To the delight of TikTok fans everywhere, Chipotle has just announced that the viral quesadilla hack will be officially available from the brand's menu.
On January 7, Chipotle announce that fans would soon be able to order the viral TikTok quesadilla hack from the brand's menu. The new item was pioneered by TikTokers Alexis Frost and Keith Lee, who launched the trend when Frost ordered a steak quesadilla with extra cheese and fajita veggies. As Frost explained to her followers, the resulting quesadilla tastes like a Philly cheesesteak, which is a delicious new take on a classic Chipotle offering.
If you're looking to sample the viral quesadilla hack for yourself, you'll need to download the Chipotle app. According to the brand, the new quesadilla hack will only be available from the brand's digital menu and it will likely not arrive until March 2023.
Image Credit: Chipotle TikTok
What's Driving This Trend
- Viral Menu Hacks
- There is an opportunity to create a trend of experimenting with menu items to create new and exciting dishes for customers to try.
- Digital Menu Personalization
- Creating a digital menu that offers personalized suggestions could be a way for QSRs to retain customers and encourage repeat purchases.
- Social Media Marketing
- QSRs can take advantage of social media platforms to collaborate with influencers who can pioneer new menu items and ignite viral trends.
Who This Affects Most
- Fast Food
- QSRs have the opportunity to create viral menu items and social media campaigns that can drive increased foot traffic to their restaurants.
- Digital Marketing
- Digital marketing agencies can partner with QSRs to develop and implement social media marketing campaigns that take advantage of current trends.
- Mobile App Development
- Developing a user-friendly mobile app that incorporates personalization features could be a way to enhance customer experience and drive sales for QSRs.
