The Ivy Hall dispensary, in partnership with Steingold's Deli, has developed a novel food product — the High on Rye pastrami sandwich featuring a Cannabis-Infused Mustard. Part of a limited National Pastrami Day promotion, this condiment is a first of its kind in the Chicago market.
On January 14, 2026, individuals will have the opportunity to taste the specially crafted High on Rye sandwich, which incorporates a precise dose of the Ivy Hall x Steingold's Cannabis Infused Mustard. Dubbed as a "playful deli-meets-dispensary experience," the event will offer this culinary innovation, alongside a side of Chicago's own Local Style Chips and free refreshments from Dark Matter Coffee. Individuals will also be able to enjoy the on-site Ivy Consumption Lounge, alongside product showcases, a live vinyl DJ set, and more. The first 100 customers will also receive a High on Rye Pastrami Kit.
Image Credit: Ivy Hall x Steingold's Deli
What Makes This Trend Stand Out
- Cannabis-infused Gastronomy
- The fusion of cannabis products with traditional culinary offerings, like mustard in sandwiches, is transforming how consumers experience dining, sparking interest in innovative food pairings and unique flavor experiences.
- Experiential Dining Events
- By merging food enjoyment with entertainment elements like live DJ sets and product showcases, food service providers are enhancing consumer engagement, creating memorable experiences that elevate brand recognition.
- Limited-time Culinary Collaborations
- Exclusive partnerships, such as the collaboration between dispensaries and delis, are emerging as a strategy to capture consumer attention through unique, time-sensitive offerings that generate buzz and drive foot traffic.
Sectors Adopting This
- Cannabis-infused Foods
- Pioneering cannabis-infused condiments introduces a new category in the food industry that challenges traditional culinary norms and caters to adventurous consumers seeking novel taste experiences.
- Event-based Food Marketing
- The utilization of themed events and limited-time promotions in the food sector is revolutionizing marketing strategies, encouraging brands to innovate how they connect with consumers and expand their reach.
- Cross-industry Collaborations
- Joint ventures between seemingly disparate sectors, such as delis and dispensaries, are unlocking new opportunities for product innovation and cross-promotional strategies that appeal to diverse customer bases.
