Grown Folks was founded by Danica Dias, a mother who brings her Louisiana Creole heritage into "the first Black-owned, mom-owned, female-owned hard seltzer brand." Inspired by her grandmother's Peach Cobbler recipe during the COVID-19 lockdown, Danica's journey led her to create Grown Folks.
Grown Folks offers a tribute to tradition with hard seltzer flavors like Peach Cobbler, Ambrosia, and Key Lime, alongside the Front Porch American Light Lager. At 6% ABV, the beverages feature a sugar brew base and real fruit juice. The design of the cans is colorful and vibrant, ensuring that the packaging captures the Louisiana Creole vibes and soul food-inspired flavors that Grown Folks champions. Consumers may choose the Variety Pack which allows them to sample all three Grown Folks flavors.
Image Credit: Grown Folks
Key Themes Behind This Trend
- Heritage-focused-hard Seltzer Innovation
- Exploring traditional cultural elements in hard seltzer branding presents a niche market opportunity for heritage-focused beverage makers.
- Flavorful-sugar Brew Base Development
- Incorporating real fruit juice into a sugar brew base introduces a unique flavor profile for hard seltzer products.
- Soul Food-inspired Packaging Design
- Colorful and vibrant packaging designs that capture cultural themes can differentiate hard seltzer brands in a competitive market.
Where This Applies
- Craft Beverage
- The craft beverage industry can explore opportunities by infusing heritage-focused elements and unique flavor combinations into their products.
- Food and Beverage Packaging
- Innovative packaging solutions that reflect cultural influences offer a way for brands to stand out on shelves and attract consumers' attention.
- Alcohol Manufacturing
- Alcohol manufacturers have room for disruptive innovation by incorporating soul food-inspired flavors and storytelling into their product development strategies.
