Top 100 Branding Trends in May

The May 2024 branding list showcases playful and innovative ways through which brands are capturing attention, staying relevant, and/or raising awareness — from the collaboration between designer Daniel Arsham and Dr. Seuss Enterprises to Red Lobster's AI-created playlist and Jimmy John's Caprese Salami Pesto scarf.

In Canada, the May 2024 round-up calls attention to lululemon's unveiling of the hyper-performance-driven athlete kits for the Paris 2024 Olympic and Paralympic Games. In the global landscape, Samsonite draws attention with its Bring It 2024 campaign which utilizes cutting-edge technology in virtual production to deliver immersive and surrealist worlds where Samsonite products stand out.

The May 2024 branding list also boasts mom-inspired products for Mother's Day such as the playful Candier 'Mom, Thanks a Bunch!' candle.