Soccer, or futbol, as it is known outside North America, is the biggest fan-based, and most played sport in the world. A Trodheim, Norway advertising agency recently used the epic â€œThe Godfatherâ€ trilogy as a soccer advertising campaign to endorse a match against Italy and Norway.
The soccer advertising campaign features three of Norway's superstar players posing in a likeness of The Godfather movie poster, with clever plays on words, such as â€œThe Goal-Getter.â€
Implications - Businesses that integrate iconic pop culture concepts or personalities into their marketing strategies will likely appeal to a wide audience. Consumers will appeal to these products based on brand-recognition and will be much more likely to make an investment. Businesses that adopt this strategy will likely experience high levels of success.