Soccer, or futbol, as it is known outside North America, is the biggest fan-based, and most played sport in the world. A Trodheim, Norway advertising agency recently used the epic â€œThe Godfatherâ€ trilogy as a soccer advertising campaign to endorse a match against Italy and Norway.
The soccer advertising campaign features three of Norway's superstar players posing in a likeness of The Godfather movie poster, with clever plays on words, such as â€œThe Goal-Getter.â€
Implications - Businesses that integrate iconic pop culture concepts or personalities into their marketing strategies will likely appeal to a wide audience. Consumers will appeal to these products based on brand-recognition and will be much more likely to make an investment. Businesses that adopt this strategy will likely experience high levels of success.
Norway "The Godfather" Soccer Ads Channel Infamous Mob Movie
Jacqueline Parrish — October 17, 2009 — Pop Culture