From virtual apartment tours to virtual cooking services, the May 2020 market trends showcase how businesses across various industries are responding to the impacts presented by the outbreak of COVID-19 and the subsequent social distancing regulations.
Notably, the service industry is still looking for ways to connect to consumers and have implemented an array of online services including ChowNow. The platform allows restaurants to add an ‘Order Food’ button to their Instagram page, or through stickers in their story, so when they showcase a dish, customers can easily order it without having to shift through various delivery platforms.
The May 2020 market trends also showcases ways brands are optimizing freelance-employees, with British online cosmetic retailer Lookfantastic debuting an influencer program to showcase new products while maintain social distance.
Top 30 Market Trends in May
30
Virtual Apartment Tours
The Zillow Platform Facilitates Rentals During Social Distancing
29
Freelancer Beauty Opportunities
Lookfantastic Opens Influencer Programme to Struggling Freelancers
28
Beauty Retailer Subscription Boxes
Sephora is Replacing Its Play! Box with the Sephora Luxe Box
27
Bulk Food Ingratiate Platforms
The Pepper App Will Now Deliver Bulk Food Items to Consumers
26
Locally Oriented Shopping Apps
Shopify Has a New Shopping App with a Faster Checkout Experience
25
Social Media Food Ordering
ChowNow Added a Food Ordering Feature for Restaurants on Instagram
24
Hospital Convenience Pop-Ups
7-Eleven and Children's Health's Store Supports Healthcare Workers
23
Virus-Related Hospitality Resources
The Hotels Network Launched a Series of Best Practices
22
Pre-Paid Consumer Support Inniatives
East Fork is Asking Fans to Purchase Future Products
21
Integrated Food Deliveries Services
Tagme Food Solutions is a Management Platform for Restaurants
20
Crowdsourced Shopping Apps
The Live Lineups App Tracks Wait Times at Grocery Stores
19
Virtual Cooking Services
MilkCrate Launches a Virtual Culinary Service with a Professional Chef
18
Biometric Onboarding Platforms
IDEMIA Launched a New ID.X Identity Platform for Digital Security
17
Interactive Game Streaming Platforms
Genvid Technologies is Integrating Phones into Streaming
16
Sustainability-Focused Clothing Badges
Nike Created Branding for Sustainability-Focused Products
15
Marketing Platform Acquisitions
TapClicks Recently Purchased the AdStage Marketing Platform
14
Anti-Virus E-Commerce Initiatives
Amazon is Using Thermal Cameras to Screen Warehouse Employees
13
Search Engine Shopping Tabs
Google is Letting Businesses on the Shopping Tab Free of Charge
12
Remote Call Center Startups
JobHome Hires Motivated Employees Via a Home Office Work Model
11
Volunteer Grocery Vouchers
Aldi Launched a Volunteer Voucher Initiative for Vulnerable Customers
10
Small Business Credit Lines
Mercado Libre's Mercado Pago is Extending a R$600 Million Credit Line
9
AI-Integrated Sports Broadcasts
The NBA and Microsoft Will Collaborate on AI-Powered Game Viewing
8
Work-Finding App Sections
Uber Added a Work Hub to Its Platform for Temporarily Displaced Drivers
7
Nationwide Prescription Deliveries
Instacart is Expanding Delivery Options from Costco Pharmacy
6
Commission-Eliminated Music Platforms
Bandcamp Removed Commission Fees to Support Artists
5
Global Music Streaming Deals
Spotify and Warner Recently Entered into a Global Licensing Deal
4
Reduced Advertising Services Fees
Google is Eliminating Ad Fees for Select News Organizations
3
Intricate Multi-Layered Paint Jobs
Tesla Will Be Customizing Paint Jobs at Its Giga Berlin Factory
2
E-Commerce Virus Protections
Amazon Will Complete Temperature Checks on Warehouse Employees
1
Eclectically Powered RWD Vehicle Releases
Tesla is Releasing Its Long-Range RWD Model 3 in China
Related Ideas
Batman-Themed Kitchen Appliances
Paul Parsons Creates Themed Kitchen Appliance Concepts
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
Unified Grocery Shopping Platforms
Instacart Debuts New All-in-One 'Connected Stores' Platform
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Cosmetic Delivery Services
DoorDash, Sally Beauty and Mac Cosmetics Unite for New Delivery Options
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Anti-Food Waste Delivery Services
Gopuff and Misfits Market Partnered to Expand Fresh Food Options
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Livestream Shopping
YouTube Unveiled New Shopping Features During Its 'Brandcast' Event
Recipe-Suggesting Web Browsers
The Inflation Cookbook has a Tool to Monitor Ingredient Prices
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Digital Fast-Food Restaurants
YUM! Brands is Expanding its Technologies for Digital Sales
AI-Powered Foodservice Tools
Datassential’s Menucast Predicts the Future of Food & Flavor
Delivery-Only TV Restaurants
Grubhub Announced a Restaurant Concept with MasterChef
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Anniversary App-Focused Apparel
Grab Releases a Nostalgic Anniversary Merchandise Collection
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Sauce-Focused Virtual Restaurants
Duke's Sauce Shack is a Virtual Restaurant by Duke's Mayonnaise
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Homemade Meal Delivery Apps
Toronto Food Delivery App Cookin Brings Homemade Meals to Your Door
Online Meal Kit Markets
The Blue Apron Market Lets Customers Buy One-Off Meal Kits and Ingredients
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Beauty School Pop-Ups
Pinterest is Launching an In-Person Beauty School in London
Accessible Virtual Try-On Services
Perfect Corp. Launches 'Makeup Virtual Try-On Online Service'
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Expanded Meal Kit Services
Blue Apron Announced its 'The Next Course' Growth Initiative
AI-Powered Fintech Tools
Square Introduces Ten New Generative AI Features for Content Creation
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
3D Kitchen Design Tools
Kinsman Launches an Advanced Kitchen Planning Tool with Marxent
Personal E-Commerce Services
Klarna Debuted a New Personal Virtual Shopping Solution
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Curated Grocery Delivery Lists
Instacart Carts Offer Themed Shopping Lists Packed with Items
Halloween Food-Delivery Campaigns
Grubhub is Encouraging Customers to Order-In with New Campaign
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Housewares Retailer Design Apps
The Wayfair Decorify App Digitally Transforms Spaces for Shopping
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Shoppable TV Show Ads
Shop the Scenes Allows You to Purchase Furniture, Clothing, and More
Enhanced Pinterest Shopping Tools
Pinterest Debuts Video in Catalogs Tool & Other 'Shop' Features
Homemade Food Delivery Partnerships
Grocer Sobeys Partners with Homemade Food Marketplace Cookin
Livestreamed Fashion Campaigns
Amazon Fashion Europe is Collaborating with Twitch
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Virtual Fitting Room Experiences
be Retail Social's 'beDynamic' Joins Up with Get Cutie
Celebrity Offspring Pop-Up Restaurants
Uber Eats Brings Brooklyn Beckham's Cooking to Your Door
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
App-Based Marketing Tips
TikTok Launches the Second Season of its Made for TikTok Series
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
Video-First Social Media Platforms
The Mixo App Was Created for Food Content
Mobile Cannabis Marketplaces
Fire & Flower's Spark Marketplace App Simplifies Orders
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
Cannabis Marketplace Apps
Jane Technologies Launches Its First iOS Shopping App
Ready-to-Prepare Pizza Kits
The Gousto x PizzaExpress Range Brings Restaurant Meals Home
Aggregated On-Demand Service Apps
The 'finish'd' App Combines a Range of Services into One Spot
On-Demand Wellness Deliveries
DoorDash and The Vitamin Shoppe Will Offer On-Demand Delivery
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
Social Experiment Virtual Apartments
Christoffer Jansson Creates the New Uncanny Spaces Project
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Hourly Job-Finding Apps
Gigs is a Job Platform for the Gig Economy
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Mother's Day Food Promos
Grubhub and Amazon Prime introduce Mother’s Day promo
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Home Cooking Retail Debuts
Omsom Officially Made its Retail Debut with Whole Foods Market
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
AI Restaurant Ordering Services
ConverseNow Unveils Advanced AI Ordering for Restaurants
Beauty Shop Deliveries
Uber and The Body Shop Expand Partnership to Include 75 New Storefronts
Virtual At-Home Care Solutions
TytoCare Launches New 'Home Smart Clinic' Offering for Providers
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Easy Online Catering Services
Instacart Customers Can Use the FoodStorm Order Management System
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
TV-Show Christmas Markets
The Emily In Paris Pop-Up In NYC Transported Visitors to Paris
Digital CPG Catalogues
Haven's Kitchen Uses QR Codes to Advertise its Product Portfolio
Virtual Avatar Workers
The Bite Ninja Platform Allows Retailers to Outsource Cashier Work Online
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Digestible Shopping Feeds
Amazon Debuts the Inspire Platform to Drive Sales and Consumer Marketing
AI-Powered Food Platforms
Samsung Food Offers Access to Recipes and More
New Streaming Service Formats
Streaming Services Have Announced Virtual Product Placement Ads
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Virtual Restaurant Partnerships
Potbelly Signed a Delivery-Focused Licensing Deal with REEF
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Restaurant-Themed Esports Tournaments
DoorDash and Twitch Announce a Restaurant-Themed Tournament
Creator-Driven Grocery Shopping Platforms
Jupiter Helps Shoppers Discover Recipes From Creators
Virtual Convenience Stores
The Instacart-Powered ALDI Express Offers 30-Minute Deliveries
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Grocery Delivery Service Expansions
The Expanded Uber Eats Grocery Experience is Customer-Driven
Premium Food-Waste Cooking Apps
The SORTEDfood App Helps to Cut Waste and Create Great Meals
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Emissions-Free Meal Deliveries
Zoomo and Uber Eats Have Partnered for Deliveries in London
Nationwide Cafe Deliveries
DoorDash and Starbucks Will Offer Easy Access From All 50 States
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Virtual Pizza Restaurants
Pizza Piatta Makes Modern Italian Flatbread Pizza Fresh & Convenient
Virtual Personal Styling Services
Fashivly Was Founded by Professional Stylist Ashlyn Greer
Restaurant-Honoring Delivery Apps
DoorDash Debuted the 'Most Loved' Program on its Platform
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Lifestyle Sales Expansions
At Home Launches Upgrades to Same-Day Delivery and a New Mobile App
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
On-Demand Grocer Deliveries
Sprouts Farmers Market and Uber Eats Partnered for Fast Delivery
Foodie Networking Apps
'YourTable' Connects People Through their Love of Foods
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Summer Socialization Food Products
The Co-op Summer Feastival Range is for Party-Planning Shoppers
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Real-Time TV Shopping Features
Discovery+ Introduces 'Showcase Ads' and 'Click-to-Contact' Feature
Dater Dining Guides
OpenTable & Bumble Debuted Three Top 100 Dining Guides for Meet-Ups
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
On-Demand Convienience Shopping
Just Eat and Co-op Launch a UK-Based On-Demand Delivery Service
Enhanced Shopping Results
Google Updates its Search Engine to Better Aid Holiday Shopping
Accessible Home Services Marketplaces
Urban Company Recently Made Its Platform More Accessible
Streamlined Task Outsourcing Platforms
Taskapron Connects Users with Skilled Professionals
Chef-Prepared Home-Cooked Meals
Zomato Has Launched the 'Everyday' Home-Cooked Meal Service
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
Comprehensive Restaurant Overview Apps
Toast Debuts a Digital App to Manage Restaurant Operations
Streamlined Meal Planning Apps
Foodpot Helps with Meal Planning and Recipe Discovery