In recent months, there have been a series of innovations in sports entertainment that will change how we consume sports.
Technological advances have our society changing at a rapid pace. One area that hasn't seen much change in how it is used by society has been sports entertainment. Since the mass introduction of television, sports have largely been consumed in the same ways; either in the stadium or at home. With the integration of virtual reality into sports entertainment, how people consume sports entertainment will be totally disrupted. With virtual reality, fans will be able to buy a virtual ticket and see their favorite sports team courtside. Initial stages of this can be seen with the Air Canada Centre's VR hockey experience. Fans are able to join experiences like riding the Zamboni or the post-game media scrum. The International Cricket Council recently announced the addition of smart bats, drones and VR experiences into tournaments.
These innovations in sports entertainment are disrupting the world of sports consumption and allowing for new social entertainment pathways.
41 Innovations in Sports Entertainment
From Smart Cricket Bats to Live VR Football Highlights:
Mary Van Puymbroeck — Jun 2, 2017 — Lifestyle
41
Multipurpose Baseball Stadiums
HKS Architects is Set to Build a New Stadium for the Texas Rangers
40
VR Hockey Experiences
The Air Canada Centre Uses VR to Bring Visitors Closer to the Game
39
Multi-Camera Recording Devices
The 'SlingStudio' Multi-Camera Broadcaster is Ideal for Events
38
Sporty Technology Pop-Ups
Samsung's Galaxy Studio Lets Fans Experience the Olympics in VR
37
Wearable Cooling Fans
This Portable Fan You Can Wear Will Keep You Cool in Hot Weather This Summer
36
Mass Card Stunt Apps
IBM Has Launched an App That Lets Crowds Project Their Signs With a Tap
35
Wooden Football Stadiums
The Forest Green Rovers New Stadium is the First Ever All-Wood Design
34
Baseball-Inspired Taco Promotions
Taco Bell is Celebrating the 2016 World Series with Free Tacos
33
Social Sports Betting Apps
The EveryFan App Allows For Connective Sports Betting Activities
32
VR Basketball Game Streams
NextVR and the NBA Have Partnered to Offer Live VR Streams of Games
31
Live VR Football Highlights
Fox Sports VR Replays for Super Bowl LI will be in Real Time
30
Football Team Hashtag Emojis
The NFL and Twitter are Releasing Hashtags that Include Team Logos
29
Hockey Fan Festivals
The World Cup of Hockey Fan Village Helps Fans Celebrate the Tournament
28
Digital Fan Engagement Trackers
The Nada Wearable Lets Event Organizers Track Crowd Reactions
27
Cultural Pentathlon Arenas
Rio Olympics Youth Arena Can Service Multiple Sports Simultaneously
26
Throw-Analyzing Baseballs
The 'Strike' Smart Baseball Tracks a Player's Pitch Like Never Before
25
Dynamic Soccer Broadcasts
The 'Goal Rush' Feature Ensures That NBC Sports Viewers Don't Miss Goals
24
Olympic Beverage Zones
Coca-Cola is Setting Up #ThatsGold Fan Stations in Rio
23
Pro Baseball Performance Straps
MLB Players Will Use the Whoop Strap to Chart Recovery Times
22
Widely Accessible VR Basketball
VR NBA Games Are Now Available on Google's Daydream Platform
21
Interactive Football Apps
The Commonwealth Stadium Uses Beacons in Conjunction with Its Mobile App
20
Competitive Sports Webseries
EE is Collaborating with YouTubers for the 'The Wembley Cup' Series
19
Team-Specific Basketball Apps
This App Lets Dallas Mavericks Fans Engage With the Franchise
18
Chinese eSports Streaming Platforms
'Longzhu TV' is an Alternative Streaming Service for Gamers
17
eSports Gaming Laundromats
Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens
16
Interactive Coaching Experiences
The 'Be The Coach' App Lets Football Fans Call Plays
15
Jerky-Carrying Drones
David Ortiz and the JerkyBot Advertise for Chef's Cut Jerky
14
Stadium-Inspired Lounges
Panasonic's Olympic Marketing Stunt Introduces a 'Stadium of Wonders'
13
VR Basketball Video Games
'NBA 2KVR Experience' Features Immersive Mini-Games
12
Smart Cricket Bats
Intel is Introducing VR, Drones and Bat Sensors to Cricket
11
High-Definition Stadium Scoreboards
The New Rogers Place Scoreboard Will Be the Largest in the NHL
10
Porous Soccer Stadiums
This Dubai Stadium is Designed to Keep Players and Fans Cool
9
Updated Olympic Competitions
The 2020 Tokyo Olympic Games Will Include Five New Olympic Sports
8
Queue-Avoiding Stadium Systems
WaitTime Uses AI to Help Stadium-Goers Get Concessions Smartly
7
Mobile-Friendly Basketball Streams
Mobile View for NBA League Pass Tailors Games to Phone Screens
6
Expansive Football Streams
The NFL Network Offers 24x7 Football Coverage On PlayStation Vue
5
Stadium Seating Apps
The Fanalytics App Helps CFL Fans Sit with Like-Minded Individuals
4
Comprehensive Sports Streaming Apps
This App Lets You Enjoy beIN Sports Programming On Your Phone
3
International E-Sports Medals
The Olympic Council of Asia will Award Medals for E-Sports in 2022
2
Boosted Baseball Apps
The 'At Bat' App Offers Real-Time Notifications and Multimedia Content
1
Enhanced Hockey Broadcasts
Stephen McArdle Explains How the NHL is Improving Its Live Broadcasts
Related Ideas
Adaptive Olympic Stadiums
The Brisbane Olympic Stadium Proposal Rethinks Seating and Roof Systems
Personal Computer-Based VR Headsets
Pimax Debuts Three New Models at CES 2026
FIFA Collectibles Licensing Deals
FIFA & Fanatics Signed Its Long-Term Exclusive Collectibles Deal
Event-Inspired Foldable Phones
Motorola razr FIFA World Cup 26 Edition Honors Tournament Design
VR Creation Platforms
Chop Reality Lets Users Create and Share Personalized VR Worlds Easily
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Soccer-Themed Golf Experiences
Topgolf Runs an International Soccer-Themed Experience
Console VR Simulations
Microsoft Flight Simulator Expands VR Gameplay to PlayStation 5
Immersive XR Board Games
SPORTRACK is Powered by AI and Physical Learning
Golf Tournament Sponsorships
T-Mobile Powered the 2026 PGA Championship With Its 5G & AI Tools
Ai-Generated Visual Streaming
Netflix Debuts Fully AI VFX in the Eternaut Collapse Scene
Immersive Recovery Therapies
NeuroAnimation Technology Promotes Motor Recovery & Brain Health
Phygital Baseball Board Games
Base on Board 2.0 Keeps Gameplay Dynamic with E-Ink Dice
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Telecom Event Ticket Campaigns
Verizon and David Beckham Teamed Up for the FIFA World Cup 2026
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
AI-Powered Immersive Screen Experiences
Haier Equips Its TVs with High-Performance Technologies
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
American Football-Focused Venue Initiatives
Topgolf Ligns Itself with the American Football Season
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
Mixed Reality Headsets
The vivo Vision Discovery Edition is Cutting Edge and Immersive
Sport Performance Biometric Tools
KINEXON Sports Provides a Player Tracking Solution for the NBA
Luxe Soccer-Inspired Stays
Four Seasons Toronto Unveiled Experiences for FIFA 2026
AI Sports Research Platforms
Ten Toes Launched Its Ten Beat Sports Fan AI Intelligence Platform
Mixed Reality Headset Prototypes
Play for Dream Technology Presents Its Play for Dream MR Headset
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
AI Injury Prevention Platforms
Smartan Has Introduced a Novel Software Platform at CES 2026
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Cybersecurity Sports Partnerships
Doppel Has Brought Engineering Defense to the New York Knicks
Interactive Digital QSR Experiences
McDonald's Launches 'McDonaldland VR'
Immersive Gaming Lands
Minecraft World Brings the Game to Life in a Theme Park
Virtual Live-TV Experiences
DIRECTV Launches Its DIRECTV on Meta Quest Viewing
World Cup Payment Campaigns
Visa Launched Its Tap In FIFA World Cup 2026 Campaign
AI-Powered Fantasy Video Generators
'Realized Fantasy' Puts Partners into Cinematic Experiences
Immersive Superhero Attractions
Warner Bros. Gamifies Superman Storytelling with Gameplay
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Smart Sports Lighting Features
Philips Hue Sports Live Syncs Smart Lights with the Match Action
Social Sports Pavilions
Good City Studio Transforms a Power Plant into Ballers Sports Venue
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
LED Basketball Courts
The Big 12 Introduced an ASB GlassFloor LED Video Court for Tournament Play
Sports AI Technology Partnerships
Accenture and the WTA Partnered to Modernize Women's Tennis Tech
Mobile-First Athlete Training Platforms
Ember Sports' Tech Trains Baseball & Softball Players
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
AI-Driven Sports Startups
IBM Launches Its Sports Tech Startup Challenge
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Luxury Sports Hospitality
The Ritz-Carlton Blends SailGP Access With Experiential Travel Packages
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Soccer Gaming Tech Initiatives
Lenovo is the Official Technology Provider for FIFAe Finals 2025
Collaborative Esports Tour Events
Intel and Team Liquid are Bringing Experiences Global
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Sports-Focused Smart Classes
Innovative Eyewear Debuts the Reebok Powered by Lucyd Smart Eyewear
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Padel Business-Focused Expansions
Racquet 360 Announced a Substantial Investment for Its Business
Behavior-Based Smart Homes
Google Home automations adapt to routines, moods, and behaviors
Swiss-Engineered Virtual Presentation Systems
The ShowCase Caters to the Needs of Luxury Brands
Virtual Watch Parties
Together Watch Enables Synchronized Streaming And Chat With Friends Online
Collective Viewing-Celebrating Ads
Hisense Debuts 'Innovating a Brighter Life' for FIFA 2026
Holographic Golf Presentations
PXG Uses Live Hologram To Connect CEO With PGA Show
Elevated Soccer-Focused Hotel Experiences
The Ritz-Carlton, Toronto Boasts Private Game Day Suites
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Video Booking Engines
Aven Integrates Hovr to Bring Dynamic Video into Hotel Booking Journeys
Early-Stage Global Innovation Competitions
Red Bull Basement 2026 is Accepting Applications
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Energy-Generating Soccer Balls
PowerOn's Kinetic Energy Technology Powers Small External Devices
AI Sports Platforms
Machina Sports Turns Real-Time Sports Data Into Engaging Fan Experiences
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Canadian Fan-Based Campaigns
Molson Launches its 'Performance Enhancing Canadians' Initiative
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
Incentive-Based Athletic Challenges
Gains App Blends Sport, Social & Monetary Incentives
World Cup Travel Packages
Raffles Boston Offers a Luxury World Cup Stay with Helicopter Transfers
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
Soccer-Themed Cruise Experiences
Princess Cruises Will Deliver the 2026 FIFA World Cup Coverage
Virtual Event Platforms
Evvve Turns Ideas Into Global Events And Communities In One Place
Sustainable Future Venues
An All-Electric Stadium Plan Sets New Benchmark for Community Sports
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Immersive Spherical Arenas
Sphere Entertainment Plans East Coast Geodesic Dome Venue
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Sporting Event-Focused Experiences
Dave & Buster's Spotlights the Big Game Ticketed Experience
AI Ticketing Platforms
SeatGeek Extended Its Ticketing Partnership with FC Cincinnati
World Cup Hospitality Kits
Newark’s ‘Stay & Play’ Packages Turn Hotels into FIFA 2026 Fan Hubs
Interactive Robotic Demonstrations
GoLabs and GOTRAX Partner to Spotlight a New Golf Cart
AI Sports Viewing Companions
Pizza Hut Debuted 'Hutty,' an AI Companion for March Madness
Branded Content Partnerships
LG Electronics and Fantasy Life Renew and Expand Their Partnership
Sports Venue Sponsorships
Kalshi Has Landed a Partnership with Madison Square Garden
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
IP Theme Parks
iQIYI Brings Its Streaming IP into Immersive Real-World Theme Park Experiences
Padel Sport Financial Partnerships
VanEck Signed on as Its Exclusive ETF Partner of the Padel Cup
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
Interactive Soccer Viewing Experience
PubNub Partners with DAZN for FIFA Club World Cup 2025™
Camera Systems
Sony Hawk-Eye Adds Virtual Measurement To NFL Gameplay
Indian Esports Education Efforts
Skyesports and IICT Team Up to Support Regional Esports Education
AI Sports Writers
AI Sports Writer Generates Engaging Match Articles From Data
VR Rail Carriages
The St Vincent’s Express Takes Senior Care Residents to 10 Countries
Second-Screen Sports Entertainment Platforms
Dream11 Enhances Fan Engagement with Watch-Alongs
Collaborative Advertising Tech
DoubleVerify and IMDb Unite To Elevate Streaming Media Quality
Youth Sports Commerce Platforms
Perfect Game Selected Vivenu to Unify Its Commerce Operations
Entertainment-Driven Distilleries
Ole Smoky and Yee-Haw create immersive brewery venues
Industry-Advancing AI-Powered Innovation Tools
3M is Presenting a Suite of Tech Advancements
Spatial Bubble Games
Bubbles Everywhere Offers Immersive Bubble Popping on Apple Vision Pro
Fan-Fueled Claw Games
Dave & Buster's is Giving Human Crane Players a Way to Win Match Tickets
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Accessible Technology Showcases
Sony Electronics Spotlights Accessibility-Focused Innovations
AI 3D Conversion Tools
Sony Uses AI to Turn 2D Visuals into 3D
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Fan‑inspired Arenas
The Kunshan Olympic Sports Centre Sets a New Standard for Stadium Design
Sports Fan-Focused Loyalty Currencies
Pointsville and Fanatics Debut FanCash
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Interactive Knowledge Plays
TriviaBlaze Offers Engaging Quizzes To Test Knowledge in Categories
Fan-Powered Concerts Platforms
ConcertFutures Lets Fans Stake to Bring Artists to Their Cities
Sports Streaming Platforms
EvoSports Streaming Lets Users Capture And Share Live Sports Moments
Game-Changing Sports Fan Experiences
Telstra Touch and Track Technology Debuts at Marvel Stadium
Whimsical Soccer-Themed Illustrations
Visa Commissions Art in Connection to FIFA World Cup
Sports Video Tools
Highlight Factory Uses AI To Turn Games Into Shareable Highlights
Gaming Payment Partnerships
EA Sports and Visa Partnered on Its In-Game Rewards for FC Players
Accessibility-Focused Digital Ticketing Platforms
Harlequins Rugby Club Emphasizes Inclusivity
Live Event Fan Platforms
SeatGeek Launched Its Game Day Your Way to Unify Stadium Fan Data
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Second-Screen Golf Experiences
IRCODE’s Player Profiles Connect Fans to On-Screen Athletes
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Immersive Nighttime Theme Parks
SeaWorld Combines Concerts, Drone Displays and Live Entertainment
Operations-Enhancing AI Tools
NFL and Microsoft Extend Their Long-Standing Collaboration
Multi-Year Ticketing Partnerships
SailGP and Fever Strive to Streamline the Ticketing Process
Digital Scoreboard Solutions
ScoreboardTV Turns Apple Devices Into Affordable Sports Scoreboards
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks
Sports Streaming Hubs
Bet Caddy Tracks Bets And Streams Games Instantly On Your Device
Smarter News Consumption
NewsBang Makes Staying Informed Easier And More Interactive
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub