These July 2016 sports ideas range from modernized golf sneakers to VR swimming lessons that hope to increase water safety among Swedish youth. In addition to a handful of tech-integrated sport simulators that aid with visualization and performance, other notables include experiential retail examples that are changing the way one purchases athletic gear.
Standouts like adidas' Toronto-based Euro cup pop-up give die-hard soccer fans a chance to try out gear worn by their heroes while Under Armor's product facility doubles as an innovation lab that employs both human and robot staff members.
Additional July 2016 sports innovations include equality-promoting soccer ads -- a comment on recent fan disputes during Euro cup games -- and waste-made soccer cleats that are created with both performance with environmental responsibility in mind.
Top 50 Sports Trends in July
50
Eco-Friendly Workout Accessories
The 'H² Kit' Provides Everything Needed to Stay Active
49
Soccer-Inspired Editorials
This Sports Editorial Celebrates Peak of Global Athletic Style
48
Redesigned Snorkeling Masks
These Snorkeling Masks Make Practice Much Easier
47
Female Skateboarder Photography
Hannah Bailey Pays Tribute to Women Boarders In 'The Free Life'
46
Fast Fashion Athletic Ads
H & M Created a Line of Fashionable Sportswear with Olympic Athletes
45
Adaptable Athlete-Made Sportswear
Zlatan Ibrahimovic Created His Own Brand of Quality Sportswear
44
Expansive Folding Canoes
The Onak Canoe Offers Room For Three People Plus Their Gear
43
VR Fitness Platforms
Holodia is Using VR Technology to Make Fitness More Fun and Accessible
42
Wearable Hiking Devices
Microsoft's Band 2 Now Features the 'Explore Tile' for Outdoor Adventures
41
Designer Athlete Uniforms
The EA7 Olympic Collection is Modeled by Penny Lane and Pietro Boselli
40
Athletic Innovation Labs
Under Armour’s New Product Design Facility Uses Robots
39
Spontaneous Soda Ads
Coca-Cola's Ad With Jordan Spieth Takes a Creative Turn
38
Competitive Health Systems
The Samsing S Health App Has People Compete Against Similar Users
37
Color-Coded Soccer Posters
Sean Ford Recreated the UEFA Euro Teams with Simplistic Graphic Designs
36
Olympian Volleyball Uniforms
Lululemon Created Clothing for Athletes at the Rio Summer Olympics
35
Chic Lawn Games
The Shinola Bocce Ball Set is the Perfect Gift for Father's Day
34
Branded Athlete Swimwear Collections
The Missy by Speedo Performance Suit Collection is Sporty
33
Euro Cup Pop-Up Lounges
'The Base' by adidas Canada is a Euro 2016 Viewing Lounge in Toronto
32
Fantasy Sport Micro-Games
'Ballr' Introduces a Rapid-Fire Format for Fantasy Sports Gaming
31
Shark-Deterring Surf Leashes
Modon Surf and Sharkbanz' Surfing Leash Keeps Sea Predators at Bay
30
Athletic Prosthetic Legs
The Soleis Prosthetic Leg is Designed for Bobsled Athletes
29
Surreal Scuba Ads
The Seac Diving Pro Campaign Illustrates How the Sea is Calling
28
Competitive Sporting Apps
The FanZcall App for Sports Fans Helps Make Game-Time Predictions
27
Modern Golf Sneakers
The Nike Flyknit Elite Golf Shoe is Made for the Modern Athlete
26
Virtual Football Simulators
The SwingTrack Mobile Gave Fans an Interactive Grey Cup Experience
25
VR Swimming Lessons
Children Can Overcome Their Fear of Water with This New Program
24
Waste-Made Sneakers
Nike Grind is a Material Made Up of the Sportswear Company's Own Trash
23
Celebrity Skiing Reality Shows
'Miracle in Snow' is a Chinese Reality Show About Ice Sports
22
Energy Drink Campaigns
The Grupo Petrópolis Ad Shows the Effort It Takes to Break Records
21
Infrared Yoga Studios
Poe Yoga's Hot Yoga Classes Offer Clean Heat with FAR Infrared Heating
20
Active Apparel Shopping Apps
The UA Shop App Brings Personalized Shopping to Under Armour
19
Handsfree Camera Recording Accesories
The 'GoHawk' GoPro Remote Shooting System is Robust
18
Rocking Climbing Prosthetics
The 'SCALO' Prosthetic Climbing Arm Design Rotates 360-Degrees
17
Bullet-Inspired Golf Balls
The Caliber Golf Ball Design Travels a Straighter Trajectory
16
Professional Basketball Workouts
The NBA FIT App Aims to Help Improve Players' Game and Fitness
15
Interactive Football Apps
The Commonwealth Stadium Uses Beacons in Conjunction with Its Mobile App
14
Rugged Mobility Scooters
The Boomer Beast Helps Users With Mobility Issues to Embrace the Outdoors
13
Drone-Filmed Free Climbs
These Daredevils Free Climbed the Eiffel Tower and Captured It with a UAV
12
Father's Day Fun Runs
The 'Do It for Dads Walk Run' Raises Funds for Prostate Cancer
11
Dramatic Olympic Campaigns
The New Under Armour Ad Highlights the Grueling Training of an Olympian
10
Sentimental Olympian Ads
This Special Olympics Ad Ties in with Father's Day Celebrations
9
Incentivized VR Apps
Moosejaw Offers Rewards for Playing Its Virtual Reality Games
8
Peaceful Fast Food Ads
These McDonald's Soccer Ads Bring People Together for UEFA Euro 2016
7
Sports Trivia Bots
Australia's NRL Sporting League Has a 'SOO' Trivia Bot on Facebook
6
Stadium-Wide Wi-Fi Promotions
Edmonton's Commonwealth Stadium Boasts a Free Wi-Fi Network
5
Deep-Sea Dive Cameras
The 'Octospot' is a Camera Designed By Divers for Divers
4
Social Media Management Systems
Tim Horton's Field is Equipped to Curate Game Day Content
3
Antimicrobial Rowing Suits
This Antimicrobial Suit Will Keep Olympians Safe From Contaminants
2
Sporty Promotional Cans
This Molson Coors Packaging Advertises the Coors Light Games
1
Refugee Olympic Teams
The IOC Announced a Ten-Member Team of Refugee Athletes Will Compete in Rio
Related Ideas
Sportswear Innovation Summits
On Unveiled Its Run On Clouds Brand Identity in Paris
90s-Inspired Heritage Jerseys
adidas Unveils FIFA World Cup 26™ Away Kits
Mind-Activating Performance Sneakers
Nike Mind 001 And 002 Stimulate Feet To Sharpen Focus
Lunar Craft Fashion
adidas Lunar New Year 2026 Brings Chinese Craft into Modern Athletic Style
Vintage Football Jerseys
Disney x Adidas x Brain Dead World Cup 2026 Drop Football-Themed Apparel
Immersive Throwback Sports Events
Michelob ULTRA Launched the 'Run Back the Miracle' Activation
Street‑Meets‑Golf Apparel
The OVO Golf Collection Fuses Streetwear with Performance Golf Gear
3D-Printed Football Boots
Adidas Unveiled a 3D-Printed Football Boot Through Project R.A.P.
Heritage Sportswear Collections
Wales Bonner x adidas Fall 2025 Explores Sport Heritage and Craft
Elevated Fall Tennis Fashion
The Y-3 FW25 Tennis Campaign Blends Performance with Bold Design
Custom 3D-Printed Basketball Shoes
adidas Revealed New Project R.A.P. Silhouette
Collectibles Licensing Promotions
FIFA & Fanatics Signed Its Long-Term Exclusive Collectibles Deal
Recycled Textile Soccer Kits
Nike's 2026 World Cup Kits are Made from 100% Recycled Textiles
Athlete-Led Brand Co-Creation
LI-NING and Stephen Curry Partner on Product Development
Animation-Branded Golf Collections
The 2026 Disney x Nike Golf Collection is Playful
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Single Shoe Services
adidas Launched a Service for Those Living with Leg Limb Differences
Dynamic Running-Focused Retail Concepts
Nordstrom Debuts Nike Running @ the Corner
Soccer-Inspired Apparel
AMIRI Tournament Collection Includes Jerseys, Shorts, and Accessories
Locker Room-Inspired Apparel Collections
Lacoste Explores Vulnerability and Victory for SS26
Bespoke Jersey Designs
adidas Unveils its Largest Home Kit Collection Ahead of FIFA World Cup26
Tennis Tournament Capsule Collections
The Lululemon Indian Wells Apparel Range is Athlete-Approved
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Athlete-Developed Performance Golf Capsules
Oakley Taps JR Smith to Promote Its Fusion Collection
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Comfortable Sporty Essentials
Aerie Launches a FIFA World Cup 2026™ Collection
Football Lifestyle Collections
The adidas Originals x BAPE® Set Celebrates the FIFA World Cup 2026
Stylish Athlete-Informed Kits
lululemon Debuted the Canadian Athlete Kit for Milano Cortina 2026
Elevated Classic Sneaker Silhouettes
Reebok Upgrades Three Classic, Fan-Favorite Footwear Styles
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
National Team Kit Collections
Nike Unveils 2026 U.S. Soccer Kits
Soccer Capsules
Palace & Nike Dropped an England Football Collection as Part of the Nike x2 Series
Dual-Sided Sports Scarves
FanDuel's Dual Fan Scarves Help Enthuaists Represent Two Countries
Luxe Soccer-Inspired Stays
Four Seasons Toronto Unveiled Experiences for FIFA 2026
Humanoid Robot Games
The Great Robot Olympics Reveals Both Promise and Prose in Ai Evolution
Desert-Inspired Tennis Collections
Wilson's Desert Vibes Capsule is Timely and Exciting
Next-Gen Footwear Experiences
The PUMA NITRO Lab in Los Angeles Offers a Look at Breakthrough Tech
Football Culture-Inspired Athletic Collaborations
Palace and Nike Collaborate on the P90 Line
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Golf Heritage FashionCapsule
Aimé Leon Dore x FootJoy Returns with Apparel and Footwear
Advanced 70s-Inspired Sneakers
Lacoste Elite Active Sneakers are Made with a Blend of Textiles
Indoor Golf Simulator Lounges
GolfSuites is Making a Strategic Pivot to Indoor Simulation
Soccer-Themed Golf Experiences
Topgolf Runs an International Soccer-Themed Experience
AI-Enhanced Sports Clubs
IBM's AI Sports Club Transforms Physical Game into Data-Driven Broadcasts
Soccer Streetwear Collaborations
Carré and Coca-Cola Launched a Soccer Streetwear Collection
Football Collabs
PUMA and Salehe Bembury Unveiled Their TRVL WEAR collection for 11 Federations
Animation Performance Apparel
Disney x Nike Performance Golf Collab Range Features Themed Apparel
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Collaborative Tech Memory Products
Sandisk x FIFA World Cup 2026 Present a Vibrant Collection
Athletic Boundary-Blurring Collabs
The Reigning Champ x PUMA Golf Collection Bridges Worlds
World Cup Payment Campaigns
Visa Launched Its Tap In FIFA World Cup 2026 Campaign
Visceral Soccer-Fandom Spots
Coca-Cola Debuts its 'No Better Feeling' Spot for FIFA 2026
Gamer-Branded Pickleball Sets
Razer and JOOLA Released a World-First Gaming-Pickleball Crossover
Tennis-Inspired Summer Pop-Up Stores
Lacoste Launches a Summer Pop-Up Store in Ibiza
Athlete-Inspired Football Collections
Nike and Sam Kerr Launch a Signature Product Line
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Heritage-Inspired Soccer Kits
Canada Soccer & Nike Debut Canadian Kits for FIFA World Cup 2026
Technical Apparel Capsule
Mizuno for Margaret Howell Spring Summer 2026 Refines Performance Basics
Event-Ready Travel Kits
UGREEN Bundles Tracking and Charging Tools for Sports Fans
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Floating Futsal Pitches
SportChek Unveiled a First-Of-Its-Kind Pitch on the Toronto Waterfront
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
NOCTA Nike Soccer Collaborations
NOCTA & Nike Dropped Their Cryoshot SP and Canada Soccer Kits
World Cup Football Boots
Skechers Launched Its Razor 2 and Sunset Pack for the World Cup
Game-Day Self-Care Collections
The Dove x FIFA World Cup 2026 Collab Shares an Elevated Scent
Football Inspired Apparel
The Levi’s Ringer T-Shirt Collection Honors Countries Ahead of World Cup
Soccer-Themed Digital Watch Faces
The HUAWEI Watch Faces for Summer are Playful
Style-Minded Workout Equipment
The Nike Strength VOLT Collection Support Training Performance
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Streetwear Skate Remixes
The New Future Campaign Revives the Old Skool with Athlete-Driven Designs
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
AI-Driven Sports Startups
IBM Launches Its Sports Tech Startup Challenge
Retail-Focused Soccer-Themed Fan Experiences
Simon Joins Forces with addias Ahead of FIFA
RGB-Themed Pop-Up Activations
Hisense Debuted a Pop-Up FIFA Activation at Hudson Yard
Soccer-Inspired Fanwear Collections
BOSS Jumps on the FIFA Hype with New Fanwear Collection
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
Sports-Focused Smart Classes
Innovative Eyewear Debuts the Reebok Powered by Lucyd Smart Eyewear
Immersive Athlete-Focused Ambassador Programs
Freaks of Nature Announced the Freak Team Program
creator-led football competitions
Adidas expands partnership with kings league through 2028
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Experiential Running Shoe Shops
House of SportsShoes Merges Digital Presence & Physical Experience
Blue Tonal Footwear Collaborations
Eastside Golf x Nike Expand the 'Take Flight' Collection
Aquatic Fitness-Focused Innovations
Hydrorevolution is Dominating the Aquatic Fitness Space
Minimal Court Collections
The adidas Fear of God Athletics FW25 Line Merges Sport & Simplicity
Immersive Soccer Tournament Pop-Ups
Lay's Unveils an Immersive Pop-Up Experience
Canadian Fan Destinations
Volkswagen Bolsters its Partnership with Canada Soccer During FIFA 2026
Athleisure Line Launches
Fashion Nova’s “Performance in the City” Athleisure Collection
90s-Inspired Soccer Campaigns
adidas Unveiled its 'Backyard Legends' Film Ahead of FIFA 2026
Fashion House Football Collections
The Balenciaga Soccer Series 26 is Ready for the World Cup
AI Sports Research Platforms
Ten Toes Launched Its Ten Beat Sports Fan AI Intelligence Platform
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Swimming-Focused Branding Initiatives
British Swim School Debuts Jump on It Campaign
Patriotic Sports Power Banks
The juice® Power Bank 3 Debuted in Three Limited-Edition Versions
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
Energy-Generating Soccer Balls
PowerOn's Kinetic Energy Technology Powers Small External Devices
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Soccer Shirts Exhibits
The Empire State Building Launched Its Classic Football Shirts Exhibit
Athlete-Inspired Personalized Workout Experiences
Zing Coach Partners with Paris Saint-Germain
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Soccer-Themed Sports Drinks
Powerade FIFA Playstyles Celebrate the 2026 FIFA World Cup
AI-Advanced Soccer Tournaments
Lenovo Outlined Its AI-Powered Hardware and Software Strategy
Military-Inspired Golf Collections
Sunday Swagger Honored the U.S. Army for America's 250th Year
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Kids Football Collections
The Nike Football x LEGO Collection Combines Soccer Gear & Lego Design
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Fitness Instructor-Inspired Sports Capsules
PUMA and Alex Toussaint Dropped 'Effortlessly Cool'
Indoor Sports-Focused Footwear Models
The Crazyflight 7 by Adidas is Versatile and Stylish
Running Footwear Showrooms
The Brooks Spring/Summer 2027 showroom previews upcoming footwear
Sporty Heritage Leisurewear
’47 x Sporty & Rich New York Yankees Boasts Classic Minimalism
Trailblazing Golf Events
Starter Collaborates with 2025 Original Tee Golf Classic
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
Athlete Swimwear Knit Fusion
Tom Daley Swimwear Blends Knits with Sport-Ready Design
Interactive Soccer Viewing Experience
PubNub Partners with DAZN for FIFA Club World Cup 2025™
National Flag Initiatives
Volkswagen Canada Launches Dual Flags for Fans of the World Cup
Shoppable Swimsuits
Sports Illustrated Launches Its Shoppable Swimsuits
Sportwear Celebrity Fusion Tease
SKYLRK x Adidas Football Collaboration Teases Soccer Designs
Sports AI Data Platforms
Genius Sports Deployed Its GeniusIQ AI Platform Across Liga MX
Extreme Product Tests
Columbia Sportswear's Balloon Product Test Doused Volunteers in Water
Streetwear-Style Golf Apparel
Drake's OVO Brand Partners with Callaway for a New Golf Collection
Next-Gen National Kits
The 2026 Home Kit Collection from Adidas for 22 National Teams
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Grass-Roots Golf Gatherings
HEAD Golf and Links Social Tour Bring Style to Toronto Invitational
Co-Branded Pilot Basketball Programs
Shoot 360 and LA Fitness are Enhancing Basketball Courts
Collaborative QSR Soccer Streetwear
Jack in the Box x The Hundreds Merch Celebrates the World Cup
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Whimsical Soccer-Themed Illustrations
Visa Commissions Art in Connection to FIFA World Cup
Technical Swimwear Ranges
The Reebok Summer 2026 Men’s Swim Collection is Performance-Driven
Urban Modern Golf Collections
HEAD Golf SS26 Brings Style to On-The-Go City Golfers
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Educational Running-Focused Activations
The Running Event Opens a Call for Education Sessions
Retro Football-Inspired Colorways
Nike Releases the Mad 90 Pack with Four New Air Max 90s
Strategic Water Polo Partnerships
S&R Sport Continues Its Partnership with Max Irving