Stewart’s Spiked Seltzer is the first low-calorie, root beer-flavored hard seltzer of its kind inspired by the classic flavor of Stewart's. The brand recently unveiled fresh new packaging for its Root Beer, Orange Cream, Raspberry Lime and Black Cherry flavors, along with the One Classic Deserves Another campaign that encourages people to pair the hard seltzer drinks with comfort food classics from across the United States.
The campaign references the brand's roots in roadside dining and the spiked seltzers introduce the next generation of flavorful pairings. The brand is carrying out consumer research to find out which flavors best work with iconic local dishes. In New York, that's the hot pastrami sandwich with Stewart’s Black Cherry Spiked Seltzer, or a Massachusetts lobster roll with Stewart’s Raspberry Lime Spiked Seltzer.