These examples of school-oriented marketing range from Snapchat recruitment ads to anti-harassment campus apps that are designed to make the college experience of female students a more safe and supportive one.
In addition to standouts like Callisto -- a post-secondary platform that lets users report on-campus harassment promptly -- other notable examples include magazine-branded campus tours like a recent hosted by African American publication Essence. The tour aimed to empower young Black and featured various guest speakers and fun giveaways.
Pokemon Go to Kanye West-inspired college course round off this list of school-oriented marketing innovations and are not only fun and engaging for fans of both but are also simultaneously educational, earning participants credits toward their graduate degree.
19 School-Oriented Marketing Innovations
19
Snapchat Recruitment Campaigns
JPMorgan is Recruiting New Grads with a Sponsored Geofilter
18
Employee-Attracting Incentives
Mother New York's Candle Concept Aims to Attract College Applicants
17
Educational Fast Food Promotions
This Chain Offers Free WiFi to Students Who Can Pass an Exam
16
Social Media Vending Machines
IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
15
On-Campus Cookie Giveaways
Insomnia Cookies' Student Events Feature Campus Marketing Reps
14
Immersive Online Campus Tours
Princeton Offers Online Tours for People Who Cannot Attend In Person
13
Digital Campus Vending Machines
These Vending Machines Flash Ads at College Students
12
Youth-Focused Furniture Ads
This RH Teen Commercial Promotes the Brand's Newest Product Range
11
Student-Targeted Fragrance Campaigns
The Ecko Unltd. 72 Campus Tour Targeted College-Age Men
10
Girls Coding Camps
Victoria's Secret Angel Karlie Kloss is Running a Summer Code Camp for Youth
9
Gamified Campus Tours
This University Incorporated Pokémon GO into Its Campus Tours
8
Freshman-Focused Campaigns
The Target 'Back to College' Campaign Offers Students the Essentials
7
Scholastic Lip Dubs
The Out of the Blue All I Want for Christmas is You Video is from Oxford
6
Campus Tour Hiring Campaigns
'Solve' Set Up a Small-Scale Office on Various College Campuses
5
Exam-Based Brand Activations
'Bojangles' Restaurant Surprised Students with Food After Their Exams
4
Secretive Student Concerts
Spotify Hosts a Musical All-Nighter for University Students
3
Interrupted Streaming Campaigns
This Netflix Brazil Campaign Attempts to Get Students to Study
2
Sporty Alumni Party Ads
This Recreated Toga Party Ad by Nike Honors Memebers of Oregon Alumni
1
Charade-Like College Ads
This McCann Melbourne Ad Metaphorically Displays Things Students Learn
Related Ideas
Music-Themed Offices
The Pandora Office in Minneapolis Features Musical Decor Details
Creativity-Encouraging Campus Pop-Ups
The ASOS Blank Canvas Activation Unlocked Fun Prizes
Mobile Makerspace Containers
The Shipping Containers for Rent Provide a Portable Prototyping Lab
Fresh Pizza Vending Machines
This Pizza ATM is Designed to Satisfy Late-Night Cravings
Gold Star Snapchat Lenses
This Starbucks Snapchat Lens Marks the Launch of a New Loyalty System
Melting Ice Cream Candles
Kim Kim Lab's Candle Series Features Quirky Characters
Local Food Vending Machines
The Vending Machines by Byte Foods are Stocked with Fresh Food
LEGO Pizza Dispensers
This Pizza Hut Vending Machine is Made Entirely Out of LEGO Bricks
Excrement-Themed Cafes
This Toronto Dessert Restaurant is Looking to Change Peoples' Ideas of Poop
Snapchat Recruitment Campaigns
JPMorgan is Recruiting New Grads with a Sponsored Geofilter
Stacked Affordable Housing Solutions
Containerwerk Uses Containers for a Cost-Effective Initiative
Topographic-Scented Votives
The 'Homesick Candles' Recreate Reminder Scents of Different Cities
Hands-Free Anime Game Devices
The Poké-Han is a DIY Project That Makes Playing Pokemon Go Easier
Satirical Politician Candles
The Vote (anyone but) Trump Candle is a Novelty Wax Sculpture
Celebratory Iced Tea Giveaways
This Promotion Celebrates National Iced Tea Day 2016
Intergalactic Mooncake Packaging
This Gift Set Turns a Sweet Chinese Treat into a Work of Art
Candid College Photography
Philip Holt Documented a Visual Tour of His Son's Fraternity House
All-Natural Cosmetics ATMs
These 3FLOZ Vending Machines Sell Travel-Sized Beauty in Airports
Scholarly Texting Platforms
The Up Next Program Prepares Kids for College by Texting Instructions
VR Vending Machines
The Acure Drink Dispenser Mimics a Store Shelf to Provide Product Info
Icy Vending Machines
This Starbucks Ice Sculpture Installation Celebrates a New Product
Satirical Fast Fashion Commercials
This Old Navy Campaign Teaches Moms About Cool Clothes
Baguette Vending Machines
This Machine Serves Up Fresh Baguettes On-Demand
Social Olympic Snapshots
In Partnership with NBC, Snapchat Will Be Showing Rio Olympic Highlights
Refugee Coding Classes
This Tech School for Refugees Helps Migrants Find New Jobs
Cannabis Vending Machines
American Green Has Built the First Consumer-Operated Marijuana Atm
Modern Concrete Homeware
LaSelva's Concrete Accessories Use Mixed Material and Interesting Shapes
Fantasy-Inspired Concerts
This Game of Thrones Concert Transports Audiences to the Seven Kingdoms
Hybrid Communal Spaces
Masquespacio & the Student Hotel Create a Co-Living/Co-Working Institution
Trash-Converting Vending Machines
MyProGeneration Upcycles Waste Into Recycled Smartphone Cases
Student-Focused Tablets
The Apple 9.7-Inch iPad is Powerful and Ready for the Classroom
Popular Euphemism Protection
These Netflix and Chill Condoms Capitalize on a Cultural Moment
Sports Brand Student Ambassadors
The Nike Student Ambassador Program Unlocks Exclusive Perks
Pastry Vending Machines
This Cool Vending Machine in Japan Dispenses Fresh Crepes
Ethical Vending Machines
Fashion Revolution's Experiment Tests the Allure of Cheap Fashion
Utility Vehicle Snapchat Campaigns
The Jeep Snapchat Campaign Encourages User-Generated Content
Social Media Vehicle Teasers
The New Volvo XC40 was Teased by the Brand on its Snapchat Channel
Reflective Concert Hallls
The 'Elbphilharmonie’ Has Over 1,000 Curved Glass Panels
Celebrity Rapper University Classes
This College Course is Based Around the Topic of Kanye West
Literary Vending Machines
BooksActually Offers On-the-Go Reading Material in Busy Areas
Dragon Egg Candles
These Egg-Shaped Candles Melt to Reveal a Baby Dragon
Snapchat Television Revivals
The Cribs Snapchat Series Will See the Relaunch of the MTV Hit
3D-Printed Campus Maps
This Tactile Braille College Map Was Designed for the Visually Impaired
Unexpected Party Campaigns
This Coca-Cola Ad Teleports Londoners to Ushuaïa’s Party in Ibiza
Subscription-Based Comic Book Sites
Comicblitz is a Netflix-Like Service for Reading Comics Online
Collegiate Coffee Trucks
The New Starbucks Food Trucks Will Follow Students Around on Campus
Gamified Anime Marathons
Runners Can Play 'Pokémon Go' at Virgin Active's 'Pokérun'
Eco Vending Machines
Volkswagen's Think Blue Vending Machine Accepts Old Batteries As Payment
Camera-Blocking Venues
A New Apple Patent Could Be the Solution to Camera-Obsessed Concertgoers
Tween-Targeting Vlogs
'Revved Up Rooms' Features YouTuber Meg DeAngelis Giving Room Decor Tips
Supportive Student Apps
This App Directs Stricken Students to the Resources They Need
Motorized DJ Booths
Spotify is Touring UK Universities with a Bright DJ Booth on Wheels
Campus Beekeeping Programs
MacEwan University is Raising Bees on Top of Campus Buildings
Peer-to-Peer Coding Workshops
This Organization Gives Kids an Opportunity to Teach Other Kids
VR Classical Music Experiences
'The Hubble Cantata' Scores a VR Trip Through Space with Live Music
Charitable Coding Communities
Free Code Camp Lets Members Learn to Code By Helping Non-Profits
Tampon Vending Machines
O.B. is Appealing to Potential New Customers Candidly
Collegiate Fast Food Deliveries
Chipotle is Expanding its App Delivery Service to College Campuses
Sneaker Sole Phone Protectors
This Air Jordan Phone Case Gives iPhones Some Kick
Personified Food Pop-Ups
This Human Fast Food Vending Machine Surprises People at a Laundromat
Designer College Rebrands
Parsons New School for Design Has a New Look Thanks to Pentagram
Travel Souvenir ATMs
Souvenear is a Craft-Dispensing Vending Machine at Kansas City Airport
Comedic Kids' Fashion Ads
This Old Navy Back to School Ad Features Amy Schumer as the Cool Aunt
Spirograph Home Accessories
This Process Uses a Children's Toy to Create Useful Home Accessories
Charitable Hockey Beer
The NHL and the Lake of Bays Brewing Company Collaborate to Support Kids
Farm-to-Table Cafeteria Trucks
Uproot is Bringing Locally Sourced Meals to High School Students
Model-Funded Tech Scholarships
Kode with Karlie is a New Tech Scholarship for Girls
Financial Literacy Education
The Bank of America and Khan Academy Will Teach Better Money Habits
Heart-Monitoring Concert Wristbands
DJ Piotr Bejnar Enhanced His Concert Experience with Wearables
Magazine-Branded Campus Tours
The 2015 Essence College Tour Aimed to Inspired College Students
Video Game Dating Apps
PokéDates is a Dating App for Pokémon Go Players
Racy Film Parodies
Ellen Degeneres Replaces Dakota Johnson in Fifty Shades of Grey Trailer Spoof
World-Class Campus Cuisines
Aramark is Upscaling Campus Dining Experiences for Generation Z
Sweet BBQ Chicken Tenders
KFC's Newest Dish is Inspired by the Regional Flavors of Georgia
Video Game-Enhancing Sneakers
The Vixole Matrix Shoes Vibrate When the Wearer is near Pokémon
Portable Streaming Adapters
This Device Allows Consumers to Watch Internet Videos on Their TV
Anime Hunting Game Features
The New 'Nearby Pokémon' Feature of Pokémon Go Makes FindingAnime Easy
Asian-American Chicken Entrees
Panda Express It Offering Its Own Take on General Tso's Chicken
Branded Anime Beverages
These Pokemon-Inspired Starbucks Drinks Take After Popular Characters
Commemorative Social Media Filters
Snapchat's Purple Rain Filter Serves as a Tribute to Prince
Educational Coding Livestreams
Livecoding.tv Lets You Watch Educational Coding Video Content
Campus Tour Hiring Campaigns
'Solve' Set Up a Small-Scale Office on Various College Campuses
Exam-Based Brand Activations
'Bojangles' Restaurant Surprised Students with Food After Their Exams
Car Sale Spoofs
Oak Lawn Toyota's Keys in a Box Parody Riffs Off of a SNL Classic
Alumni-Celebrating Youth Organizations
The Boys and Girls Club of Canada Honors Anthony Bennett
University Sports VR Channels
University of Miami is Launching the First College Sports VR Channel
Mexican-Inspired Chicken Wraps
The Olé Olé Rice Wrap Brings Mexican Cuisine to KFC Malaysia
Crowdfunding Commercial Spoofs
Jena Friedman Parodies Sites Like Kickstarter in This Fake Ad
Directorial Smut Parodies
This Video Imagines a Tim Burton-Directed Adult Film
Anime-Inspired Theme Parks
Toronto's Centre Island is Set to Host a Nintendo Summer Tour
Musical Holiday Parodies
The Six13 Chanukah (Shake It Off) Song Mimics Taylor Swift's Album
Anime Gaming Chat Apps
The 'RazerGo' App Hosts 'Pokémon GO' Chats
Dietary Halloween Ads
Subway's Halloween Ad Reminds Us to Watch the Calories
Sci-Fi Pop Parodies
This Nerdist Star Wars Parody Video is All About That Base, No Rebels
Family-Bonding Food Commercials
IKEA's 'Together We Eat' Campaign Wants to Get to Know Your Family
Girls Coding Camps
TechGirlz Runs a Tech-Themed Entrepreneurial Summer Camp for Girls
Music Festival Rideshares
Flok is a Ridesharing Community That Connects Music and Sports Fans
Anime Recruitment Campaigns
Abell Pest Control Attracted Potential Employees with Pokemon Go
Off-Campus Job Platforms
The 'WayUp' Start-Up Helps Students Find Part-Time Job Opportunities
Punny Furniture Ads
IKEA Malaysia Promotes Its Upcoming Sale with Various IKEA Puns
Political Geofilter Ads
The Bernie Sanders Snapchat Geofilter Was a Paid Ad on NYC Primary Day
Literature-Inspired Bus Fares
The 'Travel by Book' Campaign Lets Reading Commuters Travel for Free
Sentimental Furniture Campaigns
This Pottery Barn Furniture Ad Promotes Quality Family Time
Developer Training Fellowships
The Global Talent Acceleration Program Pays You to Learn to Code
Educational Workplace Initiatives
Apple's Employee Programs Encourage the Testing of New Devices
Colorful Collegiate Cookie Cakes
New York's Baked in Color is Selling Cakes in College Colors
Artisanal Furniture Films
Restoration Hardware's 'Form Follows Beauty' Ad Celebrates Artistry
Girl-Targeted Coding Campaigns
Made With Code Inspires Young Girls To Be Interested in Programming
Miniature Modular Kitchens
This Ad Shows How Easy It is to Create a Custom IKEA Modular Kitchen
Hip Student Commercials
Old Navy's Back to School Shopping Ad Stars the Funny Julia Louis-Dreyfus
Comical Christmas Furniture Ads
The IKEA Christmas Ad Shows How to Maximize the Holiday Season
Fast Food College Scholarships
The 'Live Más Scholarship' Does Not Target Athletes or Scholars
Teen-Centric Decor Ads
This PBTeen Commercial Features YouTube Influencer MayBaby
Snapshot Travel Incentives
Wow Air's Influencers Will Share a Love of Travel and Social Media
Custom Candle Labels
These Candles Make for an Excellent Personalized Gift
Exclusive Game-Showcasing Deals
Snapchat and BuzzFeed Will Be Able to Show the Olympics in Rio
Student-Run Delivery Services
This Service Uses Student Couriers to Deliver Meals on Campus
Alumni-Honoring Youth Groups
The Boys and Girls Club of Canada Celebrates Dr. Jean Clinton
All-Access Streaming Subscriptions
This YouTube Subscription Offers Exclusive, Ad-Free Content
Mobile Library Carts
These Passionate Librarians are Delivering Books Via Bicycles
Balancing Candle Scales
The 'Rising Balance' Candlebra Transitions Up as the Candles Melt
Crowdfunding Concert Apps
The 'Fanbassador' App Lets Music Fans Bid for Local Shows
Educational Pizza Orders
CNA's 'Hello Pizza' Has Brazilian Students Take Orders to Learn English
Universal Gaming Remote Controls
The PS4 Universal Remote is Compatible With Streaming Apps
In-Flight Music Apps
Spotify & The New York Times are Now Available on Virgin America Flights
Fantastical Furniture Ads
IKEA Encourages Us to Harness Our Imaginations in 'Come Home to Play'
In-Plane Streaming Services
Netflix is Now Available on Select Virgin America Flights
Channel Selection Parodies
'Netflix Settle' Parodies Most People's Indecisive Habits
Inner City Coding Workshops
Code Now Offers Tech Training for Minority Groups in the United States
Thanksgiving Pop Parodies
This Meghan Trainor Parody is Cleverly Called 'All About That Baste'
Diversity Expanding Architecture Camps
Hip Hop Architecture Camp Combines Music and Urban Planning
Family-Friendly Coding Workshops
This Startup Helps Families Learn About New Technology
Sporty Alumni Party Ads
This Recreated Toga Party Ad by Nike Honors Memebers of Oregon Alumni
Disney Movie Streaming Services
DisneyLife Will Offer European Residents Access to Beloved Titles
Festival Discovery Apps
The Up Here Festival Platform Lets Users Map Their Festival Experience