These modernized Barbie dolls are creatively showcasing just how far this classic toy icon has come over the years in terms of visual aesthetics and overall consumer appeal.
While the original Barbie doll was very simplistic and straightforward in its marketing technique, changes in modern technology, opinions and belief have transformed this classic female character into a much more intriguing toy concept. Over the years, Barbie has evolved into a character that participates in multiple careers, lifestyles and cultures, seeking to create a more diverse and widely relatable child's toy. From dolls that represent empowering icons within society to those that are modelled after celebrity superstars and movie actors, these modernized Barbie dolls have become a fantastic representation of how pop culture and mass media have served to influence consumer demand.
39 Modernized Barbie Dolls
From Realistic Teen Dolls to Adorable Rapper Barbie Dolls:
Tana Makmanee — Mar 12, 2014 — Life-Stages
39
Gagafied Galactic Dolls
The Mattel Goddess of the Galaxy Barbie is Inspired by the Pop Icon
38
Realistic Teen Dolls
Nickolay Lamm's Real Barbie Doll Redefines Beauty
37
Celebrity Dolls
Amy Winehouse Barbie
36
Plus-Sized Doll Makeovers
Plus Size Modeling's Plus-Sized Barbie is Stirring Controversy
35
MOD Barbie Editorials
The April Tiplady L'Officiel Singapore Beauty Story is Doll-Faced
34
Badass Superhero Barbies
Black Canary Barbie
33
Daring Tattooed Dolls
The tokidoki Barbie Doll is the First Ever Tattooed Barbie to Hit Shelves
32
Fashion Designer Dolls
Kimora Lee Simmons Barbie
31
Couture Chained Barbies
Designers Upgrade the CFDA Barbie Basic Doll With Personal Style
30
Rich Housewife Dolls
The Barbie Lounge is the Place to be for Sophisticated Dolls
29
Edgy Russian Dolls
Mooqla Dolls
28
Drag Queen Barbies
The Blonds Blond Diamond Doll Makes Cross-Dressing Super Glamorous
27
Classic Movie Dolls
Grease Barbies
26
Sparkling Fashion Dolls (UPDATE)
The Pink Diamond Barbie Doll is Dazzling
25
High Fashion Doll Portraits
This Coach Barbie Looks Chic and Stylish in the Designer Label
24
Multicultural Material Dolls
The New Mattel 'So in Style' Doll Appeals to African-Americans
23
Barbie Doll Comes With Plastic Poop
22
Dieting TV Dolls
The Christina Hendricks Joan Barbie Doll is Not Lifelike
21
Fashionista Doll Designs (UPDATE)
The Tiny Frock Shop Creates Chic Barbie Ensembles
20
Modern Hollywood Muse Barbies
This Blake Lively Barbie is as Beautiful as the Actress
19
Fashion Designer Dolls
Viktor & Rolf, Badgley Mischka Barbie & More
18
Vampire Wedding Dolls
Breaking Dawn Barbies Will Soon Be Available for Twilight Fans
17
TV Icon Dolls
The Classic TV Barbies are a Blast from the Past
16
Adorable Rapper Barbie Dolls
The Nicki Minaj Barbie Doll by Mattel Will Benefit Charity
15
Iconic Tribute Dolls
The 'Elizabeth Taylor Barbie Doll' Captures What Charmed Richard Burton
14
Realistic Movie Character Dolls
Noel Cruz Repaints Generic Barbies to Resemble Life-Like Actors
13
Pop Star-Inspired Iconic Dolls
Mattel Recently Released a Stylish Jennifer Lopez Barbie Doll
12
Empowered Astronaut Barbies
NASA Collaborates with Mattel for the Latest Astronaut Barbie
11
Designer Shoes for Dolls
Barbie Gets a Pair of Christian Louboutin Pumps
10
Tribute Designer Dolls
To Celebrate Selfriges' New Toy Shop, Designers Dressed Up Barbie
9
007 Dolls
The Bond Girls Barbie Will Save the World, Steal Your Heart
8
Cupcake Couture Popstar Dolls
The Katy Perry Barbie Doll is a Spitting Image of the Singer
7
LED Doll Accessories
The Barbie Digital Dress Brings Doll Fashion into the 21st Century
6
Blinged Out Benefit Dolls (UPDATE)
Barbie for Breast Cancer Research is Most Coveted
5
Film-Inspired Iconic Dolls
Grace Kelly 'Rear Window' Barbie Joins Line of Collectible Figures
4
Jet Set Barbie
New Villa & Riding Collection
3
Glamorous Celebratory Dolls
The Limited-Edition New Year Barbie is a Must-Have for Collectors
2
Great White North-Inspired Barbies
The Royal Canadian Mounted Police Barbie Sends a Strong Message
1
TV Drama Series Dolls
Mattel Creates ‘Mad Men' Barbie Dolls
Related Ideas
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Fashion-Branded Doll Designs
The Off-White x Mattel Monster High 'Memorabilia' Capsule is Spooky
Collaborative Cookie-Themed Figures
The Oreo Funko POP! is Exclusive to IT'SUGAR Locations
All-Pink Life-Size Dollhouses
Airbnb Listed the Barbie Malibu Dreamhouse for Barbie Movie
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Pinkish Toy-Themed Condiments
Heinz Classic Barbiecue Was Created in Partnership with Mattel
Film-Celebrating Pool Floaties
The Funboy x Barbie: The Movie Collection is Plastic and Fantastic
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
All-Pink Accessory Collections
The ALDO x Barbie Collection Has Accessories in Hot Pink Hues
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Doll-Themed Frozen Yogurts
Pinkberry's Barbie Land Berry Pink Aligns with Greta Gerwig's New Film
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Nostalgic Luxury Sleepwear
The Barbie x Karen Mabon Collection Shares Stylish Retro Prints
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Vibrant Doll-Inspired Athletic Collections
The New YITTY Collection is Colorful and Playful
Whimsical Doll-Inspired Accessories
Pidgin Fashion Dolls Launches a New Accessories Collection
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Movie-Inspired Nail Polishes
The OPI x Barbie the Movie Collection Includes Nine Fantastic Shades
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
Fashion Legend Barbie Dolls
Barbie Celebrates Fashion Icon Claudia Schiffer with New Doll
Filmic Pink Burgers
The BK Barbie Combo is Made with a Smoky Pink Sauce
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
Cheeky Rapper Vinyl Figurines
Superplastic Launches the Legend of Malone Figurine
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Doll-Themed Washable Rugs
The Barbie x Ruggable Collab Shares Sophisticated Styles for the Home
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Hot Pink Electric Toothbrushes
The Barbie The Movie X Moon Pink Electric Toothbrush is Limited
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
Glossy Pink Travel Capsules
BÉIS Unveils its Pink Travel Collection Inspired by Barbie™ The Movie
Doll-Themed Dog Collections
The Canada Pooch x Barbie Collection Includes Accessories & More
Reimagined Toy Block Designs
The LEGO Lofi Girl Reimagines the Iconic Musical Icon
Destigmatizing Period Comical Kits
ModiBodi and Justyna Green Relaunch the First Period Kit
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
2-in-1 Fashion Dolls
L.O.L Surprise! Tweens Surprise Swap Introduces One Doll with Two Looks
One-Day Hair Color Kits
The Barbie x Hally Temporary Hair Colors Create Vibrant Wash-Out Looks
Co-Branded Blond Hair Care Kits
The Blondme x Barbie Collection Helps Fans Achieve Classic Looks
Artist-Backed Album Figurines
The Weeknd Launches a 'Kiss Land' Toy Collection with Superplastic
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Doll-Inspired Consoles
Xbox is Giving Away a Barbie Xbox Series S
Doll-Inspired Pink Timepieces
Fossil is Launching a New Barbie-Themed Watch Collection
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Filmic Skater Shoes
The Vans x Barbie Collaboration Shares Laid-Back Skater Styles
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Vinyl Toy-Inspired Glowing Sneakers
Nike Presents a Glowing Air Max 1 '87 and Terminator Low PRM
Immersive Dollhouse Candles
Homesick's Barbie Dreamhouse Candle Shares Rose and Jasmine Notes
Doll-Inspired Coffee Table Books
Assouline Creates the New Barbie Coffee Table Book
Sitcom-Themed Doll Lines
Polly Pocket Teams Up with Warner Bros. Discovery for Collector Series
Pink Tonal Lifestyle Sneakers
Barbie Pink Tones Detail the Latest SB Force 58 Sneaker
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Co-Branded Platform Clogs
The Barbie x Crocs Footwear Collab Shares Playful All-Pink Styles
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Empowering Doll Fragrances
Barbie Eau de Parfum is a Fun and Uplifting Scent
Toy-Inspired Haircare Products
The CHI x Barbie Totally Hair Collection is Celebratory
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Doll Movie-Themed Popcorns
Propercorn Debuts Limited Popcorn Packs Inspired by Barbie the Movie
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Miniature Animated Custom Figurines
Funko Launches the new Pop! Yourself Custom Service
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Bear-shaped Bluetooth Speakers
The Iconic BEARBRICK Collectible Toy is Now a Functional Speaker
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Latina Fashion Dolls
Latinistas is World's First and Only All-Latina Fashion Doll Line
Dollhouse-Inspired Furniture
The Barbie x Joybird Collab Embraces the Barbiecore Aesthetic
Doll-Inspired High Heels
The Fantastic Plastic Foot Shoes are Shaped Like a Doll's Tip-Toed Foot
Bubble-Shaped Cribs
The Luxurious Bubble Baby Bed Gently Rocks Little Ones to Sleep
Gummy Candy Collaboration Toys
The L.O.L. Surprise! Loves Mini Sweets x Haribo Products are Cute
Detailed Filmic Fashion Publications
'Barbie: The World Tour' Breaks Down Outfits from the Film
Glamorous Collector Dolls
Barbie by American Girl Pays Homage to the Original Barbie
Movie-Themed Skincare Releases
Glow Recipe Collaborated with Barbie to Create a New Hydration Kit
AI-Powered Toy Cars
Rocar is an Interactive Ride-On Robot Car for Kids Ages Two to Six
Sparkling Pink Skate Sneakers
A New Barbie Dunk is Dosed in Pink Hues and Glittery Details
Doll-Themed Ice Creams
Cold Stone Creamery Debuts a Barbie-Inspired 'Pink Cotton Candy Ice Cream'
Collectible Mexican Holiday Dolls
The Barbie 2023 Día De Muertos Doll is Highly Detailed
Movie-Inspired Dating App Features
Bumble Barbie Compliments Offer a Fun Way to Flirt
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Doll-Themed Secondhand Shops
ThredUp's Barbiecore Dream Shop Shares a Selection of Thrifted Goods
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Sparkling Detailed Princess Dolls
Disney Unveils American Girl Dolls with Swarovski
Digital Collectible Displays
Gatebox's Digital Figure Box Shows Off Virtual Collectibles
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Cinematic Celebration Dolls
The Disney Sleeping Beauty Aurora Doll is Limited-Edition
Colorful Doll-Topped Cakes
SusieCakes is Serving Up New Barbie Cakes This Summer
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Exclusive Toy-Inspired Candy Bars
The IT'SUGAR Barbie Chocolate Bars Were Created with Mattel
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Dainty Floral Loungewear
Grey Bandit Debuts Cozy Lounge Collection with 'Barbie's Garden' and More
Iconic Barbie Collectibles
Barbie Honors “Queen of Rock and Roll” Stevie Nicks with Collector Doll
Blingy Doll-Themed Belts
B.B. Simon Introduces 'The Barbie Pink' Belt Collection
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Movie-Inspired Ice Cream Cakes
Cold Stone Creamery's Best Cake Ever! Celebrates the 'Barbie' Movie
Doll-Inspired Bedrooms
Inspired by the Barbie Movie, Emma Created a Bedroom for Ken
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
Pink-Inspired Lip Kits
Rinna Beauty's Pinky Lip Kit Draws Inspiration from Barbiecore
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Collectible Football Fan Dolls
The Barbie NFL Super Bowl Champion Doll is Limited-Edition
Fashion Doll Board Games
Hasbro's Monopoly: Barbie Edition Has Players Build a Dreamhouse
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Barbie-Themed Luxury Suites
The Beyond LIMITS BARBIE DREAM SUITE at Fairmont The Queen Elizabeth
Iconic Doll Movie Cars
Barbie's 1957 Chevy Corvette will Debut at Toronto's International AutoShow
Doll-Themed Bag Series
State Bags and American Girl Have Teamed Up for an Exciting Collaboration
Pop Star-Inspired Holiday Dolls
Mattel Presents a Festive Mariah Carey Barbie Doll
Socialite-Inspired Doll Designs
The Mini Bratz x Kylie Collectibles Collection is Available Now
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Iconic Doll-Inspired Pink Phones
Mattel is Joining HMD To Create a Real Barbie Flip Phone
Doll-Themed Pink Paints
Stuart Semple Releases a New Barbie-Inspired 'Pinkie' Paint Color
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Enchanted Potion Dolls
Magic Mixies Pixlings are Dolls That Kids Create Inside a Potion Bottle
Mist-Making Genie Toys
Moose Toys' Magic Mixies Magic Lamp Inspires Magical Wish-Making
Virtual Doll-Inspired Tycoons
Mattel and Gamefam Launch the 'Barbie DreamHouse Tycoon' on Roblox
Hero-Inspired Toy Figures
Jada Toys Debuts Three Mega Man Figurines with Interchangeable Pieces
Rapper-Inspired Playable Game Characters
Call of Duty Season 5 Will Feature Nicki Minaj
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Expanding Plush Collectibles
Miraball Shares Two “Little but Legendary” Surprises for Under $10