The adidas Spezial collection that recently launched marks the brand's second drop of the season in accordance to the Fall/Winter 2020 time. The range features a selection of apparel and footwear that is made alongside British band New Order.
It is a legendary band for Manchester-based brand Factory Records as well as the notable Hacienda nightclub, making it one of the most influential bands from the United Kingdom. Every item in the capsule celebrates the aesthetics of the band. All of the pieces are detailed with a graphic that is the repeated three clock New Order "Tour" visual used during their live performances. All of the products in the collection are also rounded off with a co-branded sign off.
Image Credit: adidas Spezial, Nick Griffiths
What's Driving This Trend
- Band-influenced Sportswear
- Collaborating with iconic bands for sportswear designs creates unique and nostalgic products that appeal to fans and collectors alike.
- Co-branding with Music Legends
- Partnering with legendary music artists and bands for co-branded collections expands a brand's audience and creates exclusive and highly sought after products.
- Aesthetic-centric Apparel
- Designing apparel that celebrates the aesthetic of a particular era or movement provides a opportunity for brands to tap into nostalgia and create design-forward products.
Who This Affects Most
- Sportswear
- Athletic brands can expand their collections by collaborating with iconic bands to create limited edition products that appeal to fans and collectors alike.
- Music Merchandising
- Music merchandising companies can partner with athletic brands to add new dimensions to their product offerings and engage with a larger audience.
- Fashion Design
- Fashion designers can explore the aesthetic of iconic bands and movements to create unique and nostalgic designs that appeal to a wider audience.
