Scent-driven retail concepts provide fragrance and lifestyle brands an opportunity to provide a memorable experience for consumers. By creating a lasting impression with an immersive retail experience, brands can cultivate meaningful relationships with individuals while providing an easy introduction to the product.
A particularly niche and luxurious retail concept is Illuminum, a highly stylized space on London's Dover Street that features only textured walls and romantic lighting against suspended glass bowls containing essences of the various scents.
On the other end of the spectrum, a lifestyle brand like Airwick can create a memorable experience like with its in-mall promotion that featured a model home that showcased its collection of changing home fragrances.
Whether in terms of high-end perfume sales or a new home decor brand range, immersive retail concepts help brands differentiate themselves and the product.
11 Scent-Driven Retail Concepts
From Experiential Scent Bars to Personal Fragrance Finding Shops:
Rebecca Byers — May 19, 2015 — Business
11
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
10
Experiental Scent Bars
Habitat Pure's Fragrance Bar Provides a Multi-Sensory Experience
9
Opulent Tranquil Perfumeries
This Perfumery Retail Design in Greenwich Village is Beyond Elegant
8
Dreamy Fragrance Pop-Ups
The Dream Room by Marc Jacob Captures Dreams in Digital Time Capsules
7
Textured Perfumery Interiors
This Fragrance Shop Interior Resembles a Minimalist Cave
6
Immersive Fragrance Marketing
Dior's Pink Garden in Doha Airport Celebrates a New Perfume Launch
5
Fragrant Multi-Sensory Campaigns
Fortnum & Mason's Sensorium Has Shoppers Explore Scent and More
4
Multi-Sensory Food Labs
Westfield's Tongue Twister Shows How Sight, Smell & Sound Influence Taste
3
Scent-Driven Mall Activations
This Air Wick Life Scents Pop-Up is a Full-On Sensory Experience
2
Debranded Fragrance Shops
This Italian Perfume Store Sells Stock Based on the Way They Smell
1
Topographic Fragrance Displays
PERCH Interactive Creates Digital Perfume Branding for Kiehl's
Related Ideas
Expressive Body Mists
Phlur Body Mists are Modern, Wearable, Layerable Scents
Mood-Boosting Cherry Fragrances
Cherry Ambition Uses Scent Association to Manifest Success
Crystal Bottled Luxury Fragrances
Dior and Baccarat Designs the Limited-Edition Sauvage Elixir
Travel-Inspired Modern Candle Collections
Jupiter Smells Rich Candles Offers Luxurious Products
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Active Lifestyle Cologne Ranges
David Beckham The Collection Includes Three Fragrances
Next-Gen Sneaker Stores
Foot Locker's Store of the Future Concept is Bolder and Easier to Shop
Vintage-Inspired Candle Designs
The Maker Offers a Selection of Candles at Sephora
Disney-Inspired Home Fragrances
Aroma360 Transports Individuals into the Magical World of Disney
Multi-Sensory Perfume Books
Louis Vuitton's Perfume Atlas Shares a Globally Inspired Journey
Community-Driven Retail Stores
Stone Island's Munich Store Emphasizes the Importance of Community
Luxe Fashion Flagship Stores
Hedi Slimane Design the Celine Miami Flagship Store
Charm-Like Fragrance Bottles
By Far's Stylish Fragrance Bottles Double as Charms
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Luxe Aromatic Detergents
Bath & Body Works is Venturing into Laundry with White Barn Fabric Care
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Sensorial Bodycare Duos
Baude Makes "Scent-Centric Bodycare" to Spark Inspiration & Pleasure
State-of-the-Art Retail Fragrance Dispensers
iRomaScents Enhances the Retail Experience with Tech
Experiential Entertainment Spaces
Illuminarium is Set to Open in Toronto's Distillery District
Perfumable Jewelry Collections
SAVONI Rings, Earrings and Bracelets Help to Carry Favorite Scents
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Artisanal Craftsmanship-Exploring Stores
Mo.1950 Presents Tracce, an Artisanal Concept Store
In-Store Perfume Refill Stations
The Perfume Shop and L’Oréal Debuted a Multi-Brand Refill Setup
Inaugural Bathroom Decor Collections
The Diptyque Beauty Alcoves Collection Has Nine Items
Luxe Textile Perfumes
Marine Coton Launched Laundry Fragrances to Perfume Everyday Textiles
Personal Fragrance Balms
Orphéon by Diptyque is an Alluring Refillable Solid Perfume
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
AR Fragrance Mirrors
Mugler's Augmented Reality Mirrors Convey the Essence of Scent
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Interior Design Concept Guides
IKEA Unveils its Inaugural Style Guide on Home Design
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Emotive Alchemy Fragrances
The Collection of Emotions by Charlotte Tilbury is Neuroscience-Backed
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Sensual Summer Fragrances
Phlur Solar Power Captures the Scent of Salty, Sunkissed Skin
Sensorial Shower Foams
Sundae's Whipped Shower Foams Come in Decadent Scents Like Chocolate
Multi-Purpose Fragrance Mists
Dans un Jardin's Aromatic Mists Come in a Variety of Fragrances
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Fizzy Cola Fragrances
Snif's Soda Snob is a Scent that Captures the Essence of Carbonated Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Neuroscientifically Crafted Scented Candles
Caftari Introduces Mindful Scented Candles
Modern Winter-Inspired Fragrances
Pura Launches Three Scents That are Perfect for Winter
Intimate Skin Scents
The First Three Pleasing Fragrances Explore the Essence of Skin on Skin
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Luxurious CBD-Infused Fragrances
Gotham Expands Its Range with the Gotham Goods Collection
Aromatic Automotive Brand Fragrances
These Mercedes-Benz Fragrances Come in Three Options
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Aromatic Memory Projection Systems
The Scent Camera & Memory Station by Yue Wang is Immersive
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Immersive Lighting Installations
Occhio Spotlights Innovation & Imagination with New Installation
Grocery-Inspired Fragrances
Cashé by Instacart is a Scent That "Smells as Good as Cash Back Feels"
Wedding Fragrance Duos
Kayali Created Complementary Scents to Wear on a Special Day
Luxury Fragrance Gift Guides
These Molton Brown Luxury Fragrance Gift Ideas Pamper Loved Ones
Refillable Designer Candles
Diptyque Explores the World with its New Refillable Candle Capsule
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Regal Inaugural Candle Collections
Alexander McQueen Launches its Inaugural Candle Capsule
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Inaugural Incense Lines
Aesop Boasts a New Aromatique Incense Collection, Featuring Three Versions
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Luxury Airport Retail Expansions
Schiphol Airport's Lounge 2 Will Feature More Luxury Brands
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
Sustainable Hospitality Cosmetics
The L’Occitane en Provence Aromachology Collection is Eco
Affordable Home Fragrance Collections
Dollar General Debuts a Fragrance Line with Slatkin + Co.
Shampoo Bar Concepts
The Shampoo Bar by Lush Offers Wash and Style Services
Fresh Luminous Fragrances
Yves Rocher’s Comme Une Évidence Perfume Collection Gets Revamped
Riviera-Inspired Retail Experiences
Balmain Beach Club Brings France to Neiman Marcus Customers
National Park-Inspired Candle Fragrances
Paddywax's Parks Line Gives a Taste of the American Wild
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Extinct Flora Fragrances
Future Society Makes Unique Fragrances from Extinct Flowers
Sensorial Perfume Bottles
Maison Sambin's Fragrance Collection Featuers Silk Diffusion Technology
Mythology-Inspired Candles
Mythologie Candles' Olympus Collection Taps into Myths & Legends
Immersive Fragrance Experiences
AVESTAN Introduces its Second Perfume, PETRICHOR
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Sensorial Fragrance Collections
These New Fine’ry Fragrances Come in Seven Scents
Physical Luxe Perfumerie Pop-Ups
CELINE Opens a New Haute Parfumerie Pop-Up in London's Harrods
Next-Gen Skin Scents
The Scent of Commodity Milk Lays Close Like a Second Skin
Refined Body Spray Scents
The Lynx Fine Fragrance Collection Includes Five Aerosol Scents
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
AI-Powered Personal Fragrances
Noteworthy Uses AI & Data Science to Make Personalized Fragrances
Aromatherapy-Personalizing Tools
JennScents' Offers a Tool that Creates the Perfect Scent for You
Aromatic Wellness Collections
Present & Grounded: Palo Santo Sage Fuses Self-Care & Scent
Evocative Cashmere Fragrances
The Donna Karan Cashmere Collection is a First for the Fashion Label
Forest Bathing Beauty Pop-Ups
Tatcha's Immersive Pop-Up Connects the Senses to Nature
Sci-Fi Fragrance Collections
The Hotel Collection Star Wars Range Marks May the Fourth
Aromatherapeutic Fragrances
Kelly Lee Owens and Hæckels' Scent 08 is a New Way to Experience Scent
Beachside Home Fragrances
Pura & Mersea Dropped Relaxing Home Fragrances That Remind of the Sea
Ultra-Fresh Cosmetic Fragrances
Lynx Jungle Fresh is Being Added to the Brand's Core Range
Art-Inspired Home Fragrances
Pura and The Metropolitan Collaborated on Scents for the Home
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Spray Can Fragrances
Step Aboard's Chicago Perfumes Pay Homage to Works of Art
Musky Oil Perfumes
My Scent by Jennifer Fisher is Warm, Comforting, Casual and Sensual
Unconventional Jackfruit Fragrances
Dodo Jackfruit Edition Was Inspired by an Extinct Bird
Sculptural Art-Detailed Store Designs
Halleroed Designs the Flagship Toteme Store in Mayfield
Virtual Fragrance Workshops
The Scentbird Academy Helps Fragrance Fans Purposefully Use Scents
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Immersive Crystal Installations
LUMIÈRES by St. Louis Was Showcased During Milan Design Week
Fragrance-Inspired Sculptural Installations
Shawn Kolodny Collaborates with House of Creed
Color-Coded Fragrances
Helio's Color Collection Shares Playful Skin Scents with Luxe Notes
Sleek Metallic Incense Holders
This Luxury Incense Holder Concept by Nikhil Kapoor is Sleek
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Mood-Enhancing Oil Perfume Sprays
MOODEAUX Boasts the Punkstar Supercharged Skinscent Oil Perfume
Cozy Luxury Brand Showrooms
KOT Architects Develops a Neutral Palette for Dior's Showroom
Aromatherapeutic Hotel Amenities
The Yuni Hotel Collection Shares a Relaxing Citrus & Cedar Scent
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Functional Wellness-Promoting Fragrances
Pura Introduces a New Allos Scent Collection for Wellness
Hotel-Inspired Home Fragrances
The Hotel Collection by ScentAir Makes Homes Welcoming & Luxurious
Styling-Targeted Haircare Ranges
Authentic Beauty Concepts Boasts a High-Performance Styling Range
Apothecary-Style Supplement Stores
The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Alluring Hedonist-Inspired Fragrances
Initio Parfum Privés' Paragon Fragrance is Captivating
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Zesty Rich Fragrances
Marc-Antoine Barrois' Luxurious Fragrances of Enchantment Ganymede
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Artfully Glamorous Cocktail Bars
Moët Hennessy Launches a New Cocktail Bar in Paris
Deep Affinity Fragrances
The SOULMATE Collection Features Layerable Scents That Also Stand Alone
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Luxury Fragrance Discovery Sets
The Thomson Carter Discovery Set Includes Three Scents
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Affordable Natural Fragrance Sets
AromaPassions' Discovery Sets Feature All-Natural Dupe Perfumes
Opulent Fragrance-Focused Events
Xerjoff Launches the ‘Vibe Collection’ at its Event in NYC
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Exquisite Home Fragrances
Cie Luxe California is a Prominent Player in the Home Fragrance Industry
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Virtual Convenience Store Concepts
Aldi Launches a Virtual Convenience Store Called Aldi Express
Memorable Floral Fragrances
Kendra Scott Introduces a New Fragrance Line with Three Unique Scents
Stunning One-of-a-Kind Candles
Western Disco and Angel Therapy Introduces a Unique Collection
Luxurious Lifestyle Fragrance Products
Maison&Muse Now Offers Car Fragrances and Cleaning Products
Travel-Inspired Air Fresheners
Dacia Created an Air Freshener Range Inspired by Top UK Road Trips
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Tranquility-Inspired Lifestyle Collections
Dans Un Jardin's Kälm Capsule is Thoughtful and Serene
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Opulent Car-Exploration Experiences
Lexus India Introduces the ‘Lexus Meraki on Wheels' Experience
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta