Venerable British automaker Bentley has decided to take its highly recognizable luxury design language into the world of music venues with the 'Bentley Record Room,' a VIP music room designed for the Co-op Live music arena in Manchester.
The 'Bentley Record Room' features stunning interiors designed by Bentley's own designers, with the aim of bringing the automaker's unique and opulent aesthetics into a music-centric space. The room, which offers capacity for 100 exclusive individuals, provides premium dining experiences, private waiters, special parking and a separate VIP entrance.
"Its sumptuous interiors will be designed by the Bentley Design Team replicating the custom finishes and designs of its luxurious cars," Bentley noted in a press release.
In addition to providing a high-end music experience to occupants, the 'Bentley Record Room' serves as yet another fascinating example of luxury automakers taking a keen interest in high-end architecture and design.
Image Credit: Bentley
Key Themes Behind This Trend
- Luxury Venues
- Opulent venue experiences designed by established luxury brands provides an opportunity for similar high-end brands to break into the experience market.
- Automaker Design Language in Non-automotive Spaces
- Established automakers showcasing their design language in other industries like music and architecture opens up opportunities for cross-industry collaborations and design innovations.
- VIP Dining Experiences
- The demand for exclusive dining experiences presents a disruptive innovation opportunity for high-end brands to provide luxury experiences with unique themes and settings.
Where This Applies
- Automotive
- Automakers can explore the designs used in their vehicles and apply them to other industries to promote their brand's aesthetic.
- Music
- The growing demand for high-end music experiences presents an opportunity for luxury brands to invest in the music industry with their exclusive spaces.
- Hospitality
- High-end hospitality brands can create unique and exclusive dining experiences by leveraging their brand name and associations.
