American track and field athlete Allyson Felix launched her own lifestyle brand that recently released its inaugural product: the Saysh One shoes. The running shoes are designed to be breathable and lightweight, which makes them ideal for everyday wear. The Saysh One shoes are outfitted in woven jacquard and microsuede fabrics to form an understated striped pattern. The sneakers come in black, light blue, and white colorways.
Felix, who broke with Nike in 2019, designated her new brand as a space for women to come together to support and uplift each other. The Saysh Collective section of the brand is dedicated to this empowering purpose. The Saysh One pre-orders, which will ship in September, grant consumers access to the Saysh Collective, where they can find community, virtual and physical events, and learning resources.
Image Credit: Saysh
Why This Trend Is Growing
- Lightweight Shoes
- Opportunity for disrupting the shoe industry with more comfortable, weightless shoes.
- Community-inspired Brands
- Opportunity for creating and marketing brands that foster community among women.
- Women’s Lifestyle Brand
- Opportunity for expanding the market in this industry for women-led lifestyle brands.
Industries Being Reshaped
- Footwear
- Opportunity for innovation in the shoe industry by developing lightweight shoes that are fashionable and comfortable.
- Consumer Goods
- Opportunity for creating more community-inspired brands in the consumer goods industry marketed towards women.
- Athletic Apparel
- Opportunity for expanding the market in the women’s athletic apparel industry with focus on empowering community building.
