Marketing, tourism, entertainment or social good are just a few of the reasons people love to organize and participate in scavenger hunts. The beauty of these city-wide hunts often means that people are challenged to explore a totally new area, or see a familiar territory in a completely new light. Although you can't be misled with a treasure map where "X" marks the spot, many modern scavenger hunts are now being set up with beacon technology and apps to streamline discovery and prevent people from getting completely lost.
As much as it's fun to get out and explore any city, many brands are also tapping into digital technology and virtual worlds to simulate the excitement of the hunt with social media, the Internet and augmented reality.
23 Entertaining Scavenger Hunts
23
Social Media Money Hunts
The Hidden Cash Toronto Twitter Scavenger Hunt Captivates Canadians
22
Foodie Scavenger Hunts
The Austin Food Crawl Gives SXSW Visitors a Taste of the Texan City
21
Golden Pizza Ball Promotions
Pizza Express Celebrates 45 Years of Dough Balls with Gold Versions
20
Scented Scavenger Hunt Campaigns
The Valentino Valentina Fragrance Campaign Shot in Romantic Rome
19
Social Media Cash Hunts
Twitter User Hidden Cash is Anonymously Hiding Cash for Players to Find
18
Social Media Scavenger Hunts
Selena Gomez is Promoting Her Adidas NEO Line Interactively Online
17
Beacon Treasure Hunts
Australia's Bendigo Marketplace Hosts Hi-Tech Family Scavenger Hunts
16
Social Scavenger Hunt Stunts
The Peugeot Pinterest Puzzle Campaign is Creatively Engaging
15
City Scavenger Hunt Apps
The Knit App Lets You Leave Secret Location-Based Messages for Friends
14
Augmented Reality Scavenger Hunts
REI 'Find Out NYC' App Rewards Prizes for Customer Interaction
13
Immersive Urban Scavenger Hunts
The '13 Portals' Project Merges Art and Tech for an Unusual Hunt
12
Anime Monster Scavenger Hunts
This Google Maps App Lets You Find and Catch Pokemon
11
Interactive Virtual Scavenger Hunts
Cern Computing Centre Added a Twist to Its Indoor Google Maps
10
Video Scavenger Hunts
The Staff of Trend Hunter Compete in a City Wide Search Challenge
9
Spirited Scavenger Hunts
Goose Island Beer Co.'s Wild Goose Chase is a City-Wide Search for Prizes
8
Online Soccer Scavenger Hunts
This World Cup 2014 Campaign by Adidas and Google is Interactive
7
Chair-Scavenging Campaigns
The Seat Promotion by Heineken Initiates a Race for Wembley Tickets
6
Scavenger Hunt Subscription Campaigns
Find the Hidden Treasure Chest First to Get Dodo Magazine
5
Movie Trailer Scavenger Hunts
The New Campaign for the Dark Knight Rises is Interactive
4
Amusement Park Beacons
Canvas' Crowd Management Beacons Aim to Reduce Theme Park Lines
3
Social Media Scavenger Hunts
Twitter Guides Participants in the ‘Key to Strong’ Challe
2
Lyrical Scavenger Hunts
Fans are Searching Libraries for Lyrics from the New Coldplay Album
1
Search Engine Scavenger Hunts
The Gregory Brothers 'Wikiwars' Game Tests Internet Know-How
Related Ideas
AI Travel Journals
Document And Discover Destinations With Been There’s AI-Powered Platform
Gamified Fast Food Challenges
McDonald's Side Missions Encourage Fun, Spontaneous Detours
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Branded QR-Powered Retro Games
Orca Scan Debuts OrcaCam — an Interactive & Educational Experience
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
AR Documentary Series
The Seven Wonders of the Ancient World Links Content with QR Codes
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Beach-Themed Mobile Tourist Centers
Wasaga Beach Debuts a 1970s-Inspired Unit for Tourist Info
Blockchain Learning Tools
Web3 Quest Platforms Helps Founders Engage Users and Reward Learning
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Nature-Centered City Campaigns
Visit Seattle Launches 'Mother Nature’s City'
IRL Dating App Events
Tinder Events Helps Daters Connect in Low-Pressure, In-Person Groups
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Elevated Easter Hunt Campaigns
The Cadbury Better the Hide, Better the Hunt Campaign is Joyful
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Limited Collaborative Streetwear
HIDDEN.NY x UGG Classic Boot Becomes Prize in Citywide Contest
Off-The-Beaten Path Scent Collections
Maesa Has Launched Scents Unearth'd
Bee Habitat Billboards
Disney x National Geographic Bee Billboards Double as Shelters
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Playful Holiday Tracking Platforms
Google Santa Tracker Returns for Its 20th Holiday Season
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Gamified Walking Experiences
Walkable Turns Everyday Walks Into Interactive Adventures
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Literary Wellness Retreats
Aweventurer Launches Reading-Focused Travel Experiences with Authors
Dating App Running Clubs
The Tinder Solemates Challenge Sparks Connections in the Strava Community
Flea-Market-Inspired Brand Experiences
CASEKOO Hosted a DIY Experience in Beijing
Local-Led Culinary Experiences
Intrepid Offers a Diverse Range of Food Tours for Curious Travelers
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Gamified Back-to-Campus Campaigns
Urban Outfitters' UO Haul Supports Gen Z Through Transition
Interactive Outdoor Games
City Chase Combines Outdoor Exploration with Fun, Strategic Gameplay
Fragrance Scavenger Hunts
Lancôme Created a Peachy Scavenger Hunt Around Its Newest Perfume
Multisensory Holiday Puzzles
Piecework's Feastivities Creates an Atmosphere with Its Own Playlist
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Bug Bounty Platforms
Bug Bounty Hunt Connects Security Researchers With Companies Globally
Literary Tourism Innovations
Jane Austen Festival Launches Character Trail Through Bath Streets
Eerie Walking Tour Experiences
Toronto's Exhibition Place Introduces 'Ghost Walk Tours'
Gaming Fandom Activations
LEGO® Code Break Arrives in San Diego with a Larger-Than-Life Vault
Adventure Destination Platforms
Marriott Bonvoy Outdoors Connects Travelers to Activities
Unique City-Based Culinary Tours
Tasty Tours Expands Its Lavish Culinary Tour Offerings in Toronto
Gamified Grocery Activations
The Asda Check-Out Challenge Leveraged a Nostalgic Game Show Format
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Transportation Network Wayfinding Technologies
Bee Network Implements GoodMaps Wayfinding Tech
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Incentive-Based Athletic Challenges
Gains App Blends Sport, Social & Monetary Incentives
Screen-Free 3D Building Puzzles
Maison Battat Inc. Has Introduced the Arkitec line
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Urban Egg Installations
The Diesel Human-Sized Egg Installations Bring Playful Fashion to Milan
Worldwide Service Marketplaces
Airbnb Services are for Booking Everything from Catering to Makeup
Challenge-Park Adventures
The Beast Land Theme Park by Mrbeast Recreates His Stunts in Real Life
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Interactive Party Games
Scano Games Lets Friends Play Real-Time Multiplayer Games On Their Phones
Gamified Shopping Experiences
What’s Your Thing? Collage Quest Features Shoppable DFS Products
Halloween Gaming Experiences
The Sandbox Unveiled a Haunted Mansion Experience
Marketplace Alert Tools
Scout Sends Instant Alerts For New Facebook Marketplace Listings
Competitive Trivia Games
Trivia Tiles Offers Fast-Paced, Image-Based Multiplayer Challenges
Gaming Trivia Apps
Retro Game Trivia Offers Daily Retro Gaming Quizzes And Fun Facts
Book-Themed Bar Concepts
Book Bar is an Upcoming Destination for Shopping, Eating & Connecting
Competitive Email Research
Hound Helps Marketers Analyze and Learn from Top Brand Emails
Searchable Gaming Platforms
Search to Play Helps Users Discover, Track, And Share Video Games
Interactive Beauty Destinations
Superdrug Beauty Playgrounds Inspire Fun & Product Discovery
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Smart City Exploration Apps
PurrWalk Delivers GPS-Based Audio Guides For Urban Discovery
Local Food Discoveries
Streeats Helps You Find Hidden Street Food Gems Recommended By Locals
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Community Travel Platforms
Discover Hidden Gems and Share Locations with TravelShare
Multi-Faceted Virtual Competitions
Pitpat's Global Online 10K Challenge Targets Runners Worldwide
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Gamified Travel Companions
Make Travel an Adventure With the CountryQuest Gamified Travel App
SaaS Discovery Platforms
SaaS Hunt Helps Discover, Submit, and Promote Your SaaS for Free
Social Media Organizers
Gem Turns TikTok and Instagram Bookmarks Into Searchable Lists
Incentivized Budgeting Apps
'Tale' Builds Better Financial Habits and Earn Rewards for Budgeting
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Hidden Job Finders
Hidden Job Search Helper Finds Roles Directly From Business Websites
Emoji Word Games
Quiz Blitz Turns Emoji Clues Into Addictive Word Challenges
Word Puzzle Games
Jumble Joy Offers Brain-Training Puzzles Through Letter and Word Games
Vineyard Trail Experiences
Yorkshire Wineries Unite to Offer a Multi-Stop Wine Tourism Journey
Interactive Prank Tools
Scratch & Reveal Sends Custom Surprises and Jump Scares to Friends
Real-World Adventure Games
Scratch Earth Turns Exploration Into a Fun and Competitive Game
Gamified Productivity Apps
Solo Quests Turns Goals Into XP-Based Challenges To Build Routines
Interest Discovery Tools
Hobby Finder Uses Email to Reveal Interests and Hobbies
Interactive Knowledge Plays
TriviaBlaze Offers Engaging Quizzes To Test Knowledge in Categories
Floating Escape Rooms
Pirate Life Theatre Has Introduced Escape the Ghost Ship
Interactive Geography Games
City Quiz Fun Tests Your Global Knowledge With Timed Challenges
Destination Discovery Platforms
Humbo Helps Travelers Decide Where to Go Before Planning Details
Travel Discovery Platforms
bestin.city Helps Travelers Discover Top Attractions And Nearby Gems
Travel Guide Apps
Britmap Maps York’s History With Interactive Location Based Insights
Paranormal Mapping Platforms
Ghost Town Lets You Track and Share Paranormal Events Worldwide
Gamified Fitness Platforms
uRace Motivates Athletes With Gamified Challenges & Global Competition
Virtual City Explorers
Citywalki Offers Immersive Virtual Experiences In Over 140 Cities
Personalized Travel Planning
Globe Tales Delivers Travel Tips, Tools, and Curated Recommendations
Community Engagement Platforms
Hivescout Helps You Find And Engage Your Audience Across Forums
Estimation Challenge Games
Guesstimate Tests Estimation Skills And Sparks Curiosity
Outdoor Engagement Apps
Nature Unlock Encourages Breaks From Screens Through Outdoor Activity
Community Adventure Sharing Features
Keen Games Introduced Adventure Sharing In Enshrouded
Location Sentiment Platforms
Stuntmark Delivers AI Location-Based Content and Sentiment Insights
Vocabulary Puzzle Games
Word Search: Chase Letters Boosts English Skills With Fun Puzzles
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
Racing Strategy Games
Escape Road Combines Racing Thrills With Mental Challenge On Mobile
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
City-Focused Accessibility Resource Platforms
Accessible Towns Helps People Discover Businesses
Local Event Planners
Knowhere Helps You Discover and Attend Local Events With Friends
Curated Travel Planners
Plan Personalized Kentucky Bourbon Trail® Trips With Bourbon Curations
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
Immersive Elevator Holiday Experiences
Bramalea City Centre Hosted Santa’s Enchanted Elevator
Remote Workspace Cafes
Cafe Hunt Helps You Find Laptop-Friendly Cafes With Key Amenities
Map Discovery Platforms
AllInMap Lets Users Explore And Filter Points Of Interest On Maps
Repurposed Community Hubs
Mooie Buurt Adds Value to Venues & Unites Locals During Off-Peak Hours
Recycling-Focused Travel Campaigns
Coca-Cola and Merlin Entertainments Partnered for a Promotion
Travel Safety Platforms
Tourist Guards Helps You Report and Avoid Travel Scams Worldwide
Collaborative Mystery Games
Enigmas of Dark Stories Challenges Groups to Uncover Hidden Truths
Creative Networking Tools
Designer Hikes Builds Community By Connecting Designers Outdoors
Puzzle Game Apps
Ahhhh Weekly Crosswords Delivers Social Puzzle Games With Leaderboards
Brand Recognition Games
Product Guesser Tests Brand Recognition Through Interactive Play Tool
Global Location Games
EarthGuessr Lets You Explore Satellite Views and Test Geography Skills
Student Activity Finders
Extracurriculars Helps High Schoolers Discover AI-Powered Activities
Knowledge Exploration Apps
Rabbit Hole Enables Endless Learning And Discovery Across Topics Daily
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Gamified Book Trackers
NovelQuest Tracks Reading Progress With Social And Gamified Features
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Local Activity Planners
Fun Day Plan Helps You Organize Activities and Dining Near You Easily
Cultural Travel Stays
Connect With Local Families Abroad Through Adventure Homestay
Curated Book Finders
ReadHive Helps Readers Discover Timeless Books And Hidden Gems Effortlessly
Coffee Discovery Apps
Where's the Beans Helps Users Find Local Coffee Shops Easily
Green Career Marketplaces
Find Environmental Roles Easily With Environmental Job Boards Platform
Cybersecurity Competition Tools
Hack Arena Hosts Capture The Flag Challenges For Skill Building
Group Dining Finders
Where to Eat Helps Locate Restaurants Convenient for You and Friends
Map Search Tools for Cruises
Cruisebound’s 'Search by Map' Feature Simplifies Travel Planning
Nearby Playground Finders
The Playground App Helps You Discover Nearby Playgrounds Quickly