Pop star Shakira is creating buzz for her new single 'She-Wolf' with a cannibalistic viral campaign. In the video above, a NYC tour bus passes by a she-wolf attacking a pedestrian. The she-wolf is a Shakira lookalike--a curious coincidence.
The buzz on Shakira's 'She-Wolf' single is that it will be released later this month, but details are scant. Check out some other unusual viral campaigns below.
Implications - Since society is so saturated with advertisements, it's very difficult for companies to harness the attention of potential consumers. Publicity stunts are an alternative method of advertising which sparks discussion in society. Companies who are having difficulty grasping the attention of consumers through traditional advertising methods should consider staging a publicity stunt instead.
Cannibalistic Viral Campaigns
More Stats +/-
Creating Buzz on Low Budgets
Viral Celebrity Arrests
Scandalous Guerrilla Promos
Viral Real-Life Commercials
Mission Impossible Promotion requires the Bomb Squad
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.