Pop star Shakira is creating buzz for her new single 'She-Wolf' with a cannibalistic viral campaign. In the video above, a NYC tour bus passes by a she-wolf attacking a pedestrian. The she-wolf is a Shakira lookalike--a curious coincidence.
The buzz on Shakira's 'She-Wolf' single is that it will be released later this month, but details are scant. Check out some other unusual viral campaigns below.
Implications - Since society is so saturated with advertisements, it's very difficult for companies to harness the attention of potential consumers. Publicity stunts are an alternative method of advertising which sparks discussion in society. Companies who are having difficulty grasping the attention of consumers through traditional advertising methods should consider staging a publicity stunt instead.
Shakira Creates Buzz for 'She-Wolf' Album With NYC Stunt
Marissa Brassfield — June 13, 2009 — Pop Culture