These social media food promotions make mouth-watering eats pop up in news feeds across social sharing sites. Food is one of the few things that is capable of selling itself but sometimes it can still use a boost.
Since people are likely to be distracted from work and browse social sites like Twitter, Facebook and Instagram before lunch or in the mid-afternoon when it's just about time for a snack, advertising on social media is one of the most effective ways to incite a craving.
No matter how enticing a food product is, it can be difficult to compete with the many other posts on social media sites. In order to stand out, Chipotle created a campaign that made it look like its Twitter account was hacked. This garnered a lot of attention, which was then channeled into the next phase of advertisements, which led to an interactive scavenger hunt.
21 Social Media Food Promotions
From Tweet-to-Order Eateries to Virtual Sandwich Adventures:
Laura McQuarrie — Aug 19, 2013 — Marketing
21
Fast Food Sharing Initiatives
McDonald's Cups Campaign Encourages You to Linger & Enjoy Its Coffee
20
Crowdsourced Candy Bar Flavors
Kit Kat 'Choose a Chunky Champion' Asks You to Pick a Favorite
19
Upfront Fast Food Responses
The McDonalds Canada Photoshoot Clip Goes Behind-the-Scenes
18
Social Media Feeders
Granatapet Develops a Billboard With Foursquare That Releases Dog Food
17
Crowdsourced Fast Food Tees
You Could Win $5,000 With Wendy Threads T-Shirt Design Contest
16
Classy Condiment Upgrades
The Heinz Ketchup Balsamic Vinegar is for More Refined Tastes
15
Home-Cooked Meal Networks
Mealku Works to Let People Barter with Home-Cooked Meals
14
Coffee Customization Challenges
Seattle's Best Coffee 'Create Your Deliciousness' Campaign
13
Digitally-Encoded Desserts
QKies QR Code Icing Links the Consumer to the Baker's Virtual Message
12
Interactive Currency Boutiques
Special K Tweet Shop Gives You Free Food for a Friendly Post
11
Virtual Sandwich Adventures
Look for a Golden McRib in the McDonald's 'The Quest' Game
10
Burger-Made Birthday Pizzas
Epic Meal Time Celebrates 2 Years with a Deep Dish Fastfood Pizza
9
Tweet-To-Order Eateries
The Twitter Cafe Takes Ordes Using Hash Tags
8
Foodie-Centric Social Networks
The TableCrowd Platform Lets You Network While Dining
7
Social Media Liquor Sales
Magners Cider is the First Alcohol to be Sold on Facebook
6
Food-Based Matchmaking
Lantmannen's 'Restdejting' Dating Service Uses Leftovers to Pair Up People
5
Healthy Eating Networks
Foodzy Uses Social Media to Award Badges for Dining Healthy
4
Social Good Photo Apps
FoodShareFilter is an Instagram Supported Filter That Profits an NGO
3
Hacked Social Media Hoaxes
This Campaign Made the Chipotle Twitter Page Seem Like It Was Hacked
2
Awkward Food Picture Pranks
These YouTube Pranksters Ask Strangers for Food Pictures
1
Social Media Burger Songs
This Wendy's Social Media Campaign Turns Tweets into a Love Song
Related Ideas
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Food-Themed Sneakers
Chipotle x Nike Air Force 1 Doernbecher Turns a Kid's Order into a Story
Gamified Fast Food Challenges
McDonald's Side Missions Encourage Fun, Spontaneous Detours
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Show-Inspired QSR Menus
The Stranger Things Meals Campaign Introduces Two Parallel Food Options
Snackable Frozen Appetizers
TAST!EZ's New Products Bring Restaurant-Quality Snacks Home
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Fiesta-Focused Food Campaigns
Ortega® Extends Cinco de Mayo Celebrations with Seis de Mayo
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Creative Economy Meal Replacements
Sneak EATS Launched a Nutrition Product Built for Creatives
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Verified Condiment Delivery Campaigns
Kraft Heinz and Uber Eats Partnered for Heinz Verified
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Menu-Inspired Dorm Decor
Urban Outfitters x Chipotle Created the 'A Little Extra Dorm' Collection
Tattoo-Inspired QSR Promotions
Chipotle Mexican Grill Brings Back 'Tatted Like a Chipotle Bag'
Gourmet Lunch Pop-Ups
Uber Eats' Sandwich Studio Elevated the Classic Combo Meal
Reward-Based QSR Promotions
SONIC Launches the 'Snacky Hour' Promotion for Summer Dining
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
Value-Minded Happy Hour Promotions
Chipotle Happier Hour is Expected to Launch Soon
Condiment Marketing Campaigns
Hellmann’s Launched Its ‘Main Flavour Energy’ Marketing Campaign
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
QSR Secret Menus
Mcdonald’s Secret Menu Launch Turns Fan Hacks into Official Offerings
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Weekday Value Dining
KFC Expanded Its $10 Chicken Deals Into Daily Meal Offers
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Festive Convenient Store Offerings
7-Eleven Gears Up for the Holidays with Food, Beverages & More
Nostalgic TV Bakery Campaigns
The Panera Fall for Your Favorites Meal is Here for Autumn
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Summer-Ready QSR Loyalty Programs
Chipotle Mexican Grill Brings Back 'Summer of Extras'
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Twelve-Day Promotional QSR Events
QDOBA Mexican Eats is Running Diptember in September
Festival-Inspired School Dining Programs
Chartwells K12 Has Launched Foodie Fest
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Workplace Meal Culture
ezCater Shows Employee Food Programs Driving Office Engagement
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Lifestyle Culture Snack Campaigns
Pancho's Cheese Dip Debuted Quesomaxxing to Encourage Enjoyment
Latin-Inspired Youth-Focused Foods
Little Spoon and Siete Foods Debut Two Limited-Edition Meals
Convenient Meal Campaigns
Ben's Original Debuts Its New Campaign — Keep It Original
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Nordic QSR Campaigns
McDonald's Launches a New Campaign Inspired by its Dedicated Fans
Fan-Favorite QSR Trivia Games
Chipotle IQ 2025 Ran for Two Weeks with More Prizes Than Ever
Festive QSR Deal Promotions
The Whataburger 12 Days of Whatacheer Promotion is Running Now
Gas Station Meal Expansions
7-Eleven Enters Fast-Food Territory with Chicken Items
Workplace Meal Delivery Platforms
DoorDash for Business Meal Manager Optimizes Ordering
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Shoppable Recipe Collaborations
ALDI and Digitas Launch ALDIfy to Deliver Trendy Shoppable Recipes
Honest Mealtime Campaigns
Little Dish's 'Guaranteed to be eaten by kids' Was Crowdsourced
Independent Burger Restaurant-Focused Campaigns
Hellmann’s Boasts the Mom & Popular Campaign
Gamified Burrito Campaigns
Chipotle Mexican Grill Runs the Burrito Vault for National Burrito Day
Mediterranean Street Food Expansion
Nick the Greek grows demand for authentic fast-casual gyros
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
QSR Temporary Tattoo Collections
Chipotle Created a Limited-Edition Temporary Tattoo Collection
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Video-First Food Ordering Experiences
CookUnity Acquired flavrs to Enhance Its Meal Service
Mexican Cuisine Halloween Promotions
The Chipotle Chip-or-Treat Promotion Offers Free Rewards
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Limited-Time Protein Promotions
Subway Launches the Meteor Deal Featuring Protein Picks
Complimentary Cafe Lunch Promotions
The Pret A Manger Twins Eat Free Promotion Offers Free Lunch
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Streetstyle Protein Entrées
Food Truck Cuisine Inspired the Soules Kitchen Street Eats Line
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Value-Driven QSR Campaigns
Domino's 'Who Likes Pizza?' Visualizes Pizza's Worth
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Romantic Convenience Store Promotions
7-Eleven Offers Discounts and Themed Confections for V-Day
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Fan-Fueled Menu Hacks
The Taco Bell Fan Style Feature Celebrates Custom Orders
Menu Discovery Challenges
Original ChopShop's Feel Good Foodie Challenge Rewards Menu Exploration
Energizing Meal Delivery Campaigns
The Factor 3 p.m. Crash Campaign Challenges the Mid-Day Slump
Shrimp Chips-Focused Campaigns
Calbee America Launches 'What the Wild Ones Eat' Campaign
Complimentary Competitive Sandwich Promotions
This Bread Zeppelin Promotion Spotlights a Classic
Simplified Food Campaigns
gusto! Relaunched its Feel Good Flavor Mission
Interactive QSR Kids Meals
The Whataburger Kids Whatameal is Being Revamped for Spring
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
AI Menu Optimization
Doordash Uses AI to Improve Menu Descriptions and Food Visuals
Local Food Discoveries
Streeats Helps You Find Hidden Street Food Gems Recommended By Locals
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Nutrition-Focused Temporary Dining Menus
Ford's Garage Launches the Fuel-Efficient Fare Menu
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
Cheeky Wrap-Focused Campaigns
Jimmy John's Introduced the Wrap Exchange
Digital Dining Platforms
Menu Restaurant Combines Online Ordering And Real Time Invoice Tracking
Cheeky Cow-Inspired Qsr Campaigns
Chick-Fil-A Continues Its Iconic Eat Mor Chikin Campaign
Rewarding Mochi Campaigns
Little Moons' Summer Campaign Taps into Sweet Treat Culture
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Engagement Popup Builders
CookUp Creates Custom Popups To Make Your Product Impossible To Ignore
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Local Story Creators
Word oh Mouth Lets Users Share Experiences And Support Local Businesses
Healthy Meal Explorers
Foodish.tv Shows Healthy Meals with Ingredients and Prices
Cultural Dining Discovery
AuthFoodMaps Helps Users Find Authentic Ethnic Restaurants Nearby
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Food Image Enhancement Tools
AI Menu Photo Turns Food Images Into Professional Marketing Visuals
Virtual Dining Platform Expansions
GreetEat Corp. Expands to All Users in North America
Sporty Mexican Cuisine Promotions
The California Tortilla CalTort Games Celebrate the Olympics
Hot Dog Subway Campaigns
Nathan’s Famous Launches “Follow the (F)rank Line” Subway Campaign
Food Delivery Solutions
'Food Delivery App Development Solutions' Help Businesses Launch Apps
Summery Mexican Cuisine Deals
Chipotle Summer of Extras is Arriving for Chipotle Rewards Members
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
Mexican Cuisine Thanksgiving Deals
The Chipotle Back Home BOGO Offer is for Thanksgiving Eve
Toaster Pastry Billboards
Ginsters Set Up a Pastry Toastie Billboard in a Commuter Hotspot
Swipe Interface Restaurant Platforms
'Foodie Call' Helps Users Find Options for Meals
Restaurant Menu Platforms
Create Menus Lets Restaurants Design And Host Digital Menus Quickly
Commission-Free Food Marketplaces
Lunchbox & OPA! Deliver Alternative to Third-Party Marketplaces
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Board Game-Themed Food Promotions
Premier Foods and Hasbro Partnered for an On-Pack Promotion
Complementary Food QSR Promotions
SONIC Live Free Fridays Offers a New Reward Every Week
Guaranteed Prize Dining Campaigns
Hot Head Burritos Cinco de Montho Campaign Will Offer Rewards
Menu Recommendation Tools
DishFinder Helps Users Discover Top-Rated Dishes at Restaurants
Private Sharing Apps
Waffle Helps Friends Share Daily Moments And Stay Connected Authentically
Recipe Sharing Networks
ICanCookFood Lets Foodies Share Recipes And Follow Culinary Creators
Meal Delivery Brand Advantages
Clean Eatz Kitchen Signals to Its Advantages in the Market
Community Engagement Platforms
Tchop Enables Businesses To Build And Own Online Communities
Simplified Social Platforms
Happy Feed Is A Minimalist Twitter Experience With Fewer Distractions
Food Delivery Platforms
Food Devilery App Development Builds Smart Secure Food Ordering Platforms
Promotional Partnership Promotions
Savvy Sliders Teams With Girl Scouts For Cookie Discount
Dining Organizer Apps
Yumbox Helps You Track And Filter Your Favorite Restaurants
Grandmotherly Lunchmeat Campaigns
Eat Your Buddig Spotlights a No-Nonsense Caretaker
Digital Recipe Platforms
Recipe Hub Lets Users Discover, Save, And Share Recipes Easily
Unified Restaurant Management
FoodChow Streamlines POS, Ordering, And Marketing For Restaurants
Group Dining Finders
Where to Eat Helps Locate Restaurants Convenient for You and Friends