In this tense political climate, the March 2017 social good trends reveal a renewed emphasis on both action and hope.
On the one hand, many brands have been looking for unique ways to stand up for causes they believe in. For instance, the beauty brand Illamasqua recently created an anti-discrimination Human Fundamentalism pledge that customers must agree to before purchasing products from the brand. Another example, is the Unsafety Check app feature, which was created by Black Lives Matter as a way for black Americans "to let the world know how you feel, to come together and resist."
On the other hand, many of the March 2017 social good trends addressed the notion of love and hope in a time of increased polarization. One outstanding example is Lush's Valentine's Day campaign, which celebrated the LGBTQ community by exclusively featuring same-sex couples.
Top 45 Social Good Ideas in March
From Auto-Donating Buttons to Humanitarian Beauty Brand Pledges:
Katherine Pendrill — Apr 1, 2017 — Social Good
45
Homeless Shelter Pods
Homes for Hope Works Around Los Angeles' Zoning Laws
44
Affordable Shipping Container Apartments
Tempohousing Nigeria Repurposes Old Shipping Containers
43
Equality-Promoting Apparel
Profits from This New Everlane Collection Will Go Towards the ACLU
42
Socially Conscious Lifestyle Subscriptions
Love Goodly Offers Eco-Friendly Products Monthly
41
VR Language-Learning Apps
Mondly Uses Immersion to Teach Users New Languages
40
LGBTQ Love Campaigns
Lush Cosmetics' Campaign for Valentine's Day Focuses on Inclusivity
39
Parodical Gender Equality Illustrations
IC4Design's 'Finding Her' is a Critique via Where's Waldo?
38
Vision-Restoring Visors
The eSight 3 Improves Vision for the Legally Blind
37
Contactless Donation Benches
These 'Smart Benches' Offer a Unique Way to Donate to Cancer Research
36
Endangered Animal Valentine's Cards
'Ugly and Forgotten' Swaps Cards for Donations to Charities
35
Empowering Water-Treating Kits
This Water Disinfectant Device is Designed for Developing Areas
34
Dementia-Focused VR Tools
The Virtual Reality Empathy Platform Helps Architects Design Inclusively
33
Recycled Art Installations
The Entrelac Exhibit was Recycled into Blankets for Syrian Refugees
32
Ocean Conservation-Supporting Shorts
Blakkfinn & Co. Athletic Shorts Give Back with Each Pair Sold
31
Color-Changing Videos
Little Mended Hearts' Video for Sick Kids Gets Brighter with Donations
30
AR Rainforest Exhibitions
The ArtScience Museum's 'Into the Wild' Features Tech from Google
29
Cruelty-Free Shampoo Bars
Lush's Solid Shampoo Bars Carry Messages Against Animal Testing
28
Eco Solar Water Purifiers
The 'Aguasolar' Portable Water Purifiers Use the Power of the Sun
27
Charitable Cancer-Fighting Screwdrivers
'Screw Cancer' Donates Money to Cancer Organizations
26
Charity Crowdfunding Fitness Apps
The 'Sentiv' App Pays Users or Charities for Working Out
25
Humanitarian Beauty Brand Pledges
Illamasqua Asks People to Read a Message Before Purchasing Items
24
Gamified Donation Posters
Surf Life Saving's Posters Intrigue Donors with an Arcade-Style Activity
23
Medical Tourism Platforms
Vaidam Provides Information About Medicinal Facilities in India
22
Caffeinated College Courses
'The Design of Coffee' is a Chemical Engineering Course at UC Davis
21
Ghanaian E-Learning Platforms
The Ghanaian Web Platform eCampus Educates Students Online
20
Animated Storytelling Courses
'Pixar In A Box' is a Storytelling Course Available on Khan Academy
19
Mobile HIV-Testing Clinics
'Mobile Health Clinics' is Bringing HIV Testing to Remote Communities
18
Subway Radio Initiatives
Kemet Radio is Producing Education Radio Programming for Cairo Commuters
17
Wildlife-Protecting Chocolates
The Endangered Species Chocolate Dark Chocolate Barks are Tasty
16
IoT Starter Sets
Acer's CloudProfessor Empowers Young Innovators in the Internet of Things Era
15
Emergency Service Coffee
Fire Dept. Coffee Donates a Portion of Sales to Emergency Services
14
Skill Development Platforms
Forge Offers Mentorship and Learning for Teams With an Online Network
13
Risk-Revealing Conservation Campaigns
The African Conservation Foundation Offers Frightening Stats
12
Auto-Donating IoT Buttons
The ACLU Amazon Dash Button Sends Small Contributions to the Legal Group
11
Musician-Produced Pollution Films
The Film 'Smog of the Sea' Was Created by Jack Johnson
10
Charitable Dating App Campaigns
Bumble Was Used to Raise $50,000 for a Planned Parenthood Donation
9
Lemur-Tracking Facial Software
LemurFaceID Builds a Database of the Madagascar Mammals
8
Light-Sensing Malaria Tests
Ugandan Startup Matibabu Can Quickly Diagnose Malaria With Light
7
Loneliness-Fighting Badges
London Commuters will Wear 'Happy to Chat' Buttons to Urge Conversation
6
Black-Owned Business Funding Platforms
'Backing Black Business' Aims to Uplift Black Communities
5
Musical Respiratory Campaigns
Philips' Breathless Choir Helped Those with Lung Problems Sing Again
4
Anti-Discrimination Advocacy Apps
BLM Created Unsafety Check to Support Being Black in America
3
Abusive Partner PSAs
This Canadian PSA Campaign Considers the Obsessive Actions of Abusive Men
2
Female-Named Landmark Campaigns
'Put Her on the Map' Shows the Need for More Female Representation
1
Charitable School Buildings
This School in Lesotho Was a Gift from China to the Country
Related Ideas
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Social Good Valentine's Pizzas
Lou Malnati’s Pizzeria Partnered with Make-A-Wish
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Global Social Impact Initiatives
Reckitt Expands Its Catalyst Program in the US
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Mission-Driven Haircare
Burd Beauty is Devoted to Preventing Domestic and Teen Dating Violence
Algorithmic Reset Campaigns
Länsförsäkringar's Algorithm Cleansing Song Brings Positivity to Feeds
Fashion-Forward Cultural Infrastructure Initiatives
THE FASH APP Debuts Founding Benefactor Circle
Refillable Cosmetic Campaigns
The L'Oréal #JoinTheRefillMovement Campaign is Expansive
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Celebrity Brand Ambassadorships
UNIQLO Taps Cate Blanchett to Champion Its LifeWear Philosophy
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Social-First Local Shopping Schemes
Shop Local by Tiktok Shop Makes Homegrown Goods Accessible
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Mismatched Shoe Anti-Hate Campaigns
ALDO, Ensemble & Pact! Team Up for “Impossible” Pair Day
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Emotive Song Campaigns
Sos Songs Uses Technology to Show How Music Reflects Your Emotional State
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Creatively Shot Footwear Campaigns
Christian Louboutin Releases the Creative Spring 2026 Campaign
Expansive Social Good-Focused Partnerships
Hyundai is Committed to Community Wellbeing
Community-First Skincare Campaigns
Naturium Glow Better Together Celebrates the Power of Community
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Human-Centric Bank Branding Campaigns
TD Bank Group Launches the More Human Platform
Period Care Campaigns
Honey Pot Launched its 'Periods Made Better' Campaign
Fashion Week Beauty Partnerships
L'Oréal Paris Secured Copenhagen Fashion Week Makeup Exclusivity
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Emotion-Led Household Brand Campaigns
Royale’s ‘There for All’ Campaign Emphasizes Daily Moments
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Social Good Butter Merchandise
The Kerrygold Butter Club Merch Will Benefit City Harvest
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Soccer-Inspired Auto Campaigns
Valvoline Global Debuts the The Original Motor Oil. For the Driven
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Motorsport-Inspired Apparel
Anti Social Social Club and Goodyear Drop Bold Streetwear
Transgender-Celebrating Beauty Partnerships
Lush Cosmetics Doubles Down on Transgender Advocacy
South Asia-Influenced Cosmetics Brands
Just B Cosmetics Champions Bold Beauty and Inclusivity
Human Connection-Emphasizing Radio Initiatives
LG Electronics Has Introduced Radio Optimism
Celeb-Headed Holiday Jewelry Campaigns
Tiffany & Co. Presents the 'Love is a Gift' Campaign
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Curated Canadian Beauty Sets
The Beauty Edit Vol. 1 Showcases Canada’s Indie Beauty Talent
Charitable Lip Beauty Initiatives
Watier Supports Women Through Charitable Donations
Curated App Collections
Made with Lovable Showcases Tools Built with Care and Creativity
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Compassion-Focused Retail Concepts
Mrs. Meyer's Clean Day is Running a Compassion Store in Toronto
Pride Month T-Shirt Lines
The 'Love is a Human Right' Line Celebrates the 2SLGBTQIA+ Community
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Domestic Violence Awareness Campaigns
GlassesUSA.com Joins The National Domestic Violence Hotline
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
LGBTQ+-Celebrating Luxe Watch Designs
GUESS Watches Introduced Its 2025 Worn with Pride Capsule
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Charitable Fashion Shows
Bloor-Yorkville BIA and Collaborators Ran Couture for a Cause:
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Impactful Women-Supporting Haircare
DESIGNME Rooting for All Women Spotlights Two Products
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Perks-Filled Activations
The Really Good Mood Machine by Uber Shares Feel-Good Surprises
Skincare Brand Grant Programs
Bubble Skincare Launches its 'Face The Future' Initiative
Vodka LGBTQIA+ Initiatives
Absolut x Paris Hilton Celebrate Pride at the OUTLOUD Music Festival
Awareness-Raising Shoe Store Concepts
Soles4Souls Canada Highlights What's Important This Season
Empowering Vibe Coding Campaigns
Paris Hilton is the First Android Icon in Residence
Boldly Inclusive Hair Campaigns
Splat Hair Color Announces That Every Shade Tells a Story
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Rewarding Ethical Chocolate Promotions
Tony’s Chocolonely and The Social Hub Amsterdam Partnered
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Hygiene-Focused Disaster Relief Initiatives
Procter & Gamble Runs Its Tide Loads of Hope Program
Charitable Furniture Businesses
IKEA U.S. Announces Three New Donations to LGBTQIA+ Organizations
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Anti-Bias Fashion Unveilings
Primark Created "Kim Parr" to Challenge Preconceptions
Fitness-Focused Food Drives
In March, Technogym Hosted the Let's Move & Donate Food Campaign
Self-Expression Retail Campaigns
Tillys Marked Ten Months of Its Discover Your Style Campaign
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Black Cherry-Forward Marketing Campaigns
Humantra Celebrates the Return of Its Black Cherry Flavor
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Motherhood Therapy Campaigns
BetterHelp Launched Its Motherhood With You Series for Mothers
Honest Parenthood Initiatives
Similac's Love Without Measure Supports Gen Z Parents
Seasonal Social Good Sandwiches
Urban Eat and Teenage Cancer Trust Partnered for the Holidays
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Beauty Retailer Fundraising Campaigns
Superdrug and Switchboard Partnered for LGBTQIA+ Support
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Brand Motif-Centric Fashion Lines
Anti Social Social Club Debuts Its Spring/Summer 2026 Collection
Ethical Cosmetics Campaigns
Sabrina Elba Advocates for Ethical Sourcing and Child Labor Reform
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Impact Travel Guides
Giveback Guide Connects Travelers With Meaningful Ways To Support Local
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Time Reclamation-Focused Cleaning Campaigns
Maid Brigade Launches a Cheeky Summer Ad Campaign
Social Good Gifting Ranges
The Virgin Experience Days Gifts for Good Collection is Purposeful
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Empowering Beauty Campaigns
Bella Vida Santa Barbara has launched its 'You Are Amazing' campaign
Checkout-Based Micro-Donations
Adyen and adidas expand donation features at checkout
Corporate Volunteer Initiatives
TELUS Hosted Its 21st Annual Days of Giving
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Optimism-Focused Charitable Campaigns
LG Electronics Canada Ran the Optimism Meter Campaign
Charitable AIDS-Focused Medical Scrubs
HYPOTHESIS & (RED) Tackle HIV/AIDS Prevention & Treatment
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Collective Participation Campaigns
Garnier Launches the Collective for the Planet Program
Logo-Based Health Campaigns
NHS Blood and Transplant Launches Logo Campaign for Blood Donations
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Kindness Generator Platforms
bekind.now Helps Users Generate Acts of Kindness to Brighten Days
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Phone Software Updates
Google Launches March Pixel Drop With New Pixel And Android Features