While some retailers design their products to market to a wide variety of consumers, these overtly masculine branding techniques are specifically utilizing macho references to cater solely to a male demographic.
When it comes to catering specifically to a male audience, retailers are faced with a challenge as to what tends to attract and engage male individuals. By using certain manly references such as grilling and barbecuing, rough and woodsy scents, and humorous pop culture references such as the iconic facial hair image, marketers are able to focus in on what most of the male demographic are drawn to or interested in.
From beer brands that feature logos of Mexican wrestlers to male-targeted gift baskets that contain everything from jerky to grooming equipment, these masculine branding techniques will surely have men of all ages craving to get their hands on these products.
26 Overtly Masculine Branding Techniques
26
Modern Chivalry Manuals
The Gentlemen Project: Volume 1 by Dirty Gentlemen Clothing Company
25
Overtly Masculine Advertising
Man Food is a New Brand Aimed at Men
24
Prepared Gentlemanly Products
These Wild and Wolf Products are Designed for Dapper Gentlemen
23
Manly Scented Soap Bars
Sasquatch Soap Provides Men with a Distinctively Manly Scent
22
Testosterone-Filled Tea
Billy Tea Creates an Unconventionally Masculine Ad Campaign
21
Tartan Toiletry Branding
Shred Packaging Applies a Bold Look to Shaving Products
20
Deceptive Body-Improving Ads
The Push Up Muscle Shirt is a Clever and Hilarious Old Spice Ruse
19
Manly Movember Tips
How to Grow a Moustache with Nick Offerman is Highly Instructional
18
Macho Grilling Kits
The BBQ IT Packaging Offers Straightforward Seasoning Guidance for Men
17
Male-Targeted Detergent
Cleanjet Branding Markets Convenient Guygiene
16
Forceful Falcon Deodorant Ads
The Old Spice Poker Face Commercial Continues Its Absurd Humor
15
Boyish Typographic Booze Branding
The Boca Negra Bottles are Masculine and Artistic
14
Lucha Libre Logos
The Cerveceria Sagrada Packaging Revives 50s Mexican Heroes
13
Male-Centric Gift Baskets
Broquets Pack Everything a Macho Guy Would Want into a Care Package
12
Macho Cocoa Branding
'Stache Chocolate' by Jenn Sager is Manly
11
Bull-Branded Bodycare
Handsome Beast Packaging Promises to Tame the Male Species
10
Possessive Parent Deodorant Ads
This Humorous Old Spice 'Mom Song' Ad Depicts Protective Mothers
9
Boxed Bow Ties
Krisna Macdonald Designs Corrugated Cardboard Packaging for Humphrey
8
Male-Focused Diet Drinks
Dr Pepper Ten Campaign Gives Manliness to Calorie-Counting
7
Unfeminine Air Fresheners
Archer Air Superiority Brand is Better Suited to Enhance a Bachelor Pad
6
Manly Grilling Kits
Proper BBQ is the Perfect Barbecue Product for any Grillmaster
5
Transforming Cleanser Commercials
Old Spice Motorcycle Ad Turns a Chubby Dude Into a Hot Biker
4
Dapper Survival Accessories
The 'Jeep Legendary Accessories' Double as Survival Tools
3
Apocalyptic Deodorant Ads
The Old Spice Campaign to Save the World Involves Dikembe Mutombo
2
Bro-Worthy Beauty Products
Uppercut Deluxe Offers Men a Masculine Way to Stay Freshly Groomed
1
Lusciously Athletic Shampoo Ads
Head & Shoulders and Old Spice Merge to Create a New Shampoo
Related Ideas
Photography Brand Multitools
The Conceptual Leica Multi Multitool by Marco Barbosa is Branded
Batman-Themed Kitchen Appliances
Paul Parsons Creates Themed Kitchen Appliance Concepts
Manga-Inspired Tech Accessories
The CASETiFY Chainsaw Man Collection Embraces Anime Artwork
Gritty Fragrance Brands
Born to Stand Out Makes Scents Like "Mud" and "Dirty Rice"
Tasty BBQ Spritzes
Meat Sweats Boasts Three Signature Spritzes for Grilled and Smoked Meats
Female-Focused Luxury Boxes
HEAT's New Mugler Mystery Box Explores the Feminine Form
Meaty Mouth-Watering Perfumes
KFC Launches its Very Own Meaty Fragrance Called 'No. 11 Eau de BBQ'
Beer-Branded Ambient Collections
The One of These Days x Pabst Blue Ribbon Capusle Just Launched
Vasectomy-Inspired Boxers
Twisted Tea Introduces the First-Ever Twisted Tea VasectomUndies.
Inclusive Tampon Branding
Vuokkoset's Tampon for Men Supports Transgender Menstruators
Hair Density-targeting Men's Ranges
Jack Black Expands Its Men's Hair Care Collection
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Pizza-Branded Dad Promotions
Boston Pizza Introduces 'Za for Pa Father's Day Gift Shop'
Wilderness-Inspired Soap Collections
Every Man Jack Debuts Its Cold Plunge Bar Soaps
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Velvety Soft Mens Undergarments
SKIMS Men Features New Snug Comfortable Undergarments
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Anti-Design Pet Food Packaging
Gentle Giants' Bags and Cans Waste No Available Visual Space
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Gen Alpha Skincare
JB Skrub Fills a Gap in the Market for Tween Boys
Masculinity-Exploring Fashion Collections
Dior Spring 2024 Draws Inspiration from Menswear Codes
New York-Inspired Picnic Series
Nik Bentel's New York Picnic Series is Whimsical & Eye-Catching
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Cheeky Men's Lingerie
Skull & Bones Offers Surprise Openings and Unique Cutouts
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Refreshing Men's Body Care Lines
These Marlowe Skincare Products Feature Fresh Spring Scents
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
Cactus-Based Men's Skincare Products
The Dior Sauvage Mencare Range Has Three Steps
Indulgent Vodka Seltzers
PLAY HARD Seltzers Speak to a New Generation of Style & Flavor Seekers
Solution-Based Menswear
BRIC Boasts Elevated Essentials That are Fitted Perfectly
Valentine's Beef Jerky Hearts
Manly Man Co.'s Meathearts are Laser-Etched with Playful Messages
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Chic Wine-Branded Merch
The Saintly Collective Merch is the Perfect Holiday Gift
Striking E-Commerce Packaging
Maksim Arbuzov Designed the 'Build Yourself' Boxes for Barboza
Luxurious Men's Grooming Gift Sets
Dans Un Jardin Introduces Luxurious Men's Grooming Gift Sets
Streetwear-Branded Grills
The Supreme Grill is Yet Another Unexpected Release from the Brand
Groom-Targeted Wedding Tools
Wedding Wingman is the Ultimate Resource & Guide for Grooms
Masculine Fashion House Jewelry
The Louis Vuitton Les Gastons Vuitton Collection is Demure
Compact Face Shavers
The Handyman by Manscaped is a Foil Shaver for Grooming on the Go
Luxury Fragrance Gift Guides
These Molton Brown Luxury Fragrance Gift Ideas Pamper Loved Ones
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Eco-Friendly Single-Use Grills
The CasusGrill™ Uses All-Natural Materials to Cook Food on the Go
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Effective Men's Haircare Lines
Black Wolf Nation Boasts Good Ingredients and Reasonable Prices
Exclusive Travel Kits
Harry’s Collaborates with Artist Matt McCormick for Exclusive Travel Kit
Accessible Skincare Gift Branding
These NIVEA Gift Packs Feature NaviLens Technology in the UK
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Firebrand Chef Cracker Ads
Triscuit Leverages Gordon Ramsay in Unapologetically Wholesome Campaign
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Clean Ingredient Skincare Collections
PAPATUI Men's Skincare is Dwayne Johnson-Approved
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
BBQ Cocktail Kits
This Easygoing Cocktail Kit Features a Made-for-Mixing Single Malt
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Deodorant Stick Personable Mascots
Old Spice Introduces Swaggy Spice Which is its New Mascot
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Hilarious Female-Supporting Beer Ads
The Beaver Water Campaign Aims to Empower Women
Aromatic Masculine Bath Products
These New Duke Cannon Scents Come in Four Varieties
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Individualistic Men's Fragrances
The Diesel D RED Fragrance for Men Celebrates Self Expression
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Radial Modern Barbershops
Gin Design Group Creates a Design-Forward Layout for This Barbershop
Art-Infused Razor Gift Sets
Harry’s and KRINK Team Up for Art-Inspired Second Mammoth Series
Comprehensive Face Kits
Jack Black's Face the Day Boasts Targeted Men's Skincare
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Reparative Body Wash Products
Dove Men+Care Advanced Care Face + Body Cleansing Supports Skin
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Bold Unisex Fragrances
The D by Diesel Eau De Parfum is an Iconic Scent
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Celebrity Personal Care Brands
Dwayne Johnson's Papatui Brand is Affordable and Clean
Water Brand Wrapping Paper
Liquid Death's Winter Slaughterland Wrapping Paper Has Candy Cane Axes
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Disruptive Men's Moisturizers
Fixup is Making Essential Skincare for Men More Fun & Accessible
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Men's At-Home Color Kits
Cleverman Launches 8 New Hair & Beard At-Home Color Care Kits on Amazon
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Men's Grooming Holiday Sets
Proraso Debuts Premium Shaving & Beard Care Gift Sets for the Holidays
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Dressed-Up Bourbon Bottles
Maker's Mark's Limited-Edition Bourbon Bottles Have Sweaters to Match
Spooky Soap Bundles
Dr. Squatch's Spooky Suds Include Four Limited-Edition Products
Premier Men's Fragrances
AXE Fine Fragrance Collection Arrives in Time for Valentine's Day
Hockey Culture-Inspired Collections
Better™ Gift Shop Pays Homage to Hockey Culture and Toronto
BBQ-Themed Soy Sauce Campaigns
The Kikkoman 'Fire Up the Umami' Campaign Encourages Creativity
Heat-to-Eat Snack Ranges
This Urban Eat Food-to-Go Range Can Be Heated Inside its Packaging
Mezcal-Inspired Charitable Merch Collections
Dos Hombres Mezcal Highlights Its Winter Line
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Mom-Focused Beauty Gift Bundles
KAI Boasts a Range of High-Quality Skincare Bundles
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Sleek Snake-Adorned Razers
Gillette and Razer Launch a Collaborative Razor for Gaming Enthusiasts
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Playful Camouflage Patterns
Kohler and Mossy Oak Partner for a Special Capsule
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Beer-Infused Spice Blends
Spiceology and Derek Wolf Collaborate on a Flavorful Journey
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
BBQ-Inspired Wine Bundles
PEJU Winery's BBQ Duo Sweeps in Just in Time for Father's Day
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Eco-Conscious Moisturizing Soaps
Every Man Jack Unveils its Sustainable Bar Soap Collection
Elevated Male Grooming Kits
Piramal Pharma Launches the Bohem Men's Grooming Line
Modern Hydrating Beard Sets
HIM-istry Naturals Boasts Multi-Functional Men's Grooming Products
Salon-Quality Men's Stylers
Colorsmith's Premium Styling Products Boost Confidence & Ease
Summertime Grilling Recipe Marinades
BRIANNAS Marinades Come in Five Delicious Varieties
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Authentic BBQ-Themed Food Products
The Tesco Fire Pit Range Offers Great Flavors for Grillers
Giftable Cannabis Bundles
Emjay Curated a Father's Day Bundle for Cannabis-Consuming Dads
Whiskey BBQ Boxes
Flaviar's Grilled & Distilled Tasting Box Features Whiskey for Pairing with BBQ
Grooming Brand Esports Deals
Gillette Partners with the European Organisation Enterprise Esports
Customer-Driven Pizza Menus
The Pizza Guys Fan Favorites Lineup Has Four Options
Refreshing Self Care Bundles
Jack Black's Head-To-Toe Jack Set Features Product Essentials
Male Personal Care Collections
Bath & Body Works Has Officially Launched its First Men's Line
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Regeneratively Raised BBQ Products
Thousand Hills Launches Two New Regenerative Barbecue Items
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Beer Brand Gift Hampers
This Birrificio Angelo Poretti Luxury Gift Hamper is Packed with Goodies
Parent-Focused Restaurant Menus
The Chuck E. Cheese Grown-Up Menu Caters to Adult Diners
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Bold Hand-Crafted Planters
Manscapers and Tuleste Factory Developed the TFM Collection
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Meat-Themed Brand Experiences
The Jack Link's Meat Retreat Celebrates National Jerky Day