If you're in Germany for the World Cup, you may find yourself driving under a Giant Oliver Kahn. This bridge is an ad by Adidas. The ad shows goalkeeper Oliver Kahn crossing the highway to save a goal by the Munich airport, city headquarters of the game. Very innovative!
Implications - Go big or go home. Businesses need to realize that consumers are bombarded daily with commercials, print ads billboards, etc. The result is that consumers have become more immune to many forms of traditional advertising. The solution? Make sure you get your money's worth by making bold statements with creative and innovative marketing tactics like Adidas did with this buzz-worthy bridge.