The October 2020 sports trends highlight the latest in fitness apparel and accessories, workout gear, remote classes, and much more.
Ahead of its annual run, Michelob ULTRA announced that it would be partnering with fitness-tracking app Strava to make its Ultra Night Run virtual, while still enabling participants to stay connected with one another through the app's remote tracking capabilities. In addition to bringing athletes of all skill levels together to complete a 5 or 10KM race at their own pace, the brand seeks to raise funds for Food Banks Canada by donating one meal to someone in need for every kilometer that's run.
Another notable feature comes from Peloton, as the home fitness company has added a Barre class to its workout library. Taking cues from ballet training, Peloton Barre is led by two former dancers, Ally Love and Hannah Corbin.
Top 40 Sports Trends in October
From Smartphone-Powered Core Trainers to Team Logo-Stamped Burgers:
Riley von Niessen — Oct 24, 2020 — Lifestyle
40
Self-Sanitizing Workout Equipment
The Reaxing 'One-Infinity-One' Takes Up Just Four Square Feet
39
IoT-Connected Bike Lights
The ioLIGHT Was Designed with Urban Commuters in Mind
38
Oversized Instructional Workout Mats
The 'INSPIRATION' Exercise Mat Guides Athletes Along
37
Technique-Focused Running Gadgets
NURVV Run Has Upgraded Its Insoles and App with New Features
36
All-Terrain Fitness Systems
The 'Terra Glide' Portable Total Body Gym Can be Used Indoors or Out
35
Inclusive Dynamic Sportswear
Bombshell Sportswear Offers an Unparalleled Fit in Its Leggings
34
Tension-Relieving Back Rollers
The Chirp Wheel+ Massages Tight Back and Neck Muscles
33
Barefoot-Friendly Skateboards
The 'Chub Cruisers' Allow for Comfortable Riding
32
Smartphone-Powered Core Trainers
The BoBob Balance Board Helps with At-Home Training
31
Science-Backed Maternity Sportswear
The Nike M Line is the Brand's First Maternity Collection
30
Mushroom-Infused Organic Instant Coffees
Mushroom Cups Boasts Mushroom Coffee with Many Benefits
29
Holistic Digital Lifestyle Wearables
The Garmin Venu Sq Smartwatch is Priced at $199
28
Modular Home Workout Systems
The Conceptual G-Wall Home Fitness System Hides a Gym Anywhere
27
Interactive Football Experiences
The Bud Light Showtime Cam Allows Fans to Celebrate with Players
26
Athletic Socialization Apps
The 'Fitsquad' App Lets Friends Challenge One Another
25
Digitized Boxer Training Equipment
The SlamMan Aerobic Boxing System Has an Adjustable Design
24
Connected Stationary Bikes
Amazon's Prime Bike is an Alternative to Other Connected Bikes
23
Rope Climber Exercise Machines
The Ropeflex APEX RX4400 Tread Climbing Rope Machine is Intense
22
Collagen-Based Energy Gels
Built Brands' BuiltGO Does the Job of an Energy Drink and More
21
Dance-Inspired Fitness Classes
Peloton Launched its Newest Fitness Discipline—the Peloton Barre
20
Intelligent Suitcase-Like Gyms
The 'ARENA' Smart Personal Gym Has SmartWeight Technology
19
Hemp-Based Recovery Sprays
TIDL Offers a Selection of Plat-Derived Topical Sprays for Athletes
18
Sleek Long-Lasting Fitness Trackers
Samsung's Galaxy Fit 2 Can Last for 15 Days on a Single Charge
17
Limited Positive-Focused Jerseys
Colin Kaepernick's True to 7 Jersey Honors His Values
16
Charitable Virtual Night Runs
Participants Can Raise Meal Donations Through the Ultra Night Run
15
Football-Themed Wine Giveaways
Bachelor Star Tyler Cameron & BABE Wine to Host an NFL Giveaway
14
Athlete-Backed CBD Topicals
Green Eagle's CBD Products are Supported by NFL Legend Brett Favre
13
Premium Temperature-Regulating Socks
The Pursuit Ultralight Socks are Made from Ultralight Merino
12
Golfer Footwear Attachments
The Golfkicks Golf Traction Kit Adds Spikes onto Sneakers
11
Upgraded Interactive Bikes
The Peloton Bike+ Provides a More Dynamic Workout Experience
10
Subscription-Only Running Sneakers
Swiss Brand On Launches the Cyclon Model as a Subscription
9
Logo-Stamped Cheeseburgers
Sonic's 'Ragin’ Cajun Cheeseburger' Now Features an Edible Logo
8
Derby-Inspired Beer Cocktails
Blue Moon is Helping Fans Celebrate the Kentucky Derby
7
Football-Inspired Restaurant Experiences
Browns Fans Can Now Buy Season Tickets to the Dawg Pound
6
Green Tonal Minimal Sneakers
The Air Jordan 13 Retro Sneaker Arrive in a Lucky Green Colorway
5
Voice Assistant Sports Information
Google Assistant Users Can Now Access Baseball Information
4
Band-Influenced Sporty Capsules
The Latest adidas Spezial Collection Celebrates a Nightclub
3
Video Platform Sports Packages
The NFL Network Was Recently Added to the YouTube TV Platform
2
Affordable Feature-Rich Fitness Trackers
Xiaomi's 'Amazfit Band 5' Comes with Alexa Voice Control
1
Upgraded Audio-Guided Exercise Apps
The Auro App Now Includes New Running Features and More Music
Related Ideas
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Nameless Secret Sneakers
Google & Ellesse Created Trainers That Can Only Be Found by Image Search
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
Performance-Focused Training Sneakers
The On Cloudpulse Shoe is The Ultimate Gym Companion
Updated Chunky Trail Sneakers
HOKA Presents a New Version of its Tor Ultra Sneaker Model
Active Wearable Tech
Skip Debuts the GameTime Tarp to Enhance the At-Home Viewing Experience
Perspiration-Analyzing Fitness Trackers
The 'AbsolutSweat' Sweat Fitness Tracker is Advanced
Sporty NFT Wearables
Adidas Originals Debuted a Collection of Blockchain-Based Virtual Wearables
Contemporary Functional Athleticwear
Reebok and Danielle Guizio Join Forces in a New Series
Preserve-Themed Pickleball Gear
Vlasic X Sprints Collaborated on a Pickleball Collection
Data-Driven Textile Running Shoes
Nike Presents its New Motiva Silhouette for Running
Colorful Athleisure Essentials
Jill Yoga’s Athleisure Line is Colorful, Cozy, & Performance-Driven
Luxury Seamless Sportswear Brands
REFORMER Pilates Boasts Collections, Handmade in Los Angeles
Space-Saving Training Sets
The Tempo Move is a Compact At-home Gym and Table Hybrid
Chic Activewear Lookbooks
OTTI Debuts Its Second Collection for 2022/2023 and It is Eye-Catching
Ultra-Stylish Active Clothing
OTTI Debuts a Range of New Head-Turning Athletic Pieces
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Strength Training Wearables
Whoop's Strength Training Feature Measures a Workout's Muscular Load
Fitness-Focused Baby Strollers
Peloton Instructor Robin Arzón & Baby Jogger Launched a Stroller
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Sporty Dynamic Elevated Fashion
Ottolinger and PUMA Unveil its Latest Designs for FW23
Hybrid Fitness Platforms
lululemon Studio Connects Members to In-Person & At-Home Content
AI Personal Trainers
Workout Tools Offers a Personalized Approach to Fitness
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Immersive Virtual Marathons
Peloton Created a Visual NYC Marathon Experience for the Peloton Tread
Updated Sports Retail Strategies
Decathlon Announced Its New Purpose and Business Strategy
Musically Compatible Fitness Apps
Strava Joins Forces with Spotify for Musical Control
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Quad-Purpose Cycling Devices
This Gadget Combines a Headlight, Cyclometer, Phone Holder & Charger
Sleek Fitness Smartwatches
Garmin Unveils the New Forerunner Smartwatches with a 23-Day Battery
Limited-Edition Reflective Activewear
The On Running On Lumos Collection is High-Performance
Vibrant Performance Football Shoes
Nike Presents the United Pack for Women's World Cup
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Ultra-Lightweight Running Shoes
adidas Running Uneils the UltraBOOST Light Sneaker Model
Sporty Collaborative Graphic Streetwear
Off-White and Nike Continue to Work in Collaboration
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Affordable Tennis-Inspired Apparel
UNIQLO Leads Tennis-Core Trend Revival With Affordable Style
Hybrid Fitness Smartwatches
The Moto Watch 40 Strikes a Balance Between Device Styles
Multi-Functional Compact Fitness Tools
The Conceptual CARVE1 Sportsball is Compact & Versatile
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smart Stride-Sssisting Wearables
Hurotics H-Fit Fixes Your Stride for Training Athletes
Anti-Scrolling Step Apps
Saucony's Marathumb Challenge Gets Participants Taking More Steps
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Plogging-Friendly Sports Bands
Fountain Studio Develops a Device to Enhance Eco Running Adventures
Motion-Matching Fitness Technologies
Wondercise is Bringing Its Live Motion Matching to FIBO 2023
Gym-Focused Dating App Badges
adidas and Bumble Launch a Gym Interest Badge on the Dating App
Autumnal Outdoor-Ready Footwear
Bodega and HOKA Will Release Autumnal Collaborative Footwear
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Football-Themed Retro Jerseys
Umbro Releases the Nations Collection of Sporty Goods
Premium Sporty Running Sneakers
Reebok LTD Presents the Premier Road Modern Sneaker
Runner Pace-Influenced Sneakers
These Vimazi Sneakers Have the Proprietary FastPod Technology
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Stylish Innovative Runners
Reebok's Nano X3 Arrives Ahead of Spring
Convenient Workout Devices
Twelve South Debuts Options for Enhanced Workouts with Apple Devices
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Running-Ready Performance Streetwear
The New NOCTA Running Gear Features Functional Looks
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Bike-Connected Smartwatch Apps
The Peloton Watch App Uses the Google Wear OS Watch as a Sensor
Mobile Workout Advent Calendars
Shimmy's iPhone Workout Advent Calendar Supports Healthy Habits
Fitness-Tracking Smart Rings
The Ultrahuman Ring Helps Track Health-Related Information
Vintage Women's Sportswear
Sporty & Rich Partners with adidas to Launch New 'Campus 80s' Capsule
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Hybrid Health-Focused Smartwatches
Garmin's 'Vivomove Trend' Has Officially Launched
Data-Driven Women's Ultramarathons
lululemon's FURTHER Ultramarathon Includes a Research Program
Trainer-Approved Fitness Trackers
The iTOUCH Air 4 Jillian Michaels Edition is Limited-Edition
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Activity-Tracking Watch Upgrades
The New MyFitnessPal Updates Allows Users to Track Workouts
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Entertaining Micro Workout Apps
The 'Baseline' Smartphone Workout Game App Sets Up Good Habits
On-the-Go Audio Workouts
Obé On the Go Supports Screen-Free Movement
Innovative Australia-Based Studios
STRONG Pilates is a Revolutionizing Fitness Studio in Canada
Couch-Free Lifestyle Challenges
RXBAR's Bar the Couch Pledge Invites People to Get Moving in 2024
App Workout Expansions
Peloton Announces Brand Relaunch, App Tiers and Peloton Gym
Stylish Everyday Men's Footwear
Lululemon Introduces the New Men's Footwear Collection
Shopping App Football Games
This In-App Game from Klarna Provide Rewards for Football Fans
Integrated Daily Step Counters
Steps Daily Keeps Health On Track Without Draining Phone Battery
Health-Focused Circular Smartwatches
Boult Unveils the New Expanded Striker Plus Smartwatch Lineup
Fitness Tracking Smartwatch Tech
Powered by Polar is Releasing to a Series of Smartwatches
Apparel Brand Industry Expansions
'Reebok' is Expanding to Enter the Micro-Mobility Space
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Motivational Push-Up Apps
Pushup Quest Makes Push-Ups More Engaging
Metabolism-Tracking Fitness Rings
Ultrahuman Uses M1 Patches in the New Fitness Ring Wearable
Collaborative Gorpcore-Themed Apparel
IVY PARK and adidas Continue to Grow its Expansive Capsule
Gaming-Inspired Bike Experiences
Peloton Recently Unveiled the New Lanebreak Tread
Rewarding Dance Apps
Desperados Dance Club Brings the Uplifting Benefits of Movement to Gen Z
Wearable Performance Trackers
The Cityplay Tracker Helps with Improving Overall Technical Skills
Mobile HIIT Games
'Run Legends' is Part of Talofa Games' Mission of Making Healthy Games
Dedicated Mobile Fitness Apps
SilverSneakers GO Helps Older Consumers Stay Fit in 2024
Performance-Enhancing Smoothies
Robeks Just Launched New Performance Smoothies and Boosts
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Wearable Health-Management Sunglasses
The 'iSportWear' from 'ITRI' Monitors Physiological Data
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Superhero-Guided Workout Apps
This App Uses 'Marvel' Comic Storylines to Enhance Your Workouts
Cycle-Syncing Wellness Apps
28 Provides Insights & Guidance for the Four Menstrual Phases
Comprehensive Fitness Apps
Elevate Your Cozy Cardio with Strava: Beyond Fitness Tracking
Virtual Personal Trainers
Jamie's Fit Uses AI To Improve Health and Wellness For Anyone
90s-Themed Cozy Sportswear
Clints Unveils a Range of Cozy Designs that are Nostalgic
Accessible Fitness-Focused Smartwatches
The Moto Watch 70 Tracks Sports and More
Sports Card-Inspired Footwear
Panini America and Reebok Celebrate Prizm Sports Cards
Personalized Fitness Plans
Obé's Personalized Approach to Fitness is Flexible and Adaptive
COVID-Monitoring Health Apps
Visible Launches an Activity-Tracking Platform to Track Long COVID-19
Phygital Televised Races
Michelob ULTRA's Lap of Legends Pits Formula 1 Drivers Against Avatars
Body-Scanning Wellness Subscriptions
Zozofit 2.0 Introduces Body Shape Scanning via a Smartphone
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Holistic Fitness Trackers
WayFit is a Wellness App That Caters to Individual Fitness Journeys
Female-Focused Walking Challenges
Strava's 'Hot Girl Walk United' Supports Women in Motion
Multi-City Workout Tours
Movement LIVE by Michelob ULTRA is a Lively Fitness Experience
Senior-Focused Exergames
Ludica Health's 'LudoFit' Helps Adults Maintain Strength and Balance
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Sleek Workout Mirrors
The Lululemon Studio Mirror Delivers Tailored Workouts at Home
Fitness Booking Platforms
People Can Book Anytime of Virtual or Online Class Through GymNet
Comprehensive Fitness Apps
JustLift Monitors and Tracks Fitness Goals
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Anniversary-Commemorating Jersey Designs
Umbro and Over the Pitch Unite to Debut a New Collection
Fitness Loyalty Programs
Under Armour Launched its First Official Loyalty Program for Customers
Workout Guide Streaming Services
Nike Training Club Will Soon be Available on Netflix
Co-Branded Sleek Running Collections
Carhartt WIP Joins Progress Running Club on a Capsule
Athletic Coach Organizational Apps
Propulze Helps Coaches Track Their Athletes' Progress
All-in-One Nutrition Apps
The 'Bxlder' App Offers Personalized Fitness and Nutrition Services
Esports Sportswear Partnerships
Team Vitality Signs a Deal with Danish Sportswear Brand hummel
Fitness-Focused Sport Headphones
These Creative Outlier Headphones Come in Two Models
Accessible Sportswear Campaigns
Decathlon Launches the 'Play It Smart' Campaign in Canada
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Form-Improving Running Apps
The Runology App Creates Custom Improvement Plans
Gamified Martial Arts Apps
Martial Profile Offers a Personalized Fitness Journey
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Integrated Streamed Sports Platform
Roku Launches a New Sports-Centric Content on the Home Screen