Seeking to capture the attention of more mature, authoritative figures like moms, these maternal marketing techniques are incorporating both heartfelt and humorous references for appeal.
Not afraid to emphasize or poke fun at what life is really like for moms, these campaigns seek to connect with maternal figures to create a more sentimental link. From ads that showcase forms of appreciation to those that use pop culture elements and rap to illustrate a more youthful side to parents, these marketing techniques are a great way to connect to a more mature, aging audience.
Demonstrating that there's more to moms than just taking care of the household and family, these maternal marketing techniques showcase the importance of targeting more influential familial figures.
28 Maternal Marketing Techniques
29
Ridiculously Banned Plaything Ads
The Moms Demand Action For Gun Sense Campaign is Eye-Opening
28
Social Media-Sourced Ads
The Land of Nod's May Cover Stars the Adorable and Viral Theo and Beau
27
Newborn Safety Auto Commercials
Safety is Paramount in the New the Volkswagen Jetta Commercial
26
Adorable Model Mom Ads
The Tiffany & Co Fall 2011 Campaign Features Doutzen Kroes and her Baby
25
Motherly Texting Ads
Samsung's Funny Mother's Day Ad Looks at 'Texts From Mom'
24
Monstrous Mom Ads
The Parents Empowered Campaign is Inspired by Retro Horror Movie Posters
23
Royal Home Videos
The Body Shop Commercial Reveals How the Queen Spends Mother's Day
22
Moment-Catching Train Ads
The Gautrain 2014 Campaign Encourages People to Be on Time
21
Hilariously Helpful Travel Ads
This Travel Commercial Captures a Common Travel Fear
20
Thug-Style Mommy Raps
'The Motherhood' Featuring Fiat 500L is the Best Car Commercial Around
19
Outrageous Job Interviews
CardStore's 'World's Toughest Job' Position Describes Moms
18
Mother's Day Gambling Ads
The New York Lottery Moms Favorite Campaign is a Scratch Card Win
17
Multi-Tasking Workout Ads
The Anytime Fitness Campaign Promotes a "Club for Busy People"
16
Mini-Me Nappy Ads
The Ninet Diapers Ultra Absorbent Campaign is Hilariously Surreal
15
Tearjerker Insurance Ads
This Thai Life Insurance Commercial Stars an Unsung Hero
14
Maternal Vending Machines
This Fun Vending Machine by Lanes Health Acts & Speaks as a Mom Would
13
Comical Parenting Ads
Similac's Commercial Reveals the Realities of Competitive Parenting
12
Confessional Mom Campaigns
LG's Mom Confession Campaign Includes Real Moms
11
Awkward Family TV Ads
This Ad for the HBO GO App Shows How Uncomfortable Parents Make Everything
10
Maternal Marketing Campaigns
The Bartendr Gestations Publicity Stunt Turns Heads Through Racy Ads
9
Mom-Appreciating Auto Ads
The Nissan Happy Surprise Commercial Has a Boy Creatively Thank Mom
8
Diversified Family Ads
The Honey Maid This is Wholesome Ad Represents Many Modern Families
7
Sentimental Mom Appreciation Ads
Procter & Gamble’s Mother’s Day Ad is Titled ‘What I See’
6
Tech-Obsessed Holiday Ads
Apple's Holiday Commercial Shows Why Kids Are Always on Their Phones
5
Moment-Trumping Athletic Ads
The Ole Sport News Campaign Depicts the Convenience of This Platform
4
Homecooked Meal Campaigns
AIA Korea Had Moms Make Familar Dinners for Their Unsuspecting Children
3
Heartwarming Humanized Pet Campaigns
'Power of Together' Highlights the Close Human-Animal Bond
2
Superstar Mother’s Day Ads
This NBA Mother’s Day Ad Stars 2014 NBA MVP Kevin Durant and His Mother
1
Motherly Soccer Match Security
Ogilvy Brazil Had Moms Patrol a Sport Club Do Recife Match
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AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
AI-Fuelled Caregiving Apps
Nanni AI is an App that Helps Parents Understand their Babies
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Freshness-Monitoring Milk Attachments
The Veba Baby Alerts Parents When Baby Milk Has Expired
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Low-Cost Nursing Pods
The Mamaro Portable Baby Room is Easy to Deploy to Support Mothers
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Promotional Film Food Products
Annie's Homegrown x The Little Mermaid Products are Limited-Edition
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Emotional Support Water Bottles
The MoodMug Water Bottle Has a Spot to Display Mood Emojis
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Mom-Specific Body Care Brands
Skin Flo Caters to Moms and Moms-To-Be with Plant-Derived Formulas
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Opulent Baby Expansive Collections
Louis Vuitton Presents its First Baby Collection
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Aloe-Coated Diaper Lines
Pampers Launches the Premium Care Diapers for Skin Protection
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Menstrual Leave Campaigns
Intimina Launched Useless Spanish Lessons for Menstrual Hygiene Day
Modern Parenting Solutions
KeaBabies is Sustainable Solutions for Modern Parenting Challenges
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Retro Appliance Baby Monitors
The Conceptual SMEG Baby Monitor by Priyanshu Maiti is Cutesy
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
AI-Powered Maternity Support Apps
The 'Soula' App Supports Moms-to-Be with Proactive Information
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Accessible Skincare Gift Branding
These NIVEA Gift Packs Feature NaviLens Technology in the UK
Children-Catered Luxe Festive Collections
The New Louis Vuitton Holiday Capsule is Made for Kids
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Mom-Targeted Matching Labor Outfits
PatPat Launched a Line of Matching Labor and Delivery Outfits
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Versatile Maternity Capsules
Savage X Fenty Releases a Maternity Collection Inspired by Rihanna
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Easter-Inspired Baby Collections
Magnetic Me's Easter Shop is Filled with Playful Spring Styles
Mother-Specific Self-Care Kits
The Honest Company Offers the Relaxing Self-Care Gift Kit
Remote Caregiver Kits
The Essential Care Kit Assists Caregivers with Next-Gen Technology
Mom-Centric Hospitality Experiences
The St. Regis Hotel Toronto Offers a Luxurious Experience
Mother-Targeted Menstrual Pads
These New Carefree Pads Have Dry Technology for Added Support
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Faceless Mother Campaigns
Peanut's Invisible Mothers Visualizes the Solitude Women Experience
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Mom-Targeted Menstrual Pads
Liv by Kotex Products are Free of Harsh Chemicals and Fragrance
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Dynamic Distinct Blanket Collections
Hogai Presents the Colorful Caregiver Blankets Collection
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Curated Eco-Friendly Marketplaces
Me Mother Earth Boasts Eco Products for Various Purposes
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Affordable Pregnancy-Friendly Kits
The Honest Company's Pregnant + Pampered Set is Comprehensive
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Tissue-Massaging Lactation Devices
Momcozy Launches the 'Kneading Lactation Massager'
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Valentine's Family Matching Apparel
These Mother Daughter Matching Outfits from PatPat are Festive
Expansive Baby Collections
Mamas & Papas Debuts a Baby and Toddler Collection with Laura Ashley
Artisanal Mom-Approved Chocolates
The Mother’s Day 16-Piece Truffle Collection is Indulgent
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Elevated Maternity Collections
Pharmedoc is Elevating Maternity Comfort with Innovative Products.
AI-Powered Parenting Chatbots
ParentGPT Provides Answers to Parenting Questions
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Organic Luxury Skincare Lines
Harry & Rose Offers an All-Natural Skincare Line for Infants
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
Eco-Friendly Baby Diapers
Healthybaby Diapers are Made of Plant-Based Materials
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Eco-Friendly Pregnancy Tests
OVUM is Launching a Recyclable, Early-Detection Pregnancy Test
Maternity Skincare Brands
Talm Makes All-Natural, Plant-Based and Organic Skincare for Mamas
Mom-Focused Beauty Gift Bundles
KAI Boasts a Range of High-Quality Skincare Bundles
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Experiential Gift Registries
Nabu is a Gift Registry Platform to Give Kids Memorable Experiences
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Lucrative Sunglasses Promotions
Neven Offers a Buy-One-Get-Two-Free Promotion
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Platform-Enabled Baby Registries
Etsy Launches a New Baby Registry Feature for Parents
Baby-Safe Skincare Creams
Elave's New Baby Pamper Collection Elevates Bathtime
Branded Pregnancy Scans
Marmite is Inviting Parents to Discover the Nature of Their Unborn Child
Mattifying Facial Rollers
The Blotter Baby Mattifying Roller is an Alternative to Blotting Sheets
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Playful Parental Cafe Gifts
These Starbucks Japan Mother's Day Products are Charming
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Childhood Memory Capturing Apps
Dear Little One Allows Parents to Record Messages for Their Child
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Retailer-Backed Maternity Capsules
Monica and Andy Launches a New Maternity Collection at Walmart
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Mother’s Day Spa Giveaways
DOVE Chocolate Celebrates Moms with a Special Mother's Day Initiative
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Mom-Celebrating Cafe Products
The Tim Hortons Share Your Love Collection is Here for Mother's Day
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Trailblazing Parenthood Podcasts
Milk Drunk: The Podcast by Bobbie Shares Empowering Conversations
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Photo-Sharing Memory Maps
MemoryMaps Maps Out Photos for Added Visual Appeal