The current trend of weaving story into content marketing resulted in a number of innovative storytelling techniques. This can be through different social media platforms to interact and engage with audiences, or by using emotional stories in commercials. Connecting with consumers through personal experiences can cross a variety of media channels.
One of these attention-grabbing storytelling techniques is putting a new twist on a familiar story or fairytale. This can be seen in theatrical taxi rides, where a theater troupe placed actors in the driver seat to tell the story of Othello with passengers. The short film method gained popularity recently, where brands tell a good story that is almost irrelevant to the product being sold, such as tennis romance ads. Using first person storytelling is another way to go, as evidenced with literature adventure ads.
30 Storytelling Techniques in Marketing
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Storytelling Ornament Commercials
Netflix' Holiday Tree Topper Ad is Told by the Angel on the Tree
26
Visual Storytelling Cards
Debbie Millman's Poetic Word Play Cards Let You Create Your Own Stories
25
Storytelling Cycle Couture
Urban Legend Cyclewear is Fashionable and Functional
24
Literary Adventure Ads
The Stories! Bookstore Campaign Turns Readers into Novels' Protagonists
23
Messy Storybook Ads
OMO's Fairy Tale Campaign Ads Shows That Getting Dirty Helps Happy Endings
22
Creative Excuse Ads
These Getty Stock Images Ads Show How to Accomplish Masterful Storytelling
21
Interactive Social Adventure Games
This Instagram Hosts an Interactive Choose Your Own Adventure
20
Storytelling Furniture Ads
IKEA's Billboards Shows Scenarios for Leafing Through Its Catalog
19
Fairy Tale Murder Commercials
The Three Little Pigs Advert by The Guardian Tells a Dark Story
18
Prevailing Athletic Commercials
The Canadian Paralympic 'Unstoppable' Commercial Inspires
17
Poignant Water Advocacy Ads
This Ad Shows a Fictional Girl Who Couldn't Cry Because of Dehydration
16
Storytelling Audiobook Ads
These Penguin Audio Illustrations Show Capturing the Story's Sounds
15
Heartwarming Companion Beer Ads
The Budweiser Super Bowl Ad Continues the Tale of the Clydesdale
14
Theatrical Taxi Rides
This Friendly Cab Driver's Life Story Sounds Like the Plot of Othello
13
Philosophical Car Campaigns
BMW's 'Ctrl Z Day' Campaign Drives Home an Important Message on Life
12
Emotional Sensory-Overload Clips
AB/CD/CD's 'On Hold' Captivates Through Repetition
11
Story-Focused Television Ads
The Sky TV Rialto Channel Campaign is Cleverly Entertaining
10
Contraband Color Ads
Dulux Imagines a World That's Totally Colorless and Gray
9
Collaborative Bourbon Ads
Mila Kunis and Jim Beam are Collaborating for the Brand;s Bourbon
8
Tennis Romance Ads
This Charming Lesbian Love Story is Also the Perfect Content Marketing Piece
7
Romantic Memory Webisodes
The Funny Axe 'Finding Susan Glenn' Series Features Max Greenfield
6
Storytelling Celebrity Lookbooks
Rachel Antonoff's 'Forever Crush' Video is Packed with Celebs
5
Heroic Soccer Nerd Films
This Pepsi World Cup Short Film Was Directed by Idris Elba
4
Ductus Lie-Detector Ads
The Graphology Expert Handwriting Speaks Campaign Tells the Truth
3
Familial First-Person Videos
Google Glass' Mother's Day Video Goes Round the World to Visit Mom
2
Unifying World Cup Ads
Coca Cola’s ‘One World, One Game’ Ad Celebrates Football’s Ability to Unite
1
Long-Winded Battery Ads
These Duracell Battery Ads Tell Lengthy Stories with Battery-Shaped Text
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Storytelling-Forward Footwear Campaigns
Vans Unveils the Old Meets Knu Campaign
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Social Post-Catered Editing Platforms
Adobe Express Rolls Out the Text to Template Function
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Data Storytelling Tools
Yellowfin Offers Powerful Data Storytelling Capabilities
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
eCommerce AI Photos
PhotoHero Provides Free Images and Editing Abilities
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Creative Digital Assistants
Adobe Express Presents a New Creative Assistant Tool
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI-Powered Fintech Tools
Square Introduces Ten New Generative AI Features for Content Creation
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
AI Fairytale Generator
WizFairy Can Create a Personalized Magical Tale in Minutes
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
AI Storytelling Studios
Katalist Uses AI to Help Visualize a Script in Minutes
Mixed Reality Storytelling
Storytelling XR Redefines Real-Time VFX for Content Creators
Automated eCommerce Marketing Tools
Klaviyo Simplifies the Campaign Creation and Reachout Process
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
GenAI Bedtime Stories
SmartDreams Uses AI to Help Kids Craft Their Own Stories
Script-to-Video Tools
StoryKit Released a New Video-Generation Tool for Creators
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Collaborative Creative Writing Games
CrowdTales is a Multi-Player Continue-the-Story Game
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Independent Puzzle Mobile Games
Storyteller is a Game Launching Online to Netflix Platforms
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Gen Alpha-Focused Podcast Apps
Storybutton Launches as a Generation Alpha-Targeted Radio Channel
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Gamified Nighttime Reading
StoryMate Let's Parents Set Reading Goals for Their Children
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Child-Friendly Adaptive Storytelling
Zora Learning Teaches Kids to Read in More Engaging Ways
AI Talk-to-Text Collaboration Tools
Brainstory Transforms Thoughts into a Written Document
Tech-Enhanced Travel Planning
Travvit is a Travel Discovery Platform to Inspire Better Vacations
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Discounted AI Photo Services
JumpStory Helps Users Discover and Generate AI Stock Images
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Personalized AI Storytelling
MidReal Let's Users Create Interactive Stories with AI
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Accessible Interactive Memory Storybooks
Remento's Interactive Storybooks Can Be the Perfect Gift
AI Academic Organization Tools
Storyline Smith Streamlines Study Notes Using AI Technology
AI-Tailored Bedtime Stories
Slumber Stories AI Tells Stories Based on a Child's Interests
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Keepsake Photo Books
Once Upon's Photo Books Offer a Narrative-Driven Approach to Memories
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Simplified Competitor Ad Analysis
re:klam Offers Insights Into Competitor Strategies
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Audio Testimonials Solutions
Feedspace Revolutionizes Customer Feedback with Audio Testimonials
AI Storytelling Experiences
Stories By Angris Just Needs a Prompt to Create an Immersive Narrative
AI-Powered Bedtime Storytelling
Augie Storytelling Uses Auto-Generated Video Clips
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI Elevator Pitch Generators
Elevator Pitch Uses AI to Create Personalized Entrepreneurial Pitches
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
AI Content Generators
Aidelly Offers a Range of Professional AI Content Prompts
Content Repurposing Tools
This Tools Allows Users to Reimagine Materials Across Various Platforms
Entertaining Business News Magazines
Business For You Magazine Brings Exciting Narratives
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
AI Map-Making Tools
MapStory is Perfect for Bloggers or Adventurers to Create Interactive Maps
Inspiring Heritage Campaigns
Comcast's 'Be the Next Story Told' Spot Celebrates Hispanic History
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
AI-Powered Video Summarizers
Summarize.ing Helps People Digest Lengthy Videos
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Automated Video Narration Tools
GhostCut Allows People to Create High-Quality Narration Videos
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Thought Leadership Assistants
Jessica By Queue Uses AI to Streamline Content Creation
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Social Video Editing Features
Meta Rolls Out Editing Tools for its Reels To Facebook Users
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Unconventional Daily Calendars
With Calendiary, Users are Encouraged to Share Their Personal Story
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic