Through an innovative partnership between Bacardi B-Live and Groove Armada, Trend Hunter is proud to bring you the first of several exclusive new tracks from the new Groove Armada EP. This mini album is available exclusively online through B-Live until March 2, and it’s delivered through a one-of-a-kind social platform.
We’ve seen bands release their albums online before, but Groove Armada and Bacardi B-Live have upped the ante by including a unique social sharing component (and Trend Hunter). It’s easy to get started--just click on the link below. After signing up and creating a profile at B-Live, you’ll access Track 1 from Groove Armada’s new EP. To unlock Track 2, just share Track 1 with your friends, coworkers and family members. The more times you share Track 1, the more exclusive tracks you’ll get to listen to. And remember--it’s all free.
Free MP3 Download Here
Key Themes Behind This Trend
- Social-sharing Music
- The music industry could benefit from creating social-sharing components that incentivize fans to share music with their networks and unlock exclusive tracks.
- Exclusive Online Content
- Industries could offer exclusive online content that is only unlocked through unique social sharing components to increase engagement and growth.
- Brand Partnerships
- More brand partnerships with musicians and online platforms could provide valuable exposure and engagement opportunities for both parties.
Where This Applies
- Music
- The music industry could benefit from creating social-sharing components that incentivize fans to share music with their networks and unlock exclusive tracks.
- Online Platforms
- Online platforms could offer exclusive online content that is only unlocked through unique social sharing components to increase engagement and growth.
- Branding and Marketing
- More brand partnerships with musicians and online platforms could provide valuable exposure and engagement opportunities for both parties.
