Samsung has unveiled the new Galaxy Fit 2 watch, which features a streamlined design that focuses on fitness rather than integrating multiple functionalities.
By stripping back the features on the watch, Samsung is able to offer a longer-lasting battery, which means consumers don't have to worry about scheduling time to power up their device before they use it to track their workouts. The watch is able to track five types of workouts, provide information on calories burned, monitor heart rate, and keep track of distance. The watch also includes a sleep analysis feature, and can display calls and phone notifications.
The slim AMOLED touch screen is held in place with an adjustable silicone band, which are offered in an array of different colorways to suit consumer preferences.
Image Credit: Samsung
Why This Trend Is Growing
- Simplified Fitness Trackers
- There is an opportunity to cater to consumers looking for slim and simple fitness trackers with long battery life.
- Extended Battery Life
- Providing long battery life on fitness trackers can lead to a valuable selling point for consumers who want to wear their device all day without worrying about it dying.
- Personalized Wearable Colorways
- Offering customizable colorway options on fitness trackers can help companies expand their target markets by providing a personal touch for individual consumers.
Industries Being Reshaped
- Wearable Technology
- The wearable tech industry can benefit from offering long-lasting and simplified fitness trackers to people who are looking for a device that is dedicated purely to health tracking.
- Fitness Equipment
- As fitness trackers focus specifically on health, fitness equipment businesses can work on creating partnerships and developing innovative features that integrate data from wearable tracking devices.
- Consumer Electronics
- Consumer electronic brands can build on the trend of offering long-lasting and simple fitness trackers as an affordable and accessible health tracker option for everyone.
