In order to combat the rise in "faux car ownership" that's been spurred on by rentals, ridesharing and other facets of the sharing economy, car manufacturers are making a point to extend exclusive ownership services to those who buy or lease their vehicles.
While Chevrolet and Aston Martin are examples of brands that offer perks to enhance a driver's experience with a product on the road, Lexus and Lincoln Black are a few that offer something completely different with sophisticated lifestyle experiences centered around food and wine.
In order to make perks easily accessible to all customers, Ford introduced a system called 'FordPass' that gives drivers the chance to tap into concierge services, GPS navigators and more. This increases positive brand-to-consumer experiences, simply by offering a better way for the two to interact.
17 Vehicle Ownership Services
From Supercar Training Programs to Complimentary Car Charging:
Laura McQuarrie — Mar 17, 2016 — Autos
17
Supercar Training Programs
The Aston Martin Vulcan Driver Experience Program is Exclusive
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Racetrack Vehicle Experiences
Chevrolet Offers a Tour of the Daytona International Speedway
15
Gourmet Dealership Cafes
This Cafe is Located Inside the Big Two Toyota Dealership
14
Complimentary Car Charging
Ford is Offering Three Free Years of Charging for C-MAX Energi Owners
13
Car Brand Hotel Suites
Bentley Offers Owners Access to a Suite at the St. Regis Istanbul Hotel
12
Car Dealership Spas
The Mercedes-Benz Burlington Location Boasts a Spa and Cafe
11
Complimentary Car Info Sessions
The BMW 'Encore' Vehicle Ownership Program Enhances Experiences
10
Vehicle Owner Assistants
The Infiniti Personal Assistant Service Gives Drivers 24/7 Coverage
9
Culinary Car Owner Perks
Lincoln Black Label Offers Access to an Exclusive Membership Club
8
Car Servicing Restaurants
The Kent & Co Wine Bar Doubles as an Auto Repair Shop
7
Car Owner Training Programs
The High Performance Driving Program Teaches Lexus Owners New Skills
6
Valet Parking Apps
The Tesla Luxe Partnership Provides Premium Parking for Electric Car Owners
5
Branded Concierge Services
The FordPass Promotion Gives Car Owners Access to Special Perks
4
Dealership Spa Services
This Hyundai Dealership Offers Free Massages and Manicures
3
Ski Pass Dealership Promotions
This Subaru Dealership Offered Free Ski Passes to a Local Resort
2
Exclusive Driver Winery Tours
Lexus Benefits Offers Drivers Access to California Wine Tastings
1
Car Owner Rental Services
This Car Company Rewards Owners with a 'car2go' Membership
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Expanded Membership Benefits
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Local Restaurant Activations
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Australia-Focused Auto Marketing Campaigns
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Limited-Run Designer Mustangs
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Airport Commuting Programs
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Subscription-Based Attractions
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Concierge Luggage Services
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Auto Dealer Program Standards
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Community-Focused Auto Initiatives
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Private Car Pickup Options
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Safety-Focused Vehicle Frameworks
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Caregiver Mileage Initiatives
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Personalized Event Concierges
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Experience-Based Support
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Cardholder Access Experiences
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Revolutionized Automotive Customization
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Invite-Only Supercar Platforms
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