Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

From Free Albums to Cannibalistic Viral Campaigns

 - Sep 6, 2009   Updated: Apr 13 2011
It's no secret that the music industry hasn't exactly benefited from the online revolution; to stay afloat, music promotion must consistently evolve. This slideshow captures some of the strategies the entertainment industry has employed to get consumers excited about purchasing music, from free album downloads to cannibalistic viral campaigns.

Implications - The music industry has attempted many campaigns to combat the pirating of music; however, consumers are less likely to respond because of the appeal behind the idea that music is free. The industry needs to re-evaluate the concept of purchasing online through connecting with the consumer. Ideas such as album previews shows that the company trusts the consumer to make the choice of whether to purchase the music or not.