The wide range of July 2019 sports trends celebrates the vast amount of athletics that are played across the globe. With the NBA championships passing, many brands marked the historic victory of the Raptors with new product designs including 'F as in Frank' in collaboration with "Frankie Collective.'
The duo joined forces to create vintage-inspired graphic tees that feature five of the Toronto Raptor athletes, which played a strong role in bringing home the championship. Each graphic t-shirt is accompanied by images that are true to each player's respective personality as well, including a nickname. Another great sports trend this month is by Nike, unveiling an ad that celebrates the Women's World Cup by highlighting youth culture. The campaign is named 'Dream Further' and encourages youth to feel empowered and spotlight the importance of diversity in sports culture.
Top 55 Sports Trends in July
From Vintage-Style Basketball Tees to Equality-Promoting Soccer Ads:
55
Simplified Athletic Training Devices
The moba Ab Roller Wheel Supports Over 80 Different Exercises
54
UEFA Europa League Final with Amstel
Amstel Renews Its Association with UEFA Europa League
53
Stylish Adaptable Lifestyle Lines
Forward With Design's Collection Helps Consumers Stay Active
52
In-Wristband Wireless Earbuds
'Wearbuds' are the First Wristband-Housed True Wireless Earbuds
51
New Mom Exercise Equipment
The Conceptual 'Spinning Together' Bike Keeps Moms Connected to Babies
50
Sports-Inspired Streetwear Capsules
AAPE By A Bathing Ape Unveils a Three-Part Collection
49
Inversion Yoga Training Furniture
The FeetUp Trainer Helps Yogis Fine-Tune Their Craft
48
80s-Inspired Athletic Collaborations
The Nike x Stranger Things Line Revives Retro 1985 Styles
47
Mermaid-Inspired Underwater Monofins
The 'Amphi' Monofin Offers Extra Propulsion for Users
46
Workout-Optimizing Nose Strips
The Intake 'Breathing' Nasal Strip Maximizes Breathing During Sport
45
Group Rope Workout Devices
The Warrior StrongHold 2.0 Anchor Station Works with Up to Eight People
44
Back-Strengthening Stationary Bikes
The 'FBeBike' Enables a Total Body Workout
43
Mesh Waterproof Stable Sneakers
Nike Introduces The Zoom Pegasus 36 Trail Once Again This Year
42
Modular Single-Person Sport Boats
The Point 65 'KingFisher' Trimaran Fishing Kayak is Stable
41
Extravagant Sporty Menswear Designs
Craig Green and adidas Join Forces for the SS20 Season
40
Prototype-Inspired Casual Sneakers
Nike's N. 354 Series Unveils a Brand New Air Force 1-Type
39
Reflective Night Running Sneakers
adidas Originals Pushes the Performance of the Nite Jogger
38
Elevated Sporty Sneaker Drops
The adidas x Hender Scheme Drop Boasts a New Take on the ZX 4000 4D
37
Viewing Window Paddle Boards
The Crystal Kayak 'Visio Board' Offers an Underwater View
36
Recovery-Accelerating Wearables
The Complex Mini Wireless Muscle Stimulator Use TENS Technology
35
Full-Body Workout Resistance Systems
The Juke Performance MASS SUIT Elite Series is Intense
34
Elegant Tracksuit Iterations
Daniëlle Cathari Offers a Chic Take on the Classic adidas Tracksuit
33
Durable 3D-Printed Sneakers
New Balance 3D-Printed Shoes Focus on Durability
32
Vintage-Style Basketball Tees
F as in Frank Unveils a Capsule of Toronto Raptors T-Shirts
31
Safety-Focused Tire Training Equipment
The Abs Company Tire Flip 180 XL Has an Adjustable Weight
30
Casual Soccer-Inspired Streetwear
The PUMA Jersey Pack Brings Together Bold and Thematic Prints
29
Printed Stylish Golf Wear
Steph Curry Spotlights Under Armour's Uniquely Designed Golf Collection
28
Vibrant Yellow Skateboarding Shoes
adidas Skateboarding & Miles Silvas Debut a New 3ST.004 Color
27
Handsfree Diver Computer Headsets
The ScubaPro Galileo HUD Dive Computer Has a Micro OLED Display
26
Enchanting Paddle Board Illuminators
The SUPGLO LED Underwater Lights Enable After Dark Cruising
25
Slick White-on-White Sneakers
adidas Skateboarding Taps Tyshawn Jones for an Upcoming Release
24
Recycled Plastic Tennis Gear
The adidas by Stella McCartney Tennis Collection is High-Performance
23
Sporty Sun Care Mists
Shiseido's Invisible Protective Mist SPF 50 Encapsulates Sweat
22
Reworked Studded Basketball Shoes
The New Air Jordan XIV is Designed by Jordan Brand and Supreme
21
Personalized Boxing Boots
Anthony Joshua Wore Advanced Under Armour Boots in His Last Bout
20
Envelope-Packaged Sports Towels
One Zipper's Gym and Yoga Towel is Packed in a Microfiber Pouch
19
Odor-Eliminating Fishing Hand Wipes
The D-FUNK Fish-D-Funk Odor Removal Wipes Neutralize Smells
18
Upcycled Plastic-Made Golf Shoes
adidas' TOUR360 XT Parley Sneaker Boasts Eco-Friendly Elements
17
Classic Skater-Backed Sneakers
The New Balance Skateboarding Silhouette is Launched with Jamie Foy
16
White Suede Soft Sneakers
Nike SB and Polar Skate Co Unveil a Blazer Low GT Silhouette
15
Intelligent Navigation Golf Caddies
The 'DUCK' Robot Golf Caddie Offers 25km of Range Per Charge
14
Sporty Watermelon Beverages
WTRMLN SportWTR is a Clean Drink That's Filled with Electrolytes
13
Wavy Golf Clubhouse Designs
Oppenheim Architecture Uses Concrete as the Main Material Here
12
Mixtape-Inspired Sneaker Designs
Nike Honors Retro Colorways Through a Scribbled Design
11
Functional Sleek Sporty Apparel
Mizuno Continues Its KAZOKU Project With Parisian Label FUTUR
10
Mountain Biker Data Trackers
The 'TrailSense' Trail Tracker Captures 3D Movements in Real-Time
9
Soccer-Inspired Sportswear Capsules
Sivasdescalzo Celebrates a Past World Cup With adidas
8
Research-Backed Tennis Gear
UNIQLO Designs Game Wear for Roger Federer and Kei Nishikori
7
Sporting Event Refreshment Promotions
The Coca-Cola GB Premier League Promotion is Fan-Focused
6
Referee-Inspired Watch Designs
Timex and Nigel Cabourn Collaborate on a 1950s-Style Watch
5
TV-Enabled Shopping Opportunities
The Golf Channel Taps Digital Retail Technology for Father's Day
4
Football-Inspired QSR Products
Popeyes Louisiana Kitchen Prepared a Wingspan Box for the NBA Draft
3
Luxe Suede-Crafted Runners
The Running Sneaker by Off-White Boasts a Retro Design Language
2
Retail Chain Sports Partnerships
KOHL's Has Signed a Deal with a Sports Apparel Retailer
1
Equality-Promoting Soccer Ads
The Women's World Cup Ad by Nike Spotlights a Young Talent
Related Ideas
Modern Heritage-Based Streetwear
adidas Spotlights its 'Superstar Collection' for Fall and Winter
Nostalgic Gamer Streetwear Collections
The New Era x PlayStation Range Has Hats, Hoodies and More
90s-Inspired Heritage Jerseys
adidas Unveils FIFA World Cup 26™ Away Kits
Celebratory Footwear Capsules
The adidas X West NYC Capsule Honors 85 Years of Tip Top Shoes
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Playful Sport-Centric Partnerships
NIKE x LEGO Group Announced a Multi-Year Partnership
Spring Apparel Collection Celebrations
adidas Originals & Willy Chavarria Celebrate the SS25 Drop
Lunar Craft Fashion
adidas Lunar New Year 2026 Brings Chinese Craft into Modern Athletic Style
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Vintage-Inspired Summer Sneakers
Nike Presents a Light British Tan Air Max Muse Shoe
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
Rivalry Jerseys Debut
Nike Rivalries 2025 Unveils Team Jerseys Inspired by Heritage & Culture
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
Heritage Sportswear Collections
Wales Bonner x adidas Fall 2025 Explores Sport Heritage and Craft
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Elevated Fall Tennis Fashion
The Y-3 FW25 Tennis Campaign Blends Performance with Bold Design
Custom 3D-Printed Basketball Shoes
adidas Revealed New Project R.A.P. Silhouette
FIFA Collectibles Licensing Deals
FIFA & Fanatics Signed Its Long-Term Exclusive Collectibles Deal
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Animation-Branded Golf Collections
The 2026 Disney x Nike Golf Collection is Playful
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Athlete-Starring Footwear Campaigns
DICK’S Sporting Goods Unveiled its 'Speed Shopping' Campaign
Football Capsule Collections
The adidas Originals x BAPE Football Collection Drops for World Cup
Bespoke Jersey Designs
adidas Unveils its Largest Home Kit Collection Ahead of FIFA World Cup26
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Tricolored Tournament Soccer Balls
adidas Unveiled the Official Match Ball of the FIFA World Cup26
Sports Fan Pop-Ups
Just Eat's Countdown Club Celebrates the UEFA Champions League Final
Signature Athlete Collections
Caitlin Clark's Signature Release Marks Historic Nike WNBA Milestone
Youth Soccer Partnerships
Tim Hortons Has Partnered with Adidas on Its Timbits Soccer Jerseys
Football Fashion Capsule
TOGA x Umbro Capsule Blends Tailoring with Performance Sportswear
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Sleek Iridescent Soccer Shoes
Nike's Total 90 III Sneaker Comes in a Blue Void Colorway
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Opulent Athletic Fashion Collaborations
The Balenciaga x NBA Collaboration is Limited-Edition
Girl Group-Inspired Football Shirts
Spice Girls and Admiral Launch a Spiceworld Football Shirt
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
National Team Kit Collections
Nike Unveils 2026 U.S. Soccer Kits
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Commemorative Retro Shirts
Tottenham Hotspur and Nike Mark 125 Years with a Retro Shirt
Sneaker-Inspired Graphic T-Shirts
Nike Introduces the New Graphic Panda Dunk T-Shirts
Commemorative Baseball Hats
New Era Cap Company Pays Homage to the Los Angeles Dodgers
Playful Tomato Athletes
The Heinz National Games Campaign Turns Tomato Stems into Sports Figures
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Preppy Sportswear Capsule
The Brooks Brothers x New Era SS26 Fuse Tailoring with Baseball Styling
Athletic Boundary-Blurring Collabs
The Reigning Champ x PUMA Golf Collection Bridges Worlds
Limited-Edition Team Cans
Sprite x Unrivaled Brings a New Co-Branded Can Collection
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Streetwear Sports Capsule
The Brigade x New York Giants Line Merges Heritage & Football Culture
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Branded Newspaper Kiosks
New Balance's Grey Days Pop-Up Celebrates a Timeless, Universal Color
Next-Gen Athlete-Starring Ads
Nike Presents its Cinematic 'Why Do It?' Ad Campaign
Muted Sportswear Collections
Song for the Mute & adidas Originals 006 Reveals Retro-Inspired Gear
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Resilient Collaboration Fashion Capsules
Converse and Daily Paper Launch Rise Through the Ropes
Co-Branded Athleisure Capsules
Umbro is Working with atmos on a Turf Collection
Multi-Year Footwear Partnerships
Nike and LEGO Team Up for a New Kid-Centric Collaboration
Football-Focused Brand Platforms
Pepsi Football Nation Seeks to Unify the Brand's Partnerships
Monochrome Football Jerseys
Paris Saint-Germain and Jordan Brand Release 2025-26 Fourth Jersey
Antiperspirant Sports Partnership Campaigns
Dove X the US Open Launch an Underarm Ambassadorship
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Football Culture Fashion
PUMA x Ahluwalia Collection Draws from African Football Communities
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Reimagined Football Apparel
Off Season x NFL Unveil the 'NFL Ready-To-Wear' Collection
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Sports Beauty Partnerships
Fenty Beauty Partners with WNBA’s New York Liberty in a Historic Deal
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
creator-led football competitions
Adidas expands partnership with kings league through 2028
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Phone Case Collaborations
TORRAS Dropped Its Portugal National Team Ostand Phone Case
Blue Tonal Footwear Collaborations
Eastside Golf x Nike Expand the 'Take Flight' Collection
Minimal Court Collections
The adidas Fear of God Athletics FW25 Line Merges Sport & Simplicity
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Stylish Basketball Athlete Uniforms
The Toronto Tempo Reveals Its 2026 Athlete Uniforms
Celebratory Football Beer Campaigns
Tennent’s Time to Dream Campaign Celebrates the World Cup
90s-Inspired Soccer Campaigns
adidas Unveiled its 'Backyard Legends' Film Ahead of FIFA 2026
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Basketball Culture-Inspired Campaigns
Under Armour x RDCWorld will Debut 'Let Them Talk'
Premium Team-Specific Apparel
GAME 7 Apparel Features Streetwear Aesthetics
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Boxing Sportswear Capsule
Aries x Champion Delivers a Graphic-Led Boxing-Inspired Apparel Range
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Vintage-Style Athleisure Collections
Steinmann Brothers Launch NBA and Man City Lines
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Collective Viewing-Celebrating Ads
Hisense Debuts 'Innovating a Brighter Life' for FIFA 2026
Premium Streetwear-Informed Jerseys
The BAPE x Mitchell & Ness Collection Fuses Street with Sport
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Holiday-Theme Footwear Capsules
Footwear Brand AUTRY Uses AI to Generate its Holiday Campaign
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Archive Graphic Tees
Dover Street Market x Nike Launch Vintage Graphic Tees Collection
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Football Series Capsules
Balenciaga's Football Series Adapts American-Football Elements to Fashion
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
Sporty Heritage Leisurewear
’47 x Sporty & Rich New York Yankees Boasts Classic Minimalism
Sport Heritage Capsules
The Kappa Authentic SS26 Blends Football Roots with Streetwear
Paralympic Dual-Focused Promotional Campaigns
The Canadian Paralympic Committee Gains Visibility
Orange Sports Ball Merch
The Marty Supreme Sports Balls by A24 Expand the Film’s Merchandise
Trailblazing Golf Events
Starter Collaborates with 2025 Original Tee Golf Classic
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Hair Salon-Powered Sports Campaigns
Great Clips Ties Its Latest Campaign to the Stanley Cup
Soccer-Themed Grocer Tote Bags
These Trader Joe’s Tote Bags are Being Given Away in San Francisco
Fashion-Forward Basketball Outwear
Off Season x NBA Debut the 'NBA Puffer Collection'
Sportwear Celebrity Fusion Tease
SKYLRK x Adidas Football Collaboration Teases Soccer Designs
Canadian Soccer Style Campaigns
Levi's Canada Launched Its World Cup Campaign Starring Kaila Novak
Prideful Modernist Tech Collections
The Apple 2025 Pride Collection Marks Pride Month in Style
Next-Gen National Kits
The 2026 Home Kit Collection from Adidas for 22 National Teams
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Sporty Collaborative Fashion Capsules
Born X Raised Launches a Collaborative Sports Range
Cultural Sports Collaboration
The Weeknd and Toronto Blue Jays Unite for a World Series Collection
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Athlete Food Sponsorships
Think Turkey Tapped AJ Lawson for Its Basketball Season Campaign
Whimsical Soccer-Themed Illustrations
Visa Commissions Art in Connection to FIFA World Cup
Expansive Month-Long Fashion Celebrations
Fashion Art Toronto Marks Its 20th Anniversary
Sports-Focused Diversity Initiatives
FC Barcelona Celebrates European Diversity Month
Matchday Soccer Kits
AFC Toronto 2026 Primary Soccer Kits Blend Matchday Culture & Everyday Wear
Prideful Wrestling Gear Lines
TNA Wrestling Introduces its New Pride Month Capsule
Motivational Athlete Campaigns
Lionel Messi and Patrick Mahomes Star in adidas' 'You Got This'
Collaboration Soccer-Celebrating Tumblers
These Stanley 1913 Cups Celebrate Football
Jewelry Brand-Supported Basketball Teams
Peoples Jewellers is Supporting the Toronto Raptors