It's no surprise that the reigning supreme of the athletic apparel world is skilled when it comes to product advertisement, which is where this collection of Nike marketing examples comes to show some of the finest examples. The iconic brand is renowned the world over for its legendary slogan, but what's also prevalent is the company's involvement and sponsorship with various sporting events ranging from golf to the World Cup.
If there's a defining factor that all these Nike marketing examples share, it's about creating a lifestyle; the athletic brand is seasoned with making goods designed for an active lifestyle, but what they have and will continue focusing on for years to come is creating new consumer segments by creating an image of health and wellness unlike anything we've seen.
21 Nike Marketing Examples
From Uplifting Athlete Ads to Winter-Embracing Sports Ads:
Michael Hemsworth — Aug 30, 2014 — Marketing
20
Race-Ready Runners Pop-Ups
The Nike Womens London Pop-Up is Revealed Ahead of the 10-KM Race
19
Futuristic Athletic Retailers
The Personalized Nike Experience at its New Stores Redefines Retail
18
Jumping Sportswear Lookbooks
The Nike Women's FW13 Catalog Stars a Slew of Female Athletes
17
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
16
Giant Shoebox Installations
Nike Dropped a Gigantic Shoebox on a New York City Street Corner
15
Inspirational Sports Campaigns
Nike's #BleedBlue Campaign Spurs Indians to Share Their Stories
14
Baseball Legend Farewell Campaigns
Jordan's #RE2PECT Campaign Honors Baseball Legend Derek Jeters
13
LA-Themed Fitness Stores
This Nike Flagship Store in California has a Massive "We are LA" Mural
12
Motivational Football Ads
The Nike Soccer American Woman Film is Part of the #NoMaybes Campaign
11
Video Game Fitness Ads
Nike 'Game On, World' Campaign Turns Athletes Into Virtual Game Players
10
Fantasy Soccer Films
Nike's 'Last Game' Animated Soccer Film Stars Cristiano Ronaldo and Neymar
9
Motivational World Cup Ads
Nike Football Unveils its Risk Everything Ad for the 2014 World Cup
8
Female-Empowering Sport Events
The Nike Women's Race Series Takes Over 20 Cities Around the World
7
Sensory Running Workouts
Nike's Force of Nature Creates an Epic Experience Around the Treadmill
6
Death-Defying Soccer Ads
The Nike 'Dare to Zlatan' Videos Celebrate Confidence and Fearlessness
5
Speedy Sneaker Commercials
The Nike Air Zoom Elite Commercial Gets on the Fast Track
4
Uplifting Running Commercials
Nike Celebrates the Last Place Runner in its 'Loser' Ad Spot
3
Flaming World Cup Ads
The 'Attempt the Unthinkable' World Cup Film Features England's Wayne Rooney
2
Bamboozling Soccer Ads
This Neymar Video by Nike Shows the Brazil Star Embarrassing Defenders
1
Uplifting Athlete Ads
Nike Provides Motivation After Brazil and the World Cup Loss
Related Ideas
Superhero-Inspired Soccer Shoes
These Conceptual Marvel x Nike Football Sneakers are Comic-Like
Superhero-Themed Sportswear Shoes
Paul Parsons Creates Cool Marvel x Nike Concept Sneakers
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Brazil-Inspired Tonal Sneakers
Nike Celebrates Brazil with a New Tonal Palette of the Air Max Plus
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Activewear-Branded Camera Concepts
This Leica x Adidas M Camera by Thiago Botelho is Analog
Bounce-Based Performance Sneakers
Nike Unveils its Brand New Invincible 3 Sneaker Model.
Stark Tonal Typography Sneakers
The New Air Max Plus Mercurial XXV Boasts a Vibrant Look
Pre-Worn Paint-Splattered Sneakers
A-COLD-WALL* and Nike Join on the Air Max Plus Sneaker
Summer-Ready Sporty Slip-Ons
Nike's Aqua Swoosh Shoes are Expanding to Offer Adult Sizes
Metallic Logo All-White Sneakers
Nike Unveils a New Sleek Tonal Air Max Pulse Sneaker Model
Collaborative Textural Lifestyle Sneakers
Nike and Union Join on the Field General Sneaker
Ugly Christmas Sweater-Inspired Shoes
Nike Readies for the Holidays with the Ugly Sweater Dunks
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Colorful Athleisure Essentials
Jill Yoga’s Athleisure Line is Colorful, Cozy, & Performance-Driven
Vibrant Knit Basketball Sneakers
Nike Unveils a Look at the New LeBron XX Sneaker Model
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
Summery Collaborative Lifestyle Sneakers
KITH and adidas Continue to Grow their Range of Sambas
Chic Activewear Lookbooks
OTTI Debuts Its Second Collection for 2022/2023 and It is Eye-Catching
Vintage-Inspired Football Apparel
Russell Athletic and Ceeze Launch the 'Kick-Off' Collection
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Luxury Technical Clothing Lines
Y-3 Embraces Performance-Driven Fabrics and Luxury
College Sports-Inspired Sneakers
Nike's Air Huarache “Oregon Ducks” Colorway is a Limited Release
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Cross Sports Athletic Wear
The Reigning Champ x Racquet Magazine Line Arrives in Time for Summer
Collaborative Sporty Fall Fashion
Nike and Bode Join Forces on the Bode Recreation Capsule
Sporty Ivy League-Inspired Lines
The North Face Purple Label Channels the Ivy League Aesthetic
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Leathery Black Sporty Fashion
adidas and IVY PARK Continue to Work in Collaboration
Nostalgic Timeless Sports Apparel
Reebok and ANINE BING Announce Exclusive Collaboration
Updated Sports Retail Strategies
Decathlon Announced Its New Purpose and Business Strategy
Collaborative Outdoorsy Footwear
The adidas x National Geographic Shoe is Performance-Driven
Sporty-Infused Technical Workwear
Nike Life's New Capsule Breaches into the Real of Workwear
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Vibrant Caribbean-Inspired Collections
Adidas MAS NATION Draws Cues from the Caribbean Lifestyle
Chunky Elevated Lifestyle Sneakers
adidas Presents a New and Bigger Samba Sneaker Model
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Chunky Olympic-Ready Sneakers
Nike Presents a New Olympic Colorway to the Uptempo
Luxury Sportswear Capsules
Adidas Basketball Launches its Debut Luxury Sportswear Collection
Multi-Logo High-Top Sneakers
Nike Unveils Its Latest Blazer Mid ’77 Sneakers
Vibrant Performance Football Shoes
Nike Presents the United Pack for Women's World Cup
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
Sporty Kidswear Sneakers
The Jordan Brand 23/7 Sneaker is an "Easy-Entry Shoe" for Kids
Sporty Collaborative Graphic Streetwear
Off-White and Nike Continue to Work in Collaboration
Gender-Fluid Soccer Apparel
The Latest Nike x Martine Rose Collection Breaks Down Gender Norns
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Expression-Focused Sportswear Capsules
Reebok Launches the ‘Create What Makes You’ Collection
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Beer Brand-Inspired Tonal Sneakers
Nike Launches a New Dunk Low in a Heineken Colorway
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Soccer Soda Brand Campaigns
This Coca-Cola World Cup Marketing Campaign is Launching Now
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Revived Lifestyle Running Sneakers
Beauty & Youth Breathes Live Back to the NB 878 Sneaker Model
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Luxurious Canadian Athleticwear
First Health Apparel Was Designed for Comfort and Flexibility
Collaborative Textural Lifestyle Sneakers
New Balance Presents Another Technical 1906 Sneaker
Content House-Backed Collections
FaZe Clan and Nike Debut a New Apparel and Footwear Collaboration
City-Inspired Basketball Jerseys
Nike's City Edition Uniforms are Inspired by NBA Courts
Neon Accented Lifestyle Sneakers
Nike Adorns its Air Max 95 Sneaker in a Greedy Colorway
Fashionable Performance Swimwear
Nike Swim is Launching Multiple New Styles Ahead of the Summer
Denim-Colored Logo Sneakers
Nike Unveils Air Force 1 with "Just Do It" Slogan and Denim Logo
Vintage Suede-Accented Shoes
Sporty & Rich Debut a New Samba Silhouette in Partnership with adidas
Retro-Tinged Revived Football Shoes
Nike Brings Life Back to its Field General Sneaker Model
Italian International Football Jerseys
Adudas Unveils Its Brand-new Football Kits
Dynamic Bold WInter Sneakers
Nike and Off-White Join Forces on the Terra Forma Sneaker
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Metallic Collaborative Football Boots
Lionel Messi Joins adidas on a New Vibrant Leyenda Design
Contrasting Embroidered Sneaker Packs
Nike Launches its New Ugly Duckling Pack of Premium Footwear
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Large Logo Fleece Jackets
Nike Presents its New Range of Big Swoosh Fleece Designs
Golden Logo Lifestyle Footwear
Nike's Dunk Low Sneakers Get a Gold Swoosh Logo Update
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Slim-Structural Leather Sneakers
adidas Shines a Spotlight at the Country OG Sneaker
Reimagined Lifestyle Sporty Footwear
adidas' Predator Freestyle Adds a Lifestyle Element
Futuristic Vision Design Books
Nike Introduces the New No Finish Line Book Highlighting the Future
Retro Football-Inspired Capsules
adidas Presents the World Cup Collection Celebrating Football
Vintage Women's Sportswear
Sporty & Rich Partners with adidas to Launch New 'Campus 80s' Capsule
Ultra-Chic Yoga Collections
The Nike x Matthew M. Williams Yoga Capsule is Chic
Reflective Logo Lifestyle Sneakers
Nike Launches a New Logo-Centric Air Force 1 Sneaker Design
Neutral-Toned Patterned Sneakers
Nike's Air Rift Silhouette Joins the 'United in Victory' Lineup
Split Logo Lifestyle Sneakers
Nike Unveils the New Chicago Split Iteration of the Dunk Lows
Athlete-Backed Sports Capsules
Sabrina Ionescu Partners with Nike for the 'Sabrina 1'
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Bold Sports Apparel Campaigns
New Balance Unveils 'We Got Now' Campaign Featuring Shohei Ohtani
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Sneaker-Resembling Leather Wallets
These Nike Cardholders are Reminiscent of Its Sneakers
Reversed-Themed Classic Sneakers
Nike Introduces the New Icon Flip Collection of Sneakers
Basketball-Inspired Fashion Lines
The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Winterized Sporty Bomber Jackets
Nike Launches a New Set of Lightweight Bomber Jackets
Soccer-Inspired Lifestyle Sneakers
adidas Unveils its NMD S1 FS That Draw from its COPA Line
Repeating Patterned Lifestyle Sneakers
Nike Launches a United in Victory Version of the AF 1s
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Sports-Infused Breathable Footwear
Robert Kraft is Celebrated with the New Nike Air Force 1
Animal Print-Logo Vibrant Sneakers
Nike's Dunk Low Sneakers Get a Cholorphyll Colorway
Lifestyle Basketball Sneaker Partnerships
New Balance Unveils More 550 Sneaker Collaborations
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Boldly Patterned Skate Sneakers
The Nike SB Dunk Low Shoes Get an Olympics Colorway
Color-Blocking Vibrant Sneakers
Nike Unveils a Doernbecher Version of the Air Jordan 1 Low
Futuristic Bold Tonal Sneakers
Beyoncé and adidas Present the IVY PARK Top Ten 2000 Sneaker
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Jersey-Inspired Sporty Footwear
adidas Football Introduces a Set of 1-of-1 Samba Silhouettes
Bright Inclusive Leather Sneakers
Nike Expands its Be True Collection with a Dunk Low Sneaker
Sports Card-Inspired Footwear
Panini America and Reebok Celebrate Prizm Sports Cards
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Neutral Co-Branded Lifestyle Capsules
adidas and IRAK Join Forces on a Samba Collaborative Capsule
Platform Lifestyle Customizable Shoes
Nike By You Adds the Cortez Silhouette to its Roster
Athlete-Backed Sports Apparel
Tiger Woods and TaylorMade Golf Team Up to Launch Sun Day Red
Kpop Star Sneaker Campaigns
Boyband NCT 127 Stars in the Latest PUMA Slipstream Campaign
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Provocative Performance Athleisure
Savage X Fenty Sport Shares Inclusive Sportswear with an Edge
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Fall-Centric Minimal Sneakers
Nike Introduces a New White and Maroon Tonal Dunk Low Shoe
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Football Team-Themed Tonal Sneakers
Nike Launches a Miami Hurricane Tonal Air Huarache
Tailored Sophisticated Fleece Designs
Nike Japan Engineered the Tech Fleece Reimagined Series
Pink Logo Lifestyle Footwear
Nike Continues to Grow its Since 82 Collection of Sneakers
Sporty Elevated Staple Apparel
The adidas Blue Version Capsule Delivers Ambitious Designs
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Greek Life-Supporting Collections
Reebok Launches the 'Yard Love' Apparel Collection
Textured Logo Vibrant Sneakers
Nike's Dunk High Sneakers Get a Chenille Swoosh Logo Makeover
Varsity-Tonal Lifestyle Sneakers
Nike's Dunk Low Sneaker Gets a Proud UCLA Colorway
Sports Teams-Inspired Sneakers
adidas Unveils New Sneakers Honoring New York Sports Teams
Holiday-Themed Vibrant Sneakers
Nike's Blue Ribbon SB Gets a New Playful Grinch Tonal Makeover
Basketball Team-Honoring Sneakers
adidas Celebrates the Lakers and Bucks with New Forum '84s