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Wine Estate-Inspired Series

The Grange of Prince Edward Winery Introduces Its Estate Series

— April 19, 2024 — Marketing
The Grange of Prince Edward Winery is introducing its inaugural Estate Series, marking the culmination of years of dedicated vineyard rehabilitation. Situated in Hillier, Ontario, the business unveiled its debut offerings on April 13th.

The Estate Series by The Grange of Prince Edward includes the 2023 Estate Pinot Gris and 2023 Estate Rosé. These wines reflect the exceptional maturity and diverse terroir of The Grange's vineyards. Crafted by a team deeply rooted in the region's winemaking history, these wines embody the essence of their surroundings.

The viticultural team from The Grange of Prince Edward has rejuvenated the vineyards, resulting in a bountiful harvest of 45 tons of grapes in 2023, with an anticipated yield of 75 tons this year. The Estate Pinot Gris, made from grapes sourced from Isabella and Northfield blocks, offers a complex palate of warm orchard fruit and delicate floral notes. The blend is balanced by fresh acidity. The Estate Rosé, on the other hand, is produced with grapes from the Victoria block and features delightful fresh aromas of watermelon and pink grapefruit, underscored by bright acidity.

Image Credit: The Grange of Prince Edward
Trend Themes
1. Vineyard Rehabilitation Innovation - Unlocking the potential of vineyard rehabilitation for sustainable grape cultivation presents opportunities for enhancing wine quality and yield.
2. Terroir-driven Wine Crafting - Leveraging diverse terroir influences in winemaking to create unique and authentic wine offerings opens up avenues for differentiation and customer appeal.
3. Region-specific Wine Experience - Developing region-specific wine collections that capture the essence of local terroir and heritage can create compelling storytelling and engagement opportunities.
Industry Implications
1. Wine Production - The wine production industry can explore innovative vineyard rehabilitation techniques to optimize grape quality and output for premium wine offerings.
2. Hospitality and Tourism - The hospitality and tourism sector can capitalize on terroir-driven wine crafting to enhance visitor experiences with unique, locally-inspired wine tastings and tours.
3. Marketing and Branding - The marketing and branding industry can tap into the trend of region-specific wine experiences to help wineries differentiate their offerings and attract niche consumer segments.
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