These personified marketing techniques are showcasing how adding human characteristics to animals or inanimate objects can add a lot more emotional appeal to a standard product.
With product placement and print advertisements continuously bombarding consumers on a daily basis, capturing their attention with simple aesthetics or contemporary design is no longer enough to make a valuable impression. Seeking to make products more relatable to consumers, marketers are turning to personified techniques to add human characteristics like humor and sarcasm to animals, food or even furniture. From personified decor campaigns to faceless hedge mascots and talking cookies, these humorous marketing techniques will surely capture the attention of consumers with its use of unusual product implications.
Representing traditional products and services in a completely unorthodox manner, these personified marketing techniques serves to add a level of enticement that viewers won't be able to dismiss.
25 Personified Marketing Techniques
From Personified Cookie Commercials to Personified Ear Ads:
Tana Makmanee — Apr 15, 2014 — Marketing
25
Personified Chocolate Commercials
In this M&M's Commercial the Brown M&M Sets Up the Red M&M
24
Personified Pooch Shampoo Ads
The WildWash Natural Dog Shampoo Displays Humans in Their Ads
23
Painfully Personified Tool Ads
The Bayer Aspirin For Workache Campaign is Full of Discomfort
22
Personified Polar Bear Promos
The Coca-Cola Polar Bears Create a Snowman Polar Bear In This New Ad
21
Personified Pastry Ads
The Pastelite VIP Campaign Features Desserts as Cause for Discussion
20
Personified Furniture Campaigns
These Lar Center Decoration Mall Ads Show Tired Timber Decor
19
Personified Climate Awareness Ads
The I Am Pro Snow Commercial Features a Talking Snowflake
18
Personified Pooch Campaigns
Dado Print Ad Design by Costa IMC is Photo-Flipping Fantastic
17
Personified Pet Purchase Commercials
This Subaru Ad Features Driving Dogs Looking for a New Car
16
Personified Animal Actor Ads
This Adobe Commercial Features Pets Making Fun of the Super Bowl
15
Personified Dirt Floor Ads
The World Water Day 2013 Campaign Brings Awareness to Freshwater Needs
14
Personified Pup Perfume Ads
'Le Chien' is Unusual and Amusing
13
Protective Pearly White Prints
Guardian Dental Floss Ads Keep Animals Out
12
Personified Balding Backyards
Scotts PatchMaster Ads Promote a Healthy Head of Grass
11
Personified Soda Bottles
People Can Now Have Their Names Printed onto Coke Bottles
10
Personified Pillar Commercials
Collapsing Cooling Towers is a Sight of Devastating Demolition
9
Personified Fruit Figures
Fresh'n'Friends Produces Play Fruit Arrangements to Attract Children
8
Personified Game Pieces
Blank Scrabble Piece Lives It Up and Fits in Wherever He Goes
7
Personifying Excuses
World Health Club Ads Show You're Not Alone in Your Plight
6
Personified Feeling Ads
The McDonald’s Easy Morning Campaign Promotes Better Moods
5
Personified Candy Counselling Ads
Butterfinger Peanut Butter Cups' Ad Unifies a Solid Couple
4
Personified Booze Ads
San Miguel 'Una Vida Bien Vivida' Shows Epic Adventures of a Beer
3
Personified Cookie Commercials
The New Chips Ahoy! TV Ads are Quirky and Irreverent
2
Personified Ear Ads
The Recent Foorire FM Ad is Full of Personality and Spunk
1
Personified Brewski Campaigns
The Redhook May 2011 Beer Ads are Filled With Cheeky Attitude
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Holographic Pet Accessories
The Wild One Introduces Its First-Ever Holographic Print
Batman-Themed Kitchen Appliances
Paul Parsons Creates Themed Kitchen Appliance Concepts
Human-Quality Dog Beds
Hooman Debuted a First-of-Its-Kind Collection of Pet Beds
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
AI Product Image Generators
Google Product Studio Uses Generative AI to Create Product Images
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Humanizing AI Text
Humanize AI Puts a More Personal Spin on AI-Written Text
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Groundbreaking Sticker Technology
StickerYou Recently Launched Its Image Transfer Sticker Product
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Backed Pizza Campaigns
Pizza Hut's 'Your Mood, Your Pizza' Campaign Uses AI to Suggest Items
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Promotional Film Food Products
Annie's Homegrown x The Little Mermaid Products are Limited-Edition
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Edible PSA Cookies
DiagnostiCookies Educate People on the Signs of Melanoma
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Gamified Cookie Packs
Oreo Pac-Man Cookies Come in Scan-to-Play Packaging
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
AI CEO Humanoids
Dictador's MIKA Made an Appearance at the Salz21 Conference
Dog-Friendly Sodas
Jones Craft Dog Soda Hydrates Dogs with All-Natural, Human-Grade Ingredients
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Contextual Intelligence Companies
GumGum is an AI-Powered Marketing Company with Dynamic Placement
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
eCommerce AI Photos
PhotoHero Provides Free Images and Editing Abilities
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Cartoon-Themed Kitchen Products
The Yoshinoya at Home Campaign Features Sanrio Characters
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Donut-Themed Dog Treats
Milk-Bone and Dunkin' Made a Limited-Edition Vanilla Glaze Flavor Biscuit
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
AI-Generated Pizzerias
Pizza Hut is Bringing the Pepperoni Hug Spot to Life in Toronto
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
Cartoon-Inspired Pizza Merchandise
Disney Launches the New Pizza-Themed Disney Eats Collection
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Personalized AI Emojis
Emojifyer AI Turns Your Selfies Into Emojis
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Festive Carnivorous Plant Ads
John Lewis' Holiday Ad Tells the Story of Snapper: The Perfect Tree
Customized Sales AI
Genius.AI Offers Customized Solutions for Sales and Marketing
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Educational Candy Toy Products
Yowie Baby Animals Put a Spotlight on Endangered Wildlife
Magnetic Hand-Holding Socks
These Children's Socks Add a Touch of Whimsy to the Everyday Item
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Cult Film-Inspired Pet Plants
Dami Seo Designs the SPOT Pet Plant Inspired by Toy Story
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Poem-Sharing Plush Toys
Mood Bears Recite Poems to Express Different Emotions
Rescue Pet-Supporting Campaigns
The Hershey Company Brought Back its 'Cadbury Bunny Tryouts'
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Friendship Cream Cheese Campaigns
The 'You’ve Got a Friend in Philly' Campaign is Charming
Festive Pet Product Collections
The Morrisons Christmas Pet Range Has Nearly 30 Products
Branded Pregnancy Scans
Marmite is Inviting Parents to Discover the Nature of Their Unborn Child
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Animal-Themed Streetwear Styles
Come Tees Works with Cactus Plant Flea Market on a New Capsule
Animal-Perspective Video Cameras
A Team of Researchers Develop a Special Imaging System
Personalized Home Screen Characters
Dippy Adds AI Friends to Home Screens To Chat and Enjoy
Adoption Support Candy Campaigns
This Trolli Campaign Supports The Petfinder Foundation
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
AI Email Helpers
Superhuman AI Will Craft Emails in Your Tone of Voice
Animal-Themed Affirmation Websites
Easy Affirm Uses Animals to Add an Emotional Aspect
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Automated AI Video Avatars
SpiritMe Uses Digital Avatars to Create Compelling Video Content
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic