These social media food promotions make mouth-watering eats pop up in news feeds across social sharing sites. Food is one of the few things that is capable of selling itself but sometimes it can still use a boost.
Since people are likely to be distracted from work and browse social sites like Twitter, Facebook and Instagram before lunch or in the mid-afternoon when it's just about time for a snack, advertising on social media is one of the most effective ways to incite a craving.
No matter how enticing a food product is, it can be difficult to compete with the many other posts on social media sites. In order to stand out, Chipotle created a campaign that made it look like its Twitter account was hacked. This garnered a lot of attention, which was then channeled into the next phase of advertisements, which led to an interactive scavenger hunt.
21 Social Media Food Promotions
From Tweet-to-Order Eateries to Virtual Sandwich Adventures:
Laura McQuarrie — Aug 19, 2013 — Marketing
21
Fast Food Sharing Initiatives
McDonald's Cups Campaign Encourages You to Linger & Enjoy Its Coffee
20
Crowdsourced Candy Bar Flavors
Kit Kat 'Choose a Chunky Champion' Asks You to Pick a Favorite
19
Upfront Fast Food Responses
The McDonalds Canada Photoshoot Clip Goes Behind-the-Scenes
18
Social Media Feeders
Granatapet Develops a Billboard With Foursquare That Releases Dog Food
17
Crowdsourced Fast Food Tees
You Could Win $5,000 With Wendy Threads T-Shirt Design Contest
16
Classy Condiment Upgrades
The Heinz Ketchup Balsamic Vinegar is for More Refined Tastes
15
Home-Cooked Meal Networks
Mealku Works to Let People Barter with Home-Cooked Meals
14
Coffee Customization Challenges
Seattle's Best Coffee 'Create Your Deliciousness' Campaign
13
Digitally-Encoded Desserts
QKies QR Code Icing Links the Consumer to the Baker's Virtual Message
12
Interactive Currency Boutiques
Special K Tweet Shop Gives You Free Food for a Friendly Post
11
Virtual Sandwich Adventures
Look for a Golden McRib in the McDonald's 'The Quest' Game
10
Burger-Made Birthday Pizzas
Epic Meal Time Celebrates 2 Years with a Deep Dish Fastfood Pizza
9
Tweet-To-Order Eateries
The Twitter Cafe Takes Ordes Using Hash Tags
8
Foodie-Centric Social Networks
The TableCrowd Platform Lets You Network While Dining
7
Social Media Liquor Sales
Magners Cider is the First Alcohol to be Sold on Facebook
6
Food-Based Matchmaking
Lantmannen's 'Restdejting' Dating Service Uses Leftovers to Pair Up People
5
Healthy Eating Networks
Foodzy Uses Social Media to Award Badges for Dining Healthy
4
Social Good Photo Apps
FoodShareFilter is an Instagram Supported Filter That Profits an NGO
3
Hacked Social Media Hoaxes
This Campaign Made the Chipotle Twitter Page Seem Like It Was Hacked
2
Awkward Food Picture Pranks
These YouTube Pranksters Ask Strangers for Food Pictures
1
Social Media Burger Songs
This Wendy's Social Media Campaign Turns Tweets into a Love Song
Related Ideas
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
Fast Food Dipping Hacks
Hellmann's Mayo McHack Helps Fans Eat Fries with Mayonnaise
Bento-Inspired School Lunches
DoorDash and Jessica Biel Debut Ready-Made Lunch Options for $25
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Late-Night Burrito Promotions
The Chipotle Boorito Tradition is Evolving to Suit Gen Z Diners
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Healthcare-Supporting Burrito Campaigns
Chipotle is Giving $1M in Burritos to Healthcare Workers
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Munchies Snack Boxes
The Wingstop Hot Box Satisfies Spicy, Cheesy & Salty 4/20 Cravings
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Complimentary Quesadilla Promotions
Chipotle and DoorDash are Giving Away 20,000 Quesadillas
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Tiny Tasting Menus
Disney+ and Uber Eats Created Small Bites for the New Ant Man Movie
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Munchies-Themed QSR Menus
Popeyes Munchies Menu is Launching for a Few Days Only
Viral Grilled Cheese Burritos
Chipotle Teamed Up with a TikTok Creator to Share a Tasty Menu Hack
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
Bold Burger Lineups
Huddle House Has Begun Testing a Bold Burger Lineup and a New Sandwich Lineup
Firebrand Chef Cracker Ads
Triscuit Leverages Gordon Ramsay in Unapologetically Wholesome Campaign
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Halloween Burrito Promotions
Chipotle Brings Back the Boorito Promotion for Canadian Consumers
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Digitally Assisted Assembly Lines
Chipotle's Digital Makeline Uses Automation to Build Meals
Nutritious Meal Delivery Service
Factor's Meal Delivery Service Revolutionizes Healthy Eating
Collectible Lunch Box Giveaways
Taco Bell is Launching a Lunch Box Giveaway with DoorDash
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
Craveable Frozen QSR Meals
Taco Bell at Home Cravings Kits Help Fans Make Menu Classics at Home
Homemade Food Delivery Partnerships
Grocer Sobeys Partners with Homemade Food Marketplace Cookin
AI-Enabled Delivery Chatbots
Uber Eats Launches an AI Chatbot to Help Improve User Experiences
Digital-Only Burger Promotions
Burger King Just Launched a Digital Exclusive Melt Meals Promotion
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Snacking-Friendly Prepackaged Burritos
The Urban Eat Chipotle Chicken Burrito is Microwave-Ready
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Celebratory Free Pizza Promotions
This Pizza Hut National Pizza Party Day Promotion is Tasty
Automated Food Planning Apps
The 'Munchy' App Takes a Long-Term Approach to Diets
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Gamified Burrito Campaigns
Chipotle Launches Wordle-Inspired Game for Fans to Win Free Burritos
AI Social Media Management
From Discovery to Post Scheduling – Storefries Does it All
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Mother's Day Food Promos
Grubhub and Amazon Prime introduce Mother’s Day promo
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Lunchtime QSR Meal Promotions
KFC Introduces a New Meal Deal for Lunchtime Patrons
Virtual QSR Drive-Thrus
Smashburger Unveils its First Virtual Drive-Thru Window
Complimentary Guacamole QSR Promotions
Chipotle Extra Day Promotion Offers Free Guac on Leap Day
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Food Court Footwear Shops
Skechers' Food Spot Drives Foot Traffic to the Footwear Store
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Record-Breaking Cheese Pulls
Doritos Performed the Highest Ever Cheese Pull for National Guac Day
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Heat-to-Eat Snack Ranges
This Urban Eat Food-to-Go Range Can Be Heated Inside its Packaging
Photo-Based Calorie Trackers
Meals.Chat Can Help Individuals Track Their Calories
AI-Powered Food Platforms
Samsung Food Offers Access to Recipes and More
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Branded $25K Giveaways
Moe’s Southwest Grill & Cash App Team Up for a Giveaway
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Movie-Themed Meal Kit Sweepstakes
This Old El Paso Tortilla Pockets Kit Celebrates TMNT
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
International Snack Marketplaces
OrderExoticSnacks.com Delivers Exotic Snacks to US Shoppers
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Pizza Guacamole Dip Giveaways
WHOLLY GUACAMOLE Debuts a New Campaign in Time for Game Day
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Viral QSR Menu Additions
Chipotle's Viral Quesadilla Hack is Coming to the Brand's Menu
Virtual Pizza Restaurants
Pizza Piatta Makes Modern Italian Flatbread Pizza Fresh & Convenient
Flavor-Enhanced QSR Wrap Menus
The McDonald’s McWrap and Chicken Snack Wrap Menu Has Been Revamped
Spicy Eating Contests
The Spicy Hustle by Schlotzsky's is for a Couple with a Love of Spicy Food
Grab-and-Go Hot Food Services
The Onvo Food on the Fly Program Prioritizes Time Savings
Promotional Pizza Roll Deliveries
Totino’s Pizza Rolls Can Be Ordered on Super Bowl Sunday
Tiered Restaurant Rewards
Chopt Enhances its Rewards Program and Secures an Influencer Partnership
Virtual Restaurant Drive-Thrus
Smashburger's Virtual Drive-Thru Offers Convenience & Accessibility
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
One-Swipe Ordering Solutions
Panera's Crunch Time Ordering Connects Guest With Food Fast
Football Weekend QSR Promotions
The Wendy's Deal-ivery Promotion Offers Ample Deals
Social Media-Inspired Bakery Menus
The Panera Roman Empire Menu Follows the Viral TikTok Hashtag
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Leftover Sandwich Campaigns
The Hellmanns' 'Between 2 Slices' Campaign Tackles Food Waste
Celebratory Seasonal QSR Deals
Wendy's 12 Days of Holiday Deals Gets Customers Ready for Christmas
Automated Social Media Posting
PosterGPT Uses AI to Post the Latest News Stories to Your Feed
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Asian QSR Ads
Panda Express Launches Sizzling Shrimp LTO with Exciting Basketball Tie-In Campaign
Football Season Retailer Menus
7-Eleven Game Day Grub is Arriving Alongside Special Offers
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
Convenience Store Pizza Promotions
These 7-Eleven Pizza Promotions are Launching Soon
Summertime QSR Delivery Promotions
Wendy's and DashPass by DoorDash are Offering Two New Deals
Connective Foodie Apps
Letslicious is a Foodie Social Media App Connecting Likeminded People
Sushi-Themed Sneaker Silhouettes
Connecting Plots and Menulog Debut a New Sushi-Inspired Campaign
Content-Inspired QSR Meals
McDonald's As Featured In Meal Takes After Meals in Movies and More
Thermostat-Themed Snack Contests
Hot Pockets is Inviting People to Turn Up the Heat This Season
Convenience Store Catering Services
The Wawa Catering Program is Launching with ezCater
Restaurant Discovery Websites
Find Me a Restaurant Will Help You Pick Where to Eat
Video Game-Inspired QSR Promotions
Chipotle Customers Can Now Earn Tekken 8 Rewards with Purchase
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Tongue-Twisting Pizza Challenges
Casey's is Challenging Fans to Say "Pepperoni" Fast
Weekly Tex-Mex Meal Campaigns
Old El Paso Encourages Fajita Fridays in its Latest Campaign
Friend-Focused Restaurant Promotions
Moe’s Southwest Grill BOGO with Your BFF Offers Savings
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Complimentary QSR Fries Promotions
The McDonald's Free Fries Friday Promotion is an App Exclusive
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Livestream-Enabled Food Vouchers
Twitch Teams Up with Capcom for the Launch of Street Fighter 6
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Name-Based Sandwich Campaigns
The Firehouse Subs Name Of The Day Promotion Rewards Customers
Recipe Delivery Promotions
The Gousto The Battle of the Buns Range is Arriving with a Promotion
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
Complimentary Restaurant Reward Perks
The Chipotle Rewards Freepotle Perk Offers Great Rewards
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Celebratory QSR App Promotions
Taco Bell is Offering a Free Crunchwrap Supreme for App Downloaders
Comprehensive Restaurant Overview Apps
Toast Debuts a Digital App to Manage Restaurant Operations
Streamlined Meal Planning Apps
Foodpot Helps with Meal Planning and Recipe Discovery
Complimentary Winter Soup Promotions
The Potbelly 'Comfort in a Cup' Promotion Offers Free Soup
Crowd-Friendly QSR Deals
The Hamburger Stand Crowd Pleaser Deals Come in Four Options
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Burger Restaurant Rewards Apps
Hat Creek Introduces a New Menu Item and a Dedicated App
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it