Marketing, tourism, entertainment or social good are just a few of the reasons people love to organize and participate in scavenger hunts. The beauty of these city-wide hunts often means that people are challenged to explore a totally new area, or see a familiar territory in a completely new light. Although you can't be misled with a treasure map where "X" marks the spot, many modern scavenger hunts are now being set up with beacon technology and apps to streamline discovery and prevent people from getting completely lost.
As much as it's fun to get out and explore any city, many brands are also tapping into digital technology and virtual worlds to simulate the excitement of the hunt with social media, the Internet and augmented reality.
23 Entertaining Scavenger Hunts
23
Social Media Money Hunts
The Hidden Cash Toronto Twitter Scavenger Hunt Captivates Canadians
22
Foodie Scavenger Hunts
The Austin Food Crawl Gives SXSW Visitors a Taste of the Texan City
21
Golden Pizza Ball Promotions
Pizza Express Celebrates 45 Years of Dough Balls with Gold Versions
20
Scented Scavenger Hunt Campaigns
The Valentino Valentina Fragrance Campaign Shot in Romantic Rome
19
Social Media Cash Hunts
Twitter User Hidden Cash is Anonymously Hiding Cash for Players to Find
18
Social Media Scavenger Hunts
Selena Gomez is Promoting Her Adidas NEO Line Interactively Online
17
Beacon Treasure Hunts
Australia's Bendigo Marketplace Hosts Hi-Tech Family Scavenger Hunts
16
Social Scavenger Hunt Stunts
The Peugeot Pinterest Puzzle Campaign is Creatively Engaging
15
City Scavenger Hunt Apps
The Knit App Lets You Leave Secret Location-Based Messages for Friends
14
Augmented Reality Scavenger Hunts
REI 'Find Out NYC' App Rewards Prizes for Customer Interaction
13
Immersive Urban Scavenger Hunts
The '13 Portals' Project Merges Art and Tech for an Unusual Hunt
12
Anime Monster Scavenger Hunts
This Google Maps App Lets You Find and Catch Pokemon
11
Interactive Virtual Scavenger Hunts
Cern Computing Centre Added a Twist to Its Indoor Google Maps
10
Video Scavenger Hunts
The Staff of Trend Hunter Compete in a City Wide Search Challenge
9
Spirited Scavenger Hunts
Goose Island Beer Co.'s Wild Goose Chase is a City-Wide Search for Prizes
8
Online Soccer Scavenger Hunts
This World Cup 2014 Campaign by Adidas and Google is Interactive
7
Chair-Scavenging Campaigns
The Seat Promotion by Heineken Initiates a Race for Wembley Tickets
6
Scavenger Hunt Subscription Campaigns
Find the Hidden Treasure Chest First to Get Dodo Magazine
5
Movie Trailer Scavenger Hunts
The New Campaign for the Dark Knight Rises is Interactive
4
Amusement Park Beacons
Canvas' Crowd Management Beacons Aim to Reduce Theme Park Lines
3
Social Media Scavenger Hunts
Twitter Guides Participants in the ‘Key to Strong’ Challe
2
Lyrical Scavenger Hunts
Fans are Searching Libraries for Lyrics from the New Coldplay Album
1
Search Engine Scavenger Hunts
The Gregory Brothers 'Wikiwars' Game Tests Internet Know-How
Related Ideas
Empowering Walking Sticks
18 Designers Conceptualized Walking Sticks for the Future Selves
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Gaming Archetype Personality Quizzes
The New York Times Games Presents a Puzzle Personality Quiz
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
Niche Search Engine Tools
Global Explorer Helps Users Discover and Dive Deeper into Topics
Interactive Travel Map Apps
The 'Proxi' Travel App Offers Curated Travel Plans and More
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Toronto Wellness Boutiques
Trove Wellbeing Offers Wellness Services in Toronto
Golden Tickets Treasure Hunts
Cj Hendry x Phillips Debut a Willy Wonka Style Treasure Hunt
Open-Air Medi-Spa Services
The Scene Medical Beauty Bar Rides the Wave of the Beauty Market
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Tetrahedral Desk Puzzles
Revision Designs The Tetra Desk Toy for Craighill
Hidden Tracker-Detecting Devices
The BlueSleuth-Lite Locates Trackers of Any Brand
Tourist Destination Predictions
BonusFinder Canada Used Technology to Predict the Future
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Resurrected Used Smartphones
Think Tank Team Makes Artifacts with Project Afterlife
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Tiny Tasting Menus
Disney+ and Uber Eats Created Small Bites for the New Ant Man Movie
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Anti-Scrolling Step Apps
Saucony's Marathumb Challenge Gets Participants Taking More Steps
Plogging-Friendly Sports Bands
Fountain Studio Develops a Device to Enhance Eco Running Adventures
Festive Trivia Games
'Yule Never Guess' is a Fun, Challenging Christmas Trivia Game
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Boston Marathon Apparel
The 'Good Hill Hunting' Collection from Bandit Running Just Launched
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Virtual Craft Beer Tastings
NCBC & Spyglass Created an Exclusive Beer Tasting Experience with VR
Screen-Free Wandering Navigation
TERRA is a Pocket-sized Compass That Supports Mindful Wandering
Playful Public Seating Designs
The London Festival of Architecture Boasts a Series of Seats
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Programmable QR Code Tags
Openscreen's Cloud Tags Help Users Digitize Their Lives
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Zero-Waste Voucher Solutions
On-us Launches New Technology for Sustainable Event Engagement
Mall-Based Indoor Adventure Parks
Elev8 Fun is Coming to Miami International Mall
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Brainteaser Advent Calendars
The Project Genius Advent Calendar Shares 12 Days of Puzzles
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Villainous Board Game Campaigns
The Monopoly All is Fair Campaign Leans into Competition
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Pet-Monitoring Activity Trackers
Zeynep Emiroğlu Designs the Pawmate Beacon Collar Concept
AR Infrastructure Lenses
This Augmented Reality Lens Reveals Innovation Everywhere in NYC
Mobile 3D Scanning Apps
Epic Games and Capturing Reality Debut the RealityScan iOS App
IoT-Connected Traffic Beacons
This Traffic Beacon Concept Changes According to Needs
Lego-Themed Escape Rooms
'Lost' Invites Players to Select One of Two Immersive Storylines
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
AR Coronation Crowns
Sky News' Augmented Reality Experience Replicates the British Crown Jewels
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Virtual Recycling Campaigns
Intel & Dell Let Animal Crossing Players Recycle Rusted Parts
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Hourly Job-Finding Apps
Gigs is a Job Platform for the Gig Economy
Collaborative Creative Writing Games
CrowdTales is a Multi-Player Continue-the-Story Game
Park-Navigating Map Updates
Google is Now Offering Expanded Information On U.S. National Parks
Student-Focused Foodie Tours
Deliveroo The Grub Crawl Offers Free Foodie Tours to Freshers
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Social City Exploration Apps
The 'Geometrik' App Connects Citizens and Businesses Together
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Interactive Quiet-Locating Maps
Quiet Places Finder Helps People Locate Calm in the Big City
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Satellite Image Puzzle Games
Users Have Six Guesses to Identify the City on Unzoomed
Car-Identifying Apps
Scout Helps Enthusiasts Identify a Vehicle
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Photo-Collecting QR Codes
GuestSnap Uses a QR Code to Collect Guest Photos at Events
Natural Tresspassing Campaigns
Lush and Right to Roam Believe Nature Is For Everyone
Casual Mini Games
This Online Hub Allows for Players to Easily Learn Engaging Games
Tech-Enhanced Travel Planning
Travvit is a Travel Discovery Platform to Inspire Better Vacations
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Occasion-Specific Honey Gifts
Savannah Bee Company's Honey Gift Set Spotlights Different Purposes
Geography-Based Esports Competitions
GeoGuessr Hosts Its First Esports World Cup with 24 Players
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
VR Buildable Biome Games
LEGO Bricktales is an Immersive Adventure Puzzle Game
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Connective Travel Recommendations
LFG Curates 'Placelists' Acting as a "Spotify for Travel"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Augmented Reality Hunting Games
Capcom and Niantic are Launching 'Monster Hunter Now'
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Curated Website Suggestions
Curation of Curations Finds the Best Sites Based on Your interests
Gamified Plastic Bottle Journeys
Last Bottle Takes Users on an Informative After-Recycling Journey
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Nature Exploration Apps
Natural Altas Combines a Naturalist Field Guide with GPS Mapping Software
Photo-Organizing Apps
Journeys Simplifies the Process of Organizing One's Photos
Social Trip-Planning Apps
TripMap Makes Trip Planning Easier with Expense Tracking and More
Custom AI Charades
This App Can Generate Fun Categories and Ideas Within Minutes
US National Park Navigations
Google Maps is Updating Its Features to Navigate National Parks
Mystery Search Engines
Mystery Search Shows You the Question of the Person Before You
Purpose-Driven Boomer Vacations
Discover Corps' Volunteer Vacations Appeal to Active Older Adults
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Strategic AI Wordplay Games
Vocab Scrabble Puts an Innovative Twist on the Classic Game
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Relaxed Interactive Mobile Games
Nintendo and Niantic Join Forces on the Pikmin Finder Game
Canine Sniffing Workshops
Sniff 'n' Seek Has Opened in New York City
Travel-Friendly Location Scouting
LocationScout Helps Travelers Find the Most Beautiful Spots
50+ Solo Travel Experiences
Canadian Company Explore Curates 50+ Singles Trips
Phone Puzzle Games
Word Search Game Offers Mental Stimulation with Word-Based Challenges
Scanning Software Expansions
Vivid-Pix Now Serves Senior Living, Museums, & Other Establishments
AI Travel Guide Apps
DocentPro Offers Insights and Stories of Nearby Attractions and Sites
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Community Care Helpers
Senior Care App Tuktu Creates a Network of Taskers to Help with Small Jobs
Corporate Team Building Parties
It's Game Night Revolutionizes Corporate Team Building in Toronto
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Holiday-Themed Playful Quizzes
Foney Fonts Challenges Players to Recognize Holiday Typography
Urban Communal Dining Events
Toronto's Weekly Communal Table Program is Hosted Under a Highway
Community Borrowing Apps
Borrow Encourages Neighbours to Interact and Share
Real-Time Social Maps
Mapin is a Social Map That Connects the Community Through Content
Avatar-Centric Gaming Activities
Interactive New Meta Quests are Added to the Horizon Worlds
Content-Focused Map Features
TuneIn Launches an Immersive Map Feature for Global Content Searches
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Efficient Fact Generators
Facts Generator Can Produce Interesting Facts About Any Subject
Magical Mischief Games
Fairy Prank is a Family-Friendly Guessing Game
Personalized Map Markers
MiniMap Radar Let's Users Mark Favorite Spots with Personalized Icons
Celebratory Chatbot Database
Bot Hunt is a Database That Celebrates Diverse Chat Bots
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Gamified AI Quizzes
SnapQuiz Offers a Vast Library of Quizzes with Something for Everyone
App-Assistive Concert Discoveries
Apple Added Concert Discovery Features to Its Music and Maps
Photo-Sharing Memory Maps
MemoryMaps Maps Out Photos for Added Visual Appeal
County-Focused Discovery Apps
Discover Saratoga Launches a New App for Travelers to Utilize