In recent months, there have been a series of innovations in sports entertainment that will change how we consume sports.
Technological advances have our society changing at a rapid pace. One area that hasn't seen much change in how it is used by society has been sports entertainment. Since the mass introduction of television, sports have largely been consumed in the same ways; either in the stadium or at home. With the integration of virtual reality into sports entertainment, how people consume sports entertainment will be totally disrupted. With virtual reality, fans will be able to buy a virtual ticket and see their favorite sports team courtside. Initial stages of this can be seen with the Air Canada Centre's VR hockey experience. Fans are able to join experiences like riding the Zamboni or the post-game media scrum. The International Cricket Council recently announced the addition of smart bats, drones and VR experiences into tournaments.
These innovations in sports entertainment are disrupting the world of sports consumption and allowing for new social entertainment pathways.
41 Innovations in Sports Entertainment
From Smart Cricket Bats to Live VR Football Highlights:
Mary Van Puymbroeck — Jun 2, 2017 — Lifestyle
41
Multipurpose Baseball Stadiums
HKS Architects is Set to Build a New Stadium for the Texas Rangers
40
VR Hockey Experiences
The Air Canada Centre Uses VR to Bring Visitors Closer to the Game
39
Multi-Camera Recording Devices
The 'SlingStudio' Multi-Camera Broadcaster is Ideal for Events
38
Sporty Technology Pop-Ups
Samsung's Galaxy Studio Lets Fans Experience the Olympics in VR
37
Wearable Cooling Fans
This Portable Fan You Can Wear Will Keep You Cool in Hot Weather This Summer
36
Mass Card Stunt Apps
IBM Has Launched an App That Lets Crowds Project Their Signs With a Tap
35
Wooden Football Stadiums
The Forest Green Rovers New Stadium is the First Ever All-Wood Design
34
Baseball-Inspired Taco Promotions
Taco Bell is Celebrating the 2016 World Series with Free Tacos
33
Social Sports Betting Apps
The EveryFan App Allows For Connective Sports Betting Activities
32
VR Basketball Game Streams
NextVR and the NBA Have Partnered to Offer Live VR Streams of Games
31
Live VR Football Highlights
Fox Sports VR Replays for Super Bowl LI will be in Real Time
30
Football Team Hashtag Emojis
The NFL and Twitter are Releasing Hashtags that Include Team Logos
29
Hockey Fan Festivals
The World Cup of Hockey Fan Village Helps Fans Celebrate the Tournament
28
Digital Fan Engagement Trackers
The Nada Wearable Lets Event Organizers Track Crowd Reactions
27
Cultural Pentathlon Arenas
Rio Olympics Youth Arena Can Service Multiple Sports Simultaneously
26
Throw-Analyzing Baseballs
The 'Strike' Smart Baseball Tracks a Player's Pitch Like Never Before
25
Dynamic Soccer Broadcasts
The 'Goal Rush' Feature Ensures That NBC Sports Viewers Don't Miss Goals
24
Olympic Beverage Zones
Coca-Cola is Setting Up #ThatsGold Fan Stations in Rio
23
Pro Baseball Performance Straps
MLB Players Will Use the Whoop Strap to Chart Recovery Times
22
Widely Accessible VR Basketball
VR NBA Games Are Now Available on Google's Daydream Platform
21
Interactive Football Apps
The Commonwealth Stadium Uses Beacons in Conjunction with Its Mobile App
20
Competitive Sports Webseries
EE is Collaborating with YouTubers for the 'The Wembley Cup' Series
19
Team-Specific Basketball Apps
This App Lets Dallas Mavericks Fans Engage With the Franchise
18
Chinese eSports Streaming Platforms
'Longzhu TV' is an Alternative Streaming Service for Gamers
17
eSports Gaming Laundromats
Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens
16
Interactive Coaching Experiences
The 'Be The Coach' App Lets Football Fans Call Plays
15
Jerky-Carrying Drones
David Ortiz and the JerkyBot Advertise for Chef's Cut Jerky
14
Stadium-Inspired Lounges
Panasonic's Olympic Marketing Stunt Introduces a 'Stadium of Wonders'
13
VR Basketball Video Games
'NBA 2KVR Experience' Features Immersive Mini-Games
12
Smart Cricket Bats
Intel is Introducing VR, Drones and Bat Sensors to Cricket
11
High-Definition Stadium Scoreboards
The New Rogers Place Scoreboard Will Be the Largest in the NHL
10
Porous Soccer Stadiums
This Dubai Stadium is Designed to Keep Players and Fans Cool
9
Updated Olympic Competitions
The 2020 Tokyo Olympic Games Will Include Five New Olympic Sports
8
Queue-Avoiding Stadium Systems
WaitTime Uses AI to Help Stadium-Goers Get Concessions Smartly
7
Mobile-Friendly Basketball Streams
Mobile View for NBA League Pass Tailors Games to Phone Screens
6
Expansive Football Streams
The NFL Network Offers 24x7 Football Coverage On PlayStation Vue
5
Stadium Seating Apps
The Fanalytics App Helps CFL Fans Sit with Like-Minded Individuals
4
Comprehensive Sports Streaming Apps
This App Lets You Enjoy beIN Sports Programming On Your Phone
3
International E-Sports Medals
The Olympic Council of Asia will Award Medals for E-Sports in 2022
2
Boosted Baseball Apps
The 'At Bat' App Offers Real-Time Notifications and Multimedia Content
1
Enhanced Hockey Broadcasts
Stephen McArdle Explains How the NHL is Improving Its Live Broadcasts
Related Ideas
Adaptive Olympic Stadiums
The Brisbane Olympic Stadium Proposal Rethinks Seating and Roof Systems
Personal Computer-Based VR Headsets
Pimax Debuts Three New Models at CES 2026
Event-Inspired Foldable Phones
Motorola razr FIFA World Cup 26 Edition Honors Tournament Design
Collectibles Licensing Promotions
FIFA & Fanatics Signed Its Long-Term Exclusive Collectibles Deal
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Entertainment-Driven Distilleries
Ole Smoky and Yee-Haw create immersive brewery venues
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Console VR Simulations
Microsoft Flight Simulator Expands VR Gameplay to PlayStation 5
Immersive XR Board Games
SPORTRACK is Powered by AI and Physical Learning
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Telecom Event Ticket Campaigns
Verizon and David Beckham Teamed Up for the FIFA World Cup 2026
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Immersive Recovery Therapies
NeuroAnimation Technology Promotes Motor Recovery & Brain Health
Phygital Baseball Board Games
Base on Board 2.0 Keeps Gameplay Dynamic with E-Ink Dice
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
Dedicated Social Event Apps
TikTok Pro Events is Arriving Ahead of the 2026 FIFA World Cup
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Dual-Sided Sports Scarves
FanDuel's Dual Fan Scarves Help Enthuaists Represent Two Countries
Luxe Soccer-Inspired Stays
Four Seasons Toronto Unveiled Experiences for FIFA 2026
Mixed Reality Headset Prototypes
Play for Dream Technology Presents Its Play for Dream MR Headset
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
AI Injury Prevention Platforms
Smartan Has Introduced a Novel Software Platform at CES 2026
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Golf Tournament Sponsorships
T-Mobile Powered the 2026 PGA Championship With Its 5G & AI Tools
Event-Ready Travel Kits
UGREEN Bundles Tracking and Charging Tools for Sports Fans
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
World Cup Payment Campaigns
Visa Launched Its Tap In FIFA World Cup 2026 Campaign
Immersive Gaming Lands
Minecraft World Brings the Game to Life in a Theme Park
Smart Sports Lighting Features
Philips Hue Sports Live Syncs Smart Lights with the Match Action
Visceral Soccer-Fandom Spots
Coca-Cola Debuts its 'No Better Feeling' Spot for FIFA 2026
Virtual Live-TV Experiences
DIRECTV Launches Its DIRECTV on Meta Quest Viewing
Immersive Superhero Attractions
Warner Bros. Gamifies Superman Storytelling with Gameplay
AI-Powered Fantasy Video Generators
'Realized Fantasy' Puts Partners into Cinematic Experiences
Sports AI Technology Partnerships
Accenture and the WTA Partnered to Modernize Women's Tennis Tech
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Floating Futsal Pitches
SportChek Unveiled a First-Of-Its-Kind Pitch on the Toronto Waterfront
AI-Enhanced Sports Clubs
IBM's AI Sports Club Transforms Physical Game into Data-Driven Broadcasts
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
LED Basketball Courts
The Big 12 Introduced an ASB GlassFloor LED Video Court for Tournament Play
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Mobile-First Athlete Training Platforms
Ember Sports' Tech Trains Baseball & Softball Players
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
AI-Driven Sports Startups
IBM Launches Its Sports Tech Startup Challenge
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Luxury Sports Hospitality
The Ritz-Carlton Blends SailGP Access With Experiential Travel Packages
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Lighting-Focused Viewing Party Campaigns
Govee Partners with Tim Howard for Unstoppable Fun
Padel Business-Focused Expansions
Racquet 360 Announced a Substantial Investment for Its Business
Behavior-Based Smart Homes
Google Home automations adapt to routines, moods, and behaviors
AI Sports Fan Agents
Infobip Has Launched Its AI-Powered Conversational Agent PitchMate
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Swiss-Engineered Virtual Presentation Systems
The ShowCase Caters to the Needs of Luxury Brands
Virtual Watch Parties
Together Watch Enables Synchronized Streaming And Chat With Friends Online
Holographic Golf Presentations
PXG Uses Live Hologram To Connect CEO With PGA Show
Canadian Fan Destinations
Volkswagen Bolsters its Partnership with Canada Soccer During FIFA 2026
AI Sports Research Platforms
Ten Toes Launched Its Ten Beat Sports Fan AI Intelligence Platform
Elevated Soccer-Focused Hotel Experiences
The Ritz-Carlton, Toronto Boasts Private Game Day Suites
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Video Booking Engines
Aven Integrates Hovr to Bring Dynamic Video into Hotel Booking Journeys
Early-Stage Global Innovation Competitions
Red Bull Basement 2026 is Accepting Applications
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
Collective Viewing-Celebrating Ads
Hisense Debuts 'Innovating a Brighter Life' for FIFA 2026
Luxury Motorsport Travel Partnerships
Flexjet Becomes Formula 1's Private Aviation Supplier
Energy-Generating Soccer Balls
PowerOn's Kinetic Energy Technology Powers Small External Devices
Food Delivery Football Campaigns
The Deliveroo Football Just Got Even Better Campaign is Immersive
AI Sports Platforms
Machina Sports Turns Real-Time Sports Data Into Engaging Fan Experiences
Canadian Fan-Based Campaigns
Molson Launches its 'Performance Enhancing Canadians' Initiative
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Tournament Tech Partners
Salesforce Has Signed On as an Official FIFA World Cup 2026 Tech Partner
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Shared Reality Entertainment
Sony Pictures invests in Cosm to expand Shared Reality entertainment
World Cup Travel Packages
Raffles Boston Offers a Luxury World Cup Stay with Helicopter Transfers
Hyper-Realistic Fighting Games
EA Sports Launched UFC 6 With Its Markerless Capture Technology
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
AI-Advanced Soccer Tournaments
Lenovo Outlined Its AI-Powered Hardware and Software Strategy
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Modern College Football Games
EA Sports Launched College Football 27 With NIL Features
Immersive Spherical Arenas
Sphere Entertainment Plans East Coast Geodesic Dome Venue
Fan Streaming Platforms
Deltatre NEXUS Powers New Zealand Rugby's With Their Digital Fan Hub
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
AI Fan Experience Apps
Ferrari Uses Generative AI for Race Insights and Fan Interaction
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Sporting Event-Focused Experiences
Dave & Buster's Spotlights the Big Game Ticketed Experience
AI Ticketing Platforms
SeatGeek Extended Its Ticketing Partnership with FC Cincinnati
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Mobile Sports Simulation Gaming
MLB The Show Brings Team Building and Gameplay to Mobile
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
World Cup Hospitality Kits
Newark’s ‘Stay & Play’ Packages Turn Hotels into FIFA 2026 Fan Hubs
Interactive Robotic Demonstrations
GoLabs and GOTRAX Partner to Spotlight a New Golf Cart
Arena Beauty Activations
L'Oréal Brings Immersive Beauty Experiences to Europe's Largest Arena
AI Sports Viewing Companions
Pizza Hut Debuted 'Hutty,' an AI Companion for March Madness
Immersive Museum Exhibitions
The Football is Freedom Alters Football into an Interactive Museum
Discreet Drink Experiences
Mulligans Disguises Cocktails as Pints for Football Spectators
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
IP Theme Parks
iQIYI Brings Its Streaming IP into Immersive Real-World Theme Park Experiences
Sports Venue Sponsorships
Kalshi Has Landed a Partnership with Madison Square Garden
Interactive Travel Publications
Destination Niagara Combines Storytelling with Trip Planning
Camera Systems
Sony Hawk-Eye Adds Virtual Measurement To NFL Gameplay
AI Sports Writers
AI Sports Writer Generates Engaging Match Articles From Data
VR Rail Carriages
The St Vincent’s Express Takes Senior Care Residents to 10 Countries
Sports Simulation Platforms
Versant Has Acquired Full Swing to Build an Interactive Platform
Second-Screen Sports Entertainment Platforms
Dream11 Enhances Fan Engagement with Watch-Alongs
Interactive Real Estate Showrooms
DUNE Uses Eyefactive Touchscreens for Virtual Property Tours
Lifestyle Gaming Ecosystems
Nintendo Extends Music Access Beyond Its Consoles
Youth Sports Commerce Platforms
Perfect Game Selected Vivenu to Unify Its Commerce Operations
Industry-Advancing AI-Powered Innovation Tools
3M is Presenting a Suite of Tech Advancements
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Social Learning Experiences
Lectures on Tap Hosts Expert-Led Discussions in Local Bars
Accessible Technology Showcases
Sony Electronics Spotlights Accessibility-Focused Innovations
Health-Focused Sports Activations
Raisin Bran Brings Gut Health to Major League Pickleball
Entertainment-Driven Direct Mail
Valpak and Hallmark Turn Mailers into Movie Experiences
Sports Fan-Focused Loyalty Currencies
Pointsville and Fanatics Debut FanCash
Interactive Knowledge Plays
TriviaBlaze Offers Engaging Quizzes To Test Knowledge in Categories
Fan-Powered Concerts Platforms
ConcertFutures Lets Fans Stake to Bring Artists to Their Cities
Gaming Payment Partnerships
EA Sports and Visa Partnered on Its In-Game Rewards for FC Players
Sports Streaming Platforms
EvoSports Streaming Lets Users Capture And Share Live Sports Moments
Game-Changing Sports Fan Experiences
Telstra Touch and Track Technology Debuts at Marvel Stadium
Whimsical Soccer-Themed Illustrations
Visa Commissions Art in Connection to FIFA World Cup
Sports Video Tools
Highlight Factory Uses AI To Turn Games Into Shareable Highlights
Sports Community Platforms
Sports Social Connects Athletes And Gamers Through Local Events
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Fan-Fueled Claw Games
Dave & Buster's is Giving Human Crane Players a Way to Win Match Tickets
Second-Screen Golf Experiences
IRCODE’s Player Profiles Connect Fans to On-Screen Athletes
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Fantasy Sports Apps
bet365 Launched Its Free-to-Play Fantasy Sports App Ahead of World Cup 2026
Immersive Nighttime Theme Parks
SeaWorld Combines Concerts, Drone Displays and Live Entertainment
Live Event Fan Platforms
SeatGeek Launched Its Game Day Your Way to Unify Stadium Fan Data
Virtual Event Platforms
Evvve Turns Ideas Into Global Events And Communities In One Place
Sports Streaming Hubs
Bet Caddy Tracks Bets And Streams Games Instantly On Your Device
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub
Immersive Narrative Tourism
EF Ultimate Break Turns Ashridge House Into a Live Murder Mystery Game
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks
Crowd Analytics Beacons
EB Systems Deploys Crowd-Tracking Beacons at FIFA Venues