These unique drinking experience range from influential bartender competitions to educational mixology events that aim to change the way one thinks about the social activity. While most traditional drinking experiences consist of a pint at a local pub and conversations among friends, these examples oppose the expected and create interactive and immersive experiences for drink lovers across the globe.
A memorable example from this list is Heineken's beer-branded pop-up disco. The night club is reflective of Heineken's signature branding and features the company's beer products that are displayed throughout the space. The space turns a beer-drinking ritual into a memorable event that will stay with the company's consumers long after it is over.
Another impressive example from the list is Amsterdam's self-serve MiniBar. The venue is described as the world’s first service-free bar and offers patrons a key with access to its luxury liquor supply. Though opposing traditional concepts of luxury, this idea relies on exclusivity and makes its consumers feel special.
25 Unique Drinking Experiences
From Work Mixology Events to Influential Bartender Competitions:
Jana Pijak — Sep 4, 2014 — Lifestyle
25
Immersive Nightlife Apps
Discover the World's Best Bars, Nightclubs & Cocktails with Drink Advisor
24
Ice-Free Cocktail Bars
London's White Lyan is a Unique Cocktail Bar Without Any Preservatives
23
Customized Drink Campaigns
Jamie Oliver & Bacardi Are Hosting Cocktail Request Week on Drinks Tube
22
Virtual Beer Pouring Stations
Heineken's Virtual Draught Display Lets Beer Drinkers Get Electronic
21
Robotic Beer Dispensers
Asahi's Beerbot Ensures Speed & Zero-Wastage
20
Internet Martini Bars
MiWorld in South Africa Offers Both Online and Offline Interaction
19
Vodka-Wine Fusions
ABSOLUT TUNE Combines Premium Vodka & Brancott Estate Wine
18
Video Game Cocktails
Bartenders Create Bioshock-Inspired Beverages for Gamers
17
Automated Bartender Devices
The Social Media Drinking Machine Places Your Order Via Facebook
16
Shimmering Bottle Bashes
The 'Absolut Glimmer' Launch Party was a Scintillating Success (UPDATE)
15
Patio Sunshine Reflectors
The Corona Sun Beam Brings Unlimited Sun to Patio Drinking Experiences
14
Beer-Branded Discos
The Heineken Pop-Up Nightclub Makes Waves at the Salone Del Mobile
13
Multi-Sensory Scented Cocktails
The Ritz-Carlton Berlin Will Serve Perfume Themed Alcholic Drinks
12
Interactive Whiskey Glasses
Suntory's Hibiki Whiskey Glass Enhances the Drinking Experience
11
Customer-Controlled Happy Hours
The Carlsberg HappyBeerTime Stint Revamps the Drinking Experience
10
Booze-Free Bars
The B.Y.O.C. Bar Has Patrons Bringing in Their Own Alcohol
9
Gambling Cocktail Games
Morgans New York Hotel Determines What Goes in Your Drink by Rolling Dice
8
Molecular Martinis
The Aviary Cocktail Bar Experiments with Laboratory Mixology
7
Mechanical Cocktail Mixologists
The Bartendro Robotic Drink Mixer is Remotely Controlled
6
Luxurious Gold-Infused Beverages
Customers Will Expect the Best with a $500 Milkshake on This Menu
5
Extravagant $9,000 Cocktails
The French Revolution is the World’s Most Expensive Cocktail
4
007-Inspired Booze Apps
The Bond Mixology App Documents Each of the Spy's Luscious Libations
3
DIY Bartending Apps
'Absolut Drinkspiration' is an Easy and Fun Application to Use
2
Cocktail Concoction Apps
The Top Shelf App Makes Mixes With Whatever You Have On-Hand
1
Corporate Wine Tours
Brooklyn Winery Offers Companies a Luxurious Wine-Themed Retreat
Related Ideas
Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
Next-Gen Whiskey Bars
The Bulleit Limitless Lounge Changes Its Look with Projection Mapping Tech
Multisensory Beer Events
Peroni Nastro Azzurro 0.0% Le Paddock is Open During Montreal Grand Prix
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Gaming-Influenced Beer Fridges
Heineken 0.0 Presents the Gaming Fridge to Keep Things Cool
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
AI-Powered Bartenders
BarGPT is an AI Bartender That Creates Drinks Based on Text Prompts
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Madrid-Based Underwater Pubs
Hendrick's Opens the Inaugural Underwater Pubmarine Bar
Molecular Beer Printers
Bar.on Created Beer in Seconds with Molecular-Level Flavor Compounds
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Refreshed Boozeless Beverage Ranges
Liquid Intelligence Zero-Proof Line Introduces aēlo
Celebratory Soda Diners
The 125 Pepsi Diner Revisits Iconic Creations of the Last Century
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Gourmet Water Bars
The AQUA Water Bar by LUQEL is a Destination for Hydration in Dubai
Video Store Speakeasies
Blockbuster Speakeasy Reimagines the Video Store as a Bar
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Beer Preference Test Kits
The Heineken Choice Uses Science to Decipher Beer Preferences
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Experiential Entertainment Spaces
Illuminarium is Set to Open in Toronto's Distillery District
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
AI-Generated Cocktail Menus
The Evening Standard's New Cocktail Menu Leverages Generative AI Tools
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Futuristic Whisky Bottles
Johnnie Walker's NFC-Enabled Bottles Visualize the Year 2220
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Mexican Holiday Tequila Pop-Ups
The 1800 Taste Tiendita Returns for Cinco De Mayo
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Ultrasonic At-Home Beer Dispensers
The Guinness MicroDraught 2.0 Elevates Beer Drinking
AI-Created Neighborhood Cocktails
Absolut and Ogilvy Canada Made AI-Generated Cocktails
Alcohol-Free Festival Bars
The New Bar is Coachella's First Official Nonalcoholic Partner
Toronto Cannabis Workshops
The Cannabinista Hosted an Infused Mocktail Workshop in Toronto
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Beer Pairing Pop-Ups
&Beer Pairs Beer with NYC’s Best Vegan Food
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Perfect-Pour Beer Glasses
nendo Creates the Perfect 3Way Glass to Aid the Perfect Beer Pour
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Star-Shaped Ice Cubes
Heineken Laos' Beer Ice Cubes are 20% Colder Than Ordinary Frozen Ice Cubes
Immersive Ice Wine Experiences
Inniskillin's Obsession Wins Dinners Explores Award-winning Wines
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Beer-Branded Toronto Culinary Experiences
Estrella Damm Culinary Journey is Available Until May 31
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Beverage Dispensing Robots
Ottobot Brew is Ultra-Capable Beer Dispensing Robot
Mediterranean-Inspired Cocktail Bars
Bar Bisou Bisou Serves Low-ABV Cocktails & Zero-Proof Drinks
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Nootropic Zero-Alcohol Cocktails
Noot Uses Cognitive Enhancers to Uplevel Drinking Experiences
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
RTD No-Alcohol Cocktails
!MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
One-Brand Vodka Martini Bars
The First-Ever Grey Goose Martini Bar is Opening in Melbourne
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
Opulent Branded Holiday Events
Moët & Chandon Unveils a One-of-a-Kind Event in New York City
Bookstore Wine Shops
New York's Bibliotheque Offers Rare Books and Great Wine
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Non-Alcoholic Cocktail Campaigns
The Everleaf 'Try January' Campaign Will Offer Free Drinks
Multi-Sensory Cocktails
Offworld Bar's Black Hole Cocktail is Experienced with Headphones
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
All-Natural Color-Changing Spirts
Unicorn Distillery Makes Transformative Vodka & Tequila
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Audio-Guided Wine Experiences
Djuce Launches a 25 Minute-Long Audio Wine-Tasting Experiment
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Non-Alcoholic Tasting Rooms
Wilderton is Opening a Non-Alcoholic Distillery and Tasting Room
Stylish Bar Accessories
These Creative Bar Accessories Will Transform your Drinking Experience
Self-Service Beer Taprooms
This Interactive Taproom Invites Guests to Peruse & Pour Their Own Beer
Curated Digital Alcohol Brochures
'Haus' Augments its Bottles with Curated Recipes and Playlists
Unexpected Cabana Experiences
Grand Marnier Has Introduced the Grand Margarita Summer Encounter
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Espresso Martini Flights
Starbucks Reserve Offers Unique Coffee Cocktail Experiences
Luxurious 10-Piece Mixology Sets
The Mixology Bartender Kit Helps You to Make Impressive Cocktails
Non-Alcoholic Cocktail Competitions
Less is More Challenges Bartenders to Make Alcohol-Free Drinks
Low-Waste Sustainable Spritzes
The Sustainable Spritz Eliminates the Need for Single-Use Glasses
Champagne-Paired Burger Tours
14 NYC Restaurants are Exploring Burger & Veuve Clicquot Pairings
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
Automated Beverage Dispensing Solutions
Backbar Offers Automated Dispenser for Multiple Beverages
AI-Concocted Alcoholic Libations
Sapporo Taps IBM To Help Develop a New Generative chūhai Model
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Travel-Ready Mini Cocktails
Golden Rule Destination Cocktails are Compact for Adventures
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Cafe-Based Watch Parties
SideQuest to Host its Own League of Legends Worlds Watch Parties
Bar-Strength Canned Cocktails
Moth's Cocktails Make It Easy to Appreciate Quality Classics
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Globally Inspired Cocktail Menus
The Pine Bar's Wanderlust Menu Offers a Journey for the Senses
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Ready-to-Pour Bottled Cocktails
These De Kuyper Cocktails Come in Six Delicious Varieties
Simplified Cocktail Mixers
Fever-Tree Helps Consumers Recreate Bar Experiences at Home
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Premium Non-Alcoholic Cocktails
Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
Stunning Nature-Inspired Tablescapes
Seedlip Taps Social Studies for its New Tablescape Kit
Non-Alcoholic Craft Cocktails
Olé Mocktails are Premium Drinks Inspired by Classic Cocktails
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Artfully Glamorous Cocktail Bars
Moët Hennessy Launches a New Cocktail Bar in Paris
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Transformative Cocktail Menus
The Metamorphosis Menu Explores Fermentation, Oxidation & More
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Theatrical Vegan Brunches
Bar Vegan's Bubbles Brunch Presents Champagne in a Photo-Worthy Way
Inclusive Whisky Stock Photos
The OurWhisky Foundation's Free Photos Update Outdated Stereotypes
Honey-Sweetened Sparkling Cocktails
Fizzy Beez Makes Full-Flavored Sparkling Cocktails with Honey
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Curated Alcohol-Free Alternatives
House of 0.0% Shares a Selection of Alcohol-Free Drinks
Consumer-Driven Canned Cocktails
These Eristoff Canned Cocktails Come in Two Options
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Overlooked Wine Bottle Experiences
Bocca Di Lupo Introduces 'An a to Z Di Vini Divini'
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Poison-Inspired Cocktails
The Alchemist Serves Drinks from an "Assassin's Teapot"
Experiential Workplace Rewards
Bondly Has Over 300 Experiences for Employers to Reward the Team