The diversity in subway innovations we've featured is truly astounding. It will open our eyes to the peculiarities of the world underground.
Not necessarily always pertaining to transit, subway innovations range from incognito artists who sketch fellow passengers on ticket stubs to entertainment artists dedicated to lightening people's moods below the city's surface.
Implications - Thousands of people use the subway everyday all around the world. Advertisements are put up along walls and people look at them, but nothing gets a business more noticed than pulling a publicity stunt in the subway. There are tons of people around to watch the events unfold and it is a guarantee that at least one person will film it and post to YouTube.
39 Crazy Subway Stunts
36
No Pants Subway Ride
900 Underground Underwear Enthusiasts in NYC
35
Guerrilla Adbusting
Street Artists FTW-Crew Add Photoshop Toolbox to Subway Ads
34
Controversial Public Transit Photos
Paris Metro Nudes
33
Insane Party Locations
Subway Shindigs Take Public Parties Underground
32
Mini Car Subway Exit
31
Interactive Movie Promos
Tech-Savvy 'Twilight' Posters in Brazil Subways
30
Subway Cart Fashion Shoots
Alberta Ferretti Fall Campaign
29
Sexist Subways
Women-Only Transit In Seoul
28
Paris Metro Art
27
Subway Sneakers
Above + Below London Recycles Old Subway Seats Into Sneaks
26
Human Mirrors on Subways
Improv Everywhere Puts 16 Twins on Subway
25
3-D Tongues
Japanese Subway Ads
24
Vintage Subway Ads
Using Old London Underground Campaigns to Inspire New Creativity
23
Subway Music Videos
The Pussycat Dolls Remake 'Jai Ho' from Slumdog Millionaire
22
Energy-Generating Subway Station Floors
East Japan Railway Harvests Power from Commuters
21
Subway Hoedowns
The Xylopholks Entertain New Yorkers In Furry Animal Costumes
20
Ceiling-Mounted Subway Maps
GPS System Pinpoints Location on Subway Car Ceilings
19
Tranquil Spanish Subway Ad
Metro Madrid
18
Subway Cars as Art Studios
The Village Underground
17
Animated Subvertising
Subway Ads Flicker in Asia
16
Subway Street Art
The Take a Seat Project
15
Branded Landmarks
NYC Subway Car Gets Wrapped
14
Subway Web Surfing
WiFi Rail Makes Deal with BART for Underground Internet Access
13
Nordic Metro Art Installation
The Tunnel of Light Escalator
12
Rollercoaster Metro
Carmelit Slanted Subway
11
Subway Ticket Art
138,000 Tickets Converted Into Astro Boy Pixel Art
10
Stylish Subway Entrances
Toulouse, France Introduces Modern Art to Public Transit
9
Sketchscapes
Edgartista's Subway Ride-Inspired 'New Millennium' Drawings
8
Transit Map Jewelry
NYC Metro Cuffs Make Navigating the Big Apple Easy
7
Underground Art Galleries
The Platform at Degrave Street Subway Station
6
Subway Stations Get Mobile Service
NYC Tunnel Talk
5
Subway Head-Holders
Gadgets to Help Tired Commuters Take Quick Naps en Route
4
LED Technology for Subways
See-Through Information
3
Subway Ticket Portraits
Parisian Metro Artist Luc Grateau
2
Redecorating Subway Cars
Pranksters Turn Train into a Living Room
1
Subway Car Room
Michal Tatarkiewicz's Mural
Related Ideas
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Multiplayer Mobile Game Updates
Subway Surfers is Getting a Competitive Multiplayer Mode
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Ultra-Festive Holiday Pop-Ups
Miracle Toronto is Expanding Its Operations for the 2025 Season
Limited Edition QSR Nachos
Subway Canada Launches the Doritos Footlong Nachos
Connection Platform Experiences
Facebook Debuts at Stagecoach to Target Younger Audiences
Playful Bar Interiors
The Funny Bar Redesign Reshapes a Compact New York Nightlife Space
Visual Show-Inspired Displays
Saks Fifth Avenue Transforms its NYC Flagship for Just Like That
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Gamified Fast Food Challenges
McDonald's Side Missions Encourage Fun, Spontaneous Detours
Artist-Centric Networking Events
Adidas x SNIPES Unveil The NYC Superstar & Empower Artists
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
New Yorker-Approved Campaigns
New York’s StreetEasy Urges You to Never Become a Former New Yorker
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Theatrical Cocktail Experiences
The Theatre by ZLB23 Unfolds at a Seven-Seat Bar
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Design-Forward Concept Stores
Target SoHo is Immersive, Experiential and Shoppable
Last-Minute Meal Pop-Ups
HelloFresh's No-Need-To-Go-To-The-Store Store Saves Commuters Time
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
City-Themed Luxury Fashion Campaigns
Burberry’s Back to the City Campaign Celebrates London
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
NYC-Inspired Sneaker Designs
The Coach Soho Sneaker Collection is Chic and Urban-Informed
Viral Temporary Renamed Stores
67-Eleven Replaced 7-Eleven Branding at a Stockholm Location
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Vertical Pizza Boxes
Pizza Hut UK Paraded a First-of-Its-Kind Pizza Box on the Streets of London
Fluffy QSR Baked Potatoes
The Subway Spudway Range is Arriving the UK with Several Flavor Options
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Humorous Sandwich Commercials
Jersey Mike's Subs Spotlights Eli Manning and Danny DeVito
Prebiotic Soda QSR Expansions
Subway Welcomes Two Flavors of poppi Prebiotic Sodas
Glam Pet Adoption Pop-Ups
Uber Showcats Puts a Spotlight on Rescued Cats Available for Adoption
Marathon Running Brand Pop-Ups
Bandit Running is Launching Its Boston Marathon Pop-Up
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Gourmet Lunch Pop-Ups
Uber Eats' Sandwich Studio Elevated the Classic Combo Meal
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Geo-Targeted Beauty Campaigns
It's a 10 Haircare Engages Uber Riders Going to Ulta & Sally Beauty
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
NYC Wine Windows
Buchette del Vino NYX Brings a Florentine-Style Wine Window to Times Square
Exclusive Sandwich Savings Deals
The Subway BOGO $1 Deal is an Offer for MVP Rewards Members
Limited Collaborative Streetwear
HIDDEN.NY x UGG Classic Boot Becomes Prize in Citywide Contest
Chainsaw-Sliced Sandwiches
Sheetz and Liquid Death are Serving Up Uniquely Sliced Sandwiches
Branded Metro Activations
LEGO Turns Shanghai’s Metro Into an F1 Race Track
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Festive Scratch-and-Sniff Billboards
Subway's Interactive Ad Shares the Aroma of Stuffing
Savory Protein Shakes
Subway Dreamed Up the "Subwhey" Range for April Fool's Day
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Groundbreaking Public Transit Models
Argo Debuts a Vertically Integrated Smart Transit System
Futuristic Train Cafes
The Future Train Kyoto Diner & Cafe is Housed Inside a Thunderbird Train
Fan-Powered Reality Competitions
Little Caesars' Pretzel Crust Island Engages YouTube Viewers
Interdimensional Gaming Experiences
Alienware x Twitch Transform Grand Central Terminal
Supermarket Dance Parties
Seafood City Hosts Late-Night Celebrations in Its Food Court
Meal Kit Installations
HelloFresh's Giant Delivery Box Features a Real Family Sharing Dinner
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Intricately Artistic Fashion Lines
Pacsun and the Metropolitan Museum of Art Drop a Holiday Line
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Supermarket-Inspired Nail Art Designs
Aldi Dropped a Festival-Inspired Nail Art Collection
Aussie-Style Hot Dog Trucks
Tourism Australia is Bringing a G'day Dogs Food Truck to NYC
Symbolic Pop-Up Wellness Experiences
Hone Health Hosts Death of Midlife Pop-Up
Value-Focused Sandwich Menus
Subway Debuts the All-New and Affordable Fresh Value Menu
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Baseball-Inspired Manhole Covers
MLB Honors Japanese Stars with Custom-Designed Manhole Covers
Alcohol-Free Underground Campaigns
TfL and Heineken 0.0 Introduced "Bakerl0.0" for Dry January
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Beauty Shopper Transports
Sephora & Lyft Media's Delivered to Beauty Sent Shoppers to Stores
Sparkling Sandwich-Shaped Rings
The Subway Baguette Ring Honors the Classic B.M.T.® Sandwich
Sound-Dectecting AR Mirrors
Snapchat and Oasis' Venting Machine Rewards Screamers with Cold Drinks
Single-Day Promotional Sandwich Campaigns
Subway Embraces the Numerical Alignment of 2/6/26
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Cost-Conscious Sandwich Promotions
Subway's BOGO Footlong Promotion Seeks to Provide Some Relief
Playfully Branded Crosswalks
OREO Turned Marked Areas Outside Some Kroger Stores into OREO Walks
Cinematic Golf Pop-Ups
Subway's Happy Place is an Interactive Experience for Happy Gilmore Fans
Innovative Maritime Transportation Systems
SeaTrain Technology Presents a Groundbreaking Approach
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Sandwich Shop Valentine's Promotions
Subway Launches a New Valentine's Day BOGO Promotion
Valentine's Day Transit Activations
Skip Gives Toronto Commuters Free Union Station Flowers
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Late-Night Manhattan Lounges
Starchild Rooftop Offers Panoramic Views and Classic Cocktails
Sneaker-Inspired Art Exhibitions
Roberto Lugo's 'Drip' Explores the Impact of the AF1 on Culture
Protein-Forward QSR Menus
Subway Launches Protein Pockets and a Refreshed Rotating Menu
Deceptive Dessert Cakes
M Street's April Fools Cakes Look Like One Thing and Taste Like Another
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Gamified Grocery Activations
The Asda Check-Out Challenge Leveraged a Nostalgic Game Show Format
Spicy Sandwich Menus
Subway Canada's Wannabe Spicy Menu Offers a Choose-Your-Own Flavor Journey
Miniature Billboard Ads
Little Canada's Mini Media Initiative Spotlights Brands on Tiny Billboards
Art Print Bandages
The Met x Band-Aid Collection Applies Museum Works to Adhesive Strips
Topping-Packed QSR Nachos
Subway Doritos Footlong Nachos are Packed with Flavor
NYC Identity-Inspired Retail Cconcepts
Concrete Amsterdam Designs the Inaugural Steve Madden Store
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Country-Inspired Sneakers
Puma Releases H Street Tf Models with Japan Usa and Italy Themes
Branded Pub Crawls
The No Lay's, No Game 'Lay's Crawl' Entices Soccer Fans to Pubs
Urban Runner Hubs
Seoul's Runner's Bases Add Value to Unused Subway Spaces
Limited-Time Protein Promotions
Subway Launches the Meteor Deal Featuring Protein Picks
Meteor Shower Sandwich Promotions
The Subway Meatier Shower Promotion Doubles Up Sandwich Meat
Cheeky Sandwich Seat Campaigns
Subway Takes Away the Dread of the Middle Seat with Free Sandwiches
Region-Specific Pizza Campaigns
Emmy Squared Pizza Launches Regionally Inspired Pizzas in the US
Human Connection-Themed Art Installations
Prada Presents the Satellite Exhibition in Tokyo
Sweet Heat Sandwich Sauces
Subway Hot Honey Sauce Can Be Added to Your Choice of Sandwich
Urban Egg Installations
The Diesel Human-Sized Egg Installations Bring Playful Fashion to Milan
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Festive Chicago Activations
Fannie May's Jolly Trolley Arrives for December Festivities
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Scenic Train Experiences
The Skunk Train Debuts Two New Experiential Journeys
Passanger Assistant App Pilots
NJ TRANSIT is Enhancing Assistance for Passengers at Major Stations
Lie-Flat Night Bus Seats
Twiliner Reimagines European Night Travel with Hotel-Grade Sleeping Seats
Rideshare St. Patrick's Day Campaign
Uber and Mother Launched an Irish Exit Safe Ride Campaign
Enigmatic Graffiti Incidents
Toronto's Museum of New Calls Attention to Mystery Graffiti
Neighborhood Stationery Boutiques
Moleskine Debuts Community-Focused Concept Store In Manhattan
Local Food Discoveries
Streeats Helps You Find Hidden Street Food Gems Recommended By Locals
Subway Cabin Makeovers
British Airways NYC Subway Turns Commute into an In-Flight Experience
Bubblegum Street Art Buildings
Frankey Designs the Playful Hubbabubbabuilding
Record-Breaking Skate Megaramps
Red Bull's 'Building Drop' Turns Brazilian High-Rise into Ramp
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Subterranean Social Spaces
The Lounge Beneath William Vale Hotel Reimagines Nightlife in Brooklyn
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Digital Out-Of-Home Media Networks
The Toronto Port Authority Debuts Project at Billy Bishop
Playful Brand Messaging Campaigns
Chicago Town Pizza Unveiled the 'It IS that deep' Ad
Hot Dog Subway Campaigns
Nathan’s Famous Launches “Follow the (F)rank Line” Subway Campaign
Nostalgic Boy Band Commercials
T-Mobile Tapped Backstreet Boys for the Super Bowl This Year
Daring World-First Aviation Maneuvers
Red Bull Athlete Dario Costa Lands & Takes Off from a Train
Urban-Inspired Bag Campaigns
côte&ciel's Latest Editorial Campaign is Dubbed Rhythms of Transit
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Made-To-Order Sandwich Expansions
Firehouse Subs Expands Its Presence in Mexico with Fooodplay
Accessibility-Focused Metro Initiatives
MTA Initiates Renovation & Accessibility Improvement
Public Art Displays
Paul Anthony Smith’s Photographs Appear at 300 City Bus Stops This Summer
Neighborhood Music Series
Bloor-Yorkville Brings Live Performances to Historic Toronto Park
Community-Driven Sports Venues
Watch Party PHL Opens 'The Stoop Pigeon'
Cultural Programming Series
Mary Giuliani Launches STORIED Presents Within a Historic Building
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
Savory Spicy-Sweet Subs
The Penn Station Hot Honey Chicken & Crispy Onion Sub is Flavor-Packed
Convenience-Focused Transportation Apps
MBTA Debuts an App for Paratransit RIDE Customers
A-Lister Vacation Getaways
Trainline x Deuxmoi Partner for Celebrity-Inspired European Itineraries
Rail Station Accessibility Initiatives
Greater Manchester Has Plans to Upgrade 10 Stations
Bus Racing Retail Events
The Saucony Beat the Bus Challenge Celebrated a New Location