Top 35 New Ventures Trends in July

The top July 2021 new ventures explore major themes like fortified health, the future of travel, sustainability and accessible luxury.

At a time when personal and preventative health is top-of-mind for many people, there are tons of earth-friendly snacks, better-for-you condiments and next-gen products being introduced to support gut health and overall immunity. Waitrose's newly launched Holistic Living range shares everything from cereals and yogurts to smoothies with a focus on good gut health.

Some of the new ventures that are being explored by established companies include Netflix's first foray into collectibles with an online merch shop, a new subscription service for Twitter users called Twitter Blue and the first-ever fashion collection from Ferrari.