World Cup Merchandise to Celebrate Your Passion for Soccer
Personalized Origami T-Shirts
The Mashallah Design Digital T-Shirt Project
Lacy Legging Fashion Spreads
Revealing Looks in the Tush Editorial 'Lich Mich' (Let Me)
FIFA Fashion Mags
Sepp Magazine is Dedicated to the World Cup
Double Flag Dresses
Katy Perry is Divided Over Supporting Two Teams
Vibrant FIFA Photos
The Spirit of the 2010 World Cup in Pictures Captured by Boston.com
Tabloid-Mocking Editorials
'Footballer's Wives' in V Plays Up the World Cup WAG Fuss
51 Kickass Soccer Creations
From Strapped-In Stadiums to Garbage-Filled Soccer Balls
Prime-Time Clothing Lines
Anna Sui Teams with Target for "Gossip Girl" Collection
33 Fascinating Soccer Finds
A Real Madrid and Liverpool-Inspired Collection of All Things Football
Statuesque Soccer Ads
The Nike ‘Write the Future' Campaign is Stirring
80 Beverage Marketing Campaigns
From Bromantic Sports Drink Ads to Couture Coke Bottles
Soccerific Sedans
Hyundai Football-Themed Cars Are Ready for the FIFA 2010 World Cup
Louis Vuitton Animalia Collection
Luxury Accessories Too Cute For Comfort
Soccer Players as Strippers
David Beckham Shows Armani He Has Balls
Multi-Hued Crayons
AssistOn's RichColorCRAYON Blends Several Shades in One
Matching Model Spreads
It Takes Two for 'Double Whammy' in Teen Vogue
Bejeweled Soccer Bling
The FIFA World Cup Official Ring May Just Cause a Riot
Sporty Feminine Fashion
The Mossimo for Target Spring 2010 Collection is Fun and Flirty
Soccer Distraction Ads
Budweiser ‘Kick' FIFA World Cup Commercial Makes a Play
Boho Fitness Boots
The Anna Sui FitFlop Shakoha Collaboration is Free-Spirited
Flippin' FIFA Fanwear
These World Cup 2010 T-Shirts Will Get You Into the Spirit
Momentous Soccer Moment Ads
The Nike 'Write The Future' Commercial is of Epic Proportions
Harnessing Soccer Star Power
Adidas Uses Argentinian Phenom Messi for 'Spark' Ads
19 Creative Crayon Creations
From Edible Crayons to Crayola Sculptures
Miniature Soccer Streakers
The Tiny Streaker is Freeview HD TV's World Cup Soccer Campaign
Synthetic Blood Beverages
Vampire Energy Drinks Have Juice in Transfusion Bags
Regional Soccer Fashion
Umbro World Champion Collection Represents 7 Countries
High-End Designer Books
'Louis Vuitton: Art, Fashion & Architecture' to be Released
Award-Winning Driver Distraction Ads
Mercedes-Benz Campaign Uses Girls, Shoes & Soccer
Ridiculed Soccer Balls
The World Cup Jubulani Soccer Ball Makes Players Cranky
Viral Soccer Tributes
The World Cup 2010 'Wavin Flag' Fan Video Will Give You Goosebumps
Crayola Yourself
Diem Chau Turns Your Face into a Crayon Sculpture
Ghoulish Headshots
Jason Ross Portrays the Frightening, Just in Time for Halloween
Tacky Publicity Stunts
Bikini-clad Britney Spears Promotes Circus Tour on Letterman
World Cup Sneakers
Daniel Rees is at it Again with World Cup Soccer-Inspired Kicks
Soccer Star Drinks
The FIFA Coca-Cola Box Set Celebrates the Beautiful Game
Charitable Consumerism
Louis Vuitton Donates to the Red Cross With Iconic Product Purchases
Star-Studded Foosball Ads
The Louis Vuitton Monogram Canvas Bag Captivates the Soccer Gods
World Cup Pumpin' Kicks
The Nike Dunk Hi World Cup Gets You Stoked for Soccer's Big Game
Artistic World Cup Kicks
Nike Blazer Artist Edition Shoes are Completely Customizable
Customizable World Cup Kicks
The Adidas Samba World Cup Collection is for Fair-Weather Fans
Trophy Travel Cases
Louis Vuitton Reveals FIFA World Cup Trophy Case
Exorbitant Sports Complexes
2010 World Cup England Team to Stay at $19.5 Million Facility
World Cup Watches
Keep Track of Time with the Hubolt FIFA World Cup Classic Timepiece
Shocking Soccer Tees
An Inappropriate Spain World Cup T-Shirt From Target
Shirtless Football Ads
Jillz Soccer Commercial Seeks Votes to End No-Shirt Regulation
Soccer Toy Recaps
Usa Vs. England LEGO Edition is for the Lesser World Cup Fan
Guerrilla Flash Mob Campaigns
Synchronized Dancing at London Liverpool Street for T-Mobile
Knitted Horse Heads
Mr. Edless is a DIY Project Pattern You Can't Refuse
Grown-Up 'It' Boy Spreads
The Penn Badgley Da Man Fall 2009 Cover and Editorial
Social Soccer Balls
Dreamball Packaging Turns into Soccer Balls for Third World Children
Simplistic Print Ads
The BPAY 'Almost Too Easy' Ads Make Everything Seem Manageable
Official World Cup Art
The FIFA 2010 Official Art Poster Edition is Created by Africans for Africa
Stone-Shaped Coloring Tools
Motor Skill Developing, Eco-Friendly Crayon Rocks
Gold Footie Kicks
The Y-3 2010 Soccer World Cup Capsule is Amazing
Vintage-Styled Sports Cars
Wiesmann MF5 Roadster Revealed at Frankfurt Motor Show
Brain Boosting Energy Drinks
Increase Concentration and Protect Your Gray Matter With Zun
T-Shirt Canvases
The Doodle Addict T-Shirt Kills Time and Boredom
Soccer Ball Statues
The Nike World Cup Sculpture is Entirely Created out of Soccer Balls
Futbol Footies
Happy Socks World Cup 2010 Series Lets You Rep Your Team From Head to Toe
World Cup Kicks
The Adidas adiFC 'World Cup' Pack are for True Soccer Fans
World Cup Instrument Apps
The Vuvuzela App is an Electronic African Noisemaker
Twisting Tentacle Shower Heads
Sculpture by Vado Wraps Up Versatility and Style in One
Golden World Cup Gear
The Adidas Jo Bulani Ball Gives a Reason for the Crazed to Get Even Crazier
Media-Mocking Photo Spreads
'Stalking Rio' With Marcus Ohlsson Pokes Fun at the Paparazzi
Edible Crayons
Luxirare Creates Homemade Coloring Tools Good Enough to Eat
Boozey Illuminators
Budweiser Bottle Party Lights Keep the Party Going All Night Long
Soccer Star Eco Abodes
Gary Neville Makes Going Green His Ultimate Goal
13 Soccer Ball Creations
From See-Through Sport Accessories to Soccerific Sedans
Spectator Banning
Swine Flu Exiles Fans from Pro Soccer in Mexico
Garbage-Filled Soccer Balls
The Trash Ball Lets You Show Your Footwork the Eco-Friendly Way
Pump-Up Sports Campaigns
EA Sports Fifa 2010 Campaign Evokes Community Passion for the Game
Drug-Inspired Soft Drinks
Loren Kulesus' Pain-Relieving Energy Drink Packaging
Patriotic Sports Fan Kits
Show Your Football Fanaticism with the Nike US 2010 Home Kit
Cinematic Football Campaigns
Norway "The Godfather" Soccer Ads Channel Infamous Mob Movie
Celebrilicious Energy Drinks
Steven Seagal's Lightning Bolt Quenches the Thirst Down Below
Astrological Art Supplies
Diem Chau Creates Killer Chinese Zodiac Crayons
Paint Stroke Soccer Art
The 'I Love Italy' Series Stands Out from the Usual World Cup Posters
South American Street Art
Gualicho's Graffiti is Colorful and Imaginative
World Cup Eco Stadiums
The Moses Mabhid Stadium is a Mean Green Arena
Fake Crayons for Adults
The 'Crayola Crayon Executive Pen' For Childish Office Fun
Soccer Players as Sheep
Hiltl Vegetarian Restaurant Ads
Epic FIFA Concerts
The Shakira FIFA World Cup Performance in South Africa is Ferocious
DIY Footballs
Make Your Own Soccer Ball With Innovative Football Tape
Footballer Facebook Campaigns
Landon Donovan Fans Plead for Him to Stay at Everton
Digital Game Waves
Give the BBC a Big Mexican Wave for the 2010 World Cup
Trumpeting Sports Pens
The Vuvuzela Pen Helps You Write Out Loud During the 2010 World Cup
Singing Celeb Endorsements
Australia is the Team John Travolta Wants for World Cup Victory