These social media food promotions make mouth-watering eats pop up in news feeds across social sharing sites. Food is one of the few things that is capable of selling itself but sometimes it can still use a boost.
Since people are likely to be distracted from work and browse social sites like Twitter, Facebook and Instagram before lunch or in the mid-afternoon when it's just about time for a snack, advertising on social media is one of the most effective ways to incite a craving.
No matter how enticing a food product is, it can be difficult to compete with the many other posts on social media sites. In order to stand out, Chipotle created a campaign that made it look like its Twitter account was hacked. This garnered a lot of attention, which was then channeled into the next phase of advertisements, which led to an interactive scavenger hunt.
21 Social Media Food Promotions
From Tweet-to-Order Eateries to Virtual Sandwich Adventures:
Laura McQuarrie — Aug 19, 2013 — Marketing
21
Fast Food Sharing Initiatives
McDonald's Cups Campaign Encourages You to Linger & Enjoy Its Coffee
20
Crowdsourced Candy Bar Flavors
Kit Kat 'Choose a Chunky Champion' Asks You to Pick a Favorite
19
Upfront Fast Food Responses
The McDonalds Canada Photoshoot Clip Goes Behind-the-Scenes
18
Social Media Feeders
Granatapet Develops a Billboard With Foursquare That Releases Dog Food
17
Crowdsourced Fast Food Tees
You Could Win $5,000 With Wendy Threads T-Shirt Design Contest
16
Classy Condiment Upgrades
The Heinz Ketchup Balsamic Vinegar is for More Refined Tastes
15
Home-Cooked Meal Networks
Mealku Works to Let People Barter with Home-Cooked Meals
14
Coffee Customization Challenges
Seattle's Best Coffee 'Create Your Deliciousness' Campaign
13
Digitally-Encoded Desserts
QKies QR Code Icing Links the Consumer to the Baker's Virtual Message
12
Interactive Currency Boutiques
Special K Tweet Shop Gives You Free Food for a Friendly Post
11
Virtual Sandwich Adventures
Look for a Golden McRib in the McDonald's 'The Quest' Game
10
Burger-Made Birthday Pizzas
Epic Meal Time Celebrates 2 Years with a Deep Dish Fastfood Pizza
9
Tweet-To-Order Eateries
The Twitter Cafe Takes Ordes Using Hash Tags
8
Foodie-Centric Social Networks
The TableCrowd Platform Lets You Network While Dining
7
Social Media Liquor Sales
Magners Cider is the First Alcohol to be Sold on Facebook
6
Food-Based Matchmaking
Lantmannen's 'Restdejting' Dating Service Uses Leftovers to Pair Up People
5
Healthy Eating Networks
Foodzy Uses Social Media to Award Badges for Dining Healthy
4
Social Good Photo Apps
FoodShareFilter is an Instagram Supported Filter That Profits an NGO
3
Hacked Social Media Hoaxes
This Campaign Made the Chipotle Twitter Page Seem Like It Was Hacked
2
Awkward Food Picture Pranks
These YouTube Pranksters Ask Strangers for Food Pictures
1
Social Media Burger Songs
This Wendy's Social Media Campaign Turns Tweets into a Love Song
Related Ideas
Hong Kong Pizza Popups
'Pop Up Pizza Hut' Pops Up on Rivals' Doorsteps During Lunch Hour
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Food-Themed Sneakers
Chipotle x Nike Air Force 1 Doernbecher Turns a Kid's Order into a Story
Gamified Fast Food Challenges
McDonald's Side Missions Encourage Fun, Spontaneous Detours
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Snackable Frozen Appetizers
TAST!EZ's New Products Bring Restaurant-Quality Snacks Home
Show-Inspired QSR Menus
The Stranger Things Meals Campaign Introduces Two Parallel Food Options
Snackable Fashion Statements
QDOBA Debuts a Bold Look at New York Fashion Week
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Ambitious Burger Month Promotion
Red Robin Runs an Ambitious Promotion for Loyal and New Customers
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Creative Economy Meal Replacements
Sneak EATS Launched a Nutrition Product Built for Creatives
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Verified Condiment Delivery Campaigns
Kraft Heinz and Uber Eats Partnered for Heinz Verified
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Menu-Inspired Dorm Decor
Urban Outfitters x Chipotle Created the 'A Little Extra Dorm' Collection
Tattoo-Inspired QSR Promotions
Chipotle Mexican Grill Brings Back 'Tatted Like a Chipotle Bag'
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Gourmet Lunch Pop-Ups
Uber Eats' Sandwich Studio Elevated the Classic Combo Meal
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Reward-Based QSR Promotions
SONIC Launches the 'Snacky Hour' Promotion for Summer Dining
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Value-Minded Happy Hour Promotions
Chipotle Happier Hour is Expected to Launch Soon
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Condiment Marketing Campaigns
Hellmann’s Launched Its ‘Main Flavour Energy’ Marketing Campaign
Family-Focused Advertising Platforms
Chuck E. Cheese Opens the Next Chapter with CEC Media Network
QSR Secret Menus
Mcdonald’s Secret Menu Launch Turns Fan Hacks into Official Offerings
High-Value Pizzeria Promotions
The Little Caesars More for $9.99 Promotion Maximizes Value
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Festive Convenient Store Offerings
7-Eleven Gears Up for the Holidays with Food, Beverages & More
Street Food-Inspired QSR Menus
Taco Bell’s Toasted Cheddar Street Chalupas are Decadent
Nostalgic TV Bakery Campaigns
The Panera Fall for Your Favorites Meal is Here for Autumn
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Twelve-Day Promotional QSR Events
QDOBA Mexican Eats is Running Diptember in September
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Promotional Burrito-Celebrating Campaigns
El Pollo Loco is Celebrating National Burrito Day
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Social Content Creators
SmilesFlow Lets You Create Unique, Interactive Content for Sharing
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Restaurant-Focused Beverage Campaigns
Surfside Introduces Its Promotional Surf N' Turf Campaign
No-Fee Food Delivery Ads
Grubhub Will Eat the Fees is Grubhub's First Big Game National Commercial
Delivery Mishap-Inspired Campaigns
Knorr Launched its #DeliverBetter Campaign to Promote Cooking
Latin-Inspired Youth-Focused Foods
Little Spoon and Siete Foods Debut Two Limited-Edition Meals
Convenient Meal Campaigns
Ben's Original Debuts Its New Campaign — Keep It Original
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Nordic QSR Campaigns
McDonald's Launches a New Campaign Inspired by its Dedicated Fans
Fan-Favorite QSR Trivia Games
Chipotle IQ 2025 Ran for Two Weeks with More Prizes Than Ever
Festive QSR Deal Promotions
The Whataburger 12 Days of Whatacheer Promotion is Running Now
Gas Station Meal Expansions
7-Eleven Enters Fast-Food Territory with Chicken Items
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Shoppable Recipe Collaborations
ALDI and Digitas Launch ALDIfy to Deliver Trendy Shoppable Recipes
Honest Mealtime Campaigns
Little Dish's 'Guaranteed to be eaten by kids' Was Crowdsourced
Independent Burger Restaurant-Focused Campaigns
Hellmann’s Boasts the Mom & Popular Campaign
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
QSR Temporary Tattoo Collections
Chipotle Created a Limited-Edition Temporary Tattoo Collection
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Video-First Food Ordering Experiences
CookUnity Acquired flavrs to Enhance Its Meal Service
Mexican Cuisine Halloween Promotions
The Chipotle Chip-or-Treat Promotion Offers Free Rewards
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Cheeky Sandwich Seat Campaigns
Subway Takes Away the Dread of the Middle Seat with Free Sandwiches
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Dynamic Meal Ordering Kiosks
Mr. Pickle’s Sandwich Shop is Bringing Samsung Kiosks to Locations
QSR Voting Promotions
The Shake Shack Showdown Will Offer Patrons Free Food
Value-Driven QSR Campaigns
Domino's 'Who Likes Pizza?' Visualizes Pizza's Worth
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Romantic Convenience Store Promotions
7-Eleven Offers Discounts and Themed Confections for V-Day
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Fan-Fueled Menu Hacks
The Taco Bell Fan Style Feature Celebrates Custom Orders
Menu Discovery Challenges
Original ChopShop's Feel Good Foodie Challenge Rewards Menu Exploration
Energizing Meal Delivery Campaigns
The Factor 3 p.m. Crash Campaign Challenges the Mid-Day Slump
Basketball-Themed QSR Promotions
Arby's is Launching a March Madness Promotion
Shrimp Chips-Focused Campaigns
Calbee America Launches 'What the Wild Ones Eat' Campaign
Food Sharing Platforms
TotallyChefs Connects Users to Share and Discover Recipes Globally
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Expansive Meat-Free Food Campaigns
The Meat Free Made Easy! Campaign Features Over 40 Brands
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Local Food Discoveries
Streeats Helps You Find Hidden Street Food Gems Recommended By Locals
Gamified Burrito Campaigns
Chipotle Mexican Grill Runs the Burrito Vault for National Burrito Day
Restaurant Profitability SaaS Platforms
Linked Eats is Partnering with Olo to Assist Restaurants
Nutrition-Focused Temporary Dining Menus
Ford's Garage Launches the Fuel-Efficient Fare Menu
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
Cheeky Wrap-Focused Campaigns
Jimmy John's Introduced the Wrap Exchange
Cheeky Cow-Inspired Qsr Campaigns
Chick-Fil-A Continues Its Iconic Eat Mor Chikin Campaign
Rewarding Mochi Campaigns
Little Moons' Summer Campaign Taps into Sweet Treat Culture
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Engagement Popup Builders
CookUp Creates Custom Popups To Make Your Product Impossible To Ignore
Local Story Creators
Word oh Mouth Lets Users Share Experiences And Support Local Businesses
Healthy Meal Explorers
Foodish.tv Shows Healthy Meals with Ingredients and Prices
Cultural Dining Discovery
AuthFoodMaps Helps Users Find Authentic Ethnic Restaurants Nearby
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Virtual Dining Platform Expansions
GreetEat Corp. Expands to All Users in North America
Celebratory Mexican Cuisine Promotions
Taco John's Month of Mucho Promotion is Arriving for May
Sporty Mexican Cuisine Promotions
The California Tortilla CalTort Games Celebrate the Olympics
Hot Dog Subway Campaigns
Nathan’s Famous Launches “Follow the (F)rank Line” Subway Campaign
Food Delivery Solutions
'Food Delivery App Development Solutions' Help Businesses Launch Apps
Summery Mexican Cuisine Deals
Chipotle Summer of Extras is Arriving for Chipotle Rewards Members
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
Mexican Cuisine Thanksgiving Deals
The Chipotle Back Home BOGO Offer is for Thanksgiving Eve
All-in-One Content Platforms
'Chips' Enables Seamless Content Creation and Community Engagement
Athlete-Inspired Chicken Sandwiches
Big Chicken Inside The Sandwich Wars has Four Items
Swipe Interface Restaurant Platforms
'Foodie Call' Helps Users Find Options for Meals
Commission-Free Food Marketplaces
Lunchbox & OPA! Deliver Alternative to Third-Party Marketplaces
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Restaurant Menu Platforms
Create Menus Lets Restaurants Design And Host Digital Menus Quickly
Complementary Food QSR Promotions
SONIC Live Free Fridays Offers a New Reward Every Week
Board Game-Themed Food Promotions
Premier Foods and Hasbro Partnered for an On-Pack Promotion
QR Menu Solutions
Dishtup Enhances Dining with a Digital Menu & QR Code Technology
Menu Recommendation Tools
DishFinder Helps Users Discover Top-Rated Dishes at Restaurants
Private Sharing Apps
Waffle Helps Friends Share Daily Moments And Stay Connected Authentically
Food Show Finders
TVFoodMaps Discovers Restaurants Seen on Your Favorite Food Shows
Recipe Sharing Networks
ICanCookFood Lets Foodies Share Recipes And Follow Culinary Creators
Meal Delivery Brand Advantages
Clean Eatz Kitchen Signals to Its Advantages in the Market
Community Engagement Platforms
Tchop Enables Businesses To Build And Own Online Communities
Simplified Social Platforms
Happy Feed Is A Minimalist Twitter Experience With Fewer Distractions
Promotional Partnership Promotions
Savvy Sliders Teams With Girl Scouts For Cookie Discount
Dining Organizer Apps
Yumbox Helps You Track And Filter Your Favorite Restaurants
Grandmotherly Lunchmeat Campaigns
Eat Your Buddig Spotlights a No-Nonsense Caretaker
Digital Recipe Platforms
Recipe Hub Lets Users Discover, Save, And Share Recipes Easily
Unified Restaurant Management
FoodChow Streamlines POS, Ordering, And Marketing For Restaurants
Group Dining Finders
Where to Eat Helps Locate Restaurants Convenient for You and Friends