Summer is here, and that means surfing is in season. It's the time where die-hard surfers will call in sick to work when there are great breaks at their local beach, the months where surf shops will earn the sales that will sustain them through the chilly season.
These surfing innovations celebrate this original watersport in all its forms. From personalized surfboards to futuristic wetsuits that actually generate heat, there's plenty for both traditionalists and tech-savvy surfers below.
34 Sick Surfing Innovations
33
Underwater Advertising
Cool Insight Surf Campaign
32
Souped-Up Surf Boards
PowerSki JetBoard Makes Wave Riding Motorized
31
Japanese Indoor Man-Made Surfing Beach
Next to the Ocean
30
Celebrity Designed Surfboards
Summer 2008 Evolution Surf
29
Surfing on Land
The SoulArc Skateboard
28
Cali Dog Surfing Competition
Pets Get Gnarly For A Cause
27
Virtual Surfing in Hotels
Sheraton Waikiki Sunami Surf Simulator
26
Surfboard Furniture
‘Sit Down' by Adam Scott
25
Eco-Friendly Bamboo Surfboards
2Imagine Surfshop
24
Collapsible Surfboards
Carbon Fiber ‘C2' Breaks Down in Half to Fit Car and Home
23
Rodents Doing Water Sports
Surfing Rats
22
Surf Pools
$40 Million Surfer Wave Machine to Launch in London
21
Collapsible, Three-Piece Surfboard
Pope Bisect
20
Cardboard Surfboards
Mike Sheldrake's Home Creation
19
Original Artwork on Surfboards
Surf du Jour
18
Unreal Slo-Mo Surfing
BBC Captures Dylan Longbottom Riding a Monster Wave in HD
17
Snobby Sporting Equipment
World's Most Expensive Surf Board
16
Surfboard Beach Seats
Hector Galvan's El Compadre Chairs Jam in the Sand for Comfort
15
Supercar Surfboards
Cool Ferrari Ride On The ‘Scuderia Spider 16' Surfboard
14
Surf-Inspired Skateboards
Carver Skateboards Lets You Ride Streets Like Waves
13
Guerrilla Wakeboarding in Venice
San Marco Square Surfing
12
Surfing On The Farm
The Severn Bore
11
Handmade Wooden Surfboards
Rayskin's Eco-Friendly Rideable Art is Gnarly
10
Flip-Flop Footwear Fusion
Sanuk Pick Pocket Sidewalk Surfer Combines Sandal & Shoe
9
Innovative Design Could Spur New Sport
The Surfbike
8
Surfer PSAs
'Seventy-One Percent of Earth' Urges You to Protect the Ocean
7
Personalized Surfboards
Grain Wooden Surfboards Let You Ride the Waves in Style
6
Upsidedown Surfing
Dulip Kokuhannadige
5
Taxpayer-Funded Surfing Lessons
Bournemouth and Poole College Initiate Controversial Course
4
Shark Surfing
Renegade Sport or Advertising Genius?
3
Heat-Generating Wetsuits
The Rip Curl H-Bomb Keeps Surfers Warm With Adjustable Temperature
2
Personal Surf Cameras
The Gath Surfcam
1
Solar Panel Wetsuits
Billabong SG5 Suits Make Surfing in Winter More Comfortable
Related Ideas
Affordable Inflatable Hydrofoil Boards
The Fliteboard 'Flite AIR' Offers 45-Minutes of Riding
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Canadian Female-Founded Swimwear
Patti Jane Swim is an Exciting New Sustainable Swimwear Brand
Watersport-Minded Concept Campers
This Camper Features Separate Wet and Dry Zones
Personal Air Conditioners
The Silen Cicada is Designed to Cool Users Down During Hot Weather
Microalgae-Powered Activewear
WNDR Alpine's Phase Series Has a 100% Petroleum-Free Wicking Finish
Summer-Ready Sporty Slip-Ons
Nike's Aqua Swoosh Shoes are Expanding to Offer Adult Sizes
Motorized Electric Off-Road Wagons
The e-Beach Wagon Has a Safe, Variable Speed
Water-Inspired Sustainable Fashion
Craghoppers Unveils a New Collection for the SS23 Season
Weather-Ready Workwear Collections
Carhartt WIP New Collection Features the Active Cold Jacket
Post-Surgery Friendly Swimwear
PrettyLittleThing and GIRLvsCANCER Launch Empowering Swimwear
Graphene-Infused Loungewear
The 'Huggi' Loungewear Features Thermoregulating Fibers
Laid-Back Offseason Apparel
The New SNS Q3 2022 'Offseason' Collection is Chill and Playful
At-Home Beach Kits
easyJet Holidays Curated a Beach in a Box to Uplift Sun-Starved People
Self-Inflating Kids Swimwear
SWÖM Smart Swimwear Tracks Depth for Safety
Targeted Cooling Relief Wearables
The Neckband Fan Vision Concept Offers Optimized Comfort
Sustainable Workwear Collections
Craghoppers Workwear Launches a Collection Tailored for Mavericks
Effortless 90s-Inspired Spring Streetwear
thisisneverthat Presents its New Collection for SS23
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Dynamic Technical Outerwear Series
Salomon's Sportstyle Line is Full of Technical Outerwear
Athletic Body-Cooling Systems
The CoolMitt Vasocooling Device Expedites Recovery
Innovative Hair Dryers
COSHARE Superflow1 Hair Dryer is Powerful and Adjustable
Carbon Fiber Electric Watercraft
The Kinetic Option TKO 001 Reaches 34mph
Infrared Light-Converted Warm Jackets
Sumitomo Metal Mining Co Presents the Down-Less Down Jacket
Biotech-Informed Surfboard Designs
The BATTBOARD Electric Surfboard is Ready for the Water
Collapsible Microwave Appliances
The 'FoldWave' Foldable Microwave by Park Saun is Highly Portable
Motorcycle-Inspired Watercraft
The Searider Searacer is a Personal, All-Electric Solution
Naturally Inspired Body Dryers
The SUMSEI Air Shower Dries the Body with a Comforting Breeze
Purpose-built Men's Sandals
REEF Recently Launched the Utilitarian Deckhand Sandals
Winterized Collaborative Tech Apparel
Salomon and Pas Normal Studios Launch a Capsule Together
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Intuitive Underwater Scuba Scooters
The Surando Underwater Scooter Fits Neatly into a Backpack
Futuristic Heat-Resistant Apparel
Always x Nasiba Hafiz Launch the World’s ‘Coolest’ Fashion Line
Eco-Friendly 3D-Printed Surfboards
Paradoxal Surfboards are Crafted with Algae-Based Material
Relaxing At-Home Sauna Ranges
Sun Valley Saunas Was Founded by Enthusiasts of Ski Town Saunas
Technical Sporty Fashion Capsules
Nike's ISPA Presents Its New Collection for Fall 2023
Vibrant Sneaker Releases
1906r Collection from New Balance X Salehe Bembury Arrive in 3 Colorways
Breathable Fall Technical Fashion
KRAKATAU Launches DAMAGE SUPPRESSOR for the FW22 Season
Weatherized Technical Fall Footwear
Suicoke Presents its New Collection for the FW23 Season
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Coastal Autumn-Ready Clothing Collections
The Taylor Stitch Breakwater Collection is Ruggedly Chic
Ocean Waste Surfboards
The Floater Surfboard is Made Out of Recycled Materials & Raw Sewage
Hybrid Sandal-Style Shoes
The REEF Water Coast Shoes Have a Water-Friendly Construction
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Fall-Centric Contemporary Streetwear
Universal Works Presents its New Seasonal Range for FW22
Casual Beach-Themed Apparel
HUMAN MADE Introduces its New Beach-Themed Collection on HBX
Stylish High-Performance Snowboard Wear
Vault by Vans & WTAPS Drop a Slick 2022/2023 Range
Artificially Intelligent Heated Vests
The Next Generation of Carhartt Workwear is Smart
Sartorial Co-Ed Fall Fashion
Soulland Unveils its New Collection for the FW24 Season
Cozy Down-Insulated Sweatpants
The Holden Hybrid Down Sweatpants Have a 750-Fill
Beer-Cooled Summer Jackets
Tiger Beer is Introducing the Beer-Infused 'Tiger Summer Puffer'
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Indoor Surfing Bars
Groundswell is a Newly Opened Destination to Eat, Drink, and Surf
Beach Day-Inspired Fashion Collections
Saul Nash's Spring/Summer 2024 Line is Titled Intersection
Fast-Drying Hydrophobic Swimsuits
Watertex is the First Swimsuit of Its Kind That Towel Wipes Dry
50s-Inspired Rebellious Fashion
GOOMHEO's Dystopian Beach is Designed for the SS23 Season
Innovative Seaweed Fabrics
PhycoLabs Harnesses the Potential of Seaweed in Textile Production
Wood-Paneled Electric Vehicles
The 2023 Nissan Ariya Surfwagon Concept is Fully Electric
Sophisticated Technical Fall Fashion
Kaptain Sunshine Presents its New Range for the FW23 Season
Fun-Filled Inflatable Boards
The 'Adventure Board' is Designed For Versatile Outdoor Enjoyment
Climate-Positive Outdoor Apparel
Askov Finlayson Launches North Swimwear for Earth Month
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Sustainable Beachwear Collections
Parley for the Oceans and Dior Launch New Beachwear Collection
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Beach-Ready Surfing Vans
The Volkswagen California Surf Has a Seven-Speed Engine and More
Chic Compression Swimwear
Carve Designs' Sonny Compression One Piece Boasts UPF 50+ Protection
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Open-Air Summer Workstations
The Flipz On Summer Chair Supplies Shade and Supports Snacking
Retro Technical Weatherized Footwear
Salomon Highlights the ClimaSalmon Tech in the ACS+CSWP
Cooling Pregnant Fashion Lines
Ingrid + Isabel Ensures Comfort & Style with the Cooling Collection
Silicone Shell Heating Systems
Victor Ström Designs the Ergostone Pebble with Heating and Cooling
Heat-Storing Seaweed Materials
Swansea University Develops a Material That Stores Heat for Reuse
Elevated Slides Designs
Havaianas Launches Its Spring/Summer 2023 Line and the Designs Look Comfy
Summer-Ready Flip-Flop Sandals
Nike Launches a New Slew of Calm Flip Flops for the Season
Weather-Inspired Seasonal Footwear
Hi-Tex HTS74 Drops its New FW22 Collection Connected to Moods
Technical Smart Heated Vests
Carhartt's New X-1 Smart Heated Vest is the Perfect Winter Solution
Coastal-Themed Fall Streetwear
Banks Journal Presents its Latest Designs for the FW22 Season
Novel Outdoor Design Capsules
Marmot & Better™ Gift Shop Collaborate on Eco-Friendly Winter Series
Beachside Home Fragrances
Pura & Mersea Dropped Relaxing Home Fragrances That Remind of the Sea
Healing Water-Inspired Apparel
Di Petsa Explores Womanhood and Water for Spring/Summer 2023
Exclusive Ski-Inspired Eyewears
Brain Dead and Oakley Factory Team Launch First Eyewear Collection
Soup-Inspired Swimsuits
The Panera Swim Soups Highlight Panera's You Pick 2 Deal
Wearable Heat Pads
The 'L1' From InfraWay Uses Far Infrared Technology to Soothe Muscles
Supportive Surfer-Approved Sandals
The Klly Sandal Offers Optimal Support for Alignment
Sea-Inspired Dynamic Fall Fashion
Holzweiler Launches a new DEEP SEA Collection for FW23
Fuzzy Fall-Ready Streetwear
Stüssy Launches the Stüssy 2022 Collection for Fall on HBX
Stylish Holiday-Ready Apparel
Oseree's 'Bain de Minuit' Collection Merges Summer and Winter
Health-Monitoring Activewear Fabrics
This Fabric Sensing System is Integrated with Electrodes
Vibrantly Designed Spring Apparel
Yardsale Presents its Latest Collection for Spring 2023
Versatile Heating Blankets
SweetNight Launched Its Latest Wearable Blanket with Heating Element
Lifesaving Swimming Vests
The 'SwimVest' Inflates Quickly to Aid Swimmers In Distress
Heat-Dissipating Summer Vests
The PRISMATE PR-F095 Air Conditioned Vest Optimizes Comfort
Ice Cream Pint Coolers
Swell's Ice Cream Coolers Feature Triple-Layer Insulation Tech
Coastal-Inspired Footwear Campaigns
Mizuno Presents its Fisherman Pack by the Japanese Coast
African Surf-Inspired Collections
Mami Watata Joins Vans on an African Surf-Inspired Collection
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Hand-Sprayed Technical Apparel
Stone Island Presents its Latest Collection of Apparel
Revolutionary Swimming Flotation Devices
Swim Fit Board Addresses Common Challenges
Cooling Outdoor Neckbands
The COOLIFY 2S Provides an Immersive Cooling Experience
Watersport Training Systems
The Mavrex Surf & Swimming Trainer Works Indoors and Out
Sporty All-Inclusive Retreats
Rise Up Surf Retreats Offers a Unique and Holistic Experience
Exclusive Swimwear Collections
Mabi Swimwear Celebrates Swim a Lap Day with New Styles
Seaside-Influenced Fall Menswear
Forét Presents its Latest Collection Designed for FW24
Bold Playful Summer Collections
Duvin Design Co. Launches Nostalgic Spring/Summer Collection
Winter Season Sandals
The Birkenstock Fall/Winter 2022 Collection is Cozy
Modular Electric Surfboard Models
The Cyclemate Electric Surfboard Has a Durable Build
Wearable Health-Management Sunglasses
The 'iSportWear' from 'ITRI' Monitors Physiological Data
Colorful Surf-Inspired Pre-Fall Fashion
The Elder Statesman Unveils its Capsule for Pre-Fall 2023
Graphene-Infused Heated Outerwear
The UZE Heated Jacket Has a Four-Season Design
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Versatile Heated Layering Vests
The ActionHeat 5V Men's Heated Vest Warms Up the Wearer's Core
Tranquil Water-Inspired Sneaker Packs
Mizuno Presents its New Fisherman Pack Kizuna Capsule
Sustainable Fall-Centric Outerwear
Supreme and Griffin Studios Join Forces on a Seasonal Capsule
Versatile Winter-Ready Puffy Wearables
Brain Dead Joins Nanga on a New Set of Puff Products
Innovative Cooling Product Partnerships
MISSION Sponsors runDisney Springtime Surprise Weekend
Skateboarding-Inspired Winter Collections
The Carhartt WIP FW22 Celebrates Skateboarding Culture
Beachy Embroidered Fashion Capsules
HUMAN MADE Delivers the Beach Pile Sets to Round out Summer
Wetsuit Rental Programs
Finisterre's Yulex® Wetsuit Rental Program Presents a Unique Opportunity
Après Ski-Ready Apparel
UNIQLO Canada Offers a Range of Items for the Winter Season
Horse Racing-Themed Spring Streetwear
Woolrich Presents the Unorthodox Outsiders Campaign for SS23
Seasonal Mood-Inspired Footwear
Hi-Tec's 'TS74' Fall/Winter 2022 Line Features Reworked Designs
Heat-Insulating Sweaters
The Bearhug Outwear Hoodie is Launching Soon on Kickstarter
Dynamic Technical Seasonal Footwear
Suicoke Presents its New Footwear for the SS24 Season
Social Platform Outerwear Launches
Hiking Patrol is Broadening to Create its Own Apparel
Coastal France-Inspired Fashion
Vilebrequin and Highsnobiety Join Forces on a Capsule
Sleek Freestyle Snowboard Collections
The Welcome x 686 Collection Embraces Quirky Aesthetics
Cold Therapy Water Systems
The SILIENT Cold Water System Has an App-Connected Design
Sight-Seeing Hot Tubs
Chicago Electric Boat Company Added 6-Person Floating Hot Tubs to Its Fleet
Beachy-Themed Lifestyle Sneakers
Overkill Joins PUMA On the New Ocean Drive Pack of Shoes
Ocean-Centric Portable Jacuzzis
The Spacuzzi Keeps Travellers Warm in the Middle of the Ocean
Solar-Powered Heated Seats
The GoSun Solar Seat Offers Warmth on Cold Days
Two-Wheeled Surfing-Inspired Skateboards
The 'SEASKATE' Surf Skateboard Has Spring-Loaded Casters
Sustainably Crafted Undersuits
This Undersuit's Inner Layer is Made From Pure Recycled Polyester
Summer Workwear Sartorial Campaigns
Carhartt WIP Presents its New Marina Campaign for SS23
Athlete-Starring Sportswear Campaigns
Pal Sporting Goods Presents its FW22 Designs in the Alps
Streamlined Decision-Making Platforms
Wunderboards Aims to Adds Simplicity and Creativity to Work