18 Exciting SXSW Innovations

This year's SXSW features some acts that you may have already heard of and a whole bunch that are soon going to be topping the charts; along with music and film, there's a whole host SXSW must-sees that you will find this year.

This year, watch out for the premiere of edible cookie shot glasses, from the same creator of the Cronut, and the IBM food truck that creates delicious food pairings based on a computer's opinion (chocolate burritos anyone?) There is a lot of new creations that'll help you find your way around the festival, and of course you're sure to find some traditional festival go-tos like vibrant tents and discreet beer coolers.

Since 1987, SXSW has sparked traditions and made memories; the whole festival is made possible by creative and supportive people, be it fans, musicians, speakers, designers and creators. If you're heading down to Austin, be sure to check out all the city has to offer and stay connected with SXSW.