These July 2016 sports ideas range from modernized golf sneakers to VR swimming lessons that hope to increase water safety among Swedish youth. In addition to a handful of tech-integrated sport simulators that aid with visualization and performance, other notables include experiential retail examples that are changing the way one purchases athletic gear.
Standouts like adidas' Toronto-based Euro cup pop-up give die-hard soccer fans a chance to try out gear worn by their heroes while Under Armor's product facility doubles as an innovation lab that employs both human and robot staff members.
Additional July 2016 sports innovations include equality-promoting soccer ads -- a comment on recent fan disputes during Euro cup games -- and waste-made soccer cleats that are created with both performance with environmental responsibility in mind.
Top 50 Sports Trends in July
50
Eco-Friendly Workout Accessories
The 'H² Kit' Provides Everything Needed to Stay Active
49
Soccer-Inspired Editorials
This Sports Editorial Celebrates Peak of Global Athletic Style
48
Redesigned Snorkeling Masks
These Snorkeling Masks Make Practice Much Easier
47
Female Skateboarder Photography
Hannah Bailey Pays Tribute to Women Boarders In 'The Free Life'
46
Fast Fashion Athletic Ads
H & M Created a Line of Fashionable Sportswear with Olympic Athletes
45
Adaptable Athlete-Made Sportswear
Zlatan Ibrahimovic Created His Own Brand of Quality Sportswear
44
Expansive Folding Canoes
The Onak Canoe Offers Room For Three People Plus Their Gear
43
VR Fitness Platforms
Holodia is Using VR Technology to Make Fitness More Fun and Accessible
42
Wearable Hiking Devices
Microsoft's Band 2 Now Features the 'Explore Tile' for Outdoor Adventures
41
Designer Athlete Uniforms
The EA7 Olympic Collection is Modeled by Penny Lane and Pietro Boselli
40
Athletic Innovation Labs
Under Armour’s New Product Design Facility Uses Robots
39
Spontaneous Soda Ads
Coca-Cola's Ad With Jordan Spieth Takes a Creative Turn
38
Competitive Health Systems
The Samsing S Health App Has People Compete Against Similar Users
37
Color-Coded Soccer Posters
Sean Ford Recreated the UEFA Euro Teams with Simplistic Graphic Designs
36
Olympian Volleyball Uniforms
Lululemon Created Clothing for Athletes at the Rio Summer Olympics
35
Chic Lawn Games
The Shinola Bocce Ball Set is the Perfect Gift for Father's Day
34
Branded Athlete Swimwear Collections
The Missy by Speedo Performance Suit Collection is Sporty
33
Euro Cup Pop-Up Lounges
'The Base' by adidas Canada is a Euro 2016 Viewing Lounge in Toronto
32
Fantasy Sport Micro-Games
'Ballr' Introduces a Rapid-Fire Format for Fantasy Sports Gaming
31
Shark-Deterring Surf Leashes
Modon Surf and Sharkbanz' Surfing Leash Keeps Sea Predators at Bay
30
Athletic Prosthetic Legs
The Soleis Prosthetic Leg is Designed for Bobsled Athletes
29
Surreal Scuba Ads
The Seac Diving Pro Campaign Illustrates How the Sea is Calling
28
Competitive Sporting Apps
The FanZcall App for Sports Fans Helps Make Game-Time Predictions
27
Modern Golf Sneakers
The Nike Flyknit Elite Golf Shoe is Made for the Modern Athlete
26
Virtual Football Simulators
The SwingTrack Mobile Gave Fans an Interactive Grey Cup Experience
25
VR Swimming Lessons
Children Can Overcome Their Fear of Water with This New Program
24
Waste-Made Sneakers
Nike Grind is a Material Made Up of the Sportswear Company's Own Trash
23
Celebrity Skiing Reality Shows
'Miracle in Snow' is a Chinese Reality Show About Ice Sports
22
Energy Drink Campaigns
The Grupo Petrópolis Ad Shows the Effort It Takes to Break Records
21
Infrared Yoga Studios
Poe Yoga's Hot Yoga Classes Offer Clean Heat with FAR Infrared Heating
20
Active Apparel Shopping Apps
The UA Shop App Brings Personalized Shopping to Under Armour
19
Handsfree Camera Recording Accesories
The 'GoHawk' GoPro Remote Shooting System is Robust
18
Rocking Climbing Prosthetics
The 'SCALO' Prosthetic Climbing Arm Design Rotates 360-Degrees
17
Bullet-Inspired Golf Balls
The Caliber Golf Ball Design Travels a Straighter Trajectory
16
Professional Basketball Workouts
The NBA FIT App Aims to Help Improve Players' Game and Fitness
15
Interactive Football Apps
The Commonwealth Stadium Uses Beacons in Conjunction with Its Mobile App
14
Rugged Mobility Scooters
The Boomer Beast Helps Users With Mobility Issues to Embrace the Outdoors
13
Drone-Filmed Free Climbs
These Daredevils Free Climbed the Eiffel Tower and Captured It with a UAV
12
Father's Day Fun Runs
The 'Do It for Dads Walk Run' Raises Funds for Prostate Cancer
11
Dramatic Olympic Campaigns
The New Under Armour Ad Highlights the Grueling Training of an Olympian
10
Sentimental Olympian Ads
This Special Olympics Ad Ties in with Father's Day Celebrations
9
Incentivized VR Apps
Moosejaw Offers Rewards for Playing Its Virtual Reality Games
8
Peaceful Fast Food Ads
These McDonald's Soccer Ads Bring People Together for UEFA Euro 2016
7
Sports Trivia Bots
Australia's NRL Sporting League Has a 'SOO' Trivia Bot on Facebook
6
Stadium-Wide Wi-Fi Promotions
Edmonton's Commonwealth Stadium Boasts a Free Wi-Fi Network
5
Deep-Sea Dive Cameras
The 'Octospot' is a Camera Designed By Divers for Divers
4
Social Media Management Systems
Tim Horton's Field is Equipped to Curate Game Day Content
3
Antimicrobial Rowing Suits
This Antimicrobial Suit Will Keep Olympians Safe From Contaminants
2
Sporty Promotional Cans
This Molson Coors Packaging Advertises the Coors Light Games
1
Refugee Olympic Teams
The IOC Announced a Ten-Member Team of Refugee Athletes Will Compete in Rio
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Performance Swimwear Brands
Surface Athletic Launches Canada’s Boldest New Swimwear Brand
Mind-Activating Performance Sneakers
Nike Mind 001 And 002 Stimulate Feet To Sharpen Focus
Elevated Athletic Collections
Reebok Launches Multi-Sport Performance Apparel Lines
Playful Sport-Centric Partnerships
NIKE x LEGO Group Announced a Multi-Year Partnership
Gen-Z-Targeted Retail Concepts
Urban Outfitters Debuts 'On Rotation' with Nike
Classic Lifestyle Shoes
The 'adidas Handball Spezials' Boast Versatility and Heritage
Lunar Craft Fashion
adidas Lunar New Year 2026 Brings Chinese Craft into Modern Athletic Style
In-Game Digital Sneakers
Nike and Fortnite Launched Four Digital Sneakers
Immersive Throwback Sports Events
Michelob ULTRA Launched the 'Run Back the Miracle' Activation
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
Street‑Meets‑Golf Apparel
The OVO Golf Collection Fuses Streetwear with Performance Golf Gear
Vintage-Inspired Summer Sneakers
Nike Presents a Light British Tan Air Max Muse Shoe
AI-Backed Sneaker Design Platforms
Nike Introduces the AIRImagination Platform of Design
Lifestyle-Catering Molded Footwear
adidas Presents the Harden Vol. 9 in a Molded Leather Look
Football Boot-Inspired Sneakers
Nike Launches the Air Max Plus Tiempo Sneaker Model
Athletic Performance Essentials
Nike Streamlines Running Collection with Cushioning Categories
Summer Sneaker Colorways
The Igloo Air Jordans Bring a Fresh Look Just in Time for Summer
Recycled Textile Soccer Kits
Nike's 2026 World Cup Kits are Made from 100% Recycled Textiles
Heritage Sportswear Collections
Wales Bonner x adidas Fall 2025 Explores Sport Heritage and Craft
Elevated Fall Tennis Fashion
The Y-3 FW25 Tennis Campaign Blends Performance with Bold Design
Boldly Tonal Patient-Designed Sneakers
Nike Unveils the 2024 Doernbecher Freestyle Collection
90s-Inspired Heritage Jerseys
adidas Unveils FIFA World Cup 26™ Away Kits
Chic Festival-Ready Footwear
adidas' Icons are Festival and Spring-Forward Sneakers
Sportswear Retailer Partnerships
Target and Champion Announced a Multi-Year Partnership
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Reimagined Light Lifestyle Footwear
Nike Introduces the Total 90 III SP Sneaker in Sail
Animation-Branded Golf Collections
The 2026 Disney x Nike Golf Collection is Playful
Custom 3D-Printed Basketball Shoes
adidas Revealed New Project R.A.P. Silhouette
Dynamic Running-Focused Retail Concepts
Nordstrom Debuts Nike Running @ the Corner
Athlete-Starring Footwear Campaigns
DICK’S Sporting Goods Unveiled its 'Speed Shopping' Campaign
Minimal Collaborative Summer Footwear
Wales Bonner and adidas Join Once Again for SS25
Locker Room-Inspired Apparel Collections
Lacoste Explores Vulnerability and Victory for SS26
Futuristic Slip-On Shoes
Adidas Unveils 'Climacool' for a Minimalist Lightweight Footwear Option
Dynamic Layered Bright Sneakers
Nike Unveils an Air Pegasus Wave in Football Grey
Football Capsule Collections
The adidas Originals x BAPE Football Collection Drops for World Cup
Bespoke Jersey Designs
adidas Unveils its Largest Home Kit Collection Ahead of FIFA World Cup26
Tennis Tournament Capsule Collections
The Lululemon Indian Wells Apparel Range is Athlete-Approved
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Athlete-Remixed Retro Football Boots
David Beckham and adidas Remixe the Predator 24 Shoe Again
Athlete-Developed Performance Golf Capsules
Oakley Taps JR Smith to Promote Its Fusion Collection
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Multi-Sensory Sports Commentary Devices
OneCourt Pioneers Accessibility for Sports Fans
Glowing Collaborative Y2K Sneakers
Dover Street Market and Nike Present a Glowing Vomero 5
Stylish Athlete-Informed Kits
lululemon Debuted the Canadian Athlete Kit for Milano Cortina 2026
Bold Tonal Golf Sneakers
Nike Presents the Air Max Plus Golf in a Hyper Blue Palette
Single Shoe Services
adidas Launched a Service for Those Living with Leg Limb Differences
Sleek Iridescent Soccer Shoes
Nike's Total 90 III Sneaker Comes in a Blue Void Colorway
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
Virtual Footwear Try-Ons
Google's AI-Powered Try-On Tech Helps with Online Shoe Shopping
Elevated Classic Sneaker Silhouettes
Reebok Upgrades Three Classic, Fan-Favorite Footwear Styles
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Culturally Rich Sports Stores
adidas' New 'Home of Sport' Flagship Features Unique Digital Tools
Humanoid Robot Games
The Great Robot Olympics Reveals Both Promise and Prose in Ai Evolution
Football Culture-Inspired Athletic Collaborations
Palace and Nike Collaborate on the P90 Line
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Advanced 70s-Inspired Sneakers
Lacoste Elite Active Sneakers are Made with a Blend of Textiles
Indoor Golf Simulator Lounges
GolfSuites is Making a Strategic Pivot to Indoor Simulation
National Team Kit Collections
Nike Unveils 2026 U.S. Soccer Kits
Athlete-Collaborative Premium Sneakers
Jude Bellingham Gets an Exclusive adidas Collection
Antigravity-Inspired Training Sneakers
The Nike Vomero Comes in the Plus and the Premium
Digital Icon-Inspired Tennis Balls
Wilson and Apple Join Forces to Bring the Digital Wheel to Life
Touch-Reactive Shoes
adidas and Humanrace's EVOLUTION Pro Integrates Haptic Elements
Desert-Inspired Tennis Collections
Wilson's Desert Vibes Capsule is Timely and Exciting
Animation Performance Apparel
Disney x Nike Performance Golf Collab Range Features Themed Apparel
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Collaborative Tech Memory Products
Sandisk x FIFA World Cup 2026 Present a Vibrant Collection
Athletic Boundary-Blurring Collabs
The Reigning Champ x PUMA Golf Collection Bridges Worlds
Gamer-Branded Pickleball Sets
Razer and JOOLA Released a World-First Gaming-Pickleball Crossover
Athlete-Inspired Football Collections
Nike and Sam Kerr Launch a Signature Product Line
Technical Apparel Capsule
Mizuno for Margaret Howell Spring Summer 2026 Refines Performance Basics
Old-School Soccer Apparel Capsules
Percival and Umbro Debut a 90s-Inspired Soccer Collection
Dynamic Fashion-Forward Basketball Shoes
Balenciage Presents its First Basketball Sneaker Model
Luxury Basketball-Themed Fashion Capsules
Balenciaga Introduces the Basketball Series Collection
Style-Minded Workout Equipment
The Nike Strength VOLT Collection Support Training Performance
Resilient Collaboration Fashion Capsules
Converse and Daily Paper Launch Rise Through the Ropes
Co-Branded Athleisure Capsules
Umbro is Working with atmos on a Turf Collection
Multi-Year Footwear Partnerships
Nike and LEGO Team Up for a New Kid-Centric Collaboration
Streetwear Skate Remixes
The New Future Campaign Revives the Old Skool with Athlete-Driven Designs
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
Sports-Focused Smart Classes
Innovative Eyewear Debuts the Reebok Powered by Lucyd Smart Eyewear
Collaborative Summer Protective Fashion
BEAMS and Speedo Work on a Amphibious Collection
Experiential Running Shoe Shops
House of SportsShoes Merges Digital Presence & Physical Experience
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Heritage-Inspired Soccer Kits
Canada Soccer & Nike Debut Canadian Kits for FIFA World Cup 2026
Blue Tonal Footwear Collaborations
Eastside Golf x Nike Expand the 'Take Flight' Collection
Aquatic Fitness-Focused Innovations
Hydrorevolution is Dominating the Aquatic Fitness Space
Minimal Court Collections
The adidas Fear of God Athletics FW25 Line Merges Sport & Simplicity
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Athleisure Line Launches
Fashion Nova’s “Performance in the City” Athleisure Collection
Branded In-House Content Studios
Dick's Sporting Goods Showcases Cookie Jar & A Dream Studios
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
creator-led football competitions
Adidas expands partnership with kings league through 2028
Basketball-Inspired Undergarments
Tommy John’s Tournament Collection is Trusted by NBA Stars
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
Energy-Generating Soccer Balls
PowerOn's Kinetic Energy Technology Powers Small External Devices
Assistive Sports Entertainment Technologies
St. Louis CITY SC Incorporates Touch2See's Technology
Sustainable Sports Essentials
Reebok Unveiled the Performance-Focused Workout Ready Sports Bra
Limited-Edition Golf Footwear Silhouettes
ASICS Boasts a Limited-Edition JAPAN S™ Golf Shoe
Striking Baseball Capsules
Under Armour Unveiled its 'King of Diamonds Baseball Collection'
Athlete-Inspired Personalized Workout Experiences
Zing Coach Partners with Paris Saint-Germain
Sneaker-Inspired Sporty Bags
adidas and Avavav Introduce the Forza e Coraggio Collection
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Fitness Instructor-Inspired Sports Capsules
PUMA and Alex Toussaint Dropped 'Effortlessly Cool'
Collab Golf Culture Capsules
Hypegolf Japan Anchors a Three-Brand Apparel Collaboration
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Pop-Art-Inspired Athletic Capsules
Under Armour x Joshua Vides Debut a Dynamic Collection
Sporty Heritage Leisurewear
’47 x Sporty & Rich New York Yankees Boasts Classic Minimalism
Trailblazing Golf Events
Starter Collaborates with 2025 Original Tee Golf Classic
Colorful Spring-Inspired Running Socks
Feetures Unveiled its 2025 'Spring Collection'
Comfort-Forward Golf Shoes
Reebok Spotlights the 'Question Golf Shoes' and ' Nano Golf Shoes'
Tech-Inspired Sporty Collections
JD Sports Introduces the New adidas Climacool Collection
College-Inspired Footwear Collections
Sporty & Rich X Adidas Revamp the Handball Spezials
Athlete Swimwear Knit Fusion
Tom Daley Swimwear Blends Knits with Sport-Ready Design
Performance-Driven Pickleball Paddle Designs
JOOLA Debuts a New Line of Pickleball Equipment
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Interactive Soccer Viewing Experience
PubNub Partners with DAZN for FIFA Club World Cup 2025™
Sportwear Celebrity Fusion Tease
SKYLRK x Adidas Football Collaboration Teases Soccer Designs
Athlete-Focused Specialized E-Commerce Platforms
PlayBetter Recently Debuted TrackBetter.com
Activity-Monitoring Sports Apps
Strava Heatmaps Offer Athletes Insights into Populated Areas
Canadian Soccer Initiatives
Volkswagen Expands on its Canada Soccer Programs Ahead of FIFA 2026
Football League-Inspired Sneakers
Paris Saint-Germain and Nike Launch a Air Max DN8 Sneaker
Streetwear-Style Golf Apparel
Drake's OVO Brand Partners with Callaway for a New Golf Collection
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Next-Gen National Kits
The 2026 Home Kit Collection from Adidas for 22 National Teams
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Sea-Awareness Sustainable Jerseys
The Marshall Islands Soccer Federation Unveils a Football Jersey
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Grass-Roots Golf Gatherings
HEAD Golf and Links Social Tour Bring Style to Toronto Invitational
Whimsical Soccer-Themed Illustrations
Visa Commissions Art in Connection to FIFA World Cup
Sports-Focused Diversity Initiatives
FC Barcelona Celebrates European Diversity Month
Urban Modern Golf Collections
HEAD Golf SS26 Brings Style to On-The-Go City Golfers
Heritage Tennis Runways
Lacoste Transforms Roland-Garros Court for Fall-Winter 2025 Show