It's no secret that the music industry hasn't exactly benefited from the online revolution; to stay afloat, music promotion must consistently evolve. This slideshow captures some of the strategies the entertainment industry has employed to get consumers excited about purchasing music, from free album downloads to cannibalistic viral campaigns.
Implications - The music industry has attempted many campaigns to combat the pirating of music; however, consumers are less likely to respond because of the appeal behind the idea that music is free. The industry needs to re-evaluate the concept of purchasing online through connecting with the consumer. Ideas such as album previews shows that the company trusts the consumer to make the choice of whether to purchase the music or not.
35 Cutting-Edge Music Promotion Strategies
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Cannibalistic Viral Campaigns
Shakira Creates Buzz for 'She-Wolf' Album With NYC Stunt
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Flash Drive Music Bracelet
Matchbox 20 Album On USB
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Cheap Tickets to Promote Albums
Metallica Surprises with $9 Concerts
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Peroxide Platinum Pop Promos
Christina Aguilera Promotes Next Album
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Unreleased Album Remix Contests
Third Eye Blind for Ursa Major
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Trend Hunter Leaks a Sneak Peek of Groove Armada's New Album
Free Groove Armada MP3 Download
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Embracing File Sharing
Lily Allen Puts Complete Free Album on Sharing Sites
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Storefront Album Launches
Agent Provocateur Cuntro Classics
27
Anatomical Album Covers
Veins and Artiers as Timeline Sleeve Art For Mike Patton
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Free Music Albums
The Slip by Nine Inch Nails
25
Viral Album Pre-Releases
Trend Hunter Features Free MP3 From Groove Armada & Bacardi B-Live
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‘Unexpected' Solo Albums
Michelle Williams Goes from Gospel to Dance-Pop
23
Guerrilla Album Campaigns
UltraSuperNew's ‘The Last Shadow Puppets' Promo
22
Streaming Albums on MySpace
Yeah Yeah Yeahs Debut "It's Blitz" Via Social Networking
21
Free Multi-Album Downloads
Premium Tickets to No Doubt Include 7 Full Albums
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Flash Drive Albums (Pt. 3)
Erykah Badu Goes Digital
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Flash Drive Albums (Pt. 2)
JLo Releases Album on USB
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Beatles Go Digital
Downloadable Album To Debut in 2008
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Donut Cd Cases
Mmmm, The Simpson's Movie Soundtrack Packaging
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$100,000 CDs
Platinum and Diamond Album Goes on Sale at Takashimaya
15
Flash Memory Micro Albums
Akon's slotMusic
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MP3s by the Album
Sub Pop Online Store
13
Designer Blank CDs
Das Hochhaus Makes Burning Vibrant
12
Celebs Impliment Viral Strategies
Missy Elliott Lets Fans Name Album, Goes 3D
11
Guerrilla Album Launches
Guns & Roses Hype ‘Chinese Democracy' by Bicycle
10
8-Track Revivals
Cheap Trick Releases 'The Latest' in Retro Format
9
Interactive Music Videos
The Cold War Kids Let Fans Mix and Match Their New Album
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Soliciting Fan Feedback
Jordin Sparks Gets Album Reviews From ‘American Idol' Viewers
7
One Cent CDs
AmoebaBlowout For Credit Crunched, Ethical, Music Buffs
6
Groundbreaking Music Marketing
World's First Mobile Album
5
Trend Hunter Launches Groove Armada's Latest Album
Groove Armada Free MP3 Download
4
Twisted Holiday Tunes
Free 'Happy Christmas Sickos' Album
3
$50 Blank CDs
Danger Mouse Releases Some Seriously Expensive Silence
2
CDs on Tees
Mos Def to Release 'The Ecstatic' Album on T-Shirt With Download Codes
1
Breast Cancer Prevention CDs
Double-CD Case Mimics Lost Breast
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Phone-Free Festivals
This Never Happened is a Music Event Series and Festival Concept
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Hater-Created Music Videos
Liquid Death's Greatest Hates Volume III Features Social Media Comments
Modernized Modular LP Players
found/Founded Designs the Controlled Vibrary Digital LP Player
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Retro Smartphone Music Systems
The Conceptual 'RE:PLAY' Smartphone Music Player is Nostalgic
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Year-End Live Music Shows
Spotify Wrapped Live 2023 Shares Performances from Top Global Artists
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Text Prompt AI-Generated Playlists
Spotify is Working on New Generated Personalized Soundtracks
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
AI-Powered Albums
Bacardí is Dropping The A.I. Powered Album with Boi-1da
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Personalized AI Album Covers
Hennessy Created an AI Tool That Turns Selfies into Hip-Hop Album Art
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
MP3 Player Smartphone Wallpapers
These iPod Wallpapers Transform the iPhone into a Retro Device
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Music-Based Therapy Apps
Spiritune Combines Music Therapy with Neuroscience
Corn-Based Music Albums
Roots Remastered is a First-of-Its-Kind Country Album Made from Corn
Surprise Concert Tickets
Live Nation's Shuffle Tickets Share a Randomly Chosen Concert
Retro 3D-Printed Bags
Coperni's CD-PLAYER Swipe Bag Resembles a Portable Music Player
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
AI Music Studios
OnePlus AI Music Studio Composes with Prompts
Trading Card Collector Camps
eBay's Collectors Camp Provides Insights, Tools & Strategy
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Connective Music Platforms
Musicat.fm Offers a Dynamic Community for Music Lovers
Musician-Themed Online Games
Fortnite Festival Lets Players Get in on the Concert Action
Student-Friendly Digital Cookbooks
Cookin’ Somethin’ for College Shares User-Friendly Recipes
Musical NFC Hoodies
Balenciaga's Limited-Edition Apparel Shares an Exclusive Music Track
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Social Good Beer Initiatives
Miller Lite and J Balvin Team Up to Give Back to Latino Communities
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
AI-Generated Music Playlists
Spotify is Testing its AI DJ Based on User's Text Prompts
Viral Home Improvement Jingles
The Home Depot Teamed up With Music Influencer Joe Porter
Music-Focused Dating Apps
Dating App 'Vinylly' Matches Users Through Their Music Compatibility
Beer-Dispensing Guitar Machines
The 'Slay to Pay' Vending Machine is Activated by a Guitar Game
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Content Creator-Friendly Music Libraries
RADAAR's Audio Library Can Enhance Content
Banned Books Campaigns
Penguin Random House is Hitting the Road with Three Other Organizations
AI Playlist Prompts
Spotify Users Can Turn Any Idea into a Playlist with a New AI Feature
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
AI Adaptive Music Apps
This Music Platform Can Tailor Its Tunes to Your Needs and Moods
Personalized AI Playlist Art
YouTube Music Launches the AI-Powered Playlist Cover Art Feature
In-Game Music Players
UMG and Republic Records Launch the Boombox Music Player on Roblox
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Royalty Free Piano Music
This Site Offers Beautiful Music For Various Industries to Use
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Trendy In-Game Music Hubs
Roblox Launches the New Roblox Music Hub for Music Discovery
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
B2B Music Streaming Services
Tuned Global and Sona Launch a New Music Streaming Platform
Influencer Marketing Platforms
Streams Charts Launches the Influencer Marketing Agency MIRAI
Copyright-Free Streamer Music
Talon Esports Will Create a New Music Album with United Esports
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Competitor Tracking Insights
Campana Offers Insights into Your Rivals' Strategies
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Nostalgic Hidden App Games
Spotify Presents the Hidden Eat this Playlist Game Inspired by Snake
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Collaborative Music Platforms
Tidal Now Supports Artist Collaboration Through 'Tidal Collabs'
Music App Learning Courses
Spotify Courses Will Offer Video Based Learning Based on 4 Categories
In-App Educational Video Courses
Spotify Rolls Out Educational Videos in the UK Market
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
Chillstep Album Releases
Lights Teases Ambient Chillstep Rendition of 'Pep' Album
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Digital Music Hubs
Noise Stores an Artist's Important Links in One Space
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
AI-Powered Music Platforms
Incantio is a Music-First Platorm, Aiming to Streamline Music Licensing
Collaborative Music Streaming Features
Spotify Jam Enables a Personalized Listening Experience
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Musically Inspired Cocktail Menus
Hacha’s Cymatics Menu Influences Flavor with Sound Waves & More
AI Music-making App
Suno Plans to Be the Go-to App for All-Things Audio
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Dynamic Online Music Communities
Hearit is a Vibrant Platform for Aspiring Artists
Fan-Curated NFT Albums
Kpop Girl Group tripleS Utilizes NFTs to Create a Fan-Curated Album
Virtual Music Video Generators
Banger.Show Creates Beautiful Videos in Minutes
Collaborative Music Features
Apple Debuts SharePlay to Allow Passengers to Control the Car Music
Social Posting Musical Features
Instagram Allow Users to Add Music to Photo Carousels
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Payout-Focused Artist Programs
Universal Music Group Debuts a New Royalty Model for Popular Songs
Secure Music Sharing
Songbox Offers Music Sharing with Security
Offline Streaming Music Playlists
Spotify Rolls Out its Offline Mix Feature as a Trial
Social App-Sourced Tickets
TikTok Launches its New Live Event with Ticket Sales by Tickets.com
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Weekly Personalized Music Curation
NewMusic Delivers New Tracks to Your Inbox Every Week
Empowering Musician Spotlight Programs
Gibson Introduces Its First-ever Artist Spotlight Program
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Musical Streaming DJ Features
Tidal Rolls out its New Live Feature for HiFi Subscribers
Revenue-Boosting Music Tools
CD Baby Showcases the CDB Boost Feature to Help Songwriters Get Paid
PDF-to-MP3 Converters
This Tool Transforms PDFs to MP3s for Easy Listening
Musical Productivity Apps
FocusBeats Plays Music For 25 Minutes of Work and a 5 Minute Break
App-Assistive Concert Discoveries
Apple Added Concert Discovery Features to Its Music and Maps
Music-Forward Wine Partnerships
The Grange of Prince Edward Winery Expands Its Network
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic