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Soliciting Fan Feedback

Jordin Sparks Gets Album Reviews From ‘American Idol' Viewers

— May 14, 2009 — Pop Culture
Former 'American Idol' winner Jordin Sparks is asking fans to call and let her know what they think of her new album, 'Battlefield.'

After performing her new song on last night's show, Jordin Sparks asked 'American Idol' viewers what they thought of her performance. Simply call (623) 806-8510 to leave Jordin Sparks a voicemail to let her know what you think. In return, callers will receive regular text and voicemail updates about Jordin Sparks.

Implications - Celebrities are constantly sought after by consumers, they influence them in every aspect including fashion and art. This pattern relates celebrities to the common consumers, so that they have a direct connection to them. This allows the consumers to feel like their voice is heard while at the same time fulfilling their dreams of a relatable celebrity. Businesses can benefit by incorporating consumer design and feedback into product development, which is a form of crowdsourcing.
Trend Themes
1. Direct Fan Engagement - Creating opportunities for direct fan feedback and engagement can enhance consumer satisfaction and loyalty.
2. Crowdsourced Product Development - Incorporating consumer design and feedback into product development can lead to innovative and customer-centric offerings.
3. Relatable Celebrity Marketing - Connecting celebrities to common consumers can create a sense of relatability and increase brand appeal.
Industry Implications
1. Music and Entertainment - Artists and performers can leverage direct fan engagement and crowdsourced product development to enhance their offerings and connect with their audience.
2. Marketing and Advertising - Brands can explore relatable celebrity marketing strategies to create a more authentic and engaging connection with consumers.
3. Technology and Communications - Developing platforms and tools that facilitate direct fan feedback and crowdsourcing can provide disruptive innovation opportunities in the industry.
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