These empowering toys for girls include culturally diverse dolls and science kits that target a young, female demographic. While our parents may have grown up with toys that promoted more traditional gender roles, today's generation of girls has access to products that aim to empower them.
Proving that the female population can accomplish anything it sets its mind to, these toys for girls include coding and construction kits along with electric-powered vehicles with a princess theme. The products illustrate the changing face of the toy industry and encourage girls to pursue their dreams. Next to more traditional toys that are on the market, these examples stand out for being inspiring, culturally diverse and free from stereotypes.
Breaking gender stereotypes, these toys empower young women and teach them the importance of their voice from a young age.
22 Empowering Toys for Girls
From Culturally Diverse Dolls to Girl-Targeted Science Kits:
Jana Pijak — Jun 16, 2015 — Life-Stages
21
Realistic Teen Dolls
Nickolay Lamm's Real Barbie Doll Redefines Beauty
20
Girl Construction Toys
GoldieBlox and The Builder's Survival Kit Teaches Important Skills
19
Culturally Diverse Dolls
Maplelea's Canadian Girls Are a Cute & Educational Toy Doll Collection
18
Female Empowering Dollhouses
Roominate is an Unconventional Female Empowerment Tool for Girls
17
Princess-Themed Power Vehicles
The Power Wheels Fisher-Price Disney Princess Trailrider is Girly
16
Educational Robot Toys
Codie Takes a Simple Gaming Approach to Teaching Coding to Children
15
Girl-Targeted Science Kits
Yellow Scope Produces Creative and Rigorous Science Kits for Girls
14
Positive Female Action Figures
IAmElemental Action Figures Boast Strong Quads Not Big Breasts
13
Custom Superheroine Toys
HeroMe Helps Kids Build Their Own Super Female Action Figures
12
Powered Dirt Toys
The MudWatt Science Kit Involves Interest in Science, Tech and the Natural World
11
Empowering Female Toy Ads
The GoldieBlox Toy Company Creates Toys for Female Innovators
10
Empowering Engineering Toy Ads
This Ad for Goldiblox' Toys for Girls Shows Your Brain on Princess
9
Feminine Remote-Control Cars
Just Girls Creates a Battery-Powered Camero for the Fairer Gender
8
Girls Coding Camps
TechGirlz Runs a Tech-Themed Entrepreneurial Summer Camp for Girls
7
Inspiring Educational Dolls
The Miss Possible Doll Toys for Girls Feature Enpowering Role Models
6
Great White North-Inspired Barbies
The Royal Canadian Mounted Police Barbie Sends a Strong Message
5
Girly Toy Subscriptions
The Nerd Block Jr Girl Pack Features Pop Culture Themed Products
4
Kid-Made Quiz Apps
The App Camp Quiz Compendium Highlights Content Created by Young Girls
3
Armored Medieval Dolls
Artist Jim Rodda Turns Barbie into a Fierce Warrior
2
Latina Dress-Up Dolls
Maria is An 18" Latina Doll Made By the Pattycake Doll Company
1
Sporty Doll Accessories
Maplelea's Hockey Gear Gets Dolls Safely Suited Up for Sports
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All-Pink Life-Size Dollhouses
Airbnb Listed the Barbie Malibu Dreamhouse for Barbie Movie
Inclusive Barbie Dolls
Barbie Releases First-Ever Chelsea Doll with Scoliosis
Nostalgic Neon Rollerskates
The Impala x Barbie Rollerskates Match the Style in the Barbie Movie
Doll-Themed Pink Cars
Hot Wheels Debuts a Barbie Corvette Convertible Inspired by the Stingray
Empowering Walking Sticks
18 Designers Conceptualized Walking Sticks for the Future Selves
Barbie Tech Accessories
CASETiFY and Barbie Launch a New Tech Accessory Collection
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Whimsical Doll-Inspired Accessories
Pidgin Fashion Dolls Launches a New Accessories Collection
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Color-In Photo Cameras
The 'Potto' Toy Camera Concept Encourages Kids to Color in Prints
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
Empowering Goddess Jewelry
Celebrate Women's History Month with Awe Inspired's Empowering Jewelry
Doll-Themed Washable Rugs
The Barbie x Ruggable Collab Shares Sophisticated Styles for the Home
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
Hot Pink Electric Toothbrushes
The Barbie The Movie X Moon Pink Electric Toothbrush is Limited
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
Technical Education Car Toys
The Conceptual 'GoCar' Helps Kids Learn to Code Autonomous Vehicles
Multisensory Oven Playsets
Cookeez Makery Helps Kids Create a Sweetly Scented Best Friend
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Introductory STEM Toy Sets
The Zig & Go from Djeco Combines Music and Forces in an Educational Toy
Playful Coding Pets
Pyxel Helps Kids Program Actions, Expressions, Tricks & Sounds
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
Children's STEM Subscription Boxes
The ENGINO® STEM CLUB Subscription Box Promotes Learning
One-Day Hair Color Kits
The Barbie x Hally Temporary Hair Colors Create Vibrant Wash-Out Looks
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Empowering AI Image Generators
Missjourney Generates Images of Female CEOs, Leaders & Innovators
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Doll-Inspired Consoles
Xbox is Giving Away a Barbie Xbox Series S
Doll-Inspired Pink Timepieces
Fossil is Launching a New Barbie-Themed Watch Collection
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Filmic Skater Shoes
The Vans x Barbie Collaboration Shares Laid-Back Skater Styles
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Style-Conscious Power Tools
The Conceptual 'Module' Compact Drill Has Recycled Materials
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Doll-Inspired Coffee Table Books
Assouline Creates the New Barbie Coffee Table Book
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Mindful Children's Books
Kids for Culture® Unveils the ABC Affirmation Board Book & Flashcards
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Empowering Doll Fragrances
Barbie Eau de Parfum is a Fun and Uplifting Scent
Toy-Inspired Haircare Products
The CHI x Barbie Totally Hair Collection is Celebratory
Inclusive Barbie Dolls
Barbie® Introduces Its First Doll with Down Syndrome
Empathy-Building Play Programs
The Barbie School of Friendship Helps Kids Develop Social Skills
Interactive Play Experiences
LEGO's Superpower Academy Connects Families with the Power of Play
Autonomous Vehicle Kits
This Kit Teaches Kids How AI is Changing Transportation Dynamics
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Latina Fashion Dolls
Latinistas is World's First and Only All-Latina Fashion Doll Line
Dollhouse-Inspired Furniture
The Barbie x Joybird Collab Embraces the Barbiecore Aesthetic
AI-Backed Family Toys
Mego Toys Showcases the New 2XL Cobot, an Interactive AI Toy for Kids
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Diverse African Doll Collections
Disney Presents the Upcoming CreativeSoul Doll Collection
Ergonomic Dog Toys
Earth Rated's Debut Dog Toy Collection is Durable, Stimulating & Safe
Digital Magnetic Toy Models
The Tenki Spliced Magnetic Attraction Toy is Educational
Big Apple Toy Blocks
These Machi Town (New York) Blocks by kiko+ Encourage Creative Play
Woman Athlete Lego Sets
LEGO Pays Homage to Female Athletes for the First Time
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Solar-Powered Rover Kits
4M's 'Solar Rover Kit' Educates Kids About the Power of Green Science
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Play-Based Learning Collections
Staples Launches the Curated Kids Learn + Play Collection
AI-Powered Toy Cars
Rocar is an Interactive Ride-On Robot Car for Kids Ages Two to Six
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Modular Robotics Kits
ioCube Fuses the Simplicity of Building Blocks with Advanced Circuitry
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Gender-Neutral Stroller Toys
Hart & Hero's Herotron Challenges the Gender Play Gap
Doll-Themed Secondhand Shops
ThredUp's Barbiecore Dream Shop Shares a Selection of Thrifted Goods
Art-Focused STEAM Kits
Robot in a Can Helps Build STEAM Skills Through Art and Design Education
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Sparkling Detailed Princess Dolls
Disney Unveils American Girl Dolls with Swarovski
Digital Collectible Displays
Gatebox's Digital Figure Box Shows Off Virtual Collectibles
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Adorable AI Conversational Toys
FoloToys Use AI To Offer Love, Entertainment, and Learning
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
3D Toy Puzzle Castles
LEGO Creates the Disney Castle Kit to Celebrate its 100th Anniversary
Coding Education Car Toys
The TPBot Smart Coding Car Works with Building Blocks
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Architectural Toy Publications
'Barbie Dreamhouse: An Architectural Survey' Offers Home Tours
Visually Impaired Puzzle Blocks
LEGO Presents Braille Bricks for an Inclusive Playing
Doll-Inspired Bedrooms
Inspired by the Barbie Movie, Emma Created a Bedroom for Ken
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Film-Resembling Mermaid Dolls
Mattel Unveils a New Little Mermaid Doll Update Design
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
Women-Targeted Card Games
The Girl Code Card Game is a Lively and Engaging Entertainment Option
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Reprogrammable Robot Companions
Quarky Teaches Kids AI, Robotics and Programming Through Play
Insect Habitat Toys
Smart Lab Toys' Insect Inspector Lab Bug Playground Encourages STEM Learning
ASMR-Inspired Soothing Toys
These Sensory Motion Bubblers Visually Create Calm
Youth-Focused Architectural Toys
The Freckled Frog's 'Happy Architect' Toy is for Curious Youth
Magnetic Building Tiles
'Magna-Tiles' are Magnetic Building Sets That Promote STEM Concepts
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
DIY Robotics Toys
The WindBots from Thames & Kosmos are Intricate Learning Toys
Dream-Inspired Building Toys
Lego Dreamzzz Encourages Kids to Build with Their Imagination
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Mess-Free Eco Craft Kits
Brainstorm's Create N Colour Let Kids Magically Paint with Water
Doll-Themed Bag Series
State Bags and American Girl Have Teamed Up for an Exciting Collaboration
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Virtual Doll-Focused Metaverses
American Girl Debuts a Virtual Museum Experience with Kavi Sharma
Multifunctional Building Planks
'KEVA Planks' are Diverse Building Toys for All Ages
Child-Friendly Knife Sets
Little Kitchen Academy's Progressive Knife Set Instils Confidence
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Inspiring Legacy-Honoring Pilot Dolls
Mattel Creations Unveils the Brave Bessie Doll to the Series
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Enchanted Potion Dolls
Magic Mixies Pixlings are Dolls That Kids Create Inside a Potion Bottle
DIY Nail Art Printers
Preemadonna's DIY Nailbot Kit Gets Girls Interested in STEM
Africa-Themed STEM Crafts
Teni & Tayo Offers a Subscription Box of STEM Crafts Inspired by Africa
Mist-Making Genie Toys
Moose Toys' Magic Mixies Magic Lamp Inspires Magical Wish-Making
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Daily Affirmation-Focused Cards
Joyful Hearts Co. Delivers Self-Confidence with Affirmation Cards
Empowering Plant-Based Gummies
Katjes' Plant-Based Gummy Candy Celebrates Women Who Dream Big
Nostalgic Twin Dolls
The First-Ever American Girl Twin Characters Isabel and Nicki Revisit the 90s
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Empowerment-Focused Holiday Campaigns
OLIVELA Launches the 'Stand With Her' Campaign for Women