Nike recently opened its newest flagship store located in Los Angeles and decorated it with a large mural that proudly states: "We are LA." The fitness store is located at The Grove shopping center, which is an iconic California location.
The shop features a variety of beautiful artworks and interactive activities. For example the "The Jordan Trial experience" offers guests the chance to partake in an elite dribbling exercise that lasts just 23 seconds. The massive space is 31,000 square feet and it consumes the entirety of three floors. There are large images, bright colors and an elegant light-colored hardwood floor that runs throughout the retail shop.
However, the most significant piece of artwork is the "We are LA" mural, which boasts bright colors and truly depicts Nike fitness and California lifestyles.
What Makes This Trend Stand Out
- La-themed Fitness Stores
- The trend of opening boutique fitness stores that feature LA-themed decor and interactive experiences
Sectors Adopting This
- Retail
- Opportunities for retail stores, such as Nike, to enhance customer experience through interactive activities and on-brand decor that speaks to local cultures
