This 3D street art perfectly encapsulates the feeling of the event that it finds itself at. The mural was created by Andrew Schoultz and makes its audacious debut at the SXSW music festival in Austin, Texas.
There are so many different kinds of street art that it can be hard to differentiate between artists and their projects; this 3D street art however, is unmistakable. The projects features a tank appearing to jump out of the wall surrounded by paint splashing in all directions.
The project is relevant because of SXSW's explosive nature and if there were to be one piece of art to describe it this would do it handily. The mural was created in collaboration with Converse and Juxtapoz and will easily become a fan favorite at the festival.
Why This Trend Is Growing
- 3D Street Art
- Andrew Schoultz's 3D street art creates an innovative approach to urban art.
- Event-inspired Art
- Event-inspired art like Andrew Schoultz's mural is a trend of artistic expression for festivals and other public gatherings.
- Branded Street Art
- Branded street art collaborations like Converse and Juxtapoz's partnership with Andrew Schoultz presents a disruptive innovation opportunity for companies to merge marketing and art.
Industries Being Reshaped
- Art
- Andrew Schoultz's mural demonstrates opportunities for artists to explore a more innovative set of tools and mediums for artistic expression like 3D street art.
- Marketing
- Collaborations between companies and street artists can create disruptive brand marketing opportunities through branded street art like the Converse and Juxtapoz partnership with Andrew Schoultz's mural.
- Entertainment
- The trend of event-inspired art like Andrew Schoultz's mural has the potential to increase entertainment value and provide unique visual experiences for attendees at festivals and public gatherings.
