This astronaut barbie marks the one-year anniversary of Curiosity Rover's landing on Mars. Mattel collaborated with NASA to create this stylish space woman to pay tribute to the milestone. But aside from celebrating history, the Mars Explorer Barbie represents a valuable meaning. It's a part of the 'I Can Be”' collection that attempts to teach young girls to feel empowered.
The I Can Be collection features career-focused Barbies. In 2010 came the Computer Engineer Barbie and last year, the female president Barbie was unveiled. The Mars Explorer Barbie commemorates the 2013 Career of the Year.
Outfitted in a stylish pink-and-white space suit, the astronaut Barbie aspires to encourage girls to be adventurous. The Barbie comes equipped with a helmet, space pack and adorably girly pink space boots.
Key Themes Behind This Trend
- Empowered Girls
- Creating toys that inspire girls to feel empowered and pursue diverse careers.
- Collaborative Branding
- Partnering with influential organizations like NASA to create unique product collaborations.
- Gender-inclusive Toys
- Breaking gender stereotypes by designing toys that appeal to both boys and girls.
Where This Applies
- Toy Manufacturing
- Opportunity for toy manufacturers to create empowering toys for girls that promote diverse career options.
- Fashion and Apparel
- Opportunity for clothing brands to design fashionable and stylish outfits for girls that reflect their career aspirations.
- Education and Training
- Opportunity for educational institutions and training programs to develop initiatives that promote empowerment and diversity among girls.
