In order to combat the rise in "faux car ownership" that's been spurred on by rentals, ridesharing and other facets of the sharing economy, car manufacturers are making a point to extend exclusive ownership services to those who buy or lease their vehicles.
While Chevrolet and Aston Martin are examples of brands that offer perks to enhance a driver's experience with a product on the road, Lexus and Lincoln Black are a few that offer something completely different with sophisticated lifestyle experiences centered around food and wine.
In order to make perks easily accessible to all customers, Ford introduced a system called 'FordPass' that gives drivers the chance to tap into concierge services, GPS navigators and more. This increases positive brand-to-consumer experiences, simply by offering a better way for the two to interact.
17 Vehicle Ownership Services
From Supercar Training Programs to Complimentary Car Charging:
Laura McQuarrie — Mar 17, 2016 — Autos
17
Supercar Training Programs
The Aston Martin Vulcan Driver Experience Program is Exclusive
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Racetrack Vehicle Experiences
Chevrolet Offers a Tour of the Daytona International Speedway
15
Gourmet Dealership Cafes
This Cafe is Located Inside the Big Two Toyota Dealership
14
Complimentary Car Charging
Ford is Offering Three Free Years of Charging for C-MAX Energi Owners
13
Car Brand Hotel Suites
Bentley Offers Owners Access to a Suite at the St. Regis Istanbul Hotel
12
Car Dealership Spas
The Mercedes-Benz Burlington Location Boasts a Spa and Cafe
11
Complimentary Car Info Sessions
The BMW 'Encore' Vehicle Ownership Program Enhances Experiences
10
Vehicle Owner Assistants
The Infiniti Personal Assistant Service Gives Drivers 24/7 Coverage
9
Culinary Car Owner Perks
Lincoln Black Label Offers Access to an Exclusive Membership Club
8
Car Servicing Restaurants
The Kent & Co Wine Bar Doubles as an Auto Repair Shop
7
Car Owner Training Programs
The High Performance Driving Program Teaches Lexus Owners New Skills
6
Valet Parking Apps
The Tesla Luxe Partnership Provides Premium Parking for Electric Car Owners
5
Branded Concierge Services
The FordPass Promotion Gives Car Owners Access to Special Perks
4
Dealership Spa Services
This Hyundai Dealership Offers Free Massages and Manicures
3
Ski Pass Dealership Promotions
This Subaru Dealership Offered Free Ski Passes to a Local Resort
2
Exclusive Driver Winery Tours
Lexus Benefits Offers Drivers Access to California Wine Tastings
1
Car Owner Rental Services
This Car Company Rewards Owners with a 'car2go' Membership
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Streamlined Vehicle Subscription Tiers
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Automotive Twin Timepieces
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The 2026 Lexus RZ Comes in the 350e and 550e Models
Luxury Open-Top Cars
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Luxury Capsule Collection
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Next-Generation PHEV SUVs
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Advanced Members-Only Offers
Uber Announced its 'Uber One Member Days'
Heritage Electric Vehicles
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Luxury Collector SUVs
Overfinch Presents the Luxurious Holland & Holland Edition with Fine Detail
Smart Car Planning
Budget For Cars Helps You Find Vehicles That Fit Your Financial Plan
Motorsport Whisky Experiences
Glenfiddich x Aston Martin Formula One Offered Exclusive Activations
Coupe-Style Electric SUVs
The XPeng L03 Boasts a Luxury Look and Feel
AI-Enhanced Electric Auto Designs
Faraday Future Redefines Intelligent Electric Mobility
Carbon-Loaded Luxury Sports Cars
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Authentic One-Of-A-Kind Supercars
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Women-Centric Vehicle Designs
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Luxury Electric Limousine Vans
Mercedes-Benz Launches the VLE with Limousine Comfort
Car-Branded Item Trackers
The Mercedes-Benz Edition Chipolo Loop Matches Key Fobs
Automotive Restaurants
Hyundai is Opening Backseat Bites, the UK’s First Restaurant Inside a Car
Luxury Long-Range Electric SUVs
The Porsche Cayenne Electric Comes in Two Models
German Automotive Sports Partnerships
Audi Renews Its Partnership with Inter Miami CF
Surreal Car Care Campaigns
Turtle Wax's You Are How You Car Reimagines Drivers as Their "Car-Self"
Limited Grand Tourers
2027 Bentley Continental Bespoke Edition Mulliner is Limited to 100 Examples
Limited-Edition PHEV Supercars
The 2027 Audi Nuvolari Will Offer 987-Horsepower
Luxury Lounge Evs
The Lexus TZ Transforms Electric SUVS into Comfort-Focused Passenger Spaces
In-Car Gaming Collaborations
AirConsole x Audi Partner for Car Gaming, and Includes Pictionary
In-Car Gaming Experiences
Atari and AirConsole are Partnering to Bring Games to Volkswagens
Classic Car Infotainments
Reluxe Stereo Adds Smart Features While Preserving Classic Car Interiors
In-Cabin Audio Partnerships
Sonos Built Its Custom Sound System for the Škoda Peaq EV
Marketplace-Based Auto Retail
Hertz Expands Certified Car Sales Through eBay’s Digital Platform
Fan Engagement Partnerships
McLaren Racing and Mastercard Expand Their F1 Collaboration
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
In-Car Gaming Integrations
Porsche x AirConsole Bring In-Car Gaming to the New Macan
Luxury Private Garage Suites
Torque Motor Suites Expands Its Garage Concept to Blue Ash
Premium Racing Lounges
American Express Debuts Exclusive Montreal Venue for Grand Prix Weekend
Skincare Automobile Partnerships
ELEMIS Becomes the Official Skincare Partner of Aston Martin
Performance-Focused EV Brands
The Rivian Adventure Department Debuted at the 2026 FAT Ice Race
Flexible Monthly Car Shares
Turo Offers a Low-Commitment Alternative to Traditional Car Ownership
Luxury Mobility Platforms
Karma Automotive Launches On-Demand Luxury Driving Experience
AI Grille Luxury Vans
FX Super One EV makes communication a Focus with an LED grille
Credit Card Dining Series
Citi and Mastercard Has Expanded The Curated Table for 2026
Expanded Automotive Dealer Listings
Amazon Introduced New Brands on its Automotive Storefront
Long-Term Premium Travel Partnerships
Via Carota Craft Cocktails & Blade Enhance Experiences
EV Adoption Initiatives
Bosch is Spearheading Efforts to Accelerate Electric Vehicle Adoption
In-Car AI Assistants
ChatGPT Voice Expands to Apple CarPlay
Motorsport-Inspired Hospitality Concepts
Moët Hennessy and Formula 1® Boasts The Out Lap
Six-Wheel Luxury Concepts
Lexus LS Concept Redefines Flagship Space Through a Six-Wheel Platform
Digital Wallet Car Keys
Samsung Wallet and Mercedes-Benz Partnered for Digital Car Keys
Music-Supporting Auto Brands
Toyota is Financially Supporting the Music Will with $75,000
Luxury Sports Hospitality
The Ritz-Carlton Blends SailGP Access With Experiential Travel Packages
Luxury Chauffeur Apps
Wheely’s NYC Launch Introduces Concierge-Level Chauffeur Services
Wireless EV Charging
Porsche Introduces Wireless Charging for Cayenne Electric Suv in 2026
Humorous Hotel Campaigns
Marriott Bonvoy x Mercedes-AMG PETRONAS Formula One Launch a Social Ad
Future Car Innovation Solutions
LG Innotek Will Showcase Hardware and Ai‑based Software at CES
Runner Loyalty Perks
Brooks Launches Member Benefits with Extended Wear Trial
Immersive Auto-Focused Artistic Experiences
Lexus Explores the Relation Between Humans & Mobility
Artistic Auto Brand Activations
XPENG Highlights Its G6 SUV Model at London Art Fair
High-Luxury Consumer Racing Events
Glenfiddich & Aston Martin Formula One™ Team Host More Events
Celebrity-Endorsed Compact SUV Campaigns
Audi of America Debuts 'A Life of Yes' Campaign
Auto-Branded Digital Experience Systems
Ford Digital Experience is Available on Certain Vehicles
Natural Language Automotive Assistants
BMW and Amazon Partnered to Bring Alexa+ to Vehicles
Teen-Safety Rideshare Accounts
Lyft Teen Accounts With Built-In Safety Tools
Modern Connectivity-Focused Auto Packages
The Ford Connectivity Package is an Optional Feature
Curated Wine Clubs
Majestic and Saturday Kitchen Pair Exclusive Wines with Chef Recipes
Endless Customization Sedans
The 2026 Cadillac CT5-V Blackwing Can Be Highly Personalized
Deeply Integrated Automotive UIs
Apple CarPlay Ultra is Arriving in New Aston Martin Models
Bespoke Automotive Concierge Programs
Pagani Residences Partners with Prestige Imports
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
Residential Luxury Travel
Four Seasons Introduces Home-Like Suites for Extended Yacht Stays
Experiential Loyalty Programs
Lowe's and Live Nation Reward Members with Concert Perks
Luxury Motorsport Travel Partnerships
Flexjet Becomes Formula 1's Private Aviation Supplier
Luxury Safari Camps
The Hyatt Hotel Loyalty Program Expands Its Portfolio with New Experiences
Hispanic-Focused Auto Campaigns
Genesis Motor America Debuts 'El Lujo Está En Ti'
Super App Travel Features
Uber Added Hotel Bookings & Travel Tools at Its Go-Get Product Event
AI-Powered Driving Apps
Driver Technologies Expands to the Android Automotive Operating System
American-European EV Partnerships
Ford and Renault Partnered to Bring Affordable EVs to Europe
Fashion Brand-Forward Race Events
BOSS Organized an Invite-Only Event During Canadian Grand Prix
Cross-Platform Loyalty Programs
WestJet and Petro-Canada Link Travel and Fuel Rewards
In-Car Spa Treatments
Hyundai's Spa in a Car Shares Complimentary 20-Minute Relaxation Sessions
Hybrid Electric SUV Models
Toyota Launches a New 6th-Generation RAV4 Vehicle Model in Japan
Luxury Electric Van Concepts
Mercedes Vision V offers a first-class travel experience on wheels
High-Profile Experiential Luxury Initiatives
Moët Hennessy is Formula 1 Global Luxury Partner
Worldwide Service Marketplaces
Airbnb Services are for Booking Everything from Catering to Makeup
Car Fragrance Vending Machines
The Carfume Vending Machine Has Limited-Edition Products and More
Certified eCommerce Vehicle Shops
Ford and Amazon Autos Announced a New Collaboration
Advanced Driver-Assistance Platforms
Afari and Geely Debut the G-ASD Platform at CES 2026
Philanthropy-Focused Racing Events
Mercedes-Benz Canada Begins Partnership with Road to Racing
Premium Vehicle-Related Pet Accessories
Mopar Debuts the Cleverly Named Mopaw Product Line
Racing-Informed Fashion Brand Collaborations
Genesis & Larusmiani Collaborated in Milan
Chinese EV Expansion Strategies
Li Auto Joins EU-China Chamber and Accelerates European Push
Emotive Performance Evs
Mercedes-AMG Blends Electric Speed with Immersive Sports Car Experiences
Driver-Owned Ride-Share Cooperative
Drivers Cooperative–Colorado Launches Its Driver Owned App
Ultra-Slick Auto Retail Concepts
The L'Atelier Alpine Opens Its Doors in Paris
AI-Powered In-Vehicle Solutions
LG Sets Its Sights on the Future of Mobility
Rewarding Retailer Subscription Services
Ocado Retail Smart Pass Rewards Has Exclusive Offers
Bespoke Luxury SUVs
The Overfinch Holland & Holland Bespoke Commission is a One-of-One Luxury SUV
Luxury Hotel Residencies
EDITION and American Express Launch an Exclusive Montauk Cultural Weekend
Luxurious Custom Auto Designs
Lexani Motorcars Unveils the Ultra-Luxe Raffinato Sprinter
Home-Connected Vehicle Concepts
The Sharp LDK+ Concept Has a Projector and Table Inside
AI Vehicle Operating Systems
Mercedes Develops AI-Driven Systems That Manage and Evolve Vehicles
In-Air Wine Tastings
The Magellan Jets Journeys Program Reflects Private Clients' Passions
Subscription-Based Yacht Residences
Avora’s Continuum Offers Ownership-Free Luxury Yachting
Data-Driven Automotive Retailer Tools
Cars.com Debuts AI Video Tools, Hub Reporting & More
Limited-Edition Signature Models
Tesla Offers Signature Model S and Model X for a Limited Time
Electric Hypercar Prototypes
The Lexus LFA EV Prototype is an All-Electric Performance Concept
Lifestyle Gaming Ecosystems
Nintendo Extends Music Access Beyond Its Consoles
Guest Experience Platforms
Uptown Network Unifies Hospitality Touchpoints with Artuzan
Luxury Sedan Updates
2027 Mercedes-Benz S-Class Debuts with Mb.os Superscreen and New Powertrains
Pre-Production Vehicle Milestones
Faraday Future & Faraday X Mark a Milestone for the FX Super One
Expanded Membership Benefits
Uber One Introduces Family Sharing and Complimentary Ride Upgrades
Electric Sports Car Concepts
Chevrolet's California Corvette Concept Revives West Coast Nostalgia
Automotive Inspired Seating
The Super Ego GT Chaise Lounge Rethinks Automotive Through Furniture
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Enriching Bookable Experiences
ClassPass Experiences Lets Members Book Attractions and Activities
Luxury Vehicle Transport Services
duPont REGISTRY Group Expanded Its Luxury Automotive Services
Robotaxi Membership Programs
Waymo introduces premium perks for frequent autonomous riders
Prepaid Rideshare Passes
Uber Prepaid Passes Help Riders Avoid Surge Pricing
Subscription-Based Attractions
Six Flags Expands Monthly Memberships Across Regional Parks
Premium Ride-Perks Subscriptions
Waymo Premier Is Waymo's New Invite-Only Membership
Limited-Run Designer Mustangs
Ford Launches Mustang Troy Lee Designs Signature Edition
Fleet Safety Monitoring Features
Ford Introduced the Ford Pro AI Assistant for Seamless Driving
Korean Auto Retailer Expansions
Passport Auto Group Opened Genesis of Suitland
Airport Commuting Programs
Lyft and United Partner for Rewards and Experiences
Concierge Luggage Services
Ship&Play Brings White-Glove Luggage Delivery to Signature Advisors
Auto Dealer Program Standards
TrueCar Makes Updates to Increase Sales & Protect Dealer Margins
Embedded Automotive Mapping Tools
Ford Uses Apple MapKit for Automotive in Its New EVs
Community-Focused Auto Initiatives
Sun Auto Tire & Service Launches Drive with Purpose
Cardholder Access Experiences
Visa Unlocks Early Access and VIP Perks at Top of the Rock
Private Car Pickup Options
Airbnb Launches a Private Car Service with Welcome Pickups
Safety-Focused Vehicle Frameworks
LEPAS' Auto Development Goes Beyond Conventional Crash Testing
Personalized Event Concierges
The Expanded Minted Concierge Service Simplifies Event Planning
Access-Based Dining Rewards
OpenTable Gives Gold Members Access to In-Demand Tables
Caregiver Mileage Initiatives
Citroën's Kilomètres Solidaires Deducts Up to 1,000 km Per Year
Experience-Based Support
RVezy Expands Roadside Services to Cover Full Travel Disruptions
Revolutionized Automotive Customization
Bentley's Bespoke Studio Mulliner Pushes Personalization
Invite-Only Supercar Platforms
Forte Connects Collectors with Rare and Exotic Performance Vehicles