Once upon a time, sizes two and under were the ideal body shape, but now, plus-size models are taking over the fashion world and making a stand. As plus-size models become more readily featured in editorials, fashion shows and ad campaigns, the conventional viewpoint that skinny is chic is quickly deteriorating to make room for healthier, more real and curvier women.
While curvaceous bodies are the most seen body type out there, it only makes sense that the fashion culture celebrates realistic voluptuous figures. From full-figured swimsuit campaigns to plus-size models featured on magazine covers and naked curvaceous editorials, celebrating glamorized curves is super sexy. Are curvy plus-size models just a fad? I doubt it -- curves are the epitome of the female body after all so I think full-figured models are here to stay.
35 Examples of Plus-Size Models
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Full-Figured Fashion
Marie Claire France Curvy Issue Highlights Plus-Sized Pictorials
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Controversial Curvy Catwalks
Full Figured Fashion Show in New York Straddles Obesity & Empowerment
33
Plus-Sized Editorials
There are ‘Curves Ahead' in V Magazine
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Plus-Sized Bombshell Shoots
Curvaceous Tara Lynn in Italian Magazine D Channels Marilyn Monroe
31
Curvaceous Swimwear Photoshoots
The GQ Turkey 'Alyssa Miller' Editorial is Sensually Sophisticated
30
Voluptuous Vintage Photoshoots
Plus Size Pin-Up April Flores Gives Big Time Glamor
29
Gloaming Swimwear Galleries
The Vogue Spain 'El Cuerpo' Editorial Stars a Curvy Hilary Rhoda
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Plus-Sized Pompadours
Crystal Renn Rocks Out in the 'Size Matters' TUSH Magazine Issue
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Full-Figured Swimwear Spreads
‘Every Body is a Hot Body' in Glamour Magazine
26
Retro Full-Figured Editorials
The S Moda May 19 2012 Photoshoot Stars a Sultry Candice Huffine
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Retro Voluptuous Editorials (UPDATE)
The Vogue Italia June 2011 Photoshoot is Drop Dead Gorgeous
24
Full Figured Models
Lexibags Abandons Thin
23
Plus Size Magazine Covers
The Vogue Italia Full-Figured Cover is a Welcome Surprise
22
Versatile Voluptuous Vixens
The US Vogue November 2012 Issue Features Kate Upton
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Shrinking Plus-Sized Models
Crystal Renn Looks Skinnier in Fashion for Passion Photos
20
Plus-Sized Editorials
Crystal Renn Works It for Harper's Bazaar
19
Full-Figured Fashion Shows
Beth Ditto Struts Down the Stage for Jean Paul Gaultier
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Curvaceous Body Campaigns
The Whitney Thompson 'Love Your Body Day' Ad Features Beauty Au Natural
17
Self-Loving Campaigns
The Marie Claire Body Issue Appreciates Every Human Form
16
Full-Figured Fashion Blogs
Anticode is an Online Community in France Devoted to Plus Size Models
15
Vintage Glamazon Shoots
The Savaje Corazon Vogue Mexico Editorial is Over-the-Top
14
Big and Beautiful Model Videos
NYC Agency Muse Plus Promotes Voluptuous Models
13
Anti-Flattering Fashion
Gisela Ramirez Designs Daring Outfits for Plus-Sized Women
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Cage-Inspired Bras
Enclosed Coop Underwear
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Figure Pitting Fashion
‘One Size Fits All' in V Magazine Inflames the Skinny vs Plus-
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Patterned Plus-Sized Fashion
The Cosmopolitan Australia April 2013 Editorial Stars Robyn Lawley
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Virtuous Voluptuous Vixens
Jalouse Magazine October 2012 Stars a Sultry Kate Upton
8
Curvaceous Corseted Celebs
The Kim Kardashian Glamour is Demure and Sultry
7
Controversial Staff Retaliations
Mark Fast's Plus-Sized Models Cause Staffers to Walk Out
6
Curvaceous Cowgirls
Ron English's Dairy Diva Immortalized in 3D
5
Black Satin Frocks
The Christina Hendricks Capitol File Spread is Effortlessly Elegant
4
Curvaceous Housewife Covers
The Christina Hendricks GQ September 2010 Cover is Dangerously Lusty
3
Chic Plus-Sized Ensembles
The CarmaKoma Fall 2011 Collection is Downtown Cool
2
Reality Diva Denim Lines
Kardashian Kollection for Sears Made to Complement the Sisters' Bodies
1
Curve-Celebrating Catwalks
The JMS Just My Size Show Reveals Trendy Plus-Sized Fashions
Related Ideas
Portrait-Style High-Fashion Campaigns
Givenchy's Resort 2026 Line Appears Effortlessly Elegant
Body Paint Fashion Campaigns
The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
Cross-Cultural Runway Shows
LARA x Chinese Golden Age Models Unveil a Paris Fashion Week Showcase
Ultra-Sophisticated Luxury Fashion Capsules
The Fendi Fall 2026 Ready-To-Wear Collection is Chic
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Iconic Stylish Bag Campaigns
Fendi's Summer 2025 Campaign is Cohesive and Contemporary
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Athletic Wear Collabs
NikeSKIMS Collection Launches with NikeSKIMS First Collection Campaign
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Sculpted Athleticwear Collections
BetterMe Expands Its Viral Catsuit to New Silhouettes
Femme Fatale-Inspired Swimwear Capsules
LSPACE Emphasizes Chic Sophistication with Its New Capsule
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
Colorful Flattering Athletic Wear
BetterMe Store Has Expanded Its Iconic Catsuit Line
Racy Lingerie Campaigns
Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
Parisian-Inspired Fashion Campaigns
The Chanel Fall 2025 is Elevated and Captivating
Picturesque Literature-Inspired Fashion Campaigns
Christian Dior Presents Its Fall 2025 Campaign
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Lifestyle Brand Summer Campaigns
Kendall Jenner Stars in the Summer 2025 FWRD Edit
California-Cool Fashion Campaigns
Re/Done's Summer 2025 Campaign is Fresh and Elevated
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Neutral-Themed Beachwear Collections
Max Mara Has Unveiled Its Summer 2025 Beachwear Line
Circular Runway Fashion Events
eBay Endless Runway Brings Pre-Loved Styles to Fashion Capitals
Playful Showgirl-Inspired Apparel
SHEIN Taps Into The Life of a Showgirl with Vibrant Pieces
Gen Z-Led Swimwear Campaigns
Pacsun Taps Gen Z Influencers for Spring/Summer 2026 Swimwear Capsule
Shapewear Collections Expand North
Shapermint Launches Seven-Piece Core Line Across Walmart Canada
Long-Term Bodycare Campaigns
OLAY's Skinsurance Spotlights Skin as an Under-Covered Asset
Ultra-Luxurious Resort Campaigns
The Chanel Resort 2026 Ad Campaign is Laidback and Sophisticated
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Nostalgically Shot Fashion Campaigns
Celine Debuts Its Pre-Fall 2026 Advertising Campaign
Fashion Icon Archetype-Focused Campaigns
Alaïa's Summer/Fall 2025 Archetypes Campaign is Stunning
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Fuller-Bust Wireless Bras
Knix Launched a Shape-Focused Bra for Fuller Busts
Versatile Apparel-Lingerie Brands
Boobwear Brand Nuudii Redefines Comfort for Women Everywhere
Sustainable Shapewear Lines
The OceanHug Collection by Shapellx is Crafted from Oyster Shells
Summer-Forward Danish-Designer Apparel
UNIQLO x Cecilie Bahnsen Partner for 'Shapes of Poetry'
Subtly Exaggerated Sophisticated Silhouettes
Balenciaga's Resort 2026 Collection is Chic & Elegant
Whimsical Youth-Inspired Fashion
The Miu Miu L’été 2025 Campaign is Playful and Stunning
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Empowering Performance-Driven Activewear Initiatives
Oner Active Debuts ONER MODE & a New Capsule
Confident Student Campaigns
Find the Fit that Fits You Debuted with an In-Store Simulator
Femme Fatale-Inspired Campaigns
Marine Serre's Fall 2025 Campaign is Titled Heads or Tails
Glamorous Summer Fashion Campaigns
Gucci Debuts Its Latest Campaign — 'Gucci Monte Carlo'
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Sophisticated Luxury Fashion Campaigns
Louis Vuitton Taps Jennifer Connelly for Latest Campaign
Fashion Campaign Imagery
The Vivienne Westwood FW26 Campaign is a Seasonal Fashion Campaign
Sustainable High-End Swimwear Brands
Aventura Swimwear Blends High Style with Sustainability
Body-Positive Charm Bikinis
The Billie x Ian Charms Bikini Celebrates Body Hair
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
Diverse Beauty Campaigns
Rare Beauty's Every Story Belongs Features 48 People from Latin America
Sultry Black-And-White Fashion Campaigns
Ludovic De Saint Sernin Emphasizes Power and Sensuality
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Small Beer Billboards
Modelo Chose a Large-Scale Ad to Highlight Compact Modelito Bottles
Family Cast Campaigns
Victoria’s Secret Mother’s Day Campaign Features Adriana Lima with Daughters
Underwear-Imitating Hybrid Garments
Balenciaga Presents the Cut Off Brief Skirt for FW25
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Beauty-Inspired Bodycare
NYX's Fat Oil Body Collection Builds on the Success of Its Lip Oils
Creatively Shot Footwear Campaigns
Christian Louboutin Releases the Creative Spring 2026 Campaign
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Effortlessly Stylish Summer Collections
The BA&SH x Suzie Kondi Collaboration is Free-Flowing
Influencer-Supported Worldwide Promotional Campaigns
GUESS? Taps Chiara Ferragni for Its Campaign
Radiant Post-Exercise Campaigns
ASICS' Get The Glow Highlights the Beauty Benefits of Movement
European Summer-Inspired Fashion Capsules
SHAN Boasts Spring/Summer 2026 Collection
Shapewear-Inspired Everyday Fashion Capsules
Julia Haart's BODY by Julia Debuts a New Chic Line
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Loyalist Skincare Campaigns
The Parëva Beauty In My Skin Campaign Features Real Brand Advocates
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Character-Led Fashion Capsule
Barbie Edikted Collection Features a 71-Piece Wardrobe
Vintage-Inspired Statement Swimwear
Tyler McGillivary Launched Her First-Ever Swimwear Collection
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Health-Focused Body Positivity Apps
Stories with Substance Collaborates with the UnderBelly
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Summery Compression Clothing Collections
The SPANX® Active Range for Summer Has Made its Debut
British Apparel Brand Relaunches
Topshop x Cara Delevingne Partner for a London-Inspired Campaign
Star-Studded Fashion Collections
Balenciaga's Winter 2025 Campaign is Shot in the Biarritz Hotel
Modern Low-Impact Swimwear
Vitamin A's Newest Swimwear Collection Reduces Environmental Impact
Character-Driven Fashion Newsletters
The RealReal Creates The RealGirl Luxury Consignment Series
Glam Actress-Starring Beauty Campaigns
Urban Decay Taps Dove Cameron for a New Creative Chapter
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Travel-Ready Sophisticated Shapewear Collections
Body by Miraclesuit Boasts a New Collection
Sophisticated Luxury Fashion Campaigns
Vivienne Westwood Spotlights Its Fall 2026 Collection
Thoughtful Denim Updates
Levi’s® 501® Curve Reimagines The Iconic Design with an Inclusive Fit
Athlete-Approved Intimates Lines
Victoria's Secret Debuts the Season of Strapless with Angel Reese
Summer-Ready High Fashion Collections
Brunello Cucinelli Emphasizes Luxury and Effortless Ease
Canadian-Made Cruise Collections
SHAN's Cruise 2026 Line Features Fluid Silhouettes
Sculpting Swimwear Collections
Spanx Swimwear Styles Offer Three Compression Levels
Summer-Ready Contemporary Fashion Films
COS Summer 2026 Campaign Film Spotlights Materials
Collaborative Luxe Swimwear
Adriana Degreas X Sabine Getty Debut Vintage a Icon-Inspired Capsule
Collaborative Summer Protective Fashion
BEAMS and Speedo Work on a Amphibious Collection
Trend-Driven Shaping Jeans
SPANXshape™ Authentic 360 Denim Expands the Brand’s Shaping Legacy
Princess-Inspired Active Apparel
Disney & Her Universe Reimagine Classic Gowns as Workout Dresses
Summer Romance-Inspired Swimwear Collections
Pacsun Has Introduced Its Sweetheart Swim Collection
Collaborative Inclusive Swimwear
Frankies Bikinis and Khy Join on the Cloud Cups Capsule
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Inclusive Sustainable Swimwear
SHEILA Features a Unique Range of Activewear-Inspired Beach Styles
Contemporary Femininity-Inspired Fashion Capsules
Magda Butrym's Resort 2026 Presentation is Chic
Shaping Slim Pant Designs
Body by Miraclesuit is Introducing the Mirasculpt Slim Pant
Timeless Glamour-Inspired Resort Campaigns
Elie Saab's Resort 2027 Collection Film is Eye-Catching
Women's Swimwear Brand Expansions
Chubbies Has Launched Cheekies to Serve a New Demographic
Magazine-Style Fashion Columns
The Fold-er by Zara Shares Curations & Insights from Tastemakers
Posh Mother-Celebrating Campaigns
The Michael Kors 2025 Mother’s Day Campaign Was Chic and Luxe
TV Show-Endorsed Athletic Silhouettes
BetterMe's Sleek Shorts Catsuit Appeared in Emily in Paris
Fashion-Beauty Convergence
Première Vision and Cosmetic Valley Unite Fashion and Beauty Brands
Branded Model Search Initiatives
Torrid is Launching the Casting Call for the Year 2025
Body Typography Campaigns
Holland & Barrett Back Your Body Uses Anatomy to Form Letter Shapes
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Everyday Fashion Essentials
Nips by Nippies Expands Its Wardrobe Solutions to Target
Modernized Private Label Lingerie
M&S Body is Arriving with a 300 Piece Collection
Intimate Hollywood-Inspired Fashion Capsules
Christian Cowan Taps Maria Klaumann for Fall 2026
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Modern Life-Inspired Fashion Campaigns
Noon by Noor Recently Introduced Its Fall 2026 Collection
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Timeless Denim Ad Campaigns
Alaïa Has Launched a New Denim Line and an Accompanying Campaign
Hospitality Fashion Collaborations
Spanx Launches a Resort Capsule with Proper Hospitality
Heritage-Inspired Bold Workwear
Beams Plus FW25 Lineup Revives American Traditional Tailoring
Flexible Underwire Bras
Wacoal's Industry-First EverFlexing Bra Adapts Across Six Sizes
Modern Beauty Agencies
Base Beauty Defines Itself as the Agency for Modern Beauty
Back-Smoothing Bra Styles
Shapellx Launched Two Bare Essentials AirSlim Styles for Wedding Season
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Sophisticated Nude Heel Collections
The Christian Louboutin Limited Nudes Capsule is Ultra-Chic
Plus-Size Fashion Marketplaces
Viva Voce Brings Together Online Shopping and Community
Size-Inclusive Shapewear Brands
Shapermint Has Officially Expanded into the Canadian Market
Body Appreciation Programs
Flamingo and Girl Scounts are Supporting Confidence & Wellness
Summer-Ready Premium Fashion
Standard Issue Presents Its California Summer Collection
Contemporary Femininity Fashion Campaigns
Roger Vivier Presents Its Pre-Fall 2025 Campaign
Comfort-Forward Swimsuit Capsules
onewith x Claire Buckley Launch an Underwear-Like Collection
Alluring Doll-Like Swimwear Campaigns
Kulani Kinis and Remy Bond Introduce Pocket Paradise
Urban Fashion Portraits
The Bianca Saunders x the Midnight Club SS27 Campaign Presents New Looks
Accomodating Occasionwear Policies
David's Fit Guarantee Reduces "Fit Anxiety" in the GLP-1 Era
Resort-Ready Shapewear Capsules
Body by Miraclesuit Debuts the Resort 2026 Collection
Size-Inclusive Activewear
FORM Expanded Its Range to Embrace Every Body Type
Empowering Beauty Campaigns
Bella Vida Santa Barbara has launched its 'You Are Amazing' campaign
Intergenerational Fashion Series
GapStudio’s FW25 Campaign Sees Gwyneth Paltrow and Apple Martin
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Modern Occasion-Focused Apparel
Cupshe Introduces 'The Plus One Edit'
Size-Inclusive Shirt Collections
Curve by The Shirt Company Edits Some of the Most Popular Styles
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign