This Nike World Cup film starring England forward Wayne Rooney is part of Nike's 'Risk Everything' campaign leading up to the World Cup. Dubbed 'Attempt the Unthinkable,' the film is the first of a trio of short films starring different members of the England team.
The film begins with Rooney receiving the ball during a match against tournament hosts and favorites Brazil. Rooney proceeds to move towards Brazil's goal when suddenly, the Brazilian defenders disappear and their team bus is driven onto the pitch and in front of the goal. This scene is a play on the popular football term 'parking the bus' which refers to teams that pack their goal with defenders.
Undeterred, Rooney fires a monstrous shot that emits a laser beam, sending the bus spinning over the net as the ball flames into goal. This hilarious and epic 15-second World Cup ad is enhanced by famous commentator Clive Tyldesley exclaiming that "you need a bigger bus than that to stop Wayne Rooney.'
What's Driving This Trend
- Film Marketing
- Opportunity for brands to create compelling short films as part of their marketing campaigns.
- Disruptive Advertising
- Using humorous and unexpected elements in advertisements to capture attention and stand out from competitors.
- Sports Sponsorship
- Brands leveraging the popularity of sports events to promote their products or services.
Who This Affects Most
- Sports Apparel
- Innovative sports apparel companies can create unique marketing campaigns around major sporting events like the World Cup.
- Film Production
- Production companies specializing in short films can collaborate with brands to create engaging and viral marketing content.
- Advertising & Marketing
- Agencies can develop creative concepts that combine sports, humor, and surprise elements to create memorable and effective advertisements.
