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The Nike 'Dare to Zlatan' Videos Celebrate Confidence and Fearlessness

 - Apr 2, 2014
References: nikeinc & dailymail
Nike's 'Dare to Zlatan' video campaign is a celebration of the fearless attitude and personality of one of the world's most iconic soccer players, Zlatan Ibrahimovic. The Sweden and Paris St. Germain striker is one of the most skilled soccer players in the planet, and is renowned for his ability to score seemingly impossible goals thanks to his incredible technique and bullish self-confidence.

With the 'Dare to Zlatan' campaign, Nike and Ibrahimovic are teaming up to inspire the next generation of soccer players to trust their instincts, play without fear and showcase their personalities on the pitch.

The 'Dare to Zlatan' campaign consists of three mini-films celebrating Ibrahimovic's bravery and fearlessness. The three videos depict Ibrahimovic training in a volcanic, lava-filled landscape, confronting a giant white tiger and taking on an electrical storm in the desert.