The October 2020 sports trends highlight the latest in fitness apparel and accessories, workout gear, remote classes, and much more.
Ahead of its annual run, Michelob ULTRA announced that it would be partnering with fitness-tracking app Strava to make its Ultra Night Run virtual, while still enabling participants to stay connected with one another through the app's remote tracking capabilities. In addition to bringing athletes of all skill levels together to complete a 5 or 10KM race at their own pace, the brand seeks to raise funds for Food Banks Canada by donating one meal to someone in need for every kilometer that's run.
Another notable feature comes from Peloton, as the home fitness company has added a Barre class to its workout library. Taking cues from ballet training, Peloton Barre is led by two former dancers, Ally Love and Hannah Corbin.
Top 40 Sports Trends in October
From Smartphone-Powered Core Trainers to Team Logo-Stamped Burgers:
Riley von Niessen — Oct 24, 2020 — Lifestyle
40
Self-Sanitizing Workout Equipment
The Reaxing 'One-Infinity-One' Takes Up Just Four Square Feet
39
IoT-Connected Bike Lights
The ioLIGHT Was Designed with Urban Commuters in Mind
38
Oversized Instructional Workout Mats
The 'INSPIRATION' Exercise Mat Guides Athletes Along
37
Technique-Focused Running Gadgets
NURVV Run Has Upgraded Its Insoles and App with New Features
36
All-Terrain Fitness Systems
The 'Terra Glide' Portable Total Body Gym Can be Used Indoors or Out
35
Inclusive Dynamic Sportswear
Bombshell Sportswear Offers an Unparalleled Fit in Its Leggings
34
Tension-Relieving Back Rollers
The Chirp Wheel+ Massages Tight Back and Neck Muscles
33
Barefoot-Friendly Skateboards
The 'Chub Cruisers' Allow for Comfortable Riding
32
Smartphone-Powered Core Trainers
The BoBob Balance Board Helps with At-Home Training
31
Science-Backed Maternity Sportswear
The Nike M Line is the Brand's First Maternity Collection
30
Mushroom-Infused Organic Instant Coffees
Mushroom Cups Boasts Mushroom Coffee with Many Benefits
29
Holistic Digital Lifestyle Wearables
The Garmin Venu Sq Smartwatch is Priced at $199
28
Modular Home Workout Systems
The Conceptual G-Wall Home Fitness System Hides a Gym Anywhere
27
Interactive Football Experiences
The Bud Light Showtime Cam Allows Fans to Celebrate with Players
26
Athletic Socialization Apps
The 'Fitsquad' App Lets Friends Challenge One Another
25
Digitized Boxer Training Equipment
The SlamMan Aerobic Boxing System Has an Adjustable Design
24
Connected Stationary Bikes
Amazon's Prime Bike is an Alternative to Other Connected Bikes
23
Rope Climber Exercise Machines
The Ropeflex APEX RX4400 Tread Climbing Rope Machine is Intense
22
Collagen-Based Energy Gels
Built Brands' BuiltGO Does the Job of an Energy Drink and More
21
Dance-Inspired Fitness Classes
Peloton Launched its Newest Fitness Discipline—the Peloton Barre
20
Intelligent Suitcase-Like Gyms
The 'ARENA' Smart Personal Gym Has SmartWeight Technology
19
Hemp-Based Recovery Sprays
TIDL Offers a Selection of Plat-Derived Topical Sprays for Athletes
18
Sleek Long-Lasting Fitness Trackers
Samsung's Galaxy Fit 2 Can Last for 15 Days on a Single Charge
17
Limited Positive-Focused Jerseys
Colin Kaepernick's True to 7 Jersey Honors His Values
16
Charitable Virtual Night Runs
Participants Can Raise Meal Donations Through the Ultra Night Run
15
Football-Themed Wine Giveaways
Bachelor Star Tyler Cameron & BABE Wine to Host an NFL Giveaway
14
Athlete-Backed CBD Topicals
Green Eagle's CBD Products are Supported by NFL Legend Brett Favre
13
Premium Temperature-Regulating Socks
The Pursuit Ultralight Socks are Made from Ultralight Merino
12
Golfer Footwear Attachments
The Golfkicks Golf Traction Kit Adds Spikes onto Sneakers
11
Upgraded Interactive Bikes
The Peloton Bike+ Provides a More Dynamic Workout Experience
10
Subscription-Only Running Sneakers
Swiss Brand On Launches the Cyclon Model as a Subscription
9
Logo-Stamped Cheeseburgers
Sonic's 'Ragin’ Cajun Cheeseburger' Now Features an Edible Logo
8
Derby-Inspired Beer Cocktails
Blue Moon is Helping Fans Celebrate the Kentucky Derby
7
Football-Inspired Restaurant Experiences
Browns Fans Can Now Buy Season Tickets to the Dawg Pound
6
Green Tonal Minimal Sneakers
The Air Jordan 13 Retro Sneaker Arrive in a Lucky Green Colorway
5
Voice Assistant Sports Information
Google Assistant Users Can Now Access Baseball Information
4
Band-Influenced Sporty Capsules
The Latest adidas Spezial Collection Celebrates a Nightclub
3
Video Platform Sports Packages
The NFL Network Was Recently Added to the YouTube TV Platform
2
Affordable Feature-Rich Fitness Trackers
Xiaomi's 'Amazfit Band 5' Comes with Alexa Voice Control
1
Upgraded Audio-Guided Exercise Apps
The Auro App Now Includes New Running Features and More Music
Related Ideas
Fitness Motivation Technology Ecosystems
Myzone Brings Three New Features to Its Ecosystem
Athletic Recovery Wearables
Oura Ring 5 Athletes Kane and Rice Have Became Brand Ambassadors
AI-Empowered Workout Tools
Peloton Invests in Artificial Intelligence to Drive Consumer Interest
Beer Sponsorship Activations
Michelob ULTRA Launched Its Canada-Wide FIFA World Cup Activations
Immersive Throwback Sports Events
Michelob ULTRA Launched the 'Run Back the Miracle' Activation
Recovery Guidance Sport Smartwatches
The Amazfit Balance Ultra Captures Training Data and More
Dating Profile Billboards
Simply Spiked BOLD Moves Tackles Dating App Fatigue
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Smart Home Fitness Products
Merach Unveils a New AI-Powered Treadmill and Walking Pad
Wellness-Driven Health Tech Apps
The Google Health App Will Launch on Android and iOS
Tennis Tournament Capsule Collections
The Lululemon Indian Wells Apparel Range is Athlete-Approved
Athlete-Approved Professional-Grade Running Watches
Huawei Partners with Eliud Kipchoge
Limited-Edition Co-Branded Activewear Lines
The TravisMathew and Peloton Collaboration is Chic
Stylish Athlete-Informed Kits
lululemon Debuted the Canadian Athlete Kit for Milano Cortina 2026
Marathon Running Brand Pop-Ups
Bandit Running is Launching Its Boston Marathon Pop-Up
Wellness Athletic Campaigns
On Running's 'Soft Wins' Campaign Emphasizes Mental Performance
Health-Driven Access Tools
Fitlock Links Digital Access To Daily Health And Fitness Goals
Consistency-Focused Fitness Programs
The Refreshed Apple Fitness+ Programs are Arriving for 2026
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Inaugural Demanding Fitness Competitions
World's Toughest Mile Will Commence in February 2026
Performance-Focused Wearable Technology Campaigns
Amazfit Partners with NFL Star Derrick Henry
All-Scenario Tech Device Presentations
Huawei Hosted the 'Now is Your Spark' Launch Event
Dedicated Social Event Apps
TikTok Pro Events is Arriving Ahead of the 2026 FIFA World Cup
Sport-Friendly Smart Sunglasses
The Reebok Octane Smart Sunglasses are Powered by Lucyd
Smart Sports Lighting Features
Philips Hue Sports Live Syncs Smart Lights with the Match Action
Performance Tracking Sport Watches
PickleWatch Delivers Match Analytics & Real-Time Play Insights
Marathon Supporter Survival Kits
The Uber Eats x Boots Supporter Survival Kit is an App Exclusive
Mindful Performance Pop-Ups
lululemon Studio Yet. Brings Intention to Strength and Movement
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Fitness Routing Apps
Sketchy Run Turns Routes Into Simple Sketches While Tracking Distance
Gamified Walking Experiences
Walkable Turns Everyday Walks Into Interactive Adventures
Rewarding Sports Jerseys
The Topo Chico Hard x CHARLY Fútbol Fit Check Jersey Has a "Fit Check"
Rich Burgundy-Toned Footwear
Reebok Spotlights a Seasonal Color with Bestselling Silhouettes
Style-Minded Workout Equipment
The Nike Strength VOLT Collection Support Training Performance
Smart Wearable Accessories
Diesel x Ultrahuman Smart Ring Tracks Biometrics and Lifestyle Metrics
Intelligent Home Fitness Solutions
Merach Debuts the UltraTread and the UltraWalk W60 at CES 2026
American Running Brand Pop-Ups
Bandit Running Opened Its London Marathon Pop-Up and Capsule Drop
Mobile-First Athlete Training Platforms
Ember Sports' Tech Trains Baseball & Softball Players
Burrito-Inspired Running Events
Strava is Endorsing and Supporting the Burrito League
Efficient Fitness Booking Platforms
SPORTL's Pay-as-You-Train Fitness Booking Platform Launches
Gamified Fitness Apps
The Tae Bo Reboot App is Engaging and Immersive
Regular Exercise-Encouraging Brand Initiatives
Red Bull Debuts Zero Missed Workouts Via Strava
Hybrid Racing Training Programs
Wattbike Joins Forces with Hybrid Bike to Enhance Endurance
Activewear-Branded Run Kits
The Lululemon x Runna Run Kit Celebrates the London Marathon 2026
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Motherhood Movement Challenges
Strava and SIMPLi Launched Moved by Motherhood
Collaborative Street-Ready Footwear
Under Armour Debuts the 'UA Halo Racer' with Tini Stoessel
Elite-Level Running Apps
Sir Mo Farah Has Debuted a New Performance Coaching App — URUNN
Integrated Trail Navigation Apps
Trailforks Has Introduced a New Apple Watch Application
Personalized Workout Features
Strava Instant Workouts Recommends Based on Previous Activity
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Post-Race Eatery Pop-Ups
The Jacket Patch by Gymshark Treated Athletes to Food & Celebration
Ultra-Slick Running Capsules
Bandit Running Has Unveiled Its Spring 2026 Collection
Game-Based Fitness Experiences
Ergatta Has Significantly Broadened Its Collaboration with iFIT
Last-Place Runner Campaigns
CLIF Bar's Final Finishers Celebrate Athletes Who Ran the Longest
Intuitive Health-Tracking Rings
The Reebok Smart Ring Offers Users a One Score Rating
Stylish Basketball Athlete Uniforms
The Toronto Tempo Reveals Its 2026 Athlete Uniforms
Virtual Personal Trainers
Peloton Personal Trainer Connects Members to a Trainwell Trainer
New Year Activewear Ranges
The H&M Move SculptMove Collection Embraces New Year Changes
Athleisure Line Launches
Fashion Nova’s “Performance in the City” Athleisure Collection
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Unified Fitness Trackers
Step Union Lets Users Track and Compare Steps Across Devices
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Branded Marathon Pop-Up Experiences
Bandit Boasts a Los Angeles Marathon 2026 Pop-Up Experience
Super App Travel Features
Uber Added Hotel Bookings & Travel Tools at Its Go-Get Product Event
Signature Group Training Programs
Life Time Debuts the Competition-Ready HYBRID XT Program
Wearable Metabolic Testing Devices
Life Time Boasts SpiroFit Technology Across Its Clubs
Consumer Feedback-Focused Apps
Clasy Allows Fitness Enthusiasts to Rate Their Workout Classes
Athlete-Inspired Personalized Workout Experiences
Zing Coach Partners with Paris Saint-Germain
Incentive-Based Athletic Challenges
Gains App Blends Sport, Social & Monetary Incentives
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Elevated AI Workout Bicycles
Peloton Transforms its Core Offerings Through an AI-Powered Lens
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Protein-Based New Year Collabs
Premier Protein x Michelle Buteau Partner for a Giveaway
Hybrid Boxing-Inspired Training Models
UBX Rolls Out a New Hybrid Model Called The Next Evolution
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
athlete development-focused partnerships
TrainingPeaks continues partnership with USA Cycling
Industry-First Personal Training Apps
VASA Fitness Focuses on the High-Value, Low-Price Category,
Fitness Instructor-Inspired Sports Capsules
PUMA and Alex Toussaint Dropped 'Effortlessly Cool'
Flexible Lifetime Workouts
FitFusion Lifetime Access Lets Users Stream Varied On-Demand Workouts
Trail Running Capsules
Mental Athletic × Salomon Launch Driftform Collection of Performance Design
Marathon Performance Hubs
The PUMA NITRO Lab Transforms ICA into a Multi-Day Running Activation
Live Heart Rate Tools
Uptivo Debuts Its SNAP Innovation at FIBO 2026
Sports-Specific AI Coach Systems
Mibro Relies on Technology for Performance Advancement
Hybrid Athletic Events
Life Time Announced the Introduction of a New Athletic Event — the LT Games
Fitness-Focused Food Drives
In March, Technogym Hosted the Let's Move & Donate Food Campaign
Fitness Training Apps
QuickFit Delivers No-Equipment Home Workouts For All Fitness Levels
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Progress-Focused Fitness Partnerships
lululemon and The Athletic Clubs Boost the Yet Philosophy
Standardized Fitness Programming-Focused Partnerships
Fitura Brands Joins Forces with ONE FIIT
Health Tracking Apps
Fuel Helps Users Monitor Nutrition, Exercise, Sleep, And Hydration
Interactive Fitness Competition Activations
HYROX Partners with the Legendz Social Sportsbook
Collaborative Fitness Challenges
75 Hard Together Brings Accountability & Community To Fitness
Inaugural Global Treadmill Championships
Technogym and World Athletics Make History with RUN X
Women-Focused Sports Stores
The Women’s Sports Store Can Be Accessed Digitally in the UK
Adaptable Fitness Approaches
24 Hour Fitness is Moving Away from a Standardized Fitness Model
Multi-Faceted Virtual Competitions
Pitpat's Global Online 10K Challenge Targets Runners Worldwide
Step Tracking Apps
easy 10K Offers Minimalist, Privacy-Focused Daily Step Tracking On iOS
Conversational AI Coaches
The Fitbit Personal Health Coach Turns Data into Actionable Insights
Promotional Fitness Incentives
Planet Fitness' PerksFest Returns with Exclusive Discounts
Fitness Wellness Apps
AirJump Turns Social Media Breaks Into Quick Workouts And Movement
Integrated Fitness Streaming
Spotify Integrates Workouts and Peloton Classes into Its Platform
Beginner-Friendly Triathlon Training Apps
Stamina Will Help You Get Ready for a Triathlon
Empowering Fitness Journey Campaigns
BODYBAR Pilates Launches the 'Reform the Rules' Campaign
Free Workout Cocktail Events
Orangetheory Fitness and Olé Cocktail Co. Launch No Shower Happy Hour
Fantasy Sports Apps
bet365 Launched Its Free-to-Play Fantasy Sports App Ahead of World Cup 2026
Gamified Walking Apps
Lawa Gets Players Moving by Turning Real-World Steps into In-Game Power
Specialized Fitness Training Plans
Centr and Red Bull Deliver an Intensive 12-Week Digital Program
Motivation-Focused Fitness Technologies
Fitness Industry Technology Council Recognizes Myzone
Co-Branded Pilot Basketball Programs
Shoot 360 and LA Fitness are Enhancing Basketball Courts
Fitness Storytelling Apps
Fitness Wrapped Transforms Apple Fitness Data Into a Shareable Story
70s-Inspired Pilates Festival Celebrations
BODYBAR Pilates Hosted PLANKstock on May 2
Gamified Fitness Platforms
uRace Motivates Athletes With Gamified Challenges & Global Competition
Activity Planner Contests
This Black Friday, Decathlon Invites Consumers to Make Time for Sports
Workout App Stat Enhancers
Activity Stat Automatically Updates Strava Profile With Fun Metrics
Outdoor Engagement Apps
Nature Unlock Encourages Breaks From Screens Through Outdoor Activity
At-Home Trail-Running Experiences
Kinomap Enters Partnership with Golden Trail World Series
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Smart Fitness Kits
Fitboite Combines Connected Tools And Equipment For Home Fitness
Wellness-Focused Performance Events
BODYWELLE Collaborates with Sunset Padel for a Special Event
Walking-Focused Fitness Brands
WalkFully Emphasizes Walking’s Role in Health
Nutrition Strategies-Optimizing Features
TrainingPeaks Has Introduced Fueling Insights
High-Intensity Workout Challenges
Pure Barre Ran Its 2026 Barre Stronger Challenge in March
Coaching Automation Tools
Spur.fit Streamlines Client Plans and Boosts Coaching Efficiency
Motivational Athlete Campaigns
Lionel Messi and Patrick Mahomes Star in adidas' 'You Got This'
Playful Fitness-Focused Collaborations
Ladder and Diplo's Run Club Partner to Run an Event Series
Fitness Icon-Led Wellness Platforms
Kendall Toole Debuts a New App Called the NKO Club™
Multi-Continent Competitive Fitness Event
Fitstop Debuts the Global Games
Fitness Gamification Apps
Avatone Turns Real-World Workouts Into Character Progression
Walking Tracker Apps
Step Journey Rewards Daily Walking Goals With Cultural Discovery
Squad Training Business Models
The Athletic Clubs is Growing and Launching in Chicago
Health Fitness Apps
Bearly Fit Takes A More Supportive Approach To Personal Health Tracking
Immersive Fitness Apps
Gym Spatial Brings Immersive Environments To Apple Vision Pro Workouts
Fitness Tracking Apps
OverLoad Fitness Tracks Strength Training Like Strava For Lifting
Comprehensive Trail Running Platforms
Marathon Sports' Recent Acquisition Assist Its Goals
Running Performance Trackers
Pace Progress Tracks Pace Improvements Using Strava Training Data
Connected Ecosystem Rebranding Initiatives
WithU Group Announces Its Rebrand as 10XU
Personalized Training Apps
Run10K Trainer Creates Custom Training Plans For Every Runner’s Goals